{"id":7294,"date":"2020-03-26T16:24:30","date_gmt":"2020-03-26T13:24:30","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=7294"},"modified":"2022-04-25T18:17:02","modified_gmt":"2022-04-25T15:17:02","slug":"kriz-zamani-neden-online-pr-yatirimi-yapmalisiniz","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/kriz-zamani-neden-online-pr-yatirimi-yapmalisiniz\/","title":{"rendered":"Kriz Zaman\u0131 Neden Online PR Yat\u0131r\u0131m\u0131 Yapmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Bu \u00e7al\u0131\u015fmalar\u0131n ana amac\u0131, marka bilinirli\u011fini ve marka ad\u0131 ile yap\u0131lan aramalar\u0131 artt\u0131rmakt\u0131r. Koronavir\u00fcs salg\u0131n\u0131 sonras\u0131 olu\u015fan kriz ortam\u0131nda, markalar online PR \u00e7al\u0131\u015fmalar\u0131na daha fazla yat\u0131r\u0131m yapmak zorundalar.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Backlink&#8217;ler \u00d6nemini Yitiriyor<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Backlink&#8217;lerin \u00f6nemini halen korudu\u011funu iddia eden \u00e7ok say\u0131da SEO profesyoneli ve SEO ara\u00e7 geli\u015ftiricisi firma var. \u00d6zellikle <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a> satarak hayat\u0131n\u0131 ge\u00e7indiren SEO profesyonellerinin ya da online &#8211; offline backlink analiz ara\u00e7lar\u0131 geli\u015ftirip \u00fccreti kar\u015f\u0131l\u0131\u011f\u0131nda sunan firmalar\u0131n backlink&#8217;lerin \u00f6nemini korudu\u011funa dair a\u00e7\u0131klamalar\u0131na \u015f\u00fcphe ile bakman\u0131z\u0131 tavsiye ederim.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daha birka\u00e7 g\u00fcn \u00f6nce <a href=\"https:\/\/www.stradiji.com\/tr\/yeni-baslayanlar-icin-semrush-rehberi\/\">SEMrush<\/a> <a href=\"https:\/\/www.stradiji.com\/tr\/youtube-seo-rehberi-ve-kanal-optimizasyonu\/\">YouTube<\/a> kanal\u0131nda backlink&#8217;lerin \u00f6nemini yitirip yitirmedi\u011fi konusunda bir tart\u0131\u015fma yap\u0131ld\u0131:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/https-nedir\/\">https<\/a>:\/\/www.youtube.com\/watch?v=AWgqPXB_UlI<\/div>\r\n<figcaption>Bitmeyen Tart\u0131\u015fma: Backlink&#8217;ler Halen \u00d6nemini Koruyor Mu?<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Backlink &#8211; Google s\u0131ralamalar\u0131 ili\u015fkisi bazl\u0131 yap\u0131lan pek \u00e7ok analiz var. Ancak son birka\u00e7 senedir y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz SEO projelerinde en az vakit harcad\u0131\u011f\u0131m\u0131z konunun backlink&#8217;ler oldu\u011funu s\u00f6yleyerek konuya bak\u0131\u015f a\u00e7\u0131m\u0131 netle\u015ftireyim.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Baz\u0131 ni\u015f ve rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde rakiplerden daha iyi bir backlink profiline sahip olmak halen s\u0131ralamalarda ufak da olsa bir avantaj sa\u011fl\u0131yor olabilir. Ancak her sene s\u0131ralamalardaki \u00f6nemi giderek artan bir olgu ise, web sitesinin ve i\u00e7eriklerinin kullan\u0131c\u0131 beklentisini ne \u00f6l\u00e7\u00fcde kar\u015f\u0131layabildi\u011fi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">De\u011ferli vaktinizi s\u0131ralamalarda y\u00fckselmek amac\u0131yla backlink almak i\u00e7in harcamak yerine, potansiyel m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak i\u00e7in web sitenizi s\u00fcrekli iyile\u015ftirmeye ve geli\u015ftirmeye harcayabilirsiniz. Bu \u015fekilde ummad\u0131\u011f\u0131n\u0131z kadar h\u0131zl\u0131 bir \u015fekilde s\u0131ralama art\u0131\u015f\u0131 elde edebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Son birka\u00e7 y\u0131l i\u00e7erisinde, Google s\u0131ralamalar\u0131n\u0131 belirlemeye ba\u015flayan bir ba\u015fka fakt\u00f6rse, web sitesinin bulundu\u011fu sekt\u00f6rde marka olmay\u0131 ba\u015farm\u0131\u015f bir firmaya ait olup olmamas\u0131. \u00c7ok a\u00e7\u0131k bir \u015fekilde, marka olmay\u0131 ba\u015farm\u0131\u015f, pek \u00e7ok dijital mecrada bahse konu olan firmalar\u0131n web siteleri s\u0131ralama avantaj\u0131 elde ediyorlar.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Neden Online PR Yat\u0131r\u0131m\u0131 Yapmal\u0131s\u0131n\u0131z?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Online PR \u00e7al\u0131\u015fmalar\u0131n\u0131n ve marka bilinirli\u011finin Google a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nem kazand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00d6yle ki, Google m\u00fchendislerinden Gary Illyes, Pubcon 2017 konferans\u0131nda bir marka ad\u0131n\u0131n pop\u00fcler haber sitelerinde s\u0131kl\u0131kla yer al\u0131yor olmas\u0131n\u0131n, Google algoritmas\u0131n\u0131 olumlu y\u00f6nde etkiledi\u011fini ve markan\u0131n web sitesinin s\u0131ralamalar\u0131na olumlu katk\u0131da bulundu\u011funu belirten bir s\u00f6yle\u015fi ger\u00e7ekle\u015ftirmi\u015fti:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/xIlqkxLWwBc<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Online PR \u00c7al\u0131\u015fmalar\u0131n\u0131n Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>1.Marka Bilinirli\u011finin Artmas\u0131<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">D\u00fczenli ve profesyonel bir \u015fekilde y\u00f6netildi\u011finde, online PR \u00e7al\u0131\u015fmalar\u0131 marka bilinirli\u011fine \u00f6nemli katk\u0131da bulunuyorlar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Burada p\u00fcf noktas\u0131, kullan\u0131lan mecran\u0131n ya da web sitesinin hedef kitlesinin kar\u015f\u0131s\u0131na, onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve beklentilerini kar\u015f\u0131layan i\u00e7eriklerle \u00e7\u0131kmay\u0131 ba\u015farabilmek.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Online PR en yayg\u0131n olarak, pop\u00fcler haber sitelerinde i\u00e7inde markan\u0131z\u0131n ve web sitesinin de bulundu\u011fu bir haber yay\u0131mlatmak amac\u0131yla kullan\u0131l\u0131yor. Ancak bunu yaparken sadece markan\u0131z\u0131n reklam\u0131n\u0131 yapman\u0131z, hem mecran\u0131n okuyucular\u0131na itici gelebilir, hem de bir s\u00fcre sonra bu i\u00e7eriklerin haber niteli\u011fini kaybetmesine yol a\u00e7abilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin online sigorta sat\u0131\u015f\u0131 yapan bir web sitesine sahip olan bir marka oldu\u011funuzu d\u00fc\u015f\u00fcnelim. Sigorta sekt\u00f6r\u00fc ile ilgili, t\u00fcketici dostu bilgi ve istatistikleri d\u00fczenli olarak \u00f6nemli haber sitelerinde yay\u0131mlatt\u0131\u011f\u0131n\u0131zda;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>T\u00fcketicilerin g\u00fcvenini kazan\u0131yorsunuz<\/li>\r\n<li>Sekt\u00f6r\u00fcn d\u00fc\u015f\u00fcnce lideri haline geliyorsunuz<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sadece bu faydalar\u0131 dahi backlink i\u00e7in harcayaca\u011f\u0131z vakit ve nakitten \u00e7ok daha olumlu geri d\u00f6n\u00fc\u015f elde etmenizi sa\u011flayacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>2<\/strong>.<strong>Marka Ad\u0131n\u0131n Arat\u0131lmas\u0131 ve Google Algoritmas\u0131n\u0131n Tetiklenmesi<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Marka ad\u0131n\u0131z\u0131n d\u00fczenli olarak pop\u00fcler haber sitelerinde y\u00fcz binlerce t\u00fcketicinin kar\u015f\u0131s\u0131na \u00e7\u0131kmas\u0131n\u0131 sa\u011flayarak, bu t\u00fcketicilerin Google&#8217;da marka ad\u0131n\u0131z ile arama yapmas\u0131n\u0131 da sa\u011flam\u0131\u015f oluyorsunuz. Bu ise Google algoritmas\u0131n\u0131n dikkatinden ka\u00e7m\u0131yor. \u00c7o\u011fu durumda, bu t\u00fcr yay\u0131mlardan sonra markaya ait web sitesinin Google s\u0131ralamalar\u0131n\u0131n olumlu etkilendi\u011fine bizzat \u015fahit oldum.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130\u015fin p\u00fcf noktas\u0131 \u015fu; bu t\u00fcr haberleri periyodik olarak yapman\u0131z gerekiyor. Ayl\u0131k olabilir, ancak en ideali ayda en az 2 haber yay\u0131mlatmak.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>3<\/strong>.<strong>Backlink Almak <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Biraz ironik oldu\u011funun fark\u0131nday\u0131m, yukar\u0131da backlink&#8217;lerin \u00f6nemsiz hale geldi\u011finden bahsederken, bir anda online PR faaliyetlerinin pozitif bir yans\u0131mas\u0131 olarak yine backlink al\u0131m\u0131n\u0131 \u00f6ne s\u00fcrd\u00fcm.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&#8220;Ben size backlink almay\u0131n demiyorum, ekstra bir vakit harcamadan, olabildi\u011fince do\u011fal yollardan alman\u0131z\u0131 tavsiye ediyorum.&#8221;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz online PR \u00e7al\u0131\u015fmalar\u0131n\u0131n do\u011fal bir yans\u0131mas\u0131 olarak marka sitesinin backlink al\u0131m\u0131n\u0131n da h\u0131zland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Do\u011fal olarak, y\u00fcz binlerce ki\u015finin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda, bunlardan bir b\u00f6l\u00fcm\u00fc web sitesi sahibi ya da blog yazar\u0131 oluyor ve markan\u0131za ait web sitesini ke\u015ffederek sayfalar\u0131n\u0131za backlink verebiliyorlar. Bundan iyisi, \u015eam&#8217;da kay\u0131s\u0131!<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>4. Kriz Sonras\u0131 Patlama Yapan Haber Sitelerinin Trafi\u011finden Yararlanmak<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Koranavir\u00fcs salg\u0131n\u0131 sonras\u0131 haber sitelerinin trafi\u011fi anormal bir \u015fekilde artm\u0131\u015f durumda. \u0130nsanlar salg\u0131n ile haberleri okumak i\u00e7in haber sitelerini d\u00fczenli olarak ziyaret ediyorlar. Dolay\u0131s\u0131yla markan\u0131z i\u00e7in haber sitelerinde yay\u0131mlayaca\u011f\u0131n\u0131z i\u00e7eriklerin birka\u00e7 hafta \u00f6ncesine g\u00f6re \u00e7ok daha fazla ki\u015fi taraf\u0131ndan okunmas\u0131 ve etkile\u015fim almas\u0131 m\u00fcmk\u00fcn.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u0130\u015f Orta\u011f\u0131m\u0131z B2Press ile Online PR Y\u00f6netimi<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Stradiji\u00a0<\/strong>olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalara backlink \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmek yerine, Google\u2019\u0131n da giderek daha fazla \u00f6nem verdi\u011fi online PR ve marka bilinirli\u011fi yaratma \u00e7al\u0131\u015fmalar\u0131na yat\u0131r\u0131m yapmay\u0131 tavsiye ediyoruz.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B\u00f6ylece hem marka ad\u0131n\u0131z\u0131n pop\u00fcler haber sitelerinde ge\u00e7mesini sa\u011flayarak marka bilinirli\u011finizi artt\u0131r\u0131yoruz, hem de daha \u00e7ok ki\u015finin Google\u2019da marka ad\u0131n\u0131z\u0131 aramas\u0131n\u0131 sa\u011flayarak web sitenize Google s\u0131ralamalar\u0131nda avantaj sa\u011fl\u0131yoruz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130\u015f orta\u011f\u0131m\u0131z\u00a0<strong><a href=\"https:\/\/b2press.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"B2Press (yeni sekmede a\u00e7\u0131l\u0131r)\">B2Press<\/a><\/strong>\u00a0ile olan i\u015fbirli\u011fimiz sayesinde, SEO uyumlu bas\u0131n b\u00fcltenlerinizi haz\u0131rlay\u0131p, 30\u2019dan farkl\u0131 \u00fclkede servis ediyoruz.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6zel haber \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 ve r\u00f6portajlar\u0131n\u0131z\u0131 y\u00f6netiyoruz. Haberlerinizi takip ediyoruz ve raporluyoruz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">E\u011fer siz de <strong>Stradiji <\/strong>ve <strong>B2Press <\/strong>i\u015fbirli\u011fi ile yurt i\u00e7inde ya da yurt d\u0131\u015f\u0131nda online PR \u00e7al\u0131\u015fmas\u0131 yapmak isterseniz, b\u00fct\u00e7enize ve hedefinize uygun paketi se\u00e7erek <a href=\"https:\/\/www.stradiji.com\/hizmetlerimiz\/online-pr-yonetimi\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Online PR Y\u00f6netimi sayfam\u0131zdan bize ba\u015fvurabilirsiniz (yeni sekmede a\u00e7\u0131l\u0131r)\">Online PR Y\u00f6netimi sayfam\u0131zdan bize ba\u015fvurabilirsiniz<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Online PR, arama motorlar\u0131, haber siteleri, sosyal medya mecralar\u0131, web siteleri, bloglar ve forumlar arac\u0131l\u0131\u011f\u0131yla dijital alanda yap\u0131lan ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 ifade ediyor.<\/p>\n","protected":false},"author":1,"featured_media":7296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1209],"tags":[],"class_list":["post-7294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-pr"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=7294"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/7296"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=7294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=7294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=7294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}