Bing Webmaster Tools (BWT) is a free service provided by Microsoft that helps website owners and SEO professionals monitor, optimize, and analyze their websites’ performance in Bing’s search engine. While Google dominates the search engine market, Bing still holds a significant market share, and it’s essential to cater to all search engines to maximize your website’s visibility.
Key Features of Bing Webmaster Tools
Dashboard: The BWT dashboard comprehensively overviews your website’s performance in Bing search results. You can view your website’s click-through rate (CTR), impressions, clicks, average position, and top-performing keywords and pages.
Site Scan: BWT’s Site Scan is a powerful tool for identifying and fixing technical SEO issues on your website. It crawls your site and reports any errors, broken links, or potential improvements to enhance your website’s overall health.
Keyword Research: The BWT Keyword Research tool helps you discover new keywords to target, providing insights into search volume, competition, and trends. Incorporating these keywords into your content can improve your website’s visibility in search results.
Backlinks: The BWT Backlinks tool allows you to monitor and analyze your website’s backlink profile, identifying high-quality links that can boost your search engine rankings. You can also remember and disavow harmful or low-quality links that may negatively impact your website’s performance.
URL Submission: The BWT URL Submission tool enables you to submit new or updated URLs to Bing’s index, ensuring that your website’s content is crawled and indexed quickly. This can lead to faster visibility in search results and increased organic traffic.
Sitemaps: The BWT Sitemaps tool allows you to submit XML sitemaps, ensuring Bing can efficiently crawl and index your website’s pages. An accurate and up-to-date sitemap is essential for helping search engines understand your website’s structure and content.
Bing Places: BWT’s feature enables you to manage your business’s local presence on Bing Maps and Bing search results. Accurate and up-to-date local listings can increase visibility and foot traffic for brick-and-mortar businesses.
Benefits of Bing Webmaster Tools from an SEO Standpoint
Optimizing your website for Bing search results can lead to numerous SEO benefits, including:
Increased Organic Traffic: By targeting Bing’s search engine, you can tap into a new source of organic traffic. Users who prefer Bing over other search engines can find your website more easily, leading to increased site visits and potential conversions.
Improved Site Health: Regularly monitoring and fixing technical SEO issues with BWT’s Site Scan tool can enhance your website’s overall health, leading to better performance in search results across all search engines.
Comprehensive SEO Strategy: Incorporating Bing Webmaster Tools into your SEO strategy ensures that you cater to all search engines, not just Google. This can lead to a more comprehensive and robust SEO approach, maximizing your website’s potential for success.
Bing Webmaster Tools is an invaluable resource for website owners and SEO professionals. By taking advantage of BWT’s powerful features, you can increase your website’s performance in Bing search results.