Search Engine Optimization

Googlebot and AI Content: How is Quality Control Performed?

Google’s Martin Splitt was asked how Googlebot’s crawling and processing process is adapting to the increase in AI-generated content.

The proliferation of AI-generated content raises many questions about how Google crawls and ranks web pages.

Martin Splitt from Google made quite enlightening statements on this subject. Splitt states that Google puts AI-generated content through quality control processes.

If the content is of poor quality, Google may ignore it. While it is possible to scale content and speed up content production with artificial intelligence, Google has changed nothing in its approach to indexing pages.

This is essential information, especially for SEO professionals. Because Google meticulously evaluates the quality of content produced by artificial intelligence and can directly affect indexing and rankings.

This is where Google’s “Helpful Content” algorithm comes into play. This algorithm aims to highlight human-written content. In other words, no matter how much the content produced with artificial intelligence increases, quality, and human-oriented content will always be a priority.

Martin’s statements show that artificial intelligence has no adverse effects on the web browser and display. However, the message for content creators and SEO experts is clear:

“Quality content is always king. Although artificial intelligence facilitates content production, using this content without quality control can be risky.”

You can watch Martin Splitt’s interview on the Duda YouTube channel.

As I always say, Let’s produce content with artificial intelligence, but let’s not publish this content on our website or blog unless an expert edits it. If we pay attention to this, we will use the ease of content production with artificial intelligence to increase SEO performance.

Also, let’s not allow AI tools to write in a way that speculates on a topic “by their very nature.”

When writing prompts for these tools, let’s specify all the topics that should be included in that content and emphasize who the target audience is and for what purpose the content was created.

When you do these, you will see that the content you produce with artificial intelligence does not cause any problems regarding your SEO performance; on the contrary, they are helpful.


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