Google’s MUM (Multitask Unified Model) update, announced in 2021, is a seminal development in search technology. It represents the most comprehensive system update since BERT, promising to dismantle search barriers and enhance search results through artificial intelligence.
MUM is a groundbreaking algorithm built on AI, designed to address complex search problems. It transcends language and media format barriers, answering complex queries by searching across languages and media types. This cutting-edge technology saves users the hassle of multiple searches to gain deeper insights, enabling understanding and solutions based on text, images, videos, and podcasts in hitherto impossible ways.
The beauty of MUM lies in its multitasking capabilities. The model is trained across 75 languages and numerous tasks simultaneously, enabling it to attain a broader understanding of information on a global scale. This technology will streamline the search process, reducing the searches needed to find comprehensive answers to complex queries.
From an SEO perspective, MUM represents a significant step towards a purely semantic search engine, continually enhancing the context of search queries and content. The update is faster, broader, and more comprehensive than any previous search engine update, bringing industry changes on par with Panda and Penguin.
This evolution means that SEO specialists must keep a keen eye on the development of this technology and its potential impact. Integrating natural language processing and a wealth of additional data sources will significantly accelerate semantic search based on Hummingbird and Knowledge Graph. SEOs should be prepared to monitor changes in search engine results closely and act swiftly.
One crucial aspect is that MUM does not signal the end of traditional SEO. The evolution of search engines from matching keywords to interpreting the context of words in a sentence, initially pioneered by BERT, will continue with MUM. So, while embracing the possibilities of MUM, we must not abandon classic SEO principles.
In summary, the advent of MUM promises a new era of search, offering more profound, more relevant, and comprehensive search results. As SEO specialists, we must adapt and evolve, keeping pace with these developments and leveraging them to provide better SEO solutions.
You might read my What is Google MUM, and how does it affect SEO article published on Serpstat blog to learn more about Google MUM.