WHAT IS SEO?
SEO, short for “Search Engine Optimization” is the channel that creates the biggest alternation in digital marketing today. SEO aims to put forward the most relevant, true and informative pages on a website when a target audience uses search engines like Google. The whole process of understanding the criteria of the up to date ranking done by main search engines like Google and working to better this matter is called SEO.
As Stradiji we have been giving SEO Consultancy Service since 2009. Throughout the years we have witnessed many important phases of SEO. As of 2019, the search process does not only consist of the classic ways but now we are also dealing with voice searches, smart assistants, international searches and local searches.
FOR US SEO IS
For us, Search Engine Optimization should be defined as Search Experience Optimization. We consider it our first goal for our customers to have a website and content within that meets the expectations of the target audience to carry out a successful SEO operation.
Due to the fact of Google’s emphasis on the updated algorithms that put forward websites which are qualified and meet the expectations of the users, to us, high rankings on search results are not a benchmark of success to a good SEO project. To us, a good SEO project aim is to create a website that has high user interaction and qualified content that meets the needs of the users, therefore achieving a regular increase in alternation.