The Best Paid and Free SEO Tools

Today, there are hundreds of SEO tools that we can use for free and for a fee. Each tool has its advantages and stands out with its different points.

So, what tools can you use to make a difference in your routine SEO work and get a performance increase? We have compiled the most valuable paid and free SEO tools for you.

Free SEO Tools

Free SEO tools, which are more suitable for beginner SEO studies, can provide SEO experts with an idea about many issues, albeit limited. Most free SEO apps have different restrictions; you may have to pay a fee to bypass the limits. Others come to the fore with being completely free. First, let’s start examining completely free tools:

Google Search Console

This tool, formerly known as Google Webmaster Tools, was renamed Google Search Console on May 20, 2015. We’ve talked about this change before: Google Webmaster Tools has been renamed Google Search Console.

Google Search Console is one of the free tools with essential functions that you must use. In addition to providing large-scale review opportunities for your website, it gives you an idea on crucial issues such as setting up site links, editing the backlink profile, testing robots.txt and sitemap.xml files, mobile compability and detecting missing pages. Simultaneously, Google Search Console, which enables you to connect with other Google products such as Google Analytics, is one of the free SEO tools you should use.

Subject Browser- The Topic Explorer

We introduce the semantic keyword tool that has been developed by most crucial difference between this article from other keyword tools has been designed for different languages. It stands out with its keyword depth and ability to establish a semantic link between keywords. If you are a customer of, you can add the keyword searches you make through this tool to your projects as target keywords. One of the most significant advantages is that keywords can show the changes in search volumes over the years. For example, you may be holding up to rank in the “credit calculation” keyword conservatively. However, people may be increasingly using the word “credit comparison” instead of this keyword. We recommend using this tool regularly, as Topic Explorer will allow you to see such details. Even if you are not a customer of, you can use it to a certain extent for free.

Google Analytics

How is your website visibility in search engines? How many visitors do you have? How do you make arrangements on your site, increase your number of visitors? We strongly recommend that you use Google Analytics to find answers to these questions. To provide information about the traffic of your website at almost every point, Google Analytics is another tool you should use first with its completely free and complete features. By linking Google Analytics and Google Search Console accounts, you can get more information about your search traffic. You can also use Google Analytics more efficiently by creating a Customize Report View and Personalized Dashboards.

Google Trends

Google Trends is another free Google tool that lets you get a broad spectrum of information, from the terms people search for and search statistics for specific keywords. Although it does not have a dominant place in the SEO project, it will be waiting for you when you need help thanks to its unique features.

Bing Webmaster Tools

Many Webmasters already use Google Search Console. Bing Webmaster Tools is a tool that provides information on many topics such as Google Search Console. However, it also has features that stand out in a few points; Bing Webmaster Tools has functions that include more in-depth analysis and SEO development recommendations than Google Search Console. If you haven’t used it so far, Bing Webmaster Tools can be handy.

Yandex Metrica

Yandex, another search engine that tries to be included in the market, like Bing, who continues to work not to be overshadowed by Google, provides free services to webmasters and SEO experts with Yandex Metrica. Serving with functions like Google Search Console and Bing Webmaster Tools, Yandex Metrica is a useful tool, especially in the Russian market.

Screaming Frog

Screaming Frog is our first limited free tool to serve without being connected to a search engine. This tool, which you can scan up to a maximum of 500 URLs with its free version, has extensive functions. Screaming Frog, which you can download and install on your computer, draws attention with its ability to work with Mac OS X and Ubuntu operating systems and Windows using methods. With Screaming Frog, which is priced at 149 pounds per license per year, you can scan unlimitedly, record your analysis and access all configuration options.

Black Widow

With Black Widow free tool, where you can see the site (information architecture), you can especially identify the structural layout and in-site linking deficiencies. With this tool, which is very fast, simple and useful, you can place the sections that look strange in the site structure.


Übersuggest is another free and simple tool. It allows you to see combinations of the search term you typed and other keywords that came next to the search term. Übersuggest serves in many languages ​​and supports Web searches and categories such as Visuals, News, Shopping. It can also sort by the letter or number of the second keyword next to the search term. For example, you searched for a “laptop.” You can also see other keywords that can appear next to the word “laptop.” All you have to do is type the search term and set the search criteria.

YouTube Analytics

While we can’t say it’s precisely an SEO tool, YouTube is an ideal tool for those who want to do SEO. Showing the statistics and user data from your YouTube channel, YouTube Analytics allows you to analyze valuable data.

Since watch time on YouTube is an essential criterion, it will allow you to identify which audiences your videos reach and how to create a more effective strategy for your next videos.


Paid SEO Tools

If you have just started your SEO project and your business volume is not very high, free tools may be enough for you. However, if you are in the process of growth and want to do an advanced SEO study, you can hang out. At this point, you may need paid SEO tools. If you think free tools are not enough, you can test a few paid SEO tools, which we will briefly discuss below.

Note: The type of approach you need in SEO work may vary depending on the subject of your website, your target audience, your traffic volume, whether you are doing e-commerce or not. Before you start using the tools we will discuss below, it will be very healthy to clarify this issue.

Moz Analytics

Moz can be one of the most heard names in the SEO world. Serving many companies and SEO experts with its analysis tools, Moz aims to support SEO studies with the Moz Analytics tool.

With the Moz SEO Analysis tool, you can review your site’s organic search traffic, the ranking of your keywords, high-performance landing pages, and more. Moz Analytics also allows you to track your company’s social media access and interaction.

Starting from the standard pricing plan of $ 99 per month, Moz offers four different projects ranging from $ 99 to $ 599.


Searchmetrics is another paid SEO tool that draws attention to its advanced functions and in-depth analysis in terms of technical and content optimization. With Searchmetrics, which has an extensive list of parts, what you can do is almost limitless. Even learning how to use Searchmetrics is a matter of its own, losing yourself in the software is a matter of time.

You can purchase the primary account of Searchmetrics, a useful tool for a wide range of topics such as Keyword research, ranking status and URL-based review, extensive on-site analysis, and comparison with competitor sites, and content analysis.


Semrush, which draws attention to the improvements they have made in recent years, plays the best among paid SEO tools. Semrush stands out among other software with its advanced organic traffic and keyword tracking system, semantic database, page-based content and structural suggestions, and many different features. With Semrush, you can perform not only competing organic site performance, but also on-site SEO scanning, link analysis, and link building. The way you convey errors on the site you are viewing is effortless and straightforward, and the scanning tool is potent.

SEO Monitor

SEOmonitor is an online “SEO Performance Measurement and Reporting” tool released in 2014. It has become very popular with the innovations it has brought to SEO performance measurement and reporting in a short time. SEO Monitor, which you can use, especially for technical tracking and keyword research, stands out with the “Topic Browser – The Topic Explorer,” which supports a lot of languages. SEO Monitor, which makes it easy for you to do keyword research with the subject browser, can also provide you with an estimated organic traffic tracking for your project. SEO Monitor, currently a 14-day trial version for new registrants, offers a service that you can use with a minimum price of 49 euro.

Also, with the “Signals” mobile application that you can use with SEO Monitor, you can follow the ranking changes in your project instantly.


Majestic is for you, especially if you are curious about your Link profile. Where is your site, how many links did you get, how are the places you get links to, which pages you got links to, how much traffic these links bring to you, what connections are missing, which ones are new? Majestic, which allows you to find answers to questions like this, is one of the essential tools that enable you to create a comprehensive link profile report.

Majestic, which has the function of “Topics,” which can also list the categories declared by the sites (if any) that you get the link to, allows you to see the weight of the type you get the link from. This tool, which you can use to clarify your link profile, starts at $ 49 per month.


Ahrefs is another paid tool that has many different functions besides a backlink review. Ahrefs, which can offer a comprehensive table of links to your site, also draws attention to its “Content Explorer” function, which allows you to keep the agenda’s pulse based on keywords. Ahrefs, which enables you to get a comprehensive report from the IP group linking to your site to the address extension, is another paid tool that can help you understand your link profile status. The monthly fee you need to pay for Ahrefs’ entry-level plan is $ 99.


Another free tool on the market is Ryte. Along with many small devices, it can provide you with data that serves different purposes. We can say that this tool, which can access three other users simultaneously, is a bit more expensive than its competitors. Since the name has not been heard much yet, most users are cautious about this tool because it is impossible to get a good user impression about its benefits.


Sitebulb can color your SEO project, especially with visual graphics. Apart from Windows, there is also a Mac operating system version. You can get monthly and yearly licenses and the price varies according to the number of users and as the number of users increases, we can say that the price does not change very high.

Sitebulb, which stands out especially with its site architecture and problem explanations, looks like a tool that can improve itself as it becomes widespread.

Overview of Free and Paid SEO Tools

We can say that there are many free and paid SEO tools that you can use. They all have their advantages and disadvantages. It is useful to determine which means you should use based on your site’s status and your SEO project’s planning. You don’t have to use all SEO tools or limit yourself to just a few; after all, every SEO tool can and cannot.

If you want to do a comprehensive SEO study today, you must be able to use both free and paid SEO tools simultaneously. While free or limited SEO tools can meet your needs up to a point, it is possible to complete the missing moments with paid SEO tools. We recommend that you be deprived of these tools to guide you in many matters from your site’s traffic to backlink profile, from social media performance to on-site optimization.

Let’s add this as the last word; none of the tools mentioned are flawless. You can witness that these tools provide erroneous data from time to time. At this point, your experiences about SEO, your observations and the lessons you need to take from the mistakes you have made before have to come into play. If you can blend your past SEO experiences with these tools, you can get excellent results. Our suggestion in this regard is always to approach the results of these tools with suspicion and to increase your knowledge and experience on SEO continuously. In this context, you can continue to follow our blog.


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