CBS Translation is a translation services company located in Chicago. The company has been offering language translation services for more than a decade. However, despite their extensive industry experience, they needed help to achieve the desired online visibility for their business. As a result, CBS Translation approached Stradiji for assistance with its SEO strategy.
At Stradiji, our team conducted a comprehensive analysis of Cbs312.com’s existing online presence and identified areas for improvement. We found that the website lacked topical authority and needed to create more relevant and valuable content.
We developed a content production plan with CBS Translation that would enable the company to establish topical authority in the translation services industry. Our strategy involved producing high-quality, informative, engaging content to attract and retain the target audience’s attention.
Collaborative Content Production Process
To achieve this goal, we decided to work collaboratively with CBS Translation. The content production process involved the following steps:
1. Content Topic Selection:
We started by selecting topics relevant to the translation services industry. We chose topics that were in line with Cbs312.com’s services, which would help them establish authority in the industry. We also conducted keyword research to identify relevant and high-traffic keywords that we could target in the content.
2. Content Creation:
We developed the content in-house and worked closely with Cbs312.com to ensure that the content was informative and accurate. We incorporated keywords and optimized the content for search engines.
3. Content Review:
Once we created the content, we reviewed it with Cbs312.com to ensure it aligned with their brand messaging and voice.
4. Content Publishing
After reviewing, we published the content on Cbs312.com’s blog. Again, we ensured the content was well-formatted and optimized for search engines.
Adding Mr. Kerem’s Author Bio and Link to his LinkedIn Profile
To increase the value of the content, we added Mr. Kerem’s author bio and a link to his LinkedIn profile to the blog posts. Mr. Kerem is the founder of CBS Translation, and his expertise in the industry made the content more authoritative. Additionally, adding a link to his LinkedIn profile helped build trust with the target audience and made it easier for them to contact Cbs312.com.
Results
The content production strategy we implemented resulted in a significant increase in Cbs312.com’s SEO visibility. Since August 2022, the company has seen a 50% increase in SEO visibility and a 75% increase in the keywords they rank for.
The collaborative content production process also enabled Cbs312.com to establish topical authority in the translation services industry. As a result, the company has attracted more qualified leads, increased engagement on its website, and improved its online reputation.
Furthermore, adding Mr. Kerem’s imprint and a link to his LinkedIn profile to the blog posts helped Cbs312.com achieve a featured snippet position in America. This position increased the visibility of Cbs312.com’s content and made it easier for potential customers to find the company.
Conclusion
The collaborative content production process we implemented with CBS Translation significantly improved the company’s SEO visibility and topical authority.
Our partnership with the company enabled us to create high-quality content that was both informative and engaging. Additionally, adding Mr. Kerem’s imprint and a link to his LinkedIn profile to the blog posts helped build trust with the target audience and improve the company’s online reputation.
At Stradiji, a collaborative content production approach is essential for achieving SEO success. By working closely with our clients and understanding their business needs, we can create content that resonates with the target audience and establishes authority in the industry.
