{"id":14420,"date":"2026-02-13T14:31:38","date_gmt":"2026-02-13T11:31:38","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=seo_sozlugu&#038;p=14420"},"modified":"2026-02-13T15:12:20","modified_gmt":"2026-02-13T12:12:20","slug":"e-e-a-t-nedir","status":"publish","type":"seo_sozlugu","link":"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/e-e-a-t-nedir\/","title":{"rendered":"E-E-A-T Nedir?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-14434 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_45_52-PM-300x200.png\" alt=\"\" width=\"526\" height=\"350\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_45_52-PM-300x200.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_45_52-PM-1024x683.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_45_52-PM.png 1536w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/350;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet \u00fczerinde do\u011fru bilgi bulmak giderek daha zor hale gelirken, Google&#8217;\u0131n E-E-A-T kavram\u0131 web sitenizin g\u00fcvenilirli\u011fini ve kalitesini belirlemede kritik bir rol oynuyor. E-E-A-T, Google Kalite Rehberi&#8217;nin temelinde yer alan d\u00f6rt unsurdan olu\u015fan bir \u00e7er\u00e7evedir ve arama motoru s\u0131ralamas\u0131nda do\u011frudan etkili olur. Bu rehberde E-E-A-T&#8217;nin ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in nas\u0131l uygulanaca\u011f\u0131n\u0131 detayl\u0131ca inceleyece\u011fiz.<\/span><\/p>\n<h2><strong>E-E-A-T Nedir?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">E-E-A-T, Experience (Deneyim), Expertise (Uzmanl\u0131k), Authoritativeness (Otorite) ve Trustworthiness (G\u00fcvenilirlik) kelimelerinin \u0130ngilizce ba\u015f harflerinden olu\u015fan bir akronimidir. Google, kalite de\u011ferlendirmecileri taraf\u0131ndan web sayfalar\u0131n\u0131 de\u011ferlendirirken bu d\u00f6rt kriterin t\u00fcm\u00fcn\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T, sadece SEO optimizasyonu i\u00e7in de\u011fil, kullan\u0131c\u0131 deneyimi ve internet g\u00fcvenli\u011fini iyile\u015ftirmek i\u00e7in de tasarlanm\u0131\u015ft\u0131r. Google&#8217;\u0131n amac\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n g\u00fcvenilir, kapsaml\u0131 ve yanl\u0131\u015f bilgiden ar\u0131nm\u0131\u015f kaynaklar\u0131 bulmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n<h2><strong>E-E-A-T&#8217;nin D\u00f6rt Aya\u011f\u0131<\/strong><\/h2>\n<h3><strong>Deneyim (Experience)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Deneyim, yazar\u0131n veya web sitesinin konuyla ilgili pratik bilgisine ve ger\u00e7ek d\u00fcnya deneyimine sahip olup olmad\u0131\u011f\u0131n\u0131 ifade eder. Bir ki\u015fi, \u00fcr\u00fcn veya hizmet hakk\u0131nda yazarken, yazar\u0131n o konuda do\u011frudan tecr\u00fcbeye sahip olmas\u0131 \u00f6nemlidir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14423 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_19_57-PM-300x200.png\" alt=\"\" width=\"524\" height=\"349\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_19_57-PM-300x200.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_19_57-PM-1024x683.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_19_57-PM.png 1536w\" data-sizes=\"(max-width: 524px) 100vw, 524px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 524px; --smush-placeholder-aspect-ratio: 524\/349;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Deneyim \u00f6rnekleri:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Bir hekimin t\u0131bbi makaleler yazmas\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Bir a\u015f\u00e7\u0131n\u0131n yemek tarifesi payla\u015fmas\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Bir yaz\u0131l\u0131m geli\u015ftirici taraf\u0131ndan kodlama e\u011fitimi verilmesi<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Bir avukat taraf\u0131ndan hukuki tavsiye sunulmas\u0131<\/span><\/li>\n<\/ul>\n<h3><strong>Uzmanl\u0131k (Expertise)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Uzmanl\u0131k, yazar\u0131n ve web sitesinin bulundu\u011fu alan hakk\u0131nda derinlemesine bilgiye ve profesyonel yetkinli\u011fe sahip olmas\u0131n\u0131 g\u00f6sterir. Uzman bir kaynak, konunun incelikleri ve karma\u015f\u0131k y\u00f6nlerini iyi bir \u015fekilde anlar ve a\u00e7\u0131klayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uzmanl\u0131k g\u00f6stergeleri:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Yay\u0131mlanm\u0131\u015f ara\u015ft\u0131rmalar ve makaleler<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Akademik sertifikalar ve e\u011fitim<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mesleki yeterlilikler ve lisanslar<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u0130lgili alanda uzun y\u0131llara dayanan \u00e7al\u0131\u015fma ge\u00e7mi\u015fi<\/span><\/li>\n<\/ul>\n<h3><strong>Otorite (Authoritativeness)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Otorite, web sitesinin ve yazar\u0131n kendi alan\u0131nda tan\u0131nan ve sayg\u0131n bir varl\u0131k olmas\u0131n\u0131 ifade eder. Otorite, di\u011fer g\u00fcvenilir kaynaklar taraf\u0131ndan al\u0131nt\u0131lanma, ba\u011flant\u0131 verilme ve referans g\u00f6sterilme yoluyla kurulur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otorite olu\u015fturma y\u00f6ntemleri:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> G\u00fcvenilir web siteleri taraf\u0131ndan at\u0131fta bulunulma (backlinks)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sekt\u00f6r liderlerinin taraf\u0131ndan at\u0131f al\u0131nmas\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Medya kapsam\u0131 ve bas\u0131n b\u00fcltenlerinde yer alma<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> S\u00f6zle\u015fmeler, ortakl\u0131klar ve i\u015f birli\u011fileri<\/span><\/li>\n<\/ul>\n<h3><strong>G\u00fcvenilirlik (Trustworthiness)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilirlik, web sitesinin d\u00fcr\u00fcst, \u015feffaf ve g\u00fcvenli olup olmad\u0131\u011f\u0131n\u0131 belirtir. Kullan\u0131c\u0131lar bir sitede g\u00fcven duymak i\u00e7in, sitenin a\u00e7\u0131k bir politikas\u0131, do\u011fru bilgi sunmas\u0131 ve ki\u015fisel verilerini koruyaca\u011f\u0131 konusunda emin olmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilirlik sinyalleri:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> SSL sertifikas\u0131 ve <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/https-nedir\/\">HTTPS<\/a> protokol\u00fc<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> A\u00e7\u0131k gizlilik politikas\u0131 ve veri koruma taahh\u00fctleri<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> M\u00fc\u015fteri incelemeleri ve de\u011ferlendirmeleri<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Yazar\u0131n kimlik bilgileri ve ileti\u015fim bilgileri<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> G\u00fcvenli \u00f6deme y\u00f6ntemleri ve iade politikalar\u0131<\/span><\/li>\n<\/ul>\n<h2><strong>YMYL Sayfalar ve E-E-A-T&#8217;nin \u00d6nemi<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">YMYL, &#8216;Your Money or Your Life&#8217; (Sizin Paran\u0131z ya da Ya\u015fam\u0131n\u0131z) anlam\u0131na gelir. Bu kategori, insanlar\u0131n finansal kararlar\u0131, sa\u011fl\u0131k durumlar\u0131 ve yasal konular\u0131 etkileyebilecek web sayfalar\u0131 i\u00e7erir. YMYL sayfalar\u0131nda E-E-A-T gereksinimleri \u00e7ok daha s\u0131k\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/ymyl-nedir-google-ymyl-sayfalari-nelerdir\/\">YMYL sayfalar\u0131<\/a> \u00f6rnekleri:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Sa\u011fl\u0131k ve t\u0131bbi tavsiye sayfalar\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mali dan\u0131\u015fmanl\u0131k ve yat\u0131r\u0131m rehberleri<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hukuki ve vergisel bilgiler<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> E-ticaret ve \u00f6deme sayfalar\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sosyal ve siyasi konular hakk\u0131nda bilgiler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">YMYL sayfalar\u0131nda Google, s\u0131ralamalarda yaln\u0131zca y\u00fcksek E-E-A-T skoruna sahip kaynaklar\u0131 tercih eder. Bu, bu alanlarda hata tolerans\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011fu anlam\u0131na gelir.<\/span><\/p>\n<h2><strong>E-E-A-T G\u00fcven Sinyalleri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">E-E-A-T&#8217;yi uygulamak i\u00e7in yapabilece\u011finiz somut ad\u0131mlar:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Yazar Biyografileri: Yazarlar\u0131n\u0131z hakk\u0131nda detayl\u0131 bilgi yay\u0131mlay\u0131n ve onlar\u0131n uzmanl\u0131k alanlar\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Kaynak\u00e7a ve At\u0131flar: Makalelerinizde g\u00fcvenilir kaynaklar\u0131 ba\u011flant\u0131larla referans verin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> M\u00fc\u015fteri Testimonialleri: Ger\u00e7ek kullan\u0131c\u0131 yorumlar\u0131 ve de\u011ferlendirmeleri ekleyin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sertifikalar ve \u00d6d\u00fcller: Elde etti\u011finiz profesyonel sertifikalar\u0131 web sitenizde g\u00f6sterin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> G\u00fcncellenmi\u015f \u0130\u00e7erik: Eski bilgileri d\u00fczenli olarak g\u00fcncelleyin ve tarihler belirtin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u0130leti\u015fim Bilgileri: A\u00e7\u0131k \u015fekilde adres, telefon ve e-posta gibi ileti\u015fim yollar\u0131n\u0131 sunun.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Kurulu\u015f Bilgileri: Wikipedia, Crunchbase veya benzeri sitelerden kurumsal bilgi ba\u011flant\u0131lar\u0131 ekleyin.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14427 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_44_10-PM-300x200.png\" alt=\"\" width=\"539\" height=\"359\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_44_10-PM-300x200.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_44_10-PM-1024x683.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-13-2026-02_44_10-PM.png 1536w\" data-sizes=\"(max-width: 539px) 100vw, 539px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 539px; --smush-placeholder-aspect-ratio: 539\/359;\" \/><\/p>\n<h2><strong>GEO ve AEO ile E-E-A-T Ba\u011flant\u0131s\u0131<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Generative Engine Optimization (GEO) ve AI Engine Optimization (AEO) gibi yeni SEO stratejileri, E-E-A-T&#8217;yi daha da \u00f6nemsiz hale getirmi\u015ftir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT, Gemini ve Perplexity gibi yapay zeka arama motorlar\u0131, kullan\u0131c\u0131lara bilgi sunarken E-E-A-T kriterleri y\u00fcksek olan kaynaklar\u0131 tercih etmektedir. E\u011fer siteniz AI arama motorlar\u0131nda g\u00f6r\u00fcnmek istiyorsa, g\u00fc\u00e7l\u00fc E-E-A-T sinyalleri olu\u015fturmak \u015fartt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yapay zeka arama motorlar\u0131nda \u00f6n plana \u00e7\u0131kmak i\u00e7in:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Konunuzda a\u00e7\u0131k pozisyon al\u0131n ve benzersiz perspektif sunan i\u00e7erik olu\u015fturun<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Verileri, istatistikleri ve ara\u015ft\u0131rmalar\u0131 kaynak\u00e7a ile sunun<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Uzman g\u00f6r\u00fc\u015fleri ve birincil kaynaklar kullan\u0131n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u015eeffaf ve etik i\u00e7erik yay\u0131mlay\u0131n<\/span><\/li>\n<\/ul>\n<h2>Uygulanabilir Yol Haritas\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">E-E-A-T, sadece SEO s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek i\u00e7in de\u011fil, kullan\u0131c\u0131lar\u0131n\u0131zla uzun vadeli g\u00fcven ili\u015fkisi kurmak i\u00e7in de \u00f6nemlidir. Google&#8217;\u0131n kalite rehberleri y\u0131ldan y\u0131la daha s\u0131k\u0131la\u015f\u0131rken, E-E-A-T sinyalleri web sitenizin ba\u015far\u0131s\u0131n\u0131n merkezinde yer almaktad\u0131r. Stradiji olarak, biz web sitenizin E-E-A-T&#8217;sini optimize etmek ve Google ile yapay zeka arama motorlar\u0131nda hak etti\u011fi s\u0131ralamay\u0131 almak i\u00e7in ihtiyac\u0131n\u0131z olan stratejileri sa\u011fl\u0131yoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sitenizin E-E-A-T sinyallerini g\u00fc\u00e7lendirmek ve arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in bug\u00fcn Stradiji&#8217;ye ba\u015fvurun.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet \u00fczerinde do\u011fru bilgi bulmak giderek daha zor hale gelirken, Google&#8217;\u0131n E-E-A-T kavram\u0131 web sitenizin g\u00fcvenilirli\u011fini ve kalitesini belirlemede kritik bir rol oynuyor. E-E-A-T, Google Kalite Rehberi&#8217;nin temelinde yer alan d\u00f6rt unsurdan olu\u015fan bir \u00e7er\u00e7evedir ve arama motoru s\u0131ralamas\u0131nda do\u011frudan etkili olur. Bu rehberde E-E-A-T&#8217;nin ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in&#8230;<\/p>\n","protected":false},"author":1,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"sozluk_kategori":[1274],"class_list":["post-14420","seo_sozlugu","type-seo_sozlugu","status-publish","format-standard","hentry","sozluk_kategori-e"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/seo_sozlugu"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=14420"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/seo_sozlugu\/14420\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=14420"}],"wp:term":[{"taxonomy":"sozluk_kategori","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/sozluk_kategori?post=14420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}