How will Google’s August 2023 core algorithm update affect the SEO world? Rankings, recovery strategies, and more.
Google Launches August 2023 Core Update
On August 22nd, Google released its long-awaited core algorithm update.
Google’s core algorithm updates are like big earthquakes in the SEO world. We often feel small jolts; small rankings change point to something more prominent on the horizon. Recently, the sequences have been as mobile as tectonic plates!
If your site has been negatively impacted, don’t panic. You can healthily measure the earthquake’s intensity only after a while after the earthquake is over.
It is not yet clear when the update will be completed exactly, but Google stated that it will post an announcement on the “Google Search Status Dashboard” page when the whole process is finished.
Such core algorithm updates are made regularly so that Google can provide users with the most valuable and reliable results. But remember, core updates are not designed to target specific sites or pages. Previously low-ranking pages may rise, while highly-ranked pages may fall.
You can try using the free Chrome extension GSC Guardian to check whether your site is affected by Google’s core algorithm updates. It brings essential algorithm updates to the performance report, and you can see the performance increases or decreases that conflict with these updates.
Impact and Recovery
A core algorithm update can positively or negatively affect a website’s search performance. If you’re seeing a drop in your rankings, it doesn’t necessarily mean something is wrong with your website. Google encourages those who see the drop in rankings to focus on improving website quality rather than looking for technical solutions.
How to Recover?
Google offers a few suggestions on how to improve your search performance, which has dropped after a core algorithm update:
- Examine poorly performing pages closely.
- Check the search terms that lead people to these pages.
- Compare your content with the questions Google provides on its help page.
Usually, it can take several months to regain rankings lost due to a core algorithm update. However, Google is constantly adjusting its algorithms, and between broader core updates, it may make more minor updates that can positively impact pages.
What Should We Do Going Forward?
While the impact of Google’s August 2023 core algorithm update is not yet fully understood, businesses and SEO professionals should be patient, focus on improving website quality, and avoid quick fixes.