Conversion Optimization: More Customers From the Traffic You Already Have

Conversion rate optimization (CRO) gets more of your existing visitors to book, call or buy. Stradiji checks that your tracking is right first, finds where visitors drop off, then tests the fix and measures the lift.

Get Three Free Findings →

Send us your site. Within three business days, we’ll email the three biggest conversion blockers we see, with screenshots.

A woman on a Bosphorus ferry is about to tap a red buy button while a cyan light trail shows her journey through the site

Sound familiar?

Traffic is up. Demo requests aren’t.
You pay for clicks, and visitors bounce off the landing page.
Meetings end in a debate about button colors.
GA4 says one number, your sales team sees another.

Good CRO starts with measurement, then friction, and only then testing.

A lesson we learned the hard way

In 2026, a prospect waited 11 days for our reply after a first call and signed with another agency. The page worked. The form worked. Slow follow-up lost the deal. Now we reply within 24 hours and send proposals within 72. The funnel doesn’t end where your website does.

Conversion optimization method: five steps from tracking audit to reporting

How it works

Tracking audit (week 1). Are forms, calls, chats and purchases counted correctly, without duplicates or bot noise?
Friction analysis. Microsoft Clarity recordings and heatmaps, GA4 funnels, field-level form drop-off, and short customer interviews when needed.
Prioritize. Every idea gets an impact, confidence and effort score.
Ship and test. A/B tests when traffic allows. Controlled before-and-after measurement when it doesn’t, because low-traffic A/B tests rarely reach significance.
Report. Conversion rate, leads and revenue where possible. One page a month.

Pricing

CRO Audit	CRO Program
One-time From $1,200 One funnel, up to 5 key pages, tracking check, 10 prioritized hypotheses, walkthrough. Delivered in two to three weeks.	Monthly, three-month terms From $2,000/month 2 tests or page experiments a month, 2 page and copy briefs, monthly report.

How we’re different

Measurement first. We don’t start tests on data we haven’t verified.
Traffic and conversion at one table. We know the intent behind your SEO and ad traffic and build pages for it.
Honest statistics. If a test isn’t significant, we don’t call it a win.
Senior-led. Run by Mert Erkal, who has worked in SEO since 2009 and founded Stradiji in 2010.

Who this is for

A good fit: B2B and SaaS teams with steady traffic and a lead or trial goal. Not a fit: anyone who wants a redesign without data behind it.

FAQ

How much traffic do we need for A/B testing?
It depends on your current conversion rate and the lift you want to detect. With low traffic, we remove the biggest blockers using qualitative data first.

How fast will we see results?
Tracking fixes and obvious friction usually pay off in the first four to six weeks. Testing depends on your traffic.

Do you make changes to our site?
Not directly. Your team, your agency or one of our vetted partners ships; we specify and verify.

Find where your funnel leaks

Send your site. We’ll reply within three business days with three findings.

Get Three Free Findings →