How to Use ChatGPT for SEO and Content Marketing?

Creative examples of how ChatGPT can be used for SEO and Content Production are starting to emerge.

We are going through an exciting period where we are witnessing the use of ChatGPT in SEO studies, from creating a meta description or Image Alt Text to creating the outline of a blog post.

Before using ChatGPT in SEO and content production, it is a good idea to keep this information in the back of your mind that I published in last week’s newsletter. Unfortunately, in its current form, we cannot be entirely sure of the reliability and expertise of the data provided by ChatGPT. Therefore, it doesn’t seem like a good idea to place an article produced by ChatGPT on the site as it is.

It is helpful to think of ChatGPT as a brilliant friend who brings you ideas you have never thought of before through mutual dialogue. However, it would be best to consider that friends could make mistakes.

The dialogic nature of ChatGPT provides the opportunity to use it in exciting ways. For example, when you say to create a video scenario to shoot a YouTube video on the “customer experience journey,” it can even make it.

SEO tools also seem to keep up with this new trend. For example, the InLinks tool has already started integrating ChatGPT.

As I mentioned at the beginning, seeing the tool as a brilliant friend that saves you time and supports your creative production process instead of using its outputs directly is helpful.

At least, that’s how it is for now. However, the GPT4 version is expected to arrive soon, and this version may offer us many more options. In a process where everyone has the same opportunities, those who use GPT4 creatively will make a difference.

Commands We Should Use When Using ChatGPT

ChatGPT may be like a brilliant friend who does an excellent job with dialogue, but still, using a specific format when asking him a question can help our friend understand us better. For example, the following templates will allow the tool to produce better results.

“Write a comprehensive guide on [topic].”

“Create an in-depth analysis of [topic].”

“Detail the benefits of [Subject].”

“Describe the history of [topic] and its impact on [area].”

“The text is long, but I didn’t like the repetitive writing style.” (feedback)

The article prepared by Search Engine Journal summarizes the template expressions you should use while using the tool very well.

How to Use ChatGPT for SEO and Content Marketing

In this video, exciting usage methods of ChatGPT for content production and SEO are shared. My advice would be to apply them after watching the video and discover your creative ways.



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