What does Google’s Productive Search Experience (SGE) mean, and what implications will it have for SEO? Here’s everything you need to know.
Many theories and debates exist about Google’s Search Generator Experience (SGE). However, this new feature looks set to impact the SEO world significantly. Especially its possible effects on organic search traffic are very important for SEO experts.
Impact of SGE on Traffic
SGE will have positive and negative effects on organic search traffic. For example, it has been suggested that specific niches, business models, and keyword types may experience a drop in organic traffic of up to 30 percent.
However, this is a situation that cannot be generalized. That’s why updating your keyword and niche analysis and closely monitoring SGE’s effects is essential.
The Importance of Images in SGE
Another critical aspect of SGE is the impact of images on click-through rates (CTR). Quality product images will stand out in AI summaries, positively impacting CTR. When optimizing images, make sure the images are high quality and relevant.
Dynamic Structure of SGE
One of the most striking aspects of SGE is its dynamic structure. Summary summaries generated for the same query are rarely 100 percent similar. This means SEO strategies need to be constantly updated. In particular, updating your content regularly and adapting it to the dynamic structure offered by SGE is essential.
Suggestions for Preparation for SGE
Visual Optimization: Use attractive images in your content. Images can attract users’ attention and increase page time.
Title and Meta Descriptions: Use keywords at the beginning of your title that will encourage clicks. Title and meta descriptions are essential because AI analyzes SGE.
Careful Monitoring: Monitor important keywords in SGE and take screenshots. This is a critical step in understanding the impacts of SGE.
Mobile Compatibility: It is thought that SGE will be more effective in mobile searches. Therefore, your site must be mobile-compatible.
User Experience: SGE cares about user experience. Therefore, factors such as page loading speed and user interaction will also be necessary.
In conclusion, the effects of SGE on SEO are not yet fully understood, but this new feature certainly cannot be ignored. The best we can do right now is to be prepared to minimize potential impacts. Taking a proactive approach to adapting to the changes that GGE will bring will help us achieve success in the long term.
Mert Erkal is the founder of Stradiji, which has been providing consultancy services on Search Engine Optimization (SEO), SEO Friendly Content Production and Optimization, and Conversion Optimization since 2009. SEO consultancy of enterprise companies is Mert's unique expertise. He has been sharing and commenting on weekly critical developments from the SEO world for about three years with his newsletter "SEOs Diners Club." With the advantage of remote working, he continues to provide SEO consultancy to English-speaking countries, especially the United States, Australia, and the United Kingdom.
Follow on LinkedIn