The “Get Seen by AI” Service Has No Name in Turkey Yet

Four data sources measured: nobody searches for AI visibility as a service. But the demand didn’t vanish. It’s still hiding inside the word “SEO.”

This week I put Semrush, our own Google Search Console data, Google Trends, and YouTube side by side. Turkish users have already adopted AI tools: “chatgpt” gets 1,000,000 searches a month. But almost nobody searches for the service of getting seen inside those tools. “seo hizmeti” (SEO service) gets 1,600 searches while “geo hizmeti” (GEO service) sits below the measurement threshold. The service doesn’t even have a settled name. Yet the demand didn’t evaporate. It’s still hiding inside the word “SEO.” So this season’s job isn’t to capture demand, it’s to make hidden demand visible. Last week I showed you an empty seat. When AI answers “which is the best” in Turkish, there was no independent local institution feeding that answer. The seat was empty. This week I looked around that seat and found something stranger. In classic SEO our job was, in a way, easy. The customer searched “seo hizmeti” (SEO service), “seo ajansı” (SEO agency), and we stood in front of that ready demand. But who searches for the job of getting seen inside AI? I wanted to answer that with data, not a guess. First I checked Semrush, then confirmed it with our own Search Console, pulled Google Trends live, and looked at YouTube. What came out laid bare something I’d sensed for a long time but couldn’t prove: a brand’s most basic need has become invisible, because it doesn’t even have a name yet. Grab your coffee. This week we’ll talk about both the picture and the work this gap opens up for us.

The core thesis: the demand isn’t gone, it’s still searched as “SEO”

Bottom line up front (BLUF): Turkish users have adopted AI tools, but nobody searches for the service of being seen inside them by that name. “seo hizmeti” gets 1,600 searches a month while GEO service terms can’t clear Semrush’s measurement threshold. On our own service page, the query “geo danışmanlığı” (GEO consulting) drew 196 impressions and zero clicks in 90 days. And the service has no settled name: the candidate names are either not searched or collide with another brand. But the demand didn’t evaporate. The brand is still searching for the same need as “SEO.” So this isn’t a demand-capture market, it’s a make-the-hidden-demand-visible market, and whoever names the need correctly becomes the primary source for the next five years.

What exactly did I measure?

Let me be transparent about the method, because the honesty of data lives in how it’s collected. I pulled search volume from Semrush (Turkey, US, and UK databases, July 24, 2026), and read real click behavior from our own Google Search Console (stradiji.com, last 90 days). I tested the GEO terms both with their standard English names and their Turkish equivalents. For “geo danışmanlığı” I looked at the live Turkish SERP to see which pages actually show up. And I measured the YouTube side with vidIQ. The numbers are as of the pull date; this is a repeatable probe, not a census. When I say “below threshold,” I mean below the tool’s reporting floor, not literally zero (with one exception, which I’ll get to). I deliberately used four separate sources together; I didn’t want to trust one tool and be wrong, so I cross-checked whatever one tool said against the others.

First table: there is demand to use AI

Turkish users are doing fine here. They’ve turned the tools into a daily habit, and all three are trending up. In Semrush’s trend data, “chatgpt” is near its one-year peak and “claude ai” has steepened over the last three months. So this isn’t a passing curiosity, it’s settled behavior.

Term	Monthly searches (Turkey)
chatgpt	1,000,000
claude ai	110,000
perplexity	49,500

Second table: there is no demand for the service

Now the other face of the same market. On the SEO side there’s an established, commercial-intent demand. On the GEO side, not a single service term clears the measurement threshold.

Service term	Monthly searches (Turkey)
seo	14,800
seo ajansı (SEO agency)	8,100
seo danışmanlığı (SEO consulting)	1,900
seo hizmeti (SEO service)	1,600
geo hizmeti (GEO service)	below threshold
geo danışmanlığı (GEO consulting)	below threshold
geo ajansı (GEO agency)	below threshold
üretken yapay zeka optimizasyonu (generative AI optimization)	0

I tried the Turkish equivalents too: “üretken/jeneratif motor optimizasyonu,” “cevap motoru optimizasyonu,” “yapay zeka seo.” None cleared the threshold. The only Turkish GEO term with any measurable volume was “geo nedir” (what is GEO): 390 a month and rising. But note, that’s not a service search, it’s a curiosity search. People aren’t searching GEO to buy it, they’re searching to learn “what even is this.” That’s exactly where demand is born: first curiosity, then need, and finally purchase.

Is this unique to Turkey? The US and the UK

Fair question: maybe it’s like this everywhere. It isn’t. I pulled the same English terms across all three databases.

Term (English, identical across the three databases)	Turkey	US	UK
generative engine optimization	below threshold	8,100	1,300
answer engine optimization	below threshold	3,600	590
ai seo	260	9,900	2,400

In the US, the GEO service category has already been born. And the cost per click on these words sits between $8.90 and $16.03. If an advertiser pays that for a keyword, there’s a real service market turning over. The UK is a few steps behind on the same road. Turkey clears the threshold on none of them. To be honest, this isn’t a perfect apples-to-apples comparison; the US and UK speak English and naturally search for the field’s English terms. But the direction is clear: the money and the attention are already on the table there, and that wave is coming toward us. And here’s the critical part: in English, grabbing that word is now expensive because the competition has settled and the seats are filling. In Turkish, the word is still ownerless. The chance to become category king is born precisely in quiet moments like this.

What do the trends say? Growth shifted from SEO to GEO

Let’s look not just at volume but at direction. In Semrush’s 12-month trend, classic SEO service searches in the US and UK have matured and plateaued; the GEO side is climbing steeply. So in mature markets, demand growth has shifted from SEO to GEO. In Turkey, even SEO service searches aren’t growing, and GEO hasn’t reached the volume to draw a trend line yet. I also pulled Google Trends live, because everyone looks there. In both Turkey and the US, interest in “SEO” is at the ceiling and steady; “generative engine optimization” is a flat line beside it. Don’t say “so it doesn’t exist in the US either.” The nuance matters: Trends is relative, it scales everything to the biggest term. SEO’s enormous mass crushes the newborn signal. The absolute number says the market has been born, while Trends only confirms this: the brand is still searching for its new need with the old, familiar word, “SEO.” The two tools don’t contradict each other, folks; Semrush measures absolute volume, Trends measures relative interest. Read together, the picture clears up: the market is growing, but still in SEO’s shadow.

And the real issue: the service doesn’t even have a name

This is the most striking part. The word you’d put opposite “seo hizmeti” has no common Turkish name, and the candidate names collide with other meanings. Searching “AEO” in Turkey pulls up a clothing brand, American Eagle. Searching “geo danışmanlığı” pulls up Geo (Global Education Organization), a study-abroad brand founded in 2009; that education brand shows up in the top results on the live SERP. When a service’s name clashes with another sector’s brand, that service hasn’t earned its own identity yet. A customer can’t search for something whose name they don’t know. And this isn’t only a language problem, folks, it’s a timing problem. In a category with no name yet, the first few who name it and fill it in become the reference point for everyone who comes later. But the supply side has started to wake up. On the “geo danışmanlığı” SERP, more than eight Turkish agencies have already opened a service page. There are two problems: almost all of those pages are low-authority with effectively zero clicks, because nobody’s searching; and the top spots are split by that namesake education brand. So supply has begun to appear, but demand isn’t here yet.

Where is the demand hiding? Inside “SEO”

Here’s the clever part. This demand didn’t evaporate. I see the same pattern in three places at once. One: the brand searches directly for “seo ajansı,” “seo danışmanlığı.” Two: even the handful of people curious about this don’t search GEO on its own, they search “seo geo,” “seo and geo difference,” leaning on SEO; I see this in our own Search Console. Three: the titles of Turkish YouTube videos cling to SEO’s huge volume with “Is SEO Dead, Has GEO Arrived.” All three say the same thing: the new need has taken shelter inside the old word. So our job isn’t to open a shelf from scratch; it’s to make this existing but mislabeled demand visible and put the right name on the shelf. I live this in the field constantly: a brand comes in saying “we’re looking for an SEO agency,” and after a short conversation it turns out their real worry is “why don’t ChatGPT and Gemini recommend us.” The need is GEO, but the word coming out of their mouth is still SEO.

The strongest proof: our own page’s data

If I’m telling everyone “put content out there,” I have to hold the mirror up to myself first. Our “geo danışmanlığı” service page drew 313 impressions in the last 90 days and a grand total of 3 clicks; on the “geo danışmanlığı” query itself, 196 impressions and exactly zero clicks. We’re an agency that’s been doing this for years, with a ready page, and still nobody clicks, because nobody’s searching.

Page / Query (last 90 days)	Impressions	Clicks	CTR
“geo danışmanlığı” service page	313	3	0.96%
“geo danışmanlığı” query	196	0	0%
GEO Score Card (Turkish page)	198	14	7.07%

But there’s a very instructive contrast in that same Search Console: our GEO Score Card tool page pulled 198 impressions with 14 clicks and a 7.07% click-through rate over the same period. The lesson is clear: in a market with no demand, if you open a service page and wait, you go hungry; if you put out a tool or information people are curious about, interest is born. I’ll admit it, the lead articles I carried from the newsletter to stradiji.com haven’t reached the visibility they deserve either; the homework’s on me too. But this data also shows me the way. It means I should spend my energy not on dressing up the service page, but on multiplying the tools and clear answers people actually find useful; if the GEO Score Card worked, I should build more like it. Where there’s no demand, lead with value, not a sales pitch.

YouTube says the same: the wave is coming, the seat is empty

The video side tells the same story. Per vidIQ, “generative engine optimization” gets roughly 87,800 monthly searches on YouTube globally; Turkey’s share is 2,926, and Turkey isn’t even among the leading markets.

“generative engine optimization” (YouTube)	Monthly searches
Global	~87,800
Turkey	2,926

While English, and even German and Indonesian, GEO videos sit at 100,000 to 200,000 views, the Turkish ones stay between a few hundred and a few thousand. Their titles lean on SEO again. The content wave already broke worldwide, it just hasn’t fully reached us; when it does, the Turkish seat will still be empty, and whoever sits first will stay. That’s why I’m ramping up Turkish GEO content on my channel: a video produced with the right framing while demand is low becomes the primary source once the wave hits.

Why right now?

Because search itself is changing. Google’s Head of Search, Liz Reid, describes search turning from a one-off query into a persistent, autonomous task. And France switched to AI Mode on July 22, two months ahead of the announced schedule. The rollout to non-English markets is accelerating; the Turkish door is getting close. Entering the category while demand hasn’t been born yet in Turkey isn’t a luxury, it’s a timing advantage. Let me add this, folks: in every big shift there are two groups. One panics and wails “is SEO dead”; the other asks “okay, what’s this good for, how do I position myself.” In four years of writing this newsletter the one thing I’ve seen is that the second group wins every time. It’ll be the same this time.

What this is good for: the one step to take this week

There are two readings of this picture, and both are our job.

If you’re an agency or consultant

Open a “get seen by AI” service page, but don’t let it be an empty sign. Put your own proof on it: which brand you made visible in which engine, on which query you became a source, with a screenshot. Eight agencies’ pages sit click-less because they all repeat the same generic promise. The only page with proof becomes the page that defines the category. And put your own clear name on this work and use it over and over; whoever names the category first owns it in people’s minds. In English, a few agencies claimed “generative engine optimization” exactly this way, and in Turkish that seat is still empty.

If you’re a business

Pick one “best” or “how” question people will ask AI in your sector. Put its clear, self-contained answer, with numbers and a current date, at the top of the relevant page. Publish the answer while your competitor still isn’t searching for this question. Let me make it concrete: say you sell supplementary health insurance. Put the clear answer to “how to choose supplementary health insurance in Istanbul,” with your own data and a current date, at the top of your page. Be one of the few Turkish sources AI runs into when it looks for that answer. And when you frame the category, put GEO next to SEO, not against it; tell it as an evolution, not a rupture.