{"id":7501,"date":"2020-05-17T15:01:01","date_gmt":"2020-05-17T12:01:01","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=7501"},"modified":"2026-09-27T13:56:20","modified_gmt":"2026-09-27T10:56:20","slug":"dijital-pazarlama-notlari-17-mayis-2020","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/dijital-pazarlama-notlari-17-mayis-2020\/","title":{"rendered":"Dijital Pazarlama Notlar\u0131 \u2013 17 May\u0131s 2020"},"content":{"rendered":"\r\n
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https:\/\/youtu.be\/VPuwNwVALJ8<\/div>\r\n
Dijital Pazarlama Notlar\u0131 – Mert Erkal – 17.05.2020<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Video A\u00e7\u0131klamas\u0131:<\/h2>\r\n\r\n\r\n\r\n

Google Mobil D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu Kursu<\/strong><\/p>\r\n\r\n\r\n\r\n

Google’\u0131n, s\u0131ralamalar\u0131 belirlerken sitenizin mobil versiyonunu \u00f6ncelikli olarak dikkate ald\u0131\u011f\u0131n\u0131 biliyor olmal\u0131s\u0131n\u0131z.<\/p>\r\n\r\n\r\n\r\n

Peki, mobil sitenizin performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in ne gibi \u00e7al\u0131\u015fmalar yap\u0131yorsunuz?<\/p>\r\n\r\n\r\n\r\n

Google’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u00fccretsiz mobil d\u00f6n\u00fc\u015f\u00fcm optimizasyonu kursunu tamamlaman\u0131z\u0131 tavsiye ederim.<\/p>\r\n\r\n\r\n\r\n

Mobil sitenizdeki eksikleri ne kadar h\u0131zl\u0131 tamamlarsan\u0131z, sitenizden elde edece\u011finiz d\u00f6n\u00fc\u015f\u00fcm o kadar artacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n

Growth Hacking Nedir?<\/strong><\/p>\r\n\r\n\r\n\r\n

Growth Hacking, i\u015fletmelerin dijital ortamda b\u00fcy\u00fcmelerini sa\u011flamak i\u00e7in yap\u0131lan faaliyetleri tan\u0131mlamak i\u00e7in kullan\u0131l\u0131yor.<\/p>\r\n\r\n\r\n\r\n

San\u0131lan\u0131n aksine, Growth Hacking rakiplerinizin bilmedi\u011fi bir tak\u0131m taktikleri kullanarak b\u00fcy\u00fcmek anlam\u0131na gelmiyor.<\/p>\r\n\r\n\r\n\r\n

Growth Hacking, asl\u0131nda, ekibinizin olu\u015fturaca\u011f\u0131 b\u00fcy\u00fcme prosesleri \u00fczerine in\u015fa ediliyor.<\/p>\r\n\r\n\r\n\r\n

Growth ekibi beyin f\u0131rnalar\u0131 estirir, \u00f6nerileri derler, bunlar i\u00e7inden baz\u0131lar\u0131n\u0131 dener ve i\u015fe yaray\u0131p yaramad\u0131klar\u0131n\u0131 \u00f6l\u00e7\u00fcmler.<\/p>\r\n\r\n\r\n\r\n

\u0130\u015fe yarayanlar, prosed\u00fcr haline gelir ve d\u00fczenli olarak uygulan\u0131r. Bu d\u00f6ng\u00fc, bu \u015fekilde devam eder.<\/p>\r\n\r\n\r\n\r\n

Growth Hacking yakla\u015f\u0131m\u0131n\u0131 kendi i\u015fletmesine basit bir Trello board ve Google Sheet ile uyarlamak isteyenler i\u00e7in kaynaklar derledim:<\/p>\r\n\r\n\r\n\r\n

https:\/\/robsobers.com\/growth-hacking-trello-template\/<\/a><\/p>\r\n\r\n\r\n\r\n

https:\/\/robsobers.com\/growth-hacking-people-process\/<\/a><\/p>\r\n\r\n\r\n\r\n

https:\/\/www.slideshare.net\/500startups\/02-brian-balfour-hub-spot-final<\/a><\/p>\r\n\r\n\r\n\r\n

https:\/\/www.marketingturkiye.com.tr\/haberler\/growth-hackingin-temeli-aarrr-modeli\/<\/a><\/p>\r\n\r\n\r\n\r\n

2020 Y\u0131l\u0131n\u0131n En Pop\u00fcler WordPress Eklentileri:<\/strong><\/p>\r\n\r\n\r\n\r\n

Semrush, 2020 y\u0131l\u0131n\u0131n en pop\u00fcler WordPress eklentilerini bir blog yaz\u0131s\u0131nda derlemi\u015f.<\/a> WordPress siteniz varsa, incelemenizi tavsiye ederim.<\/p>\r\n\r\n\r\n\r\n

Chrome DevTools \u0130pu\u00e7lar\u0131<\/strong><\/p>\r\n\r\n\r\n\r\n

Addy Osmani<\/a>, Twitter profilinden ChromeDevTools arac\u0131 ile ilgili ipu\u00e7lar\u0131 payla\u015fmaya devam ediyor. Arac\u0131 d\u00fczenli olarak kullananlara g\u00f6z atmalar\u0131n\u0131 tavsiye ederim.<\/p>\r\n\r\n\r\n\r\n

Google Data Studio SEO Rapor \u015eablonu<\/strong><\/p>\r\n\r\n\r\n\r\n

Data Studio ile \u00e7ok farkl\u0131 m\u00fc\u015fteri raporlar\u0131 haz\u0131rlamak m\u00fcmk\u00fcn. Rag\u0131p Diler taraf\u0131ndan tavsiye edilen bu \u015fablon ile ba\u015flayabilirsiniz<\/a>.<\/p>\r\n\r\n\r\n\r\n

Koronavir\u00fcs D\u00fcnyas\u0131nda Buyology<\/strong><\/p>\r\n\r\n\r\n\r\n

Martin Lindstrom<\/a>; 2009 y\u0131l\u0131nda TIME dergisinin ‘D\u00fcnyan\u0131n En Etkili 100 \u0130nsan\u0131’ listesine girmi\u015f bir yazar, konu\u015fmac\u0131, dan\u0131\u015fman ve usta bir marka yarat\u0131c\u0131s\u0131.<\/p>\r\n\r\n\r\n\r\n

Lindstrom, t\u00fcketim, pazarlama, markalar ve son olarak da n\u00f6ro-bilimsel ara\u015ft\u0131rma alanlar\u0131nda d\u00fcnya \u00e7ap\u0131nda bir uzman.<\/p>\r\n\r\n\r\n\r\n

Optimist Yay\u0131n Grubu taraf\u0131ndan \u00fccretsiz olarak yay\u0131mlanan Koronavir\u00fcs D\u00fcnyas\u0131nda Buyology isimli \u00fccretsiz e-kitap\u00e7\u0131k<\/a>, i\u00e7inden ge\u00e7mekte oldu\u011fumuz g\u00fcnlerde hem bireylere hem de i\u015fletmelere yol g\u00f6sterebilir. Okuman\u0131z\u0131 tavsiye ederim.<\/p>\r\n\r\n\r\n\r\n

Google Ki\u015fiselle\u015ftirilmi\u015f Arama Sonu\u00e7lar\u0131 Veriyor<\/strong><\/p>\r\n\r\n\r\n\r\n

Bill Slawski taraf\u0131ndan yay\u0131mlanan ve Google’\u0131n patentlerine ve algoritmalar\u0131nda dayand\u0131r\u0131lan bu makale<\/a>, ki\u015fiselle\u015ftirilmi\u015f arama motoru sonu\u00e7lar\u0131 ile kar\u015f\u0131la\u015fmakta oldu\u011fumuzu anlat\u0131yor.<\/p>\r\n\r\n\r\n\r\n

Google, kullan\u0131c\u0131lar\u0131n daha \u00f6nce yapm\u0131\u015f olduklar\u0131 arama sorgular\u0131ndan yola \u00e7\u0131karak, ki\u015fiye \u00f6zel arama sonu\u00e7lar\u0131 olu\u015fturuyor.<\/p>\r\n\r\n\r\n\r\n

Bir ba\u015fka deyi\u015fle, e\u011fer web sitenizin arama sorgular\u0131ndaki s\u0131ralama durumunu takip etmek i\u00e7in ara\u00e7lar kullan\u0131yorsan\u0131z, g\u00f6rmekte oldu\u011funuz s\u0131ralamalar, bu arama sorgular\u0131n\u0131 ilk kez yapan ki\u015filerin kar\u015f\u0131la\u015fmas\u0131 olas\u0131 sonu\u00e7lar\u0131 g\u00f6steriyor olabilir.<\/p>\r\n\r\n\r\n\r\n

S\u00f6z\u00fcn \u00f6z\u00fc, web sitenizin hedef arama kelimelerindeki s\u0131ralamalar\u0131, ba\u015far\u0131n\u0131z\u0131n tek \u00f6l\u00e7\u00fct\u00fc de\u011filler.<\/p>\r\n\r\n\r\n\r\n

Yok, ben bu ara\u00e7lar\u0131 kullanmaya bay\u0131l\u0131yorum diyorsan\u0131z, uluslararas\u0131 ve lokal s\u0131ralama performans\u0131n\u0131z\u0131 takip edebilece\u011finiz Google Location Changer<\/a> arac\u0131n\u0131 kullanman\u0131z\u0131 \u00f6neririm.<\/p>\r\n\r\n\r\n\r\n

Google Chrome’da A\u00e7t\u0131\u011f\u0131n\u0131z Tab’lar\u0131 Grupland\u0131rabileceksiniz<\/strong><\/p>\r\n\r\n\r\n\r\n

E\u011fer siz de benim yapt\u0131\u011f\u0131m gibi Google Chrome’da onlarca tab a\u00e7arak \u00e7al\u0131\u015fmaya al\u0131\u015fk\u0131nsan\u0131z, bu haberim \u00e7ok ho\u015funuza gidecek.<\/p>\r\n\r\n\r\n\r\n

\u00d6n\u00fcm\u00fczdeki haftadan itibaren, Google Chrome tab’lar\u0131n\u0131 etiketleme ve grupland\u0131rma \u00f6zelli\u011fi geliyor.<\/a><\/p>\r\n\r\n\r\n\r\n

Umar\u0131m, Google Chrome’un RAM canavar\u0131 olmas\u0131n\u0131n da \u00f6n\u00fcne ge\u00e7ebilirler.<\/p>\r\n\r\n\r\n\r\n

Gelece\u011fi Yarat\u0131yorum – 15 May\u0131s Cuma Canl\u0131 Yay\u0131n\u0131<\/strong><\/p>\r\n\r\n\r\n\r\n

Her hafta Cuma g\u00fcn\u00fc saat 14:00’te Netvent y\u00f6netici direkt\u00f6r\u00fc Deniz Y\u00f6r\u00fck ile Gelece\u011fi Yarat\u0131yorum isimli bir YouTube canl\u0131 yay\u0131n\u0131 ger\u00e7ekle\u015ftiriyoruz.<\/p>\r\n\r\n\r\n\r\n

Bu haftaki yay\u0131nda, Google \u00e7ekirdek algoritma g\u00fcncellemesinin s\u0131ralamalara etkisi, Growth Hacking yakla\u015f\u0131m\u0131, ve di\u011fer g\u00fcncel geli\u015fmeler \u00fczerine konu\u015ftuk.<\/p>\r\n\r\n\r\n\r\n

Video kayd\u0131n\u0131, sunumu ve referans linkleri YouTube kanal\u0131m\u0131zda bulabilirsiniz.<\/p>\r\n\r\n\r\n\r\n

Evet, umuyorum bu haftaki Dijital Pazarlama Notlar\u0131m ho\u015funuza gitmi\u015ftir.<\/p>\r\n\r\n\r\n\r\n

Haftaya Pazar, Dijital Pazarlama Notlar\u0131’n\u0131n yeni b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fc\u015fmek dile\u011fiyle!<\/p>\r\n\r\n\r\n\r\n

Ho\u015f\u00e7a kal\u0131n!<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Bu hafta Google \u201c\u00e7ekirdek\u201d algoritma g\u00fcncellemesi s\u0131ralamalara etki etmeye devam etti. Haftan\u0131n \u00f6nemli dijital pazarlama trendlerini sizler i\u00e7in derledim.<\/p>\n","protected":false},"author":1,"featured_media":7502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1217],"tags":[1236,1237,1238,1240,1241,1243,1244],"class_list":["post-7501","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-dijital-pazarlama-notlari","tag-bill-slawski","tag-buyology","tag-gelecegi-yaratiyorum","tag-google-location-changer","tag-growth-hacking","tag-martin-lindstrom","tag-mobil-donusum-optimizasyonu","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=7501"}],"version-history":[{"count":1,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7501\/revisions"}],"predecessor-version":[{"id":16276,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7501\/revisions\/16276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/7502"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=7501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=7501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=7501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}