Stradiji is an SEO and generative engine optimization (GEO) consultancy founded in Istanbul in 2010 by Mert Erkal. We help enterprise brands show up, get recommended and convert in Google and in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
We’re a small, senior team. You know exactly who works on your account from day one.
2009
Year Mert started working in SEO
2010
Year Stradiji was founded
100+
Websites audited in depth with our GEO Score Card
4
Markets: the U.S., the U.K., Australia and Turkey
Mert Erkal graduated from Istanbul Technical University’s naval architecture school in 1996 and spent a decade at Maersk Line Turkey. Logistics taught him the rule we still work by: you can’t improve a process you don’t measure.
He started in SEO in 2009 and founded Stradiji in 2010. Since then, we’ve worked with enterprise brands in banking, consumer electronics, publishing, healthcare and more.
The job has shifted. Buyers now start vendor research by asking AI. So we’ve built GEO on top of our SEO work: we measure why AI answers skip your brand, find the cause and sequence the fixes.
Two people run your project. Mert sets the strategy. He and Emre run measurement and implementation together. When a project needs it, we bring in development and content partners we trust.
Founder, SEO and GEO consultant
Mert Erkal is the founder of Stradiji. Since 2010, he has advised enterprise brands on SEO, generative engine optimization (GEO) and conversion optimization. He writes the weekly SEOs Diners Club newsletter.
Digital Marketing Manager
Emre Ercan has led SEO, Google Ads and web analytics projects at Stradiji since 2013. Before that, he spent six years in network management at Vodafone Turkey and worked in media planning and buying at People Initiative. He holds a mining engineering degree from Hacettepe University.
We don’t start with guesses. We know where your site stands before the first call.
No one can guarantee AI visibility. We guarantee the measurement, the root cause and the re-test.
AI doesn’t recommend sites with weak SEO. We run both in one plan.
Your team or your developers ship the changes. We write the specs and verify. When we’re done, the knowledge stays with you.
We’re based in Istanbul and work remotely with brands in the U.S., the U.K., Australia and Turkey, in English and Turkish. We also train in-house teams on SEO, GEO and AI.
Every week, we share what changed in search and AI, and what happened when we tested it, in SEOs Diners Club and on YouTube.
Use the GEO Score Card to see which door is shut on your site. Free.
