{"id":14420,"date":"2026-02-13T14:31:38","date_gmt":"2026-02-13T11:31:38","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=seo_sozlugu&p=14420"},"modified":"2026-10-14T10:03:23","modified_gmt":"2026-10-14T07:03:23","slug":"e-e-a-t-nedir","status":"publish","type":"seo_sozlugu","link":"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/e-e-a-t-nedir\/","title":{"rendered":"E-E-A-T Nedir?"},"content":{"rendered":"

E-E-A-T, Google’\u0131n i\u00e7erik kalitesini de\u011ferlendirirken bakt\u0131\u011f\u0131 d\u00f6rt niteli\u011fin k\u0131saltmas\u0131d\u0131r: deneyim (Experience), uzmanl\u0131k (Expertise), otorite (Authoritativeness) ve g\u00fcvenilirlik (Trustworthiness).<\/strong> Google’a g\u00f6re bu d\u00f6rd\u00fcn\u00fcn en \u00f6nemlisi g\u00fcvenilirliktir; di\u011fer \u00fc\u00e7\u00fc g\u00fcvene katk\u0131 verir.<\/p>\n

\"E-E-A-T<\/p>\n

E-E-A-T do\u011frudan bir s\u0131ralama fakt\u00f6r\u00fc de\u011fildir. Google’\u0131n kendi ifadesiyle “E-E-A-T tek ba\u015f\u0131na belirli bir s\u0131ralama fakt\u00f6r\u00fc de\u011fil”; sistemler iyi E-E-A-T ta\u015f\u0131yan i\u00e7eri\u011fi tan\u0131mlayan bir dizi sinyali birlikte kullan\u0131r (Google Search Central<\/a>). Yani E-E-A-T bir etiket de\u011fil, sayfan\u0131n ve markan\u0131n g\u00f6stermesi gereken kan\u0131tlar\u0131n toplam\u0131d\u0131r.<\/p>\n

Son g\u00fcncelleme: 13 Ekim 2026 \u00b7 Yazar: Mert Erkal<\/a>, Stradiji kurucusu \u00b7 Bu madde GEO Yol Haritas\u0131<\/a>‘n\u0131n A\u015fama 5’ine ba\u011fl\u0131d\u0131r.<\/p>\n

E-E-A-T kurumsal markalar i\u00e7in neden \u00f6nemli?<\/h2>\n

Google, 15 Aral\u0131k 2022’de kalite de\u011ferlendirici y\u00f6nergelerine “deneyim” harfini ekledi ve E-A-T, E-E-A-T oldu. Ayn\u0131 g\u00fcncellemede g\u00fcvenin ailenin en \u00f6nemli \u00fcyesi oldu\u011fu a\u00e7\u0131k\u00e7a yaz\u0131ld\u0131: g\u00fcvenilmez bir sayfa, ne kadar deneyimli ya da otoriter g\u00f6r\u00fcn\u00fcrse g\u00f6r\u00fcns\u00fcn d\u00fc\u015f\u00fck E-E-A-T ta\u015f\u0131r (Search Engine Land, Aral\u0131k 2022<\/a>).<\/p>\n

Yapay zek\u00e2 cevaplar\u0131nda ayn\u0131 mant\u0131k daha da sert i\u015fliyor. Bir model sizi al\u0131nt\u0131larken, sizin hakk\u0131n\u0131zda s\u00f6yledi\u011fine g\u00fcvenmesi gerekir. Kendi sitenizdeki “sekt\u00f6r\u00fcn lideriyiz” c\u00fcmlesi bu g\u00fcveni kurmaz; ba\u011f\u0131ms\u0131z kaynaklar\u0131n sizi ayn\u0131 \u015fekilde anlatmas\u0131 kurar.<\/p>\n

E-E-A-T nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n
    \n
  1. Deneyim:<\/strong> \u0130\u00e7eri\u011fi yazan ki\u015fi konuyu bizzat ya\u015fam\u0131\u015f m\u0131? \u00dcr\u00fcn\u00fc kullanm\u0131\u015f, projeyi y\u00f6netmi\u015f, sonucu \u00f6l\u00e7m\u00fc\u015f m\u00fc? Birinci elden veri, tarih ve ekran g\u00f6r\u00fcnt\u00fcs\u00fc bunun kan\u0131t\u0131d\u0131r.<\/li>\n
  2. Uzmanl\u0131k:<\/strong> Yazar\u0131n bu konuda bilgi ve yetkinli\u011fi var m\u0131? \u0130simli yazar, ger\u00e7ek bir yazar sayfas\u0131 ve tutarl\u0131 bir yay\u0131n ge\u00e7mi\u015fi bunu g\u00f6sterir.<\/li>\n
  3. Otorite:<\/strong> Sekt\u00f6rdeki di\u011fer kaynaklar sizi bu konuda referans g\u00f6steriyor mu? Bas\u0131n, sekt\u00f6r yay\u0131nlar\u0131, konu\u015fmalar ve ba\u011f\u0131ms\u0131z listeler bunu ta\u015f\u0131r.<\/li>\n
  4. G\u00fcvenilirlik:<\/strong> Bilgi do\u011fru, kaynakl\u0131 ve g\u00fcncel mi? \u015eirket bilgileri a\u00e7\u0131k m\u0131? \u0130leti\u015fim, adres, gizlilik ve d\u00fczeltme politikas\u0131 g\u00f6r\u00fcn\u00fcr m\u00fc?<\/li>\n<\/ol>\n

    \"E-E-A-T:<\/p>\n

    Sa\u011fl\u0131k, finans, hukuk ve g\u00fcvenlik gibi “Paran\u0131z ya da Hayat\u0131n\u0131z” (YMYL) konular\u0131nda \u00e7\u0131ta daha y\u00fcksektir. Bu alanlarda yanl\u0131\u015f bilgi ger\u00e7ek zarar do\u011furabilece\u011fi i\u00e7in g\u00fcven sinyalleri eksik i\u00e7erik \u00e7ok daha kolay geri plana d\u00fc\u015fer.<\/p>\n

    SEO ve GEO ili\u015fkisi<\/h2>\n

    E-E-A-T SEO’nun i\u00e7erik kalitesi taraf\u0131d\u0131r; GEO’da ise “inanmak” kap\u0131s\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131d\u0131r. Model sizi bulabilir (ula\u015fmak) ve tan\u0131yabilir (tan\u0131mak), ama hakk\u0131n\u0131zdaki bilgiye g\u00fcvenmiyorsa sizi \u00f6nermez ya da kaynak olarak g\u00f6stermez.<\/p>\n

    Temmuz 2026’da Google’\u0131n “en iyi kredi kart\u0131” sorusuna verdi\u011fi yapay zek\u00e2 cevab\u0131nda at\u0131f alan tek banka sayfas\u0131 Yap\u0131 Kredi Worldcard’d\u0131. Sayfa kendini \u00f6vm\u00fcyordu; The Banker’\u0131n d\u00fcnyan\u0131n en de\u011ferli 10 kredi kart\u0131 listesine giren ilk ve tek T\u00fcrk kart\u0131 oldu\u011funu belgeliyordu. Ba\u011f\u0131ms\u0131z bir kayna\u011fa dayanan kan\u0131t, E-E-A-T’nin yapay zek\u00e2 cevab\u0131ndaki kar\u015f\u0131l\u0131\u011f\u0131d\u0131r.<\/p>\n

    Sahada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz<\/h2>\n

    Eyl\u00fcl 2026’ya kadar denetledi\u011fimiz 100’den fazla sitenin yakla\u015f\u0131k yar\u0131s\u0131nda ba\u011f\u0131ms\u0131z bir itibar sinyali yoktu: bas\u0131nda, sekt\u00f6r yay\u0131nlar\u0131nda ya da ba\u011f\u0131ms\u0131z listelerde ad\u0131 ge\u00e7miyordu (Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00dc\u00e7 Kap\u0131s\u0131<\/a>). En s\u0131k g\u00f6rd\u00fc\u011f\u00fcm\u00fcz g\u00fcven a\u00e7\u0131klar\u0131:<\/p>\n