Case Studies: What We Did and What Changed
Real projects only. Each case shows where the client started, what we did and what changed, with numbers and dates. Some clients can’t be named, so we describe them by industry, market and year.
Short notes from the field
Short notes from clients we can’t name. The latest one comes from our weekly newsletter.
Latest note from the newsletter
Global video editing software company (2026)
Over 12 months, average desktop position improved from 24.8 to 15.7 and click-through rate rose 32%. Impressions fell 38.1%, so clicks still dropped 18.5%. That table doesn’t say the SEO is failing. It says search demand is shrinking. To hold revenue, conversion rate has to grow 22.7%, so the next phase of the work is on the page.
Source: The client’s Search Console data, June 15 to Sept. 12, 2025 vs. 2026.
9 positions
average desktop ranking gain
+32%
click-through rate
-18.5%
clicks
Multilingual healthcare group (U.K. and Turkey, 2026)
Different spellings of one brand name split it into separate entities in AI answers. We unified it with 2,193 fixes across the site.
B2B electrical e-commerce (Turkey, 2025)
We started with category title templates and FAQ structured data. After a three-month trial, the client extended to 12 months.
U.S. SaaS company (2026)
Reported revenue didn’t reconcile with ad spend. We rebuilt purchase tracking from scratch, so decisions now run on real numbers.
Our own site (2026)
A single language setting cut our Turkish organic clicks by about 94% on July 24. We diagnosed it in Search Console and rebuilt the redirect map with 285 rules.
Some of the brands we’ve worked with
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