{"id":11547,"date":"2023-06-22T09:03:35","date_gmt":"2023-06-22T06:03:35","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=vaka-analizi&p=11547"},"modified":"2026-10-03T16:28:01","modified_gmt":"2026-10-03T13:28:01","slug":"cbs312-com-isbirligine-dayali-icerik-uretimi-ile-seo-basarisi","status":"publish","type":"vaka-analizi","link":"https:\/\/www.stradiji.com\/tr\/vaka-analizi\/cbs312-com-isbirligine-dayali-icerik-uretimi-ile-seo-basarisi\/","title":{"rendered":"CBS Translation: 12 Ayda 30’dan 721 Anahtar Kelimeye"},"content":{"rendered":"
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\u00d6zet:<\/b> CBS Translation, Chicago merkezli bir yaz\u0131l\u0131 ve s\u00f6zl\u00fc \u00e7eviri \u015firketi. 2022’de sitesi Google’da neredeyse hi\u00e7 g\u00f6r\u00fcnm\u00fcyordu. \u015eirketin kurucusuyla birlikte bir i\u00e7erik plan\u0131 kurduk ve yaz\u0131lar\u0131 onun imzas\u0131yla yay\u0131nlad\u0131k. Semrush’a g\u00f6re ABD’de Google’da s\u0131ralanan anahtar kelime say\u0131s\u0131 12 ayda 30’dan 721’e \u00e7\u0131kt\u0131.<\/p>\n\n\n\n\n\n\n
Sekt\u00f6r<\/td>\nYaz\u0131l\u0131 ve s\u00f6zl\u00fc \u00e7eviri hizmetleri<\/td>\n<\/tr>\n
Pazar<\/td>\nABD (Chicago merkezli)<\/td>\n<\/tr>\n
S\u00fcre<\/td>\nA\u011fustos 2022 – 2023<\/td>\n<\/tr>\n
Hizmetler<\/td>\nAnahtar kelime ve konu ara\u015ft\u0131rmas\u0131, i\u00e7erik plan\u0131, i\u00e7erik \u00fcretimi, yazar k\u00fcnyesi (E-E-A-T), yay\u0131n \u00f6ncesi SEO kontrol\u00fc<\/td>\n<\/tr>\n
Sonu\u00e7lar<\/td>\nS\u0131ralanan anahtar kelime: 30 \u2192 721
Tahmini ayl\u0131k organik trafik: 48 \u2192 125
ABD, A\u011fustos 2022 – A\u011fustos 2023. Kaynak: Semrush.<\/span><\/td>\n<\/tr>\n<\/table>\n<\/div>\n

Ba\u015flang\u0131\u00e7 noktas\u0131<\/h2>\n

CBS Translation, kendi sitesine g\u00f6re 20 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir 120 dilde \u00e7eviri yap\u0131yor. Sahadaki tecr\u00fcbe b\u00fcy\u00fckt\u00fc ama site bunu Google’a anlatm\u0131yordu. A\u011fustos 2022’de Semrush, cbs312.com’un ABD’de yaln\u0131zca 30 anahtar kelimede s\u0131raland\u0131\u011f\u0131n\u0131 ve tahmini ayl\u0131k organik trafi\u011finin 48 ziyaret oldu\u011funu g\u00f6steriyordu. Sitede, \u00e7eviri hizmeti arayan birinin sordu\u011fu sorulara cevap veren i\u00e7erik yoktu.<\/p>\n

Ne yapt\u0131k<\/h2>\n

1. \u00d6nce m\u00fc\u015fterinin sorusu.<\/b> \u00c7eviri hizmeti arayanlar\u0131n Google’a ne sordu\u011funu \u00e7\u0131kard\u0131k: belge \u00e7evirisi (\u00f6rne\u011fin evlilik c\u00fczdan\u0131), \u00e7eviri firmas\u0131 se\u00e7imi, meslek olarak hukuk \u00e7evirmenli\u011fi. Konular\u0131 CBS’in satt\u0131\u011f\u0131 hizmetlerle e\u015fle\u015ftirdik; hizmetle ba\u011f\u0131 olmayan konuyu listeye almad\u0131k.<\/p>\n

2. \u0130\u00e7eri\u011fi birlikte yazd\u0131k.<\/b> Metinleri biz haz\u0131rlad\u0131k, CBS ekibi do\u011fruluk ve sekt\u00f6r dili i\u00e7in her birini okudu. \u00c7eviri gibi g\u00fcvene dayal\u0131 bir hizmette yanl\u0131\u015f bir bilgi, trafi\u011fi kazan\u0131rken m\u00fc\u015fteriyi kaybettirir.<\/p>\n

3. Yaz\u0131ya ger\u00e7ek bir uzman\u0131n imzas\u0131.<\/b> Yaz\u0131lar\u0131 \u015firketin kurucusu Kerem Arig’in ad\u0131yla, LinkedIn profiline ba\u011flant\u0131 vererek yay\u0131nlad\u0131k. Okur kimin yazd\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcr, Google da i\u00e7eri\u011fin arkas\u0131nda ger\u00e7ek bir uzman oldu\u011funu.<\/p>\n

4. Yay\u0131ndan \u00f6nce SEO kontrol\u00fc.<\/b> Her yaz\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 ve ara ba\u015fl\u0131klar\u0131n\u0131 yay\u0131ndan \u00f6nce hedef anahtar kelimelere g\u00f6re d\u00fczenledik. A\u011fustos ile Aral\u0131k 2022 aras\u0131nda 21 yaz\u0131 yay\u0131nlad\u0131k, 10’u Aral\u0131k’ta.<\/p>\n

Sonu\u00e7<\/h2>\n

Semrush’\u0131n ABD verisine g\u00f6re A\u011fustos 2022’den A\u011fustos 2023’e:<\/p>\n