Google unveiled AI-focused enhancements to Search at Google I/O, including a generative AI feature and a ‘Perspectives’ tool for different points of view.
The Google I/O event was held last week. The following were highlighted at the event;
Google introduced a search experience that uses generative AI to deliver comprehensive and complex search results.
A new ‘Perspectives’ feature that emphasizes long-form videos, images, and posts offers users different perspectives.
Google also announced that it had updated its helpful content system to make content with personal or expert perspectives more prominent.
Transformative Generative AI
This technology is designed to simplify complex search tasks and provide snapshots of critical information linked to deeper sources.
Google’s generative AI can answer more detailed questions, such as comparing two national parks for a family with young children and a dog, by providing relevant details and suggestions for further exploration:
Diversifying Search with ‘Perspectives’
Complementing its productive artificial intelligence technology, Google is introducing the ‘Perspectives’ feature.
This new tool will highlight long-form videos, images, and written posts from discussion boards, Q&A sites, and social media platforms in search results.
The feature is designed to help users understand topics through the experiences and perspectives of others, providing a more human touch to digital information.
For example, if a user seeks advice on making friends in a new city, the ‘Perspectives’ filter will show results with personal stories and tips from various online sources.
Google emphasizes that ‘Perspectives’ will improve review content quality in search results, emphasizing the importance of content created by people with first-hand experiences or deep knowledge of a topic.
Update to the Helpful Content Ranking System
Google says that as part of its focus on information quality, it is updating its helpful content system better to understand content from a personal or expert perspective, allowing more of these “hidden gems” to be revealed in Search.
Mert Erkal is the founder of Stradiji, which has been providing consultancy services on Search Engine Optimization (SEO), SEO Friendly Content Production and Optimization, and Conversion Optimization since 2009. SEO consultancy of enterprise companies is Mert's unique expertise. He has been sharing and commenting on weekly critical developments from the SEO world for about three years with his newsletter "SEOs Diners Club." With the advantage of remote working, he continues to provide SEO consultancy to English-speaking countries, especially the United States, Australia, and the United Kingdom.
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