Google’s New Generative AI-Powered Search Experience

With these examples, discover how Google SGE addresses search queries, prioritizes publishers, and reshapes the future of information discovery.

Google has begun rolling out the new Google Search experience (Search Generative Experience, or SGE for short) to those on the Search Labs waitlist. Unfortunately, it is currently limited to American users. I hope it will be active in Turkey shortly.

SGE adds productive AI features to Google Search results. You can see first impressions of SGE on desktop and mobile and how SGE results compare to typical Google SERP features in this Search Engine Journal article.

I suggest you read Barry Schwartz’s article on his first impressions.

For example, Google SGE gave six reference sites when answering “What is Bard?”. Five of the six Google Bard references were from publishers, while one was the official Google Bard Help page.

As you can see, shortly, users will encounter productive AI-assisted results in Google search results. We do not need to be a soothsayer to predict that this situation will decrease organic site traffic. We must explain this situation well to our consultancy clients and look for alternative methods to turn site visitors into loyal users.

One of them may be that each company places its ChatGPT-supported chatbot on its website and tries to answer all the questions of the users not only about their company but also about the sector. Undoubtedly, this will rapidly increase the number of loyal visitors.

I will share my thoughts on these issues in the coming weeks.


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