B2B Content Strategy: Content an AI Couldn’t Have Written

Stradiji plans and produces B2B content that your sales team actually sends, that ranks in Google and that AI answers cite. Our rule is simple: if an AI could write it from the title alone, we don’t publish it.

Get a Free Content Gap Review →

Send your site and three competitors. Within three business days, we’ll email five topics they win and you miss.

A content strategist interviews an industry expert while his knowledge flows into her notebook as threads of cyan light

Sound familiar?

You publish every week. Sales never shares a single post.
Your agency’s articles read like everyone else’s.
AI made content faster. Traffic didn’t move.
AI answers explain your category without naming you.

What cheap content costs

A gaming marketplace we started working with in 2026 had auto-generated about 1,700 blog posts before we arrived. Google removed the blog from search and issued a manual action. Speed doesn’t make commodity content valuable. So every piece we ship is scored on our six-part non-commodity rubric: proprietary evidence, first-hand experience, specificity, point of view, LLM moat and information gain. Anything under 70 out of 100 doesn’t go live.

Six steps of B2B content strategy: sales questions, topic map, expert interview, quality gate, distribution and measurement

How it works

Start at the sales desk. We collect the questions buyers actually ask your team.
Topic map. Search Console, Semrush and AI prompts reveal topic clusters and competitor gaps. One strong piece per cluster, not one page per keyword.
Expert interview. Twenty minutes with one of your experts per piece. That’s where first-party data and opinions come from.
Write and review. AI helps with research and drafts; data, judgment and the final word stay human.
Distribute. LinkedIn, newsletter and short summaries your sales team can use.
Measure. Organic traffic, AI citations and the pipeline each piece touches.

Pricing

Content Gap Review	Single pieces	Content Program
Free Five competitor topics you’re missing	$450 per in-depth article 1,500 to 2,000 words, 20-minute expert interview, schema $750 per case study 800 to 1,200 words, client-approved	Monthly, three-month terms From $1,800/month 4 in-depth articles a month, topic map, distribution kit, monthly report

Why Stradiji

We practice it. Mert Erkal has written the weekly SEOs Diners Club newsletter since March 2022, plus a Turkish weekly, Dijital Pazarlama Notları.
AI cites us. Microsoft Copilot and partner AI experiences cited stradiji.com 267 times between June 25 and Sept. 23, 2026 (Bing Webmaster Tools).
Intent over volume. For a medical supplies store, we rebuilt a product page around search intent. It moved from position 48 to 7 for a term searched about 50,000 times a month (February 2025).

A product page rebuilt around search intent moved from position 48 to 7 (February 2025)

FAQ

Do you use AI to write content?
For research, drafts and editing, yes. First-party data, expert input and final review stay human. Content written by AI alone is exactly the content AI answers don’t cite.

How many pieces per month?
Results set the number, not the other way around. We usually start with four to eight in-depth pieces a month.

See which topics your competitors own

Send your site and three competitors. Five gaps, within three business days.

Get a Free Content Gap Review →