{"id":14631,"date":"2026-02-24T11:47:55","date_gmt":"2026-02-24T08:47:55","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=seo_sozlugu&p=14631"},"modified":"2026-02-24T11:47:55","modified_gmt":"2026-02-24T08:47:55","slug":"schema-markup-nedir","status":"publish","type":"seo_sozlugu","link":"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/schema-markup-nedir\/","title":{"rendered":"Schema Markup Nedir?"},"content":{"rendered":"

\"\"<\/p>\n

Schema markup, arama motorlar\u0131na web i\u00e7eri\u011finizi daha iyi anlamas\u0131 i\u00e7in verdi\u011finiz yap\u0131land\u0131r\u0131lm\u0131\u015f bir koddur. Schema.org taraf\u0131ndan tan\u0131mlanan standartla\u015ft\u0131r\u0131lm\u0131\u015f semantik HTML etiketleri kullanarak sayfan\u0131z\u0131n i\u00e7eri\u011finin anlam\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtirsiniz. Bu sayede Google, Bing, Yandex ve di\u011fer arama motorlar\u0131 sizin ne hakk\u0131nda yaz\u0131 yazd\u0131\u011f\u0131n\u0131z\u0131 tam olarak anlarlar.<\/span><\/p>\n

Schema Markup’\u0131n Temelleri<\/b><\/h2>\n

Schema markup, mikro veri (microdata) format\u0131nda yaz\u0131labilir. JSON-LD, RDFa ve Microdata olmak \u00fczere \u00fc\u00e7 ana implementasyon y\u00f6ntemi vard\u0131r. En yayg\u0131n ve tercih edilen y\u00f6ntem JSON-LD’dir \u00e7\u00fcnk\u00fc HTML’in geri kalan\u0131ndan ba\u011f\u0131ms\u0131z ve kolayca implement edilebilir.<\/span><\/p>\n

Arama motorlar\u0131 schema markup’\u0131 kullanarak web sayfan\u0131z\u0131n ba\u011flam\u0131n\u0131 anlarlar. \u00d6rne\u011fin, bir yemek resepti sayfas\u0131nda schema markup bulunuyorsa, Google sadece “yemek resepti” yaz\u0131s\u0131n\u0131 g\u00f6r\u00fcr ve i\u00e7eri\u011fin ne oldu\u011funu anlar. Bu da rich snippets (zengin sonu\u00e7lar) olu\u015fturmas\u0131na olanak tan\u0131r.<\/span><\/p>\n

Schema.org Standart\u0131<\/b><\/h2>\n

Schema.org, Google, Microsoft, Yahoo ve Yandex taraf\u0131ndan birlikte olu\u015fturulan bir a\u00e7\u0131k standartlar toplu\u015fudur. Schema.org’da 600’den fazla \u015fema t\u00fcr\u00fc bulunmaktad\u0131r ve her biri farkl\u0131 i\u00e7erik t\u00fcrlerini tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n

En yayg\u0131n schema t\u00fcrleri aras\u0131nda Organization, Person, Product, Article, FAQ, HowTo, LocalBusiness, Event, Recipe ve VideoObject yer al\u0131r. Her schema t\u00fcr\u00fcn\u00fcn kendine \u00f6zg\u00fc \u00f6zellikleri vard\u0131r. \u00d6rne\u011fin, Organization schema’s\u0131nda name, url, logo, sameAs, address, contact gibi alanlar bulunur.<\/span><\/p>\n

Schema Markup T\u00fcrleri ve Kullan\u0131m Alanlar\u0131<\/b><\/h2>\n

Organization Schema:<\/strong> \u0130\u015fletmenin temel bilgilerini tan\u0131mlar. Ad\u0131, web sitesi, logosu, sosyal medya profilleri, ileti\u015fim bilgileri ve fiziksel adresi i\u00e7erir. Bu schema, arama motorlar\u0131n\u0131n i\u015fletmeniz hakk\u0131nda bilgi sahibi olmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

Person Schema:<\/strong> Bir ki\u015finin temel bilgilerini a\u00e7\u0131klar. Ad, email, telefon numaras\u0131, sosyal medya profilleri ve e\u011fitim bilgilerini i\u00e7erebilir. \u015eirket kurucular\u0131, yazarlar veya y\u00f6netim kadrosu i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n

Product Schema:<\/strong> \u00dcr\u00fcn bilgilerini tan\u0131mlar. \u00dcr\u00fcn ad\u0131, a\u00e7\u0131klamas\u0131, fiyat\u0131, g\u00f6zden ge\u00e7irmeler, kullan\u0131labilirlik durumu ve resimler dahil olmak \u00fczere detaylar\u0131 i\u00e7erir. E-ticaret siteleri i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n

Article Schema:<\/strong> Yaz\u0131 ve blog makalelerini tan\u0131mlar. Ba\u015fl\u0131k, a\u00e7\u0131klama, yazar\u0131, yay\u0131n tarihi ve resimler gibi bilgileri i\u00e7erir. Gazete siteleri, blog platformlar\u0131 ve dergi siteleri taraf\u0131ndan kullan\u0131l\u0131r.<\/span><\/p>\n

FAQ Schema:<\/strong> S\u0131k\u00e7a sorulan sorular\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f formatta sunar. Her sorunun cevab\u0131 ile birlikte listelendi\u011finde, arama motorlar\u0131 FAQ sonu\u00e7lar\u0131nda g\u00f6sterebilir.<\/span><\/p>\n

HowTo Schema:<\/strong> Ad\u0131m ad\u0131m rehberleri tan\u0131mlar. Her ad\u0131m\u0131n a\u00e7\u0131klamas\u0131, resmi ve s\u00fcresi gibi bilgileri i\u00e7erir. E\u011fitim siteleri, how-to bloglar\u0131 ve \u00f6\u011fretici i\u00e7erikleri i\u00e7in idealdir.<\/span><\/p>\n

Teknik SEO ve Schema Markup<\/b><\/h2>\n

Schema markup, teknik SEO’nun \u00f6nemli bir par\u00e7as\u0131d\u0131r. On-page SEO ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 olmasa da, yap\u0131land\u0131r\u0131lm\u0131\u015f veri olmadan tam potansiyele ula\u015famazs\u0131n\u0131z. Arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi do\u011fru \u015fekilde anlamas\u0131 ve s\u0131n\u0131fland\u0131rmas\u0131 i\u00e7in schema markup gereklidir.<\/span><\/p>\n

Google Search Console’da schema markup hatalar\u0131n\u0131 g\u00f6rebilirsiniz. Hatalar\u0131 d\u00fczeltmek, arama sonu\u00e7lar\u0131nda daha iyi performans sa\u011flar. Google ayr\u0131ca Rich Results Test arac\u0131 sunarak schema markup’\u0131n do\u011fru uygulan\u0131p uygulanmad\u0131\u011f\u0131n\u0131 kontrol etmenizi sa\u011flar.<\/span><\/p>\n

GEO ve Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri<\/b><\/h2>\n

Generative Engine Optimization (GEO) \u00e7a\u011f\u0131nda, yap\u0131land\u0131r\u0131lm\u0131\u015f veri daha \u00f6nemli hale gelmi\u015ftir. AI arama motorlar\u0131 ve b\u00fcy\u00fck dil modelleri (LLM) i\u00e7eri\u011finizi anlamak i\u00e7in schema markup ve yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi kullanan geli\u015fmi\u015f teknikleri employeeError.<\/span><\/p>\n

Google Gemini, OpenAI ChatGPT, Perplexity ve di\u011fer AI sistemleri, do\u011fru bilgileri sa\u011flamak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verilere g\u00fcvenir. Schema markup olmadan, AI bu sistemlerin yanl\u0131\u015f veya yan\u0131lt\u0131c\u0131 bilgiler sunmas\u0131 risklidir. Bu nedenle, GEO stratejisinde schema markup uygulanmas\u0131 \u015fartt\u0131r.<\/span><\/p>\n

Ayn\u0131 zamanda, AI arama motorlar\u0131 Citation (al\u0131nt\u0131) sistemleri kullan\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri ve schema markup, citation \u00e7al\u0131\u015fmas\u0131n\u0131 daha etkili k\u0131lar. Al\u0131nt\u0131 ve ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla, AI sistemleri i\u00e7eri\u011finizin g\u00fcvenilirli\u011fini de\u011ferlendirir.<\/span><\/p>\n

Schema Markup Uygulama Ad\u0131mlar\u0131<\/b><\/p>\n

    \n
  1. \u0130\u00e7erik T\u00fcr\u00fcn\u00fc Belirleyin:<\/strong> Sayfan\u0131z\u0131n i\u00e7eri\u011finin ne oldu\u011funu tan\u0131mlayin. Bir \u00fcr\u00fcn m\u00fc, bir makale mi, bir yemek resepti mi?<\/span><\/li>\n
  2. Uygun Schema’y\u0131 Se\u00e7in:<\/strong> Schema.org’da i\u00e7erik t\u00fcr\u00fcn\u00fcze uygun schema’y\u0131 bulun.<\/span><\/li>\n
  3. JSON-LD Kodu Olu\u015fturun:<\/strong> Schema’n\u0131n \u00f6zelliklerini ve de\u011ferlerini JSON-LD format\u0131nda yaz\u0131n.<\/span><\/li>\n
  4. Kodu HTML’ye Ekleyin:<\/strong> JSON-LD kodunu sayfan\u0131z\u0131n <head> b\u00f6l\u00fcm\u00fcne yerle\u015ftirin.<\/span><\/li>\n
  5. Do\u011frulama Yap\u0131n:<\/strong> Google Rich Results Test ve Structured Data Testing Tool kullanarak do\u011frulay\u0131n.<\/span><\/li>\n
  6. \u0130zleme Yap\u0131n:<\/strong> Google Search Console’da schema hatalar\u0131n\u0131 ve uyar\u0131lar\u0131n\u0131 izleyin.<\/span><\/li>\n<\/ol>\n

    Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri ile Zengin Sonu\u00e7lar<\/strong><\/h2>\n

    Schema markup’\u0131 do\u011fru uyguland\u0131\u011f\u0131nda, arama sonu\u00e7lar\u0131nda zengin sonu\u00e7lar (rich snippets) g\u00f6rebilirsiniz. Star ratings, fiyat bilgileri, resimler, yazar bilgileri ve daha fazlas\u0131 arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenebilir.<\/span><\/p>\n

    Bu zengin sonu\u00e7lar, t\u0131klama oran\u0131n\u0131 (CTR) art\u0131r\u0131r. Kullan\u0131c\u0131lar, arama sonu\u00e7lar\u0131nda daha fazla bilgi g\u00f6rd\u00fc\u011f\u00fcnde, sayfan\u0131z\u0131 ziyaret etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olur.<\/span><\/p>\n

    Stratejik Not<\/strong><\/h2>\n

    Schema markup, modern SEO stratejisinin temel ta\u015f\u0131d\u0131r. Arama motorlar\u0131na ve AI sistemlerine i\u00e7eri\u011finizi anlatmak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri kullanmal\u0131s\u0131n\u0131z. Teknik SEO, on-page SEO ve content marketing ile birlikte, schema markup uygulamas\u0131 web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve trafi\u011fini art\u0131racakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Schema markup, arama motorlar\u0131na web i\u00e7eri\u011finizi daha iyi anlamas\u0131 i\u00e7in verdi\u011finiz yap\u0131land\u0131r\u0131lm\u0131\u015f bir koddur. Schema.org taraf\u0131ndan tan\u0131mlanan standartla\u015ft\u0131r\u0131lm\u0131\u015f semantik HTML etiketleri kullanarak sayfan\u0131z\u0131n i\u00e7eri\u011finin anlam\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtirsiniz. Bu sayede Google, Bing, Yandex ve di\u011fer arama motorlar\u0131 sizin ne hakk\u0131nda yaz\u0131 yazd\u0131\u011f\u0131n\u0131z\u0131 tam olarak anlarlar. Schema Markup’\u0131n Temelleri Schema markup, mikro veri (microdata) format\u0131nda yaz\u0131labilir. JSON-LD,…<\/p>\n","protected":false},"author":1,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"sozluk_kategori":[1288],"class_list":["post-14631","seo_sozlugu","type-seo_sozlugu","status-publish","format-standard","hentry","sozluk_kategori-s"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/seo_sozlugu"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=14631"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14631\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=14631"}],"wp:term":[{"taxonomy":"sozluk_kategori","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/sozluk_kategori?post=14631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}