These transformative changes will likely significantly impact the SEO world in 2024.
In recent weeks, I have been focusing on the developments in 2024. We are at a critical turning point. First, I am preparing myself, and then you, for this new era.
Here are 7 main trends and 3 priorities that SEO professionals should follow in 2024:
- SERP and Visual Optimization: Rich results will continue to evolve in Google SGE and SERPs. It’s vital to publish fast-loading, relevant, helpful, and unique content.
- Helpful Content and Content Intelligence: A solid content strategy will be essential in 2024. Evaluating content performance, creating personalized content, and optimizing various types of helpful content will be at the forefront.
- Interaction and Experience: User interactions and experience will influence Google’s search results. Search engines will reward expert-level content that meets and engages searchers’ needs.
- Personalized Experience: Google states that searches will become significantly personalized in 10 years. This will deliver a personalized search experience with a new “Follow” button to show users more information in search results.
- Multi-Channel Approach: SERPs will become increasingly competitive. It will be necessary to optimize the customer journey across various channels and content types.
- Local Strategy: If your brand has a local presence, adding localized experiences will help build expertise, engagement, and traffic.
- Brand Mentions and Social Proof: LLMs (Large Language Models) are trained to create results from various sources. It will be essential to understand what questions customers are looking for answers to and to create target-oriented strategies by determining where they can access this information.
Here are 3 priorities that will make you stand out in 2024:
- Technical Infrastructure Providing Integrated and Solid Experience: A solid technical infrastructure is mandatory for 2024. Elements such as data-centric, component-based architecture and fast server response (CDN) will be part of this infrastructure.
- Adopting New Metrics: Traffic may decrease as AI provides answers in search results. Options such as creating customers by sharing a traffic increase graph from the Search Console as before may disappear. Organic results will become more fragmented and pushed to the bottom of the page. It will be necessary to adopt new measures of success.
- AI-Powered Employee and Organization Alignment: Learning to apply artificial intelligence in your daily life will make you more efficient and successful in creating content drafts and producing images and summaries.