{"id":14652,"date":"2026-02-24T13:21:39","date_gmt":"2026-02-24T10:21:39","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=seo_sozlugu&p=14652"},"modified":"2026-02-24T13:25:56","modified_gmt":"2026-02-24T10:25:56","slug":"structured-data-nedir","status":"publish","type":"seo_sozlugu","link":"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/structured-data-nedir\/","title":{"rendered":"Structured Data Nedir? Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri"},"content":{"rendered":"

\"\"<\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Nedir?<\/b><\/h2>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, makinelerin kolayca okuyabilece\u011fi ve anlayabilece\u011fi verilerin organize edilmi\u015f bir format\u0131d\u0131r. HTML, JSON, XML gibi yap\u0131land\u0131r\u0131lm\u0131\u015f formatlar kullan\u0131larak, web sayfas\u0131 i\u00e7eri\u011fi arama motorlar\u0131 ve AI sistemleri taraf\u0131ndan otomatik olarak i\u015flenebilir hale getirilir.<\/span><\/p>\n

\u0130nsan, bir sayfan\u0131n ba\u015fl\u0131\u011f\u0131na bakt\u0131\u011f\u0131nda “bu bir kitap hakk\u0131nda” derken, makineler bunu anlamak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri gerektirir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, bu bo\u015flu\u011fu doldurur ve makinelerin i\u00e7eri\u011finizi anlama yetene\u011fini art\u0131r\u0131r.<\/span><\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Formatlar\u0131<\/b><\/h2>\n

JSON-LD (JSON for Linking Data): <\/b>JavaScript Object Notation for Linking Data, modern web uygulamalar\u0131nda en yayg\u0131n kullan\u0131lan yap\u0131land\u0131r\u0131lm\u0131\u015f veri format\u0131d\u0131r. Okunmas\u0131 kolay, yazmas\u0131 basit ve ayr\u0131\u015ft\u0131r\u0131lmas\u0131 h\u0131zl\u0131d\u0131r.<\/span><\/p>\n

RDFa (Resource Description Framework in Attributes):<\/b> HTML attribute’leri kullanarak yap\u0131land\u0131r\u0131lm\u0131\u015f veri olu\u015fturur. Daha karma\u015f\u0131k ve eskiye dayal\u0131 bir y\u00f6ntemdir ancak hala kullan\u0131lmaktad\u0131r.<\/span><\/p>\n

Microdata: <\/b>HTML5’in bir par\u00e7as\u0131d\u0131r ve itemscope, itemtype, itemprop gibi attribute’lerle yap\u0131land\u0131r\u0131lm\u0131\u015f veri olu\u015fturur. Ba\u015flang\u0131\u00e7ta pop\u00fcler olmas\u0131na ra\u011fmen, JSON-LD’in avantajlar\u0131 nedeniyle kullan\u0131m\u0131 azalm\u0131\u015ft\u0131r.<\/span><\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri ile Zengin Sonu\u00e7lar<\/b><\/h2>\n

Arama motorlar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi kullanarak rich results (zengin sonu\u00e7lar) sunarlar. \u00dcr\u00fcn sayfan\u0131z\u0131nda fiyat, puan, inceleme say\u0131s\u0131 gibi bilgileri g\u00f6r\u00fcnt\u00fcler. Makale sayfan\u0131z\u0131nda yazar\u0131, yay\u0131n tarihini, i\u00e7erik \u00f6zetini g\u00f6sterir.<\/span><\/p>\n

Bu zengin sonu\u00e7lar, kullan\u0131c\u0131 deneyimini (UX) iyile\u015ftirir. Kullan\u0131c\u0131lar sayfaya ziyaret etmeden daha fazla bilgi g\u00f6rebildi\u011fi i\u00e7in, karar vermeleri kolayla\u015f\u0131r. Ayn\u0131 zamanda, zengin sonu\u00e7lar t\u0131klama oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/span><\/p>\n

Veri Y\u00f6netimi ve Tutarl\u0131l\u0131k<\/b><\/h2>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f veri uyguland\u0131\u011f\u0131nda, veri tutarl\u0131l\u0131\u011f\u0131 \u00f6nemlidir. \u00dcr\u00fcn ad\u0131, fiyat, resim gibi bilgileri HTML’de, \u015fema markup’ta ve yap\u0131land\u0131r\u0131lm\u0131\u015f verida ayn\u0131 olmal\u0131d\u0131r. Farkl\u0131 bilgiler g\u00f6sterilerse, arama motorlar\u0131 kar\u0131\u015fabilir ve trust (g\u00fcven) d\u00fc\u015febilir.<\/span><\/p>\n

\u00d6rne\u011fin, \u00fcr\u00fcn fiyat\u0131 HTML’de “99 TL” yaz\u0131yorsa, schema markup’ta da “99 TL” yaz\u0131lmal\u0131d\u0131r. Farkl\u0131l\u0131k varsa, Google’\u0131n Rich Results’ta g\u00f6stermede sorun ya\u015fanabilir.<\/span><\/p>\n

GEO Stratejisinde Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri<\/b><\/h2>\n

Generative Engine Optimization (GEO) \u00e7a\u011f\u0131nda, yap\u0131land\u0131r\u0131lm\u0131\u015f veri kritik bir rol oynar. Google Gemini, ChatGPT, Perplexity gibi AI arama motorlar\u0131, do\u011fru cevaplar\u0131 vermek i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verilere ihtiya\u00e7 duyarlar.<\/span><\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f veri olmadan, AI bu sistemler yanl\u0131\u015f ya da tutars\u0131z bilgiler sunabilir. \u00d6rne\u011fin, bir \u00fcr\u00fcn hakk\u0131nda yaz\u0131 yazarken, fiyat bilgisi olmayan yap\u0131land\u0131r\u0131lm\u0131\u015f veri varsa, AI bunun eski bir \u00fcr\u00fcn oldu\u011funu d\u00fc\u015f\u00fcnebilir.<\/span><\/p>\n

Do\u011fruluk (Accuracy), E-E-A-T ilkesinde de \u00f6nemlidir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, i\u00e7eri\u011finizin do\u011frulu\u011funu kan\u0131tlamaya yard\u0131mc\u0131 olur. Fiyat, puan, yay\u0131n tarihi gibi objektif bilgiler, E-E-A-T g\u00f6stergesi olarak \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n

Knowledge Panel Olu\u015fturma<\/b><\/h2>\n

Google, \u015firket, ki\u015fi veya \u00fcr\u00fcn hakk\u0131nda Knowledge Panel olu\u015fturdu\u011funda, yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi kullan\u0131r. Organization schema, Person schema gibi veriler, Google’\u0131n Knowledge Panel’i doldurmada yard\u0131mc\u0131 olur.<\/span><\/p>\n

Wikidata ve di\u011fer bilgi kaynaklar\u0131 ile entegrasyon, yap\u0131land\u0131r\u0131lm\u0131\u015f veri sayesinde sa\u011flan\u0131r. Daha iyi yap\u0131land\u0131r\u0131lm\u0131\u015f veri = daha do\u011fru Knowledge Panel.<\/span><\/p>\n

Veri T\u00fcrleri ve Uygulamalar<\/b><\/h2>\n

E-Ticaret: <\/b>\u00dcr\u00fcn ad\u0131, fiyat, stok durumu, puan, yorum say\u0131s\u0131, resimler ve daha fazlas\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f veri olarak i\u015faretlenir.<\/span><\/p>\n

\u0130\u00e7erik ve Medya: <\/b>Makale ba\u015fl\u0131\u011f\u0131, yazar, yay\u0131n tarihi, i\u00e7erik \u00f6zeti, resim URL’si vb. yap\u0131land\u0131r\u0131lm\u0131\u015f veri olarak tan\u0131mlan\u0131r.<\/span><\/p>\n

Yerel \u0130\u015fletmeler:<\/b> \u0130\u015fletme ad\u0131, adresi, telefonu, saatler, incelemeler yap\u0131land\u0131r\u0131lm\u0131\u015f veri olarak belirtilir.<\/span><\/p>\n

Etkinlikler: <\/b>Etkinlik ad\u0131, tarihi, saati, konumu, a\u00e7\u0131klamas\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f veri ile tan\u0131mlan\u0131r.<\/span><\/p>\n

Do\u011frulama Ara\u00e7lar\u0131<\/b><\/h2>\n

Google Rich Results Test: <\/b>Sayfan\u0131z\u0131n rich results i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 kontrol eder.<\/span><\/p>\n

Structured Data Testing Tool: <\/b>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri hatalar\u0131 ve uyar\u0131lar\u0131 g\u00f6sterir.<\/span><\/p>\n

Google Search Console:<\/b> Schema hatalar\u0131n\u0131 rapor eder ve y\u00fckseli\u015fi izler.<\/span><\/p>\n

Schema.org Validator: <\/b>Genel schema markup do\u011frulamas\u0131 yapar.<\/span><\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri \u0130mplementasyon Stratejisi<\/b><\/h2>\n
    \n
  1. \u0130\u00e7erik Envanteri:<\/b> Sayfalar\u0131n\u0131z\u0131 kategorize edin. Hangiside \u00fcr\u00fcn, makale, etkinlik vb.?<\/span><\/li>\n
  2. Schema Se\u00e7imi:<\/b> Her kategori i\u00e7in uygun schema t\u00fcr\u00fcn\u00fc se\u00e7in.<\/span><\/li>\n
  3. JSON-LD Olu\u015fturma:<\/b> \u0130\u00e7erikleriniz i\u00e7in JSON-LD yap\u0131land\u0131rmas\u0131 haz\u0131rlay\u0131n.<\/span><\/li>\n
  4. Do\u011frulama: <\/b>Google ara\u00e7lar\u0131 ile t\u00fcm schema’lar\u0131 do\u011frulay\u0131n.<\/span><\/li>\n
  5. \u0130zleme: <\/b>Google Search Console’da hatalar ve uyar\u0131lar\u0131 d\u00fczenli kontrol edin.<\/span><\/li>\n
  6. G\u00fcncelleme:<\/b> \u0130\u00e7erik de\u011fi\u015fiklikleri ile beraber yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi g\u00fcncelleyin.<\/span><\/li>\n<\/ol>\n

    GEO ve Citation Sistemi<\/b><\/h2>\n

    Citation sistemi, AI arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi de\u011ferlendirmede \u00f6nemli rol oynar. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, citation sisteminin do\u011fru \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

    \u00d6rne\u011fin, birden fazla kayna\u011f\u0131n ayn\u0131 \u00fcr\u00fcn\u00fc, ayn\u0131 fiyatla ve ayn\u0131 \u00f6zelliklerle a\u00e7\u0131klad\u0131\u011f\u0131nda, bu citation’\u0131 g\u00fc\u00e7lendirir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri olmadan, bu tutarl\u0131l\u0131\u011f\u0131 ortaya \u00e7\u0131karmak zor olur.<\/span><\/p>\n

    Stratejik Not<\/strong><\/h2>\n

    Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, modern dijital pazarlamada vazge\u00e7ilmezdir. Arama motorlar\u0131 ve AI sistemleri i\u00e7in i\u00e7eri\u011finizi makine-okunabilir formatta sunmal\u0131s\u0131n\u0131z. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri implementasyonu, SEO performans\u0131n\u0131 art\u0131r\u0131r, UX’i iyile\u015ftirir ve AI \u00e7a\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc maksimize eder.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Nedir? Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, makinelerin kolayca okuyabilece\u011fi ve anlayabilece\u011fi verilerin organize edilmi\u015f bir format\u0131d\u0131r. HTML, JSON, XML gibi yap\u0131land\u0131r\u0131lm\u0131\u015f formatlar kullan\u0131larak, web sayfas\u0131 i\u00e7eri\u011fi arama motorlar\u0131 ve AI sistemleri taraf\u0131ndan otomatik olarak i\u015flenebilir hale getirilir. \u0130nsan, bir sayfan\u0131n ba\u015fl\u0131\u011f\u0131na bakt\u0131\u011f\u0131nda “bu bir kitap hakk\u0131nda” derken, makineler bunu anlamak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri gerektirir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri,…<\/p>\n","protected":false},"author":1,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"sozluk_kategori":[1288],"class_list":["post-14652","seo_sozlugu","type-seo_sozlugu","status-publish","format-standard","hentry","sozluk_kategori-s"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/seo_sozlugu"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=14652"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14652\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=14652"}],"wp:term":[{"taxonomy":"sozluk_kategori","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/sozluk_kategori?post=14652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}