Video SEO: How to Optimize Embedded Videos for Search?

Using these techniques, you can optimize your videos and increase their visibility significantly.

Video SEO is optimizing your videos to improve their visibility and rankings on search engines like Google and YouTube. It is a powerful tool that helps drive traffic and engagement to your videos.

Embedding videos on your website has numerous advantages, such as giving you complete control over visitors’ experience and increasing conversion rates. If you can get your embedded videos to appear in Google’s organic search results, it can become your most cost-effective sales channel. However, there is one significant challenge.

YouTube is the largest video-hosting platform globally, and most of the videos that appear in Google’s search results are from YouTube. It is why many people think video SEO is only about optimizing videos for YouTube. But did you know you can outrank YouTube with your embedded videos on your website?

Step By Step Video SEO Checklist

In the competitive world of video SEO, providing accurate data to search engines is crucial in helping people find and connect with the videos you have worked hard to create. Let’s go behind the oft-opaque curtains of the SEO world so more eyes can happily stumble upon your next video.

• To start with video SEO, you must choose the right keywords for your content and use them strategically in your video titles, descriptions, and tags.
• Optimizing your video content for mobile devices is essential as more and more people are consuming video content on their smartphones and tablets.
• To improve the performance of your videos on YouTube, you should focus on building a solid subscriber base, creating engaging content that encourages likes and comments, and leveraging YouTube’s built-in analytics tools to track your performance over time.
• In addition to YouTube, you can also use video SEO to increase the visibility of your videos on other platforms such as Vimeo, Dailymotion, and Facebook.
• When creating video content for SEO, it is vital to consider your target audience and create informative and entertaining content.
• You can also use video SEO to drive traffic to your website by embedding your videos and optimizing them for search engines.
• Other tactics to improve the SEO of your videos include captioning your content, creating video sitemaps to help search engines crawl your content more efficiently, and using schema markup to provide additional context and metadata about your videos.

How To Make Videos Prominent

For a video to be considered the page’s primary content, it must appear above the fold in the browser window (the area before you scroll) and fill up at least a third of the page width.

The ideal page will be a video playback page containing only the video, title, description, and transcript (if one exists) as its primary content.

• Wireframe of dedicated video playback page showing the video above the fold
• Videos must be considered prominent inside the viewport (above the fold).
• Videos intentionally embedded in articles as supplementary content can still be treated as the main content of a page if they are also embedded on a separate video playback page.

In some cases, Google may display the article instead of the video playback page in search results.

Include VideoObject Schema Structured Data

Web page content can be unstructured, which makes it challenging for search engines to understand it completely. To address this issue, Google developed a vocabulary known as Schema. It enables websites to convey the structure and significance of their page content to search engine bots.

When structured data code, or Schema, is added to web pages, it remains invisible to the viewers but can be accessed by search engine crawlers like Googlebot. Google uses this structured data to improve and enhance how different page content appears in its search results. Videos can benefit significantly from using Schema, particularly by implementing the VideoObject type.

It is important to monitor your videos’ results and adjust your strategy according to their performance to maximize the benefits of your video SEO efforts. While video SEO may appear complex and demanding, it can significantly improve your traffic, user engagement, and brand visibility.