Why AI & SGE Means More Revenue Opportunity for SEO Agencies

Mordy Oberstein, Wix’s director of SEO branding, thinks AI and SGE are creating new revenue opportunities for SEO agencies.

This week, I want to share my thoughts on how SEO agencies can create new revenue opportunities with AI and Google’s Search Generative Experience (SGE). I was inspired by Wix’s Head of SEO Branding Mordy Oberstein’s article

At Stradiji SEO agency, we have a clear path for preparing for AI and SGE.

We manage the SEO projects of around 20 customers with a team of 3 people, using tools such as ChatGPT Plus, Semrush, Trello, and Zapier. We carry out our customers’ routine tasks quickly and effectively using Custom GPTs, primarily available to ChatGPT Plus subscribers. For example, we created the Custom GPT below to print blog posts for our client Hughugoli.com. This way, we do not have to repeatedly explain our problem to ChatGPT.

According to Oberstein, automation enables focus on areas that require creativity and strategic thinking. This opens new doors for agencies that offer SEO services. I agree with this wholeheartedly.

At Stradiji, we have an elementary Trello template for SEO project management:

We connected Semrush and Trello via Zapier. In this way, errors resulting from Semrush scans are automatically sent to Trello as a task. Thanks to Zapier, we can create Search Console notifications specific to customer sites as a card in Trello and take action.

Spending less time on such routine tasks can free up more time to make critical strategic decisions. We can answer many customer questions through artificial intelligence-supported tools that we have previously trained based on our own experiences & know-how.

New Opportunities For SEO Agencies

Mordy Oberstein’s article discusses how artificial intelligence (AI) and Google’s Search Generative Experience (SGE) create new revenue opportunities for SEO agencies. In summary:

• The Real Value of Automation: It is emphasized that automation enables focusing on more valuable tasks instead of simple tasks and opens new income opportunities for real professionals.
• Concerns About AI and SGE: Some worry that AI and SGE will spell the end of SEO, but Oberstein points out that these technologies mean more revenue opportunities for those who offer SEO services.
• Strategic Approach for SEO: It is stated that AI and SGE require SEO agencies to turn to a more strategic and comprehensive approach. This involves aligning the client’s website with the overall ecosystem rather than just optimizing pages.
• Prominence of Quality Sites: By separating quality sites from others, SGE reduces the opportunities to gain organic visibility. This encourages SEO agencies to develop better-quality content and strategies.
• Branding and Content Production: It is stated that AI and SGE require brands to focus more on branding and original content production to differentiate themselves. Because content produced with artificial intelligence has become dirt cheap, what will make the difference in the new era will be high-quality content with human touches and reflects unique experiences, even if it is produced with artificial intelligence.
• The Role of SEO Agencies: It is emphasized that agencies offering SEO services should have a broad perspective to guide their customers in an AI-driven world and prepare them for future changes. As AI content fills the web, brands must consciously create their positions, tone, and content. SEO agencies need to align with reality, not just the SERP ecosystem.

As a result, adapting to the changes brought about by AI and SGE in the SEO industry and adding value to customers is an essential task for us SEO professionals. I plan to share more on these topics next year.