{"id":8317,"date":"2020-12-27T18:14:44","date_gmt":"2020-12-27T15:14:44","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=8317"},"modified":"2023-01-03T16:47:36","modified_gmt":"2023-01-03T13:47:36","slug":"27-aralik-2020-dijital-pazarlama-notlari","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/27-aralik-2020-dijital-pazarlama-notlari\/","title":{"rendered":"27 Aral\u0131k 2020\u200a &#8211; Dijital Pazarlama Notlar\u0131"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=I4cBQQw_GuY&amp;t=1s<\/div>\r\n<figcaption>Dijital Pazarlama Notlar\u0131\u200a\u2014\u200a27 Aral\u0131k 2020\u200a\u2014\u200aMert Erkal<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Google Search Console \u201cDizine Eklenmesini \u0130ste\u201d Fonksiyonu Geri\u00a0Geldi<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google&#8217;\u0131n ya\u015fad\u0131\u011f\u0131 indeksleme problemleri nedeniyle 14 Ekim 2020 tarihinden beri (69 g\u00fcn) kullan\u0131ma a\u00e7\u0131k olmayan, yeni ya da g\u00fcncellenmi\u015f bir web sayfas\u0131n\u0131 bir an \u00f6nce Google&#8217;da indeksletmemizi sa\u011flayan &#8220;Dizine Eklenmesini \u0130ste&#8221; fonksiyonu geri geldi. SEO camias\u0131 bu mutlu haberi sabahlara kadar e\u011flenerek kutlad\u0131 dersem, abartm\u0131\u015f olmam\u00a0\ud83d\ude42<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/googlesearchc\/status\/1341437011618623496<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Bu Fonksiyon Bizim i\u00e7in Neden\u00a0\u00d6nemli?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arac\u0131 kullanarak yeni yay\u0131mlad\u0131\u011f\u0131n\u0131z bir blog yaz\u0131s\u0131n\u0131 ya da web sayfas\u0131n\u0131n Google taraf\u0131ndan h\u0131zl\u0131 bir \u015fekilde ke\u015ffedilmesini ve indekslenmesini sa\u011flayabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ancak Google a\u00e7\u0131klamas\u0131nda a\u015fa\u011f\u0131daki konular\u0131n alt\u0131 \u00f6nemle \u00e7izilmi\u015f:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">1. \u00c7ok say\u0131da URL\u2019niz varsa, Search Console arac\u0131l\u0131\u011f\u0131yla dizine ekleme iste\u011finde bulunmak yerine bir site haritas\u0131 g\u00f6ndermelisiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2. Yeni ya da g\u00fcncellenmi\u015f bir sayfan\u0131z\u0131n indekslemesini istemek, Google dizinine dahil olmay\u0131 garanti etmez\u00a0. Google sistemleri y\u00fcksek kaliteli, yararl\u0131 i\u00e7eri\u011fin h\u0131zl\u0131 bir \u015fekilde dahil edilmesine \u00f6ncelik verir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nadiren de olsa defalarca talep etmenize kar\u015f\u0131n, bir sayfan\u0131n Google\u2019da h\u0131zl\u0131ca indeklenmedi\u011fine \u015fahit olabilirsiniz. Benim \u015fahsi tecr\u00fcbelerim, indekslenmesi uzun s\u00fcre alan sayfalar\u0131n \u201cclient side rendering\u201d y\u00f6ntemiyle Javascript kullan\u0131larak olu\u015fturulmu\u015f sayfalar oldu\u011funa i\u015faret ediyor. Bunlar\u0131 ilk bak\u0131\u015fta normal bir HTML sayfadan ayr\u0131\u015ft\u0131rmak zor; ancak sayfa kaynak kodlar\u0131na bakt\u0131\u011f\u0131n\u0131zda i\u00e7eriklerin yer almad\u0131\u011f\u0131n\u0131 g\u00f6receksiniz.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bir t\u00fcrl\u00fc indekslenmeyen sayfalarda hatal\u0131 meta etiket kullan\u0131m\u0131 da s\u00f6z konusu olabilir. \u00d6rne\u011fin bir ba\u015fka sayfaya i\u015faret eden Canonical URL kullan\u0131m\u0131 gibi. Sizin bildi\u011finiz ba\u015fka \u00f6rnekler varsa onlar\u0131 yorum olarak payla\u015fman\u0131z\u0131 rica ediyorum.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Googlebot JavaScript\u2019i Nas\u0131l\u00a0\u0130\u015fler?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google\u2019\u0131n <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/javascript-seo-basics\" target=\"_blank\" rel=\"noreferrer noopener\">JavaScript SEO temel kavramlar\u0131n\u0131 anlama referans sayfas\u0131<\/a> bu konuda a\u00e7\u0131klay\u0131c\u0131 bilgi i\u00e7ermektedir.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Googlebot, JavaScript web uygulamalar\u0131n\u0131 \u00fc\u00e7 ana a\u015famada i\u015fler:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">1.Tarama<br \/>2.Olu\u015fturma<br \/>3.Dizine ekleme<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Googlebot bir sayfay\u0131 tarar, olu\u015fturur ve dizine ekler.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/960\/0*sjhKTBeS9G0bZCig.png\" alt=\"\" \/>\r\n<figcaption>Google Javascript Sayfa \u0130ndeksleme S\u00fcreci<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bir URL\u2019nin taranmas\u0131 ve HTML yan\u0131t\u0131n\u0131n ayr\u0131\u015ft\u0131r\u0131lmas\u0131, klasik web sitelerinde veya HTTP yan\u0131t\u0131ndaki HTML\u2019nin t\u00fcm i\u00e7eri\u011fi bar\u0131nd\u0131rd\u0131\u011f\u0131 sunucu taraf\u0131nda olu\u015fturulmu\u015f sayfalarda iyi sonu\u00e7 verir. Baz\u0131 JavaScript siteleri, ilk HTML\u2019nin as\u0131l i\u00e7eri\u011fi bar\u0131nd\u0131rmad\u0131\u011f\u0131 uygulama kabu\u011fu modelini kullanabilir ve Googlebot\u2019un, JavaScript\u2019in olu\u015fturdu\u011fu as\u0131l sayfa i\u00e7eri\u011fini g\u00f6rebilmesi i\u00e7in \u00f6nce JavaScript\u2019i y\u00fcr\u00fctmesi gerekir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bir robots meta etiketi veya ba\u015fl\u0131\u011f\u0131 Googlebot\u2019un sayfay\u0131 dizine eklememesi gerekti\u011fini bildirmedik\u00e7e, Googlebot t\u00fcm sayfalar\u0131 olu\u015fturmak \u00fczere s\u0131raya al\u0131r. Sayfan\u0131n s\u0131rada kalma s\u00fcresi birka\u00e7 saniye olabilir ancak bundan daha uzun da s\u00fcrebilir. Googlebot\u2019un kaynaklar\u0131 izin verdi\u011finde, bir g\u00f6zetimsiz Chromium sayfay\u0131 olu\u015fturur ve JavaScript\u2019i y\u00fcr\u00fct\u00fcr. Googlebot, olu\u015fturulan HTML\u2019yi ba\u011flant\u0131lar i\u00e7in tekrar ayr\u0131\u015ft\u0131r\u0131r ve buldu\u011fu URL\u2019leri taramak \u00fczere s\u0131raya al\u0131r. Googlebot, olu\u015fturulan HTML\u2019yi sayfan\u0131n dizine eklenmesi i\u00e7in de kullan\u0131r.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sunucu taraf\u0131 veya \u00f6n olu\u015fturma i\u015fleminin h\u00e2l\u00e2 iyi bir fikir oldu\u011funu unutmay\u0131n. B\u00f6ylece web siteniz kullan\u0131c\u0131lar ve taray\u0131c\u0131lar i\u00e7in daha h\u0131zl\u0131 hale gelir ve t\u00fcm botlar JavaScript\u2019i \u00e7al\u0131\u015ft\u0131ramaz.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Google \u00c7ekirdek Algoritma G\u00fcncellemesinin Yans\u0131malar\u0131<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu hafta Google \u00e7ekirdek algoritma g\u00fcncellemesinin sonu\u00e7lar\u0131 ile ilgili yorumlar ve analizler okudum.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130lki <a href=\"https:\/\/medium.com\/u\/52345fb46887\" target=\"_blank\" rel=\"noreferrer noopener\">Hande Parmaks\u0131z<\/a> taraf\u0131ndan yaz\u0131lm\u0131\u015f <a href=\"https:\/\/zeo.org\/tr\/blog\/google-aralik-2020-cekirdek-algoritma-guncellemesi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Aral\u0131k 2020 \u00c7ekirdek Algoritma G\u00fcncellemesi<\/a> blog yaz\u0131s\u0131. Kapsaml\u0131 bir analiz olmu\u015f, okuman\u0131zda fayda var.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130kincisi Mary Haynes taraf\u0131ndan, Google Quality Raters guideline perspektifinden <a href=\"https:\/\/searchengineland.com\/some-early-observations-on-the-google-december-core-update-345064\" target=\"_blank\" rel=\"noreferrer noopener\">Google \u00c7ekirdek Algoritma G\u00fcncellemesi\u2019nin analizi<\/a>. Ger\u00e7ekten ilgin\u00e7 tespitler var.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00dc\u00e7\u00fcnc\u00fcs\u00fc Lily Ray taraf\u0131ndan at\u0131lm\u0131\u015f bir tweet\u2019ti. Lily ilgin\u00e7 bir \u015fekilde i\u00e7inde baz\u0131 \u201cyeti\u015fkin\u201d (Adult) g\u00f6rselleri bulunan sitelerin zengin sonu\u00e7larda hi\u00e7bir \u015fekilde yer almad\u0131klar\u0131n\u0131 tespit etmi\u015f. \u00d6rne\u011fin YMYL kapsam\u0131nda web sitesi olan bir estetik doktoru oldu\u011funuzu varsayal\u0131m. Sitenizde kulland\u0131\u011f\u0131n\u0131z baz\u0131 g\u00f6rseller pek\u00e2la Google taraf\u0131ndan adult (yeti\u015fkin) g\u00f6rseli olarak de\u011ferlendirilebilir. G\u00fcncelleme sonras\u0131 ya\u015fanan d\u00fc\u015f\u00fc\u015fler bununla ba\u011flant\u0131l\u0131 olabilir:\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/lilyraynyc\/status\/1341094601382273024<\/div>\r\n<figcaption>Lily Ray &#8211; \u00c7ekirdek Google Algoritma G\u00fcncellemesi<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Core Web Vitals: Yeni Google Sayfa Deneyimi ve H\u0131z Performans\u0131 S\u0131ralama Fakt\u00f6rleri<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz hafta sevgili <a href=\"https:\/\/medium.com\/u\/6796a59b5359\" target=\"_blank\" rel=\"noreferrer noopener\">Yusuf \u00d6zbay<\/a> \u0130\u00e7erik Bulutu Akademi\u2019de Core Web Vitals (\u00d6nemli Web Metrikleri) ile ilgili harika bir yaz\u0131 <a href=\"https:\/\/akademi.icerikbulutu.com\/blog\/core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">yay\u0131mlad\u0131<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6nemli Web Metrikleri\u2019nin 2021 May\u0131s ay\u0131nda s\u0131ralama fakt\u00f6r\u00fc haline gelece\u011fini biliyoruz. 2021&#8217;in Kullan\u0131c\u0131 Deneyimi\u2019nin (UX) alt\u0131n \u00e7a\u011f\u0131n\u0131n ba\u015flang\u0131c\u0131 oldu\u011funu \u00f6teden beri s\u00f6yl\u00fcyorum. Yusuf\u2019un bu yaz\u0131s\u0131, \u00d6nemli Web Metrikleri\u2019 ile ilgili an itibariyle bulabilece\u011finiz en kapsaml\u0131 ve faydal\u0131 yaz\u0131lardan birisi. Okuman\u0131zda yarar var.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Yakup Bayrak: \u201cBizim UX\u2019e Al\u0131c\u0131 G\u00f6z\u00fcyle Bir Baksan, Olmaz\u00a0M\u0131?\u201d<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2021 y\u0131l\u0131nda SEO ve Google a\u00e7\u0131s\u0131ndan kullan\u0131c\u0131 deneyiminin \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131 dile getirmi\u015fken, UX st\u00fcdyo ve ajanlar\u0131 ile SEO ajanslar\u0131n\u0131n daha iyi bir uyum yakalamas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izmemek olmaz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0Oda\u011f\u0131n farkl\u0131 alanlara kaymas\u0131ndan olsa gerek, zaman zaman SEO ve UX uzmanlar\u0131 aras\u0131nda \u201ck\u00f6rler sa\u011f\u0131rlar, birbirini a\u011f\u0131rlar\u201d durumlar\u0131na \u015fahitlik etmekteyim. Kullan\u0131c\u0131 deneyiminin \u00f6ne \u00e7\u0131kart\u0131lmas\u0131 SEO\u2019ya ra\u011fmen olmak durumunda de\u011fil. Benzer \u015fekilde, SEO yapmak demek UX uzmanlar\u0131n\u0131n \u00f6nerilerini g\u00f6rmezden gelmek ve \u201cGoogle b\u00f6yle istiyor!\u201d kolayc\u0131l\u0131\u011f\u0131na ka\u00e7mak anlam\u0131na gelmiyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130yi bir sinerji yakaland\u0131\u011f\u0131nda bir UX ajans\u0131 ile bir SEO ajans\u0131 harika i\u015flere imza atabilir. \u0130ki taraf\u0131n\u0131n birbirinin dilini biraz daha iyi anlamaya \u00e7al\u0131\u015fmas\u0131nda fayda var.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SEO uzmanlar\u0131 UX uzmanlar\u0131 ile <a href=\"https:\/\/design.google\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/design.google\/<\/a> gibi Google\u2019\u0131n UX referanslar\u0131n\u0131\u200a\u2014\u200ay\u00f6nergelerini payla\u015fabilir. UX uzmanlar\u0131 da bu \u00f6\u011frendikleri bilgilerle, s\u00f6z konusu sitenin UX uygulamalar\u0131n\u0131n Google\u2019\u0131n istedi\u011fi yap\u0131da olmas\u0131n\u0131 sa\u011flayabilirler.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/960\/1*HpMnOTEh85qEy8sSmXEhSg.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/960\/1*aLrRTdLvFyqNWOUZQY0X4w.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kendi s\u00f6zleriyle \u201cYakla\u015f\u0131k 18 y\u0131l\u0131n\u0131 dijital kanallardaki kullan\u0131c\u0131 deneyimi projelerine g\u00f6men bir profesyonel olan\u201d, Dijital tasar\u0131m st\u00fcdyosu Sherpa\u2019n\u0131n kurucusu sevgili <a href=\"https:\/\/medium.com\/u\/7da67c769382\" target=\"_blank\" rel=\"noreferrer noopener\">Yakup Bayrak<\/a>\u2019\u0131n <a href=\"https:\/\/digitalage.com.tr\/makale\/bizim-uxe-alici-gozuyle-bir-baksan-olmaz-mi\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cBizim UX\u2019e al\u0131c\u0131 g\u00f6z\u00fcyle bir baksan, olmaz m\u0131?\u201d ba\u015fl\u0131kl\u0131 yaz\u0131s\u0131n\u0131 okuyunca<\/a>, akl\u0131ma yukar\u0131daki fikirler d\u00fc\u015ft\u00fc. \u201cUX\u2019in U\u2019sunu unutmadan!\u201d k\u00fcresel \u00f6l\u00e7ekteki tecr\u00fcbesine kulak vermenizi \u00f6nemle tavsiye ederim. Kendisinin <a href=\"https:\/\/webrazzi.com\/2020\/12\/25\/yakup-bayrak-2020-belirsizlik-ve-korkuyla-dans-edenlerle-edemeyenleri-ayristirdi\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 \u00f6ng\u00f6r\u00fclerini<\/a> de okuman\u0131zda yarar var.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Digitalzone Meetups Online Webinar\u0131 29 Aral\u0131k G\u00fcn\u00fc Ger\u00e7ekle\u015fiyor<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sekt\u00f6rel bilgi payla\u015f\u0131mlar\u0131n\u0131n \u00f6nemine y\u00fcrekten inan\u0131yorum. Bu hem bireysel hem de sekt\u00f6rel geli\u015fimimiz a\u00e7\u0131s\u0131ndan son derece \u00f6nemli. Bana kal\u0131rsa \u00fclkemizde d\u00fcnya standartlar\u0131n\u0131n \u00fcst\u00fcnde yetene\u011fe ve tecr\u00fcbeye sahip SEO uzmanlar\u0131 var. Ancak her alanda oldu\u011fu gibi bu alanda da birbirimize destek olmay\u0131 ve yukar\u0131 ta\u015f\u0131may\u0131 \u015fimdiye kadar l\u00e2y\u0131k\u0131yla beceremedik. 2021 y\u0131l\u0131ndan en b\u00fcy\u00fck beklentim budur. Egolar\u0131m\u0131z\u0131 bir kenara koyarak global \u00f6l\u00e7ekte SEO dan\u0131\u015fmanl\u0131\u011f\u0131 vermek i\u00e7in birlikte hareket etmeyi \u00f6\u011frenmemiz gerekiyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">29 Aral\u0131k 2020 Sal\u0131 g\u00fcn\u00fc saat 19:00&#8217;da d\u00fczenlenecek olan <a href=\"https:\/\/www.bigmarker.com\/zeo-agency\/Digitalzone-Meetups-Online-Aral-k-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Digitalzone Meetups<\/a>, dijital pazarlama alan\u0131na ilgi duyan kat\u0131l\u0131mc\u0131lar\u0131 \u00fccretsiz etkinliklerde bir araya getirmeye devam ediyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130lk oturumda Hepsiburada\u2019da Head of SEO olarak g\u00f6rev yapan Mertcan \u0130\u015fler \u2018\u2019E-Ticaret Sitelerinde Her Zaman Kazand\u0131ran SEO Stratejileri\u2019\u2019 ba\u015fl\u0131kl\u0131 sunumu yapacak.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130kinci oturumda ise Zeo Agency\u2019de SEO Executive olarak g\u00f6rev yapan Hande Parmaks\u0131z \u2018\u2019Shopify SEO Optimizasyonu\u2019\u2019 ba\u015fl\u0131kl\u0131 sunumunu bizlerle payla\u015facak.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kat\u0131lman\u0131z m\u00fcmk\u00fcn olmasa dahi, sonradan kayd\u0131n\u0131 izlemenizi tavsiye ederim. E-ticaret sitelerinin say\u0131s\u0131 h\u0131zla art\u0131yor, Shopify platformunu tercih eden site sahipleri \u00e7o\u011fal\u0131yor.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Rag\u0131p Diler YouTube Kanal\u0131nda SEO E\u011fitimi Serisi Yay\u0131ml\u0131yor<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Deneyimli SEO uzman\u0131 sevgili <a href=\"https:\/\/medium.com\/u\/2654c35db1fa\" target=\"_blank\" rel=\"noreferrer noopener\">Rag\u0131p Diler<\/a> YouTube kanal\u0131nda olduk\u00e7a kapsaml\u0131 SEO e\u011fitim serisi yay\u0131mlamaya ba\u015flad\u0131. Temel d\u00fczeyden ba\u015flayarak, orta ve \u00fcst seviye SEO uzmanlar\u0131n\u0131n dahi i\u015fine yarayabilecek titizlikte haz\u0131rlanm\u0131\u015f bu videolar\u0131 ka\u00e7\u0131rmaman\u0131z\u0131 ve <a href=\"https:\/\/www.youtube.com\/channel\/UCMX9cskkvOvWJ7h02c3FBCw\" target=\"_blank\" rel=\"noreferrer noopener\">Rag\u0131p\u2019\u0131n YouTube kanal\u0131na abone olman\u0131z\u0131 tavsiye ederim<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Abone say\u0131s\u0131n\u0131 g\u00f6r\u00fcnce \u00e7o\u011funuzun fark etmedi\u011fini anlad\u0131m. SEO ile ilgili bu kalitede ve \u00fccretsiz T\u00fcrk\u00e7e video i\u00e7erik bulman\u0131z \u00e7ok zor. \u00dcstelik y\u0131llar\u0131n tecr\u00fcbesi Rag\u0131p anlat\u0131yorsa, bir kulak vermeniz laz\u0131m.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/960\/1*35sMsNtUWvPkUKYs5OzyTg.png\" alt=\"\" \/>\r\n<figcaption>Rag\u0131p Diler\u200a\u2014\u200aSEO E\u011fitim Videolar\u0131<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Google: Passage Ranking Hen\u00fcz Devreye\u00a0Al\u0131nmad\u0131<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google taraf\u0131ndan d\u00fczenlenen <a href=\"https:\/\/blog.google\/products\/search\/search-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cSearch On 2020\u201d etkinli\u011finde<\/a> yapay zeka uygulamalar\u0131 ile arama sonu\u00e7lar\u0131n\u0131n nas\u0131l daha iyi hale getirildi\u011finden bahsedilmi\u015fti. Bu etkinlikte ortaya at\u0131lan kavramlardan birisi de Google Passage Ranking uygulamas\u0131 oldu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Passage Ranking, arama sonu\u00e7lar\u0131ndaki s\u0131ralama i\u00e7in art\u0131k bir sayfan\u0131n farkl\u0131 i\u00e7erik b\u00f6l\u00fcmlerinin (paragraflar\u0131n\u0131n) dikkate al\u0131naca\u011f\u0131n\u0131 belirten bir ek fakt\u00f6r.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/960\/0*vKhr4-ODGj2sFgBW.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google s\u00f6zc\u00fclerinden <a href=\"https:\/\/medium.com\/u\/50e8305d562\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Sullivan<\/a>\u2019\u0131n Twitter\u2019da kendisine y\u00f6neltilen bir soruya vermi\u015f oldu\u011fu yan\u0131ttan Passage Ranking uygulamas\u0131n\u0131n hen\u00fcz hayata ge\u00e7irilmedi\u011fini \u00f6\u011frenmi\u015f olduk.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Lumost 39. B\u00f6l\u00fcm\u200a\u2014\u200aZoom\u2019un De\u011feri Abart\u0131l\u0131yor Olabilir\u00a0mi?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sevgili M\u00fcmtaz Demirci\u2019nin Lumost Podcast kanal\u0131n\u0131n 39. b\u00f6l\u00fcm\u00fcn\u00fcn konu\u011fu 2020 y\u0131l\u0131nda ad\u0131ndan en \u00e7ok s\u00f6z ettiren \u015firket olan Zoom oldu. Zoom tek bir \u00fcr\u00fcne uzmanla\u015fm\u0131\u015f olman\u0131n yaratt\u0131\u011f\u0131 kalite fark\u0131yla, pandeminin ba\u015f\u0131ndan itibaren viral \u015fekilde b\u00fcy\u00fcmeyi ba\u015farm\u0131\u015f. Bunun do\u011fal sonucu da \u015firketin piyasa de\u011ferinin 9 ayda yakla\u015f\u0131k 5 kat\u0131na \u00e7\u0131kmas\u0131 olmu\u015f. Bu b\u00f6l\u00fcm\u00fc ka\u00e7\u0131rmay\u0131n derim. <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84NDg5MzIucnNz\/episode\/QnV6enNwcm91dC03MDA3NTkz?hl=tr&amp;ved=2ahUKEwje9r-_4e3tAhXkkYsKHTFLAAQQjrkEegQIBxAF&amp;ep=6\" target=\"_blank\" rel=\"noreferrer noopener\">Bu link \u00fczerinden dinleyebilirsiniz.<\/a><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Kitap Tavsiyesi: \u00dccretsiz \u201cZapier Suddenly Remote Starter\u201d\u00a0E-kitab\u0131<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Zapier taraf\u0131ndan haz\u0131rlanm\u0131\u015f, uzaktan \u00e7al\u0131\u015fma y\u00f6ntem, ipucu ve ara\u00e7lar\u0131n\u0131n tan\u0131t\u0131ld\u0131\u011f\u0131 \u00fccretsiz <a href=\"https:\/\/go.zapier.com\/suddenly-remote-ebook\/pdf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier Suddenly Remote Starter isimli e-kitab\u0131<\/a> okuman\u0131z\u0131 \u00f6neriyorum.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Zapier, Gmail, Slack, Mailchimp ve 1,500&#8217;den fazla s\u0131k kullan\u0131lan uygulamay\u0131 birbirine ba\u011flayan bir otomasyon arac\u0131 olarak, kullan\u0131c\u0131 say\u0131s\u0131n\u0131 her ge\u00e7en g\u00fcn art\u0131rmaya devam ediyor. Zapier sayesinde sadece birka\u00e7 t\u0131klama ile tamamen size ait i\u015f ak\u0131\u015flar\u0131n\u0131 olu\u015fturabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uzaktan \u00e7al\u0131\u015f\u0131rken otomasyon ve kulland\u0131\u011f\u0131n\u0131z servislerin birbirinin dilinden anlamas\u0131 avantaj sa\u011flayacakt\u0131r. Kitab\u0131 bu g\u00f6zle okuman\u0131zda yarar var.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Evet, umuyorum bu haftaki Dijital Pazarlama Notlar\u0131\u2019m ho\u015funuza gitmi\u015ftir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Haftaya Pazar, Dijital Pazarlama Notlar\u0131\u2019n\u0131n yeni b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fc\u015fmek dile\u011fiyle\u2026<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ho\u015f\u00e7a kal\u0131n!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n ya\u015fad\u0131\u011f\u0131 indeksleme problemi nedeniyle 14 Ekim 2020 tarihinden beri (69 g\u00fcn) kullan\u0131ma a\u00e7\u0131k olmayan, yeni ya da g\u00fcncellenmi\u015f bir web sayfas\u0131n\u0131 bir an \u00f6nce Google\u2019da indeksletmemizi sa\u011flayan \u201cDizine Eklenmesini \u0130ste\u201d fonksiyonu geri geldi.<\/p>\n","protected":false},"author":1,"featured_media":7491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1217],"tags":[178,1224,241,766],"class_list":["post-8317","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-dijital-pazarlama-notlari","tag-google-algoritma-guncellemesi","tag-javascript-seo","tag-search-console","tag-ux","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/8317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=8317"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/8317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=8317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=8317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=8317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}