{"id":11294,"date":"2023-05-01T07:46:47","date_gmt":"2023-05-01T04:46:47","guid":{"rendered":"https:\/\/www.stradiji.com\/?post_type=seo_sozlugu&p=11294"},"modified":"2026-10-14T10:03:31","modified_gmt":"2026-10-14T07:03:31","slug":"taranabilirlik-crawlability-nedir","status":"publish","type":"seo_sozlugu","link":"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/taranabilirlik-crawlability-nedir\/","title":{"rendered":"Taranabilirlik (Crawlability) Nedir?"},"content":{"rendered":"

Taranabilirlik (crawlability), arama motoru ve yapay zek\u00e2 taray\u0131c\u0131lar\u0131n\u0131n sitenizdeki sayfalara ula\u015f\u0131p i\u00e7eriklerini okuyabilmesidir.<\/strong> Taranamayan bir sayfa dizine giremez, dizine girmeyen bir sayfa da hi\u00e7bir arama sonucunda ya da yapay zek\u00e2 cevab\u0131nda kaynak olamaz.<\/p>\n

\"Taranabilirlik<\/p>\n

Eskiden tek bir kap\u0131c\u0131 vard\u0131: Googlebot. Bug\u00fcn sitenize Googlebot’un yan\u0131nda OpenAI, Anthropic, Perplexity ve di\u011fer yapay zek\u00e2 \u015firketlerinin taray\u0131c\u0131lar\u0131 da geliyor. Her biri ayr\u0131 bir adla gelir, robots.txt’de ayr\u0131 bir sat\u0131rla y\u00f6netilir ve sunucunuzda ayr\u0131 bir kuralla kar\u015f\u0131lan\u0131r. Taranabilirlik art\u0131k “Google sayfam\u0131 g\u00f6r\u00fcyor mu?” sorusundan daha geni\u015ftir.<\/p>\n

Son g\u00fcncelleme: 13 Ekim 2026 \u00b7 Yazar: Mert Erkal<\/a>, Stradiji kurucusu \u00b7 Bu madde GEO Yol Haritas\u0131<\/a>‘n\u0131n A\u015fama 1’ine ba\u011fl\u0131d\u0131r.<\/p>\n

Taranabilirlik kurumsal markalar i\u00e7in neden \u00f6nemli?<\/h2>\n

Yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn ilk kap\u0131s\u0131 “ula\u015fmak”t\u0131r. Model sitenize ula\u015fam\u0131yorsa, i\u00e7eri\u011finiz ne kadar iyi olursa olsun cevaba giremez. Bu kap\u0131 \u00e7o\u011fu zaman bilin\u00e7li bir kararla de\u011fil, varsay\u0131lan bir ayarla kapan\u0131r.<\/p>\n

En b\u00fcy\u00fck \u00f6rnek: Cloudflare, 1 Temmuz 2025’te bar\u0131nd\u0131rd\u0131\u011f\u0131 sitelerde yapay zek\u00e2 taray\u0131c\u0131lar\u0131n\u0131 varsay\u0131lan olarak engellemeye ba\u015flad\u0131\u011f\u0131n\u0131 duyurdu; site sahipleri izin vermedi\u011fi s\u00fcrece bu botlar i\u00e7eri giremiyor (MIT Technology Review, Temmuz 2025<\/a>). Siteniz Cloudflare arkas\u0131ndaysa, kimse karar vermeden yapay zek\u00e2 kap\u0131n\u0131z kapanm\u0131\u015f olabilir.<\/p>\n

Taranabilirlik nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n
    \n
  1. \u0130zin:<\/strong> Taray\u0131c\u0131 \u00f6nce robots.txt dosyan\u0131za bakar. Kendi ad\u0131na (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot gibi) bir engel varsa geri d\u00f6ner.<\/li>\n
  2. Eri\u015fim:<\/strong> \u0130zin olsa bile sunucu, g\u00fcvenlik duvar\u0131 ya da CDN iste\u011fi engelleyebilir, 403 ya da 429 (\u00e7ok fazla istek) hatas\u0131 d\u00f6nd\u00fcrebilir.<\/li>\n
  3. Okuma:<\/strong> Sayfa a\u00e7\u0131ld\u0131\u011f\u0131nda i\u00e7erik HTML’de haz\u0131r olmal\u0131d\u0131r. Bir\u00e7ok yapay zek\u00e2 taray\u0131c\u0131s\u0131 JavaScript \u00e7al\u0131\u015ft\u0131rmaz; i\u00e7eri\u011fi taray\u0131c\u0131 taraf\u0131nda \u00fcretilen sayfalar onlara bo\u015f g\u00f6r\u00fcn\u00fcr.<\/li>\n
  4. Ke\u015fif:<\/strong> \u0130\u00e7 linkler ve site haritas\u0131, taray\u0131c\u0131n\u0131n yeni ve g\u00fcncellenen sayfalar\u0131 bulmas\u0131n\u0131 sa\u011flar. Hi\u00e7bir yerden link almayan sayfa \u00e7o\u011fu zaman bulunmaz.<\/li>\n<\/ol>\n

    \"Taranabilirlik:<\/p>\n

    Vercel ve MERJ’in Aral\u0131k 2024’te yay\u0131mlanan analizine g\u00f6re ChatGPT, Claude ve Perplexity’nin taray\u0131c\u0131lar\u0131 dahil b\u00fcy\u00fck yapay zek\u00e2 taray\u0131c\u0131lar\u0131n\u0131n hi\u00e7biri JavaScript \u00e7al\u0131\u015ft\u0131rm\u0131yordu; Google’\u0131n Gemini’si ise Googlebot altyap\u0131s\u0131n\u0131 kulland\u0131\u011f\u0131 i\u00e7in sayfay\u0131 tam i\u015fliyordu (Vercel, Aral\u0131k 2024<\/a>). \u00d6nemli i\u00e7erik sunucu taraf\u0131nda \u00fcretilmelidir.<\/p>\n

    SEO ve GEO ili\u015fkisi<\/h2>\n

    Taranabilirlik teknik SEO’nun temelidir ve GEO’nun ilk kap\u0131s\u0131d\u0131r. Ayn\u0131 kurallar ge\u00e7erlidir: temiz robots.txt, h\u0131zl\u0131 ve hatas\u0131z sunucu, sunucu taraf\u0131nda \u00fcretilmi\u015f i\u00e7erik, iyi i\u00e7 linkleme. Fark, kap\u0131da bekleyen ziyaret\u00e7i say\u0131s\u0131nda. Google i\u00e7in a\u00e7\u0131k olan bir site, yapay zek\u00e2 taray\u0131c\u0131lar\u0131na kapal\u0131 olabilir.<\/p>\n

    Bir ayr\u0131ma dikkat: Google-Extended gibi baz\u0131 kullan\u0131c\u0131 arac\u0131lar\u0131 yaln\u0131zca yapay zek\u00e2 e\u011fitimi i\u00e7indir; bunlar\u0131 engellemek Google Arama’daki taramay\u0131 etkilemez. E\u011fitimi kapatmak ile canl\u0131 arama taray\u0131c\u0131s\u0131n\u0131 kapatmak farkl\u0131 kararlard\u0131r ve ayr\u0131 ayr\u0131 verilmelidir.<\/p>\n

    Sahada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz<\/h2>\n

    Eyl\u00fcl 2026’ya kadar denetledi\u011fimiz 100’den fazla sitenin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fc yapay zek\u00e2 taray\u0131c\u0131lar\u0131na a\u00e7\u0131k\u00e7a eri\u015fim izni vermemi\u015fti (Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00dc\u00e7 Kap\u0131s\u0131<\/a>). En s\u0131k g\u00f6rd\u00fc\u011f\u00fcm\u00fcz durumlar:<\/p>\n