{"id":7057,"date":"2019-09-05T10:34:31","date_gmt":"2019-09-05T07:34:31","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=7057"},"modified":"2023-03-14T10:13:36","modified_gmt":"2023-03-14T07:13:36","slug":"e-ticaret-siteleri-icin-donusum-odakli-seo-2019","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/e-ticaret-siteleri-icin-donusum-odakli-seo-2019\/","title":{"rendered":"E-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 SEO &#8211; 2019"},"content":{"rendered":"\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Kworks \u015ei\u015fli<\/strong> kamp\u00fcs\u00fcnde ger\u00e7ekle\u015fen etkinli\u011fin sunuculu\u011funu <strong>Haydar \u00d6zk\u00f6m\u00fcrc\u00fc<\/strong> ger\u00e7ekle\u015ftirdi. \u0130mza \u0130nternet Teknolojileri Kurucu Orta\u011f\u0131 <strong>Hasan Ya\u015far<\/strong>, Mosanto Kurucusu<strong> \u0130lyas Teker<\/strong>, ProjeSoft Kurucu Orta\u011f\u0131 <strong>Y\u00fcksel Emino\u011flu<\/strong> ve Stradiji kurucusu olarak bendeniz <strong>Mert Erkal<\/strong> etkinlikte 30&#8217;ar dakikal\u0131k sunumlar yapt\u0131k.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"wp-image-7058\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2019\/09\/EDjom61WwAAGn3x-1024x768.jpg\" alt=\"E-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 SEO - 2019\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/EDjom61WwAAGn3x-1024x768.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/EDjom61WwAAGn3x-300x225.jpg 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/EDjom61WwAAGn3x.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 SEO sunumundan bir enstantane&#8230;<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>2019 Y\u0131l\u0131 ve Sonras\u0131nda SEO<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131da bulaca\u011f\u0131n\u0131z sunumu olu\u015fturmadan \u00f6nce, 2019 y\u0131l\u0131 i\u00e7inde SEO uzmanlar\u0131 olarak i\u00e7inde bulundu\u011fumuz a\u00e7mazlar\u0131 d\u00fc\u015f\u00fcnme f\u0131rsat\u0131m oldu; Google reklamlar\u0131n\u0131n organik sonu\u00e7lar\u0131 giderek daha fazla domine etmesini, mobilde t\u0131klama almayan arama sorgular\u0131n\u0131n g\u00fcnden g\u00fcne artmas\u0131n\u0131, Google RankBrain sayesinde, keyword bazl\u0131 hareket etmek yerine, kavramlar\u0131 \u00e7ok h\u0131zl\u0131 ke\u015ffeden, anlayabilen ve ilgili kavramlar\u0131 birbirine ba\u011flayan Google arama motorunun evrim s\u00fcrecini uzun uzad\u0131ya d\u00fc\u015f\u00fcnd\u00fcm.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2019 y\u0131l\u0131 ve sonras\u0131 i\u00e7in e-ticaret siteleri d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 SEO yapmak istiyorlarsa, \u00f6ncelikle eski taktikleri ve bildikleri t\u00fcm SEO do\u011frular\u0131 bir kenara b\u0131rakarak, daha fazla kullan\u0131c\u0131 ve potansiyel m\u00fc\u015fteri odakl\u0131 d\u00fc\u015f\u00fcnmeyi \u00f6\u011frenmek durumundalar. Yapt\u0131\u011f\u0131m\u0131z pek \u00e7ok analiz, \u00e7ok say\u0131da site \u00fcst\u00fc SEO hatas\u0131 bulunan e-ticaret sitelerinin s\u0131rf kullan\u0131c\u0131 beklentilerini kar\u015f\u0131l\u0131yor olmalar\u0131 sayesinde, s\u0131ralama ve organik trafik kayb\u0131 ya\u015famak bir yana, d\u00fczenli olarak organik trafiklerini artt\u0131rmaya devam ettiklerini g\u00f6steriyor. Buradan al\u0131nacak \u00e7ok fazla say\u0131da ders oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Backlink ve site \u00fcst\u00fc SEO&#8217;nun etkisi azal\u0131rken, UX, site navigasyonu, site i\u00e7i arama, d\u00fczg\u00fcn ve do\u011fru \u015fekilde \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 olu\u015fturma, m\u00fc\u015fteri yorumlar\u0131 vb. fakt\u00f6rlerin bilhassa e-ticaret sitelerinin SEO performans\u0131nda \u00f6ne \u00e7\u0131kmakta oldu\u011funu g\u00f6r\u00fcyoruz. Ben de sunumu haz\u0131rlarken bu g\u00f6zle bakmaya ve bu yeni duruma g\u00f6re \u00f6neriler ve taktikler derlemeye \u00f6zen g\u00f6sterdim.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=6HLOVvXTQms&amp;t=0s<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Umar\u0131m be\u011fenirsiniz. De\u011ferli g\u00f6r\u00fc\u015flerinizi ve sorular\u0131n\u0131z\u0131 yorum olarak ekleyebilirsiniz. E-ticaret sekt\u00f6r\u00fcm\u00fcze faydal\u0131 olmas\u0131 dile\u011fiyle s\u00f6zlerime son veriyor ve sizi sunumumla ba\u015f ba\u015fa b\u0131rak\u0131yorum:<\/p>\r\n\r\n\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTAXSMjpRgiYXnWpugZdcxD-prD2J2i99sTriexG7m0K8eFDv8GIFZ02EvFCzUQBUUpXzBiaEeW-RNl\/embed?start=false&amp;loop=false&amp;delayms=10000\" width=\"960\" height=\"569\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>3 Eyl\u00fcl 2019 tarihinde Projesoft sponsorlu\u011funda \u201cE-ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 SEO\u201d ba\u015fl\u0131kl\u0131 bir sunum ger\u00e7ekle\u015ftirdik. Gelin hep birlikte sunumumuza ve 2019 y\u0131l\u0131 i\u00e7in e-ticaret sitesi sahiplerine \u00f6nerdi\u011fimiz d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 SEO taktiklerine hep birlikte g\u00f6z atal\u0131m.<\/p>\n","protected":false},"author":1,"featured_media":7063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,58,1051],"tags":[268,1185,234,1186,164,16,1187],"class_list":["post-7057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-e-ticaret","category-semrush","tag-e-ticaret-seo","tag-ecommerce","tag-hasan-yasar","tag-haydar-ozkomurcu","tag-ilyas-teker","tag-mert-erkal","tag-yuksel-eminoglu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=7057"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/7057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/7063"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=7057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=7057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=7057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}