{"id":6755,"date":"2018-12-28T16:25:40","date_gmt":"2018-12-28T13:25:40","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6755"},"modified":"2024-05-02T14:21:36","modified_gmt":"2024-05-02T11:21:36","slug":"long-tail-anahtar-kelimeler-aramayi-domine-ediyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/long-tail-anahtar-kelimeler-aramayi-domine-ediyor\/","title":{"rendered":"Long Tail Anahtar Kelimeler Aramay\u0131 Domine Ediyor"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Art\u0131k t\u00fcm stratejimizi pop\u00fcler arama sorgular\u0131 \u00fczerine in\u015fa etmek durumunda de\u011filiz. SEO stratejisini bu geli\u015fme \u0131\u015f\u0131\u011f\u0131 alt\u0131nda yeniden g\u00f6zden ge\u00e7irmek isteyenler i\u00e7in bir yol haritas\u0131 olu\u015fturduk.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arama motoru kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131m\u0131z y\u0131ldan y\u0131la de\u011fi\u015fiyor. Arama motorlar\u0131n\u0131n geli\u015fmi\u015f fonksiyonlara sahip olmas\u0131, i\u00e7erik \u00fcreticilerinin ve Web sitelerinin farkl\u0131 stratejiler geli\u015ftirmesi, yeni cihazlar\u0131n ve yeni teknolojilerin hayat\u0131m\u0131za girmesi bizim al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 da de\u011fi\u015ftiriyor. Bu noktada art\u0131k arama motorlar\u0131n\u0131 \u00e7\u00f6zmeye \u00e7abalamak veya y\u00fcksek rekabetli tekil <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> ill\u00fczyonlar\u0131 \u00fczerinde durmak pek bir anlam ifade etmiyor. Birer kullan\u0131c\u0131 olarak kendimizden yola \u00e7\u0131kabilir ve al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131n nas\u0131l de\u011fi\u015fti\u011fini anlamaya \u00e7al\u0131\u015fabiliriz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arama motoru kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131m\u0131z y\u0131ldan y\u0131la de\u011fi\u015fiyor. Arama motorlar\u0131n\u0131n geli\u015fmi\u015f fonksiyonlara sahip olmas\u0131, i\u00e7erik \u00fcreticilerinin ve Web sitelerinin farkl\u0131 stratejiler geli\u015ftirmesi, yeni cihazlar\u0131n ve yeni teknolojilerin hayat\u0131m\u0131za girmesi bizim al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 da de\u011fi\u015ftiriyor. Bu noktada art\u0131k arama motorlar\u0131n\u0131 \u00e7\u00f6zmeye \u00e7abalamak veya y\u00fcksek rekabetli tekil anahtar kelime ill\u00fczyonlar\u0131 \u00fczerinde durmak pek bir anlam ifade etmiyor. Birer kullan\u0131c\u0131 olarak kendimizden yola \u00e7\u0131kabilir ve al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131n nas\u0131l de\u011fi\u015fti\u011fini anlamaya \u00e7al\u0131\u015fabiliriz.\u00a0<\/p>\r\n<p>Bu de\u011fi\u015fime dair ilk \u00f6rne\u011fimizi Ahrefs ara\u015ft\u0131rmas\u0131ndan vermek istiyoruz. Ahrefs, \u0130ngilizce olarak olu\u015fturdu\u011fu 1.9 Milyar b\u00fcy\u00fckl\u00fc\u011f\u00fcnde anahtar kelime veri bankas\u0131ndan yola \u00e7\u0131karak, long-tail anahtar kelimelerin, di\u011fer tekil anahtar kelimelere k\u0131yasla daha fazla kullan\u0131ld\u0131\u011f\u0131n\u0131 tespit etmi\u015f. Veri bankas\u0131ndaki kelimelerin %92,42&#8217;si long-tail anahtar kelimelerden olu\u015fuyor:<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/long-tail-arama-sorgulari-hacim-dagilimi.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"900\" height=\"588\" class=\"wp-image-6756 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/long-tail-arama-sorgulari-hacim-dagilimi.jpg\" alt=\"long-tail-arama-sorgulari-hacim-dagilimi\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/long-tail-arama-sorgulari-hacim-dagilimi.jpg 900w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/long-tail-arama-sorgulari-hacim-dagilimi-300x196.jpg 300w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/588;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu rakam birka\u00e7 y\u0131lda artarak bu miktara ula\u015ft\u0131 ve ciddi bir rakamdan bahsetti\u011fimizi s\u00f6ylemeye gerek yok. \u00c7ok fazla efor sarf ederek tutunmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z tekil anahtar kelimeler hem y\u00fcksek rekabet hem de y\u00fcksek maliyetten dolay\u0131 her alanda zararl\u0131 \u00e7\u0131kman\u0131za sebep olabilir. Yani sadece organik trafik a\u00e7\u0131s\u0131ndan de\u011fil, dijital reklamda da y\u00fcksek maliyetlerinden dolay\u0131 tatmin edici d\u00f6n\u00fc\u015f\u00fcmler sa\u011flamayabilir.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\r\n<p dir=\"ltr\" lang=\"tr\">Belirli kelime setlerinin g\u00fcnl\u00fck Google konumlar\u0131na kafay\u0131 takm\u0131\u015f arkada\u015f\u0131m!<br \/><br \/>Her g\u00fcn ofise gelip g\u00fcne merhaba dedi\u011finde bu tabloyu g\u00f6z\u00fcn \u00f6n\u00fcnden ay\u0131rma. Arama hacimlerinin %92&#8217;lik k\u0131sm\u0131 Google&#8217;da ayda max 10 defa aran\u0131yor! Peki senin as\u0131l odak noktan hangisi? <a href=\"https:\/\/t.co\/aDizvMfyYp\">pic.twitter.com\/aDizvMfyYp<\/a><\/p>\r\n\u2014 \u00dcmit YILMAZ (@umtylmazzz) <a href=\"https:\/\/twitter.com\/umtylmazzz\/status\/1077247358340132864?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">24 Aral\u0131k 2018<\/a><\/blockquote>\r\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Long-tail anahtar kelimelerin kendine g\u00f6re \u00e7e\u015fitli zorluklar\u0131 olabilir ancak getirileri bu zorluklar\u0131 \u00f6nemsiz k\u0131lacak kadar b\u00fcy\u00fckt\u00fcr. En basit \u015fekliyle ele almak gerekirse, bir konu hakk\u0131nda detayl\u0131 bilgi almak isterseniz bir Wikipedia makalesine g\u00f6z atman\u0131z, Twitter&#8217;daki Tweet&#8217;leri ara\u015ft\u0131rmaktan daha verimli olabilir. Bu durum her konu i\u00e7in ve her zaman ge\u00e7erli olmayabilir ancak sizi temin ederiz ki, b\u00fcy\u00fck oranda ge\u00e7erli olacakt\u0131r. Buradan yola \u00e7\u0131karak uzun c\u00fcmleler kurulan \u00e7ok uzun makaleler sahibi olman\u0131z gerekti\u011fini d\u00fc\u015f\u00fcnmeyin, esnek bir i\u00e7erik stratejisi olu\u015fturulmas\u0131n\u0131n daha verimli olaca\u011f\u0131n\u0131 vurgulamak istiyoruz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Her \u00fcr\u00fcn i\u00e7in uzun uzun a\u00e7\u0131klamalar yazman\u0131z m\u00fcmk\u00fcn olmayabilir, bazen k\u0131rm\u0131z\u0131 bir \u00e7orap sadece bir k\u0131rm\u0131z\u0131 \u00e7orapt\u0131r. Bu \u00fcr\u00fcn\u00fcn detaylar\u0131yla u\u011fra\u015fmak yerine, kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn sayfas\u0131na gelirken ya\u015fad\u0131klar\u0131n\u0131 incelemek daha faydal\u0131 olabilir. Bu noktada &#8220;d\u00f6n\u00fc\u015f\u00fcm hunisi&#8221; kavram\u0131n\u0131n zamanla de\u011fi\u015fim ya\u015fad\u0131\u011f\u0131ndan bahsetmek isteriz.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Arama S\u00fcrecindeki De\u011fi\u015fim ve D\u00f6n\u00fc\u015f\u00fcm Hunisine Etkisi<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar daha fazla bilgiye ula\u015ft\u0131k\u00e7a daha bilin\u00e7li davranmaya ba\u015flar. Tecr\u00fcbeyle sabit olan bu davran\u0131\u015f e\u011filimi kullan\u0131c\u0131y\u0131 daha fazla ara\u015ft\u0131rma yapmaya, daha fazla sayfaya bakmaya te\u015fvik edebilir. Google, Think With Google sayfas\u0131nda yay\u0131nlad\u0131\u011f\u0131 &#8220;<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/tr-tr\/tuketici-icgoruleri\/geleneksel-pazarlama-donusum-hunisinin-otesinde-buyume-ic-yeni-bir-formul\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Geleneksel pazarlama d\u00f6n\u00fc\u015f\u00fcm hunisinin \u00f6tesinde; b\u00fcy\u00fcme i\u00e7in yeni bir form\u00fcl (yeni sekmede a\u00e7\u0131l\u0131r)\">Geleneksel pazarlama d\u00f6n\u00fc\u015f\u00fcm hunisinin \u00f6tesinde; b\u00fcy\u00fcme i\u00e7in yeni bir form\u00fcl<\/a>&#8221; makalesinde bu s\u00fcrecin nas\u0131l de\u011fi\u015fti\u011fi hakk\u0131nda bize fikir vermeye \u00e7al\u0131\u015f\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Buna g\u00f6re kullan\u0131c\u0131lar ara\u015ft\u0131rma yaparken birden fazla arama motorunu veya birden fazla kayna\u011f\u0131 kullanabiliyorlar. Fark\u0131nda olmasak da baz\u0131 ara\u015ft\u0131rmalar\u0131m\u0131z ve buna ba\u011fl\u0131 olarak bir \u00fcr\u00fcn\u00fc sat\u0131n almam\u0131z uzun zaman dilimlerine yay\u0131labiliyor. \u00d6zellikle finansal d\u00fczenleme ve efor gerektiren al\u0131\u015fveri\u015fler s\u00f6z konusuysa, kullan\u0131c\u0131lar \u00e7ok daha dikkatli davranmaya e\u011filimli oluyorlar. Makaleden yola \u00e7\u0131karak verilen \u00f6rneklere g\u00f6z att\u0131\u011f\u0131m\u0131zda, kullan\u0131c\u0131lar birden fazla farkl\u0131 arama terimi kullan\u0131yor, \u00e7ok farkl\u0131 sitelere girip \u00e7\u0131k\u0131yor, videolar izliyor, fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yap\u0131yor, kargo teslim g\u00fcn\u00fcn\u00fc hesapl\u0131yor. Finansal organizasyonun yan\u0131 s\u0131ra g\u00fcnl\u00fck hayat\u0131n ak\u0131\u015f\u0131n\u0131 da hesaba katarak kullan\u0131c\u0131lar bir hafta ya da bir ay gibi uzun s\u00fcrelerde al\u0131\u015fveri\u015flerini tamamlayabiliyorlar. Web sitesi y\u00f6neticileri olarak akl\u0131n\u0131zdaki senaryo &#8220;kullan\u0131c\u0131 aramay\u0131 yapar, giri\u015f sayfas\u0131na gelir ve \u015fartlar uygunsa \u00fcr\u00fcn\u00fc sat\u0131n al\u0131r&#8221; \u015feklinde canlan\u0131yorsa, art\u0131k bunun de\u011fi\u015fti\u011fini belirtmemizde fayda var.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Makalede de yer alan bir \u00f6rnekle incelemeye \u00e7al\u0131\u015fal\u0131m:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">19 Ya\u015f\u0131ndaki Justin, kulakl\u0131k sat\u0131n almak istiyor. \u00d6nceki kulakl\u0131\u011f\u0131n\u0131n kulaklar\u0131nda bask\u0131 yaratt\u0131\u011f\u0131n\u0131 ve ba\u015f a\u011fr\u0131s\u0131na sebep oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc i\u00e7in aramas\u0131na bu \u015fekilde ba\u015fl\u0131yor:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>&#8220;Kulakl\u0131kta ba\u015f a\u011fr\u0131s\u0131&#8221;, &#8220;Kulakl\u0131k bask\u0131 yarat\u0131r m\u0131&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu arama ile di\u011fer kullan\u0131c\u0131lardan ba\u015f a\u011fr\u0131s\u0131 yaratmayan veya bask\u0131 olu\u015fturmayan markalar\u0131 \u00f6\u011freniyor. Bu \u00f6\u011frenim sadece Web sitelerinde de\u011fil, \u00fcr\u00fcn inceleme videolar\u0131 ile YouTube&#8217;da da sa\u011flanabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sonras\u0131nda, bir \u00f6nceki kulakl\u0131\u011f\u0131n\u0131n kablosunun kolay zarar g\u00f6rd\u00fc\u011f\u00fcn\u00fc veya konforlu olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc i\u00e7in kablosuz kulakl\u0131k almak istedi\u011fine karar veriyor ve aramas\u0131n\u0131 bu \u015fekilde geni\u015fletiyor:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>&#8220;Kablosuz kulakl\u0131k&#8221;, &#8220;x marka kablosuz kulakl\u0131k&#8221;, &#8220;x marka bluetooth kulakl\u0131k&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kablosuz kulakl\u0131klar\u0131n, kablolu olanlara g\u00f6re biraz daha pahal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc i\u00e7in fiyat fakt\u00f6r\u00fc devreye giriyor ve Justin, fiyat aral\u0131\u011f\u0131 belirleyerek aramas\u0131n\u0131 daralt\u0131yor:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>&#8220;En ucuz kablosuz kulakl\u0131k&#8221;, &#8220;20 dolardan ucuz kablosuz kulakl\u0131k&#8221;, &#8220;20-30 dolar aral\u0131\u011f\u0131nda kablosuz kulakl\u0131k&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sonras\u0131nda kulakl\u0131klar\u0131n iki farkl\u0131 t\u00fcre sahip oldu\u011funu \u00f6\u011frenen Justin, hi\u00e7 kullanmad\u0131\u011f\u0131 bir kulakl\u0131k t\u00fcr\u00fcn\u00fcn ne gibi avantaj ve dezavantajlara sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Kulakl\u0131klar kafa \u00fcst\u00fc ve kulak i\u00e7i olarak ikiye ayr\u0131l\u0131yor ve \u00f6nceki kulakl\u0131\u011f\u0131 basit bir kulakl\u0131kt\u0131. Kafa \u00fcst\u00fc olanlar\u0131n ses yal\u0131t\u0131m\u0131 zay\u0131f oldu\u011fu i\u00e7in d\u0131\u015far\u0131ya \u00e7ok ses verdi\u011fini \u00f6\u011freniyor ve bu t\u00fcr kulakl\u0131klar\u0131n toplum i\u00e7inde kullan\u0131m\u0131n\u0131n di\u011fer insanlara rahats\u0131zl\u0131k verebilece\u011fini \u00f6\u011freniyor. E\u011fer Justin bu konuda duyarl\u0131 davranmay\u0131 se\u00e7iyorsa, kulak i\u00e7i kulakl\u0131klar\u0131n d\u0131\u015far\u0131ya ses vermedi\u011fini \u00f6\u011frendi\u011fi anda se\u00e7imini kulak i\u00e7i olarak yapabiliyor. S\u00fcre\u00e7 burada sona ermiyor, Justin se\u00e7ti\u011fi e-ticaret sitesinin g\u00f6nderimleri ba\u015far\u0131l\u0131 \u015fekilde yapmad\u0131\u011f\u0131n\u0131 duydu\u011fu bir kargo \u015firketiyle \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcnde, ba\u015fka bir alternatife y\u00f6nlenebilir. Ya da internetten sat\u0131n alma s\u00fcrecini g\u00fcvenilir bir \u015fekilde uygulayamam\u0131\u015f bir e-ticaret sitesiyle kar\u015f\u0131la\u015fm\u0131\u015fsa, ba\u015fka bir siteyi se\u00e7meyi tercih edebiliyor. Sonu\u00e7 olarak Justin bir\u00e7ok Web sitesine, bir\u00e7ok inceleme videosuna ve e-ticaret sitesine girdikten sonra\u00a0&#8220;Ba\u015f a\u011fr\u0131s\u0131 yapmayan, kulakta bask\u0131 olu\u015fturmayan, kablosuz, 20 dolar veya daha ucuz, kulak i\u00e7i kulakl\u0131k&#8221; tercihine en uygun \u00fcr\u00fcn\u00fc se\u00e7meye haz\u0131r duruma geliyor. Bundan sonra sadece en uygun \u00fcr\u00fcn\u00fc sat\u0131n alma ve kargo s\u00fcrecini takip etmeye odaklan\u0131yor. Bu ihtiyac\u0131n ortaya \u00e7\u0131kmas\u0131ndan kargonun ula\u015fmas\u0131na ge\u00e7en zaman bazen bir hafta, bazen de bir ay kadar s\u00fcrebilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sadece bu senaryoyu yazmam\u0131z veya okuman\u0131z bile birka\u00e7 dakikay\u0131 al\u0131rken, Justin&#8217;in ara\u015ft\u0131rmas\u0131 i\u00e7in ne kadar zaman harcad\u0131\u011f\u0131n\u0131 bir d\u00fc\u015f\u00fcn\u00fcn. Makalede buna benzer \u015fekilde &#8220;Alerjiye sebep olmayan makyaj malzemesi&#8221;, &#8220;\u0130rlanda&#8217;ya her \u015fey dahil u\u00e7u\u015f planlamas\u0131&#8221;, &#8220;Do\u011fum g\u00fcn\u00fc i\u00e7in \u00e7ikolatal\u0131 \u015fekerleme \u0131smarlamak&#8221; gibi s\u00fcre\u00e7ler de yer al\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi \u00f6rnekte hem long-tail arama terimleri, hem de normalde ilgisi olmayan ama yan yana geldi\u011finde birbiriyle ba\u011flant\u0131l\u0131 olma ihtimali \u00e7ok y\u00fcksek olan arama terimlerini inceledik. E\u011fer Justin sadece bir kulakl\u0131k istiyor olsayd\u0131, &#8220;kulakl\u0131k&#8221; diye arat\u0131p kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk sonuca t\u0131klar ve hi\u00e7bir \u015fey d\u00fc\u015f\u00fcnmeden al\u0131\u015fveri\u015fini tamamlard\u0131. Ancak art\u0131k kullan\u0131c\u0131lar \u00e7ok say\u0131da ko\u015ful belirleyip aramalar\u0131n\u0131 buna g\u00f6re yap\u0131yor. Bu \u00f6rnekte Justin 375&#8217;ten fazla temasta bulundu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/justinin-kulaklik-satin-alma-sureci.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"532\" height=\"360\" class=\"wp-image-6760 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/justinin-kulaklik-satin-alma-sureci.jpg\" alt=\"justinin-kulaklik-satin-alma-sureci\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/justinin-kulaklik-satin-alma-sureci.jpg 532w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/justinin-kulaklik-satin-alma-sureci-300x203.jpg 300w\" data-sizes=\"(max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/360;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n yukar\u0131dakine benzer \u015fekilde daha dar veya daha geni\u015f bir\u00e7ok s\u00fcre\u00e7ten ge\u00e7ti\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. Bu noktada bir kullan\u0131c\u0131 olarak kendimden de k\u00fc\u00e7\u00fck bir \u00f6rnek vermek isterim: Diz \u00fcst\u00fc bilgisayar\u0131m\u0131n art\u0131k zay\u0131flayan bataryas\u0131n\u0131 de\u011fi\u015ftirmek i\u00e7in internetten sipari\u015f vermeye karar verdim. Bakt\u0131\u011f\u0131m t\u00fcm e-ticaret sitelerinde bataryan\u0131n orijinal ve kullan\u0131lmam\u0131\u015f versiyonunu bulamad\u0131m, kullan\u0131c\u0131lar da te\u015fhir \u00fcr\u00fcnlerinin sat\u0131ld\u0131\u011f\u0131n\u0131 ve bataryalar\u0131n s\u0131f\u0131r olmad\u0131\u011f\u0131n\u0131 belirten yorumlar yapm\u0131\u015flar. Bu y\u00fczden birka\u00e7 saat s\u00fcren al\u0131\u015fveri\u015f s\u00fcrecim daha ba\u015flamadan sona ermi\u015f oldu. Kullan\u0131c\u0131lar\u0131n deneyimleri bir \u00fcr\u00fcn\u00fc sat\u0131n almaya ihtiya\u00e7 oldu\u011funu belirlemi\u015fken, ba\u015fka bir kullan\u0131c\u0131n\u0131n tecr\u00fcbeleri de o \u00fcr\u00fcn\u00fcn bir ba\u015fkas\u0131 taraf\u0131ndan sat\u0131n al\u0131n\u0131p al\u0131nmayaca\u011f\u0131n\u0131 belirleyebilir. Kendi \u00f6rne\u011fimde sadece bataryan\u0131n markas\u0131n\u0131 ve model numaras\u0131n\u0131 girerek arama yapm\u0131\u015f oldu\u011fum i\u00e7in, benimki biraz daha spesifik bir \u00f6rnek oldu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Genel arama deneyimine d\u00f6nersek\u00a0 kullan\u0131c\u0131lar tekil anahtar kelimeleri kullanmay\u0131 \u00e7ok fazla d\u00fc\u015f\u00fcnm\u00fcyorlar, ak\u0131llar\u0131ndaki ko\u015fullar\u0131 da aramaya dahil ediyorlar. Yani anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapmaya karar verdiyseniz, arama s\u00fcrecinin long-tail arama terimlerinden olu\u015ftu\u011funu s\u00f6ylemek isteriz. \u0130statistiki olarak tekil anahtar kelimeler art\u0131k aramalarda \u00e7ok az kullan\u0131l\u0131yorlar. Bir SEO \u00e7al\u0131\u015fmas\u0131 yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z belirli anahtar kelimelerle \u00f6n plana \u00e7\u0131kmak yerine, nitelikli i\u00e7eri\u011finizi long-tail anahtar kelimelere g\u00f6re kurgulayarak sunman\u0131z daha fazla ba\u015far\u0131 yakalaman\u0131z\u0131 sa\u011flayabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Genel arama deneyimine d\u00f6nersek\u00a0 kullan\u0131c\u0131lar tekil anahtar kelimeleri kullanmay\u0131 \u00e7ok fazla d\u00fc\u015f\u00fcnm\u00fcyorlar, ak\u0131llar\u0131ndaki ko\u015fullar\u0131 da aramaya dahil ediyorlar. Yani anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapmaya karar verdiyseniz, arama s\u00fcrecinin long-tail arama terimlerinden olu\u015ftu\u011funu s\u00f6ylemek isteriz. \u0130statistiki olarak tekil anahtar kelimeler art\u0131k aramalarda \u00e7ok az kullan\u0131l\u0131yorlar. Bir SEO \u00e7al\u0131\u015fmas\u0131 yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z belirli anahtar kelimelerle \u00f6n plana \u00e7\u0131kmak yerine, nitelikli i\u00e7eri\u011finizi long-tail anahtar kelimelere g\u00f6re kurgulayarak sunman\u0131z daha fazla ba\u015far\u0131 yakalaman\u0131z\u0131 sa\u011flayabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n ne t\u00fcr aramalar yapt\u0131\u011f\u0131n\u0131 anlamak i\u00e7in kendinizden ve \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131zdan yola \u00e7\u0131kabilirsiniz. Kulland\u0131\u011f\u0131n\u0131z yaz\u0131l\u0131mlar her arama terimini belirleme yetene\u011fine sahip olmayabilir. Kullan\u0131c\u0131 fakt\u00f6r\u00fc ve tecr\u00fcbe bu noktada \u00e7ok \u00f6nemli bir kriter. Ancak bir yerden ba\u015flamam\u0131z gerekiyor ve yaz\u0131l\u0131mlar bizim i\u00e7in bu konuda \u00e7ok b\u00fcy\u00fck birer yard\u0131mc\u0131.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kombinasyonlar\u0131 Tespit Etmek ve Yeni Terimler \u00d6\u011frenmek<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Long-tail arama terimleri co\u011frafya, dil, cinsiyet, ya\u015f gibi fakt\u00f6rlere ba\u011fl\u0131 olarak farkl\u0131l\u0131klar g\u00f6sterebilir. Bu konuda faydalanabilece\u011fimiz birka\u00e7 faydal\u0131 yaz\u0131l\u0131mdan bahsetmek istiyoruz:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Answer The Public (yeni sekmede a\u00e7\u0131l\u0131r)\">Answer The Public<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u015eu an i\u00e7in T\u00fcrk\u00e7e deste\u011fi olmasa da Answer the Public arac\u0131 long-tail hakk\u0131nda \u00e7ok detayl\u0131 bilgi alman\u0131z\u0131 sa\u011flayabilir. Bu arac\u0131 kullanarak belirli bir terim aratt\u0131\u011f\u0131n\u0131zda, terimin yan\u0131na gelebilecek t\u00fcm ek ifadeleri g\u00f6rebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/answer-the-public-filter-coffee-aramasi.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"618\" class=\"wp-image-6761 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/answer-the-public-filter-coffee-aramasi-1024x618.jpg\" alt=\"answer-the-public-filter-coffee-aramasi\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/answer-the-public-filter-coffee-aramasi-1024x618.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/answer-the-public-filter-coffee-aramasi-300x181.jpg 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/answer-the-public-filter-coffee-aramasi.jpg 1064w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/618;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sadece &#8220;filter coffee&#8221; aramas\u0131 yapan ki\u015fi say\u0131s\u0131n\u0131n \u00e7ok fazla olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek, yukar\u0131daki \u00f6rne\u011fe g\u00f6z atabiliriz. Kullan\u0131c\u0131lar filtre kahve hakk\u0131nda \u00f6\u011frenebilecekleri ne kadar detay varsa, aramaya ve \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yor. Bazen bir arama, kullan\u0131c\u0131n\u0131n herhangi bir sonuca t\u0131klamadan ba\u015fka bir arama yapmas\u0131na da sebebiyet verebilir. Arama sonu\u00e7 sayfas\u0131 zengin bir g\u00f6r\u00fcn\u00fcme sahip oldu\u011fundan, kullan\u0131c\u0131 sonu\u00e7larda g\u00f6rd\u00fc\u011f\u00fc bir ifadeyi aramas\u0131na ekleyerek devam edebilir.<\/p>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-6762 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/googleda-filter-coffee-aramasi.jpg\" alt=\"googleda-filter-coffee-aramasi\" width=\"1024\" height=\"529\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/googleda-filter-coffee-aramasi.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/googleda-filter-coffee-aramasi-300x155.jpg 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/529;\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yukar\u0131daki \u00f6rnekten yola \u00e7\u0131karsak ilk yap\u0131lan arama bir sonuca t\u0131klamadan &#8220;How to make filter coffee&#8221;, &#8220;Filter coffee pot&#8221; veya &#8220;Indian filter coffee&#8221; gibi aramalara d\u00f6n\u00fc\u015febilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/soovle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Soovle  (yeni sekmede a\u00e7\u0131l\u0131r)\">Soovle <\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c7ok ba\u015far\u0131l\u0131 olmasa da T\u00fcrk\u00e7e dil deste\u011fi sa\u011flayabilen Soovle; girdi\u011finiz arama terimini Google, Amazon, Yahoo, Wikipedia, Bing, <a href=\"https:\/\/www.stradiji.com\/tr\/youtube-seo-rehberi-ve-kanal-optimizasyonu\/\">YouTube<\/a> gibi kaynaklarda ilgili olabilecek di\u011fer arama terimleriyle e\u015fle\u015ftirerek kombinasyonlar\u0131 bir arada g\u00f6rmenizi sa\u011fl\u0131yor. Google&#8217;da yapt\u0131\u011f\u0131n\u0131z bir araman\u0131n &#8220;ilgili olabilecek di\u011fer aramalar&#8221; k\u0131sm\u0131yla ayn\u0131 \u015feyi g\u00f6rece\u011finizi s\u00f6yleyebiliriz.<\/p>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-6763 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/soovlede-filtre-kahve-aramasi.jpg\" alt=\"soovlede-filtre-kahve-aramasi\" width=\"1024\" height=\"588\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/soovlede-filtre-kahve-aramasi.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/soovlede-filtre-kahve-aramasi-300x172.jpg 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/588;\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Burada g\u00f6rebilece\u011finiz her sonu\u00e7 potansiyel birer long-tail arama terimi olabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubersuggest  (yeni sekmede a\u00e7\u0131l\u0131r)\">Ubersuggest <\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u00fcrk\u00e7e dil deste\u011fi olan Ubersuggest, arama teriminizle ilgili detayl\u0131 bilgi vermeyi hedefliyor. Terimin arama hacmi, ilgili di\u011fer arama terimleri, ortalama t\u0131klama ba\u015f\u0131na maliyeti gibi verileri de \u00fccretsiz olarak sunmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-6764 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/12\/ubersuggest-filtre-kahve-aramasi.jpg\" alt=\"ubersuggest-filtre-kahve-aramasi\" width=\"1024\" height=\"430\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/ubersuggest-filtre-kahve-aramasi.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/12\/ubersuggest-filtre-kahve-aramasi-300x126.jpg 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/430;\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Sesli Arama ve \u00c7oklu Arama Sorgular\u0131<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6zellikle <a href=\"https:\/\/www.stradiji.com\/sesli-aramalar-icin-seo-yol-haritasi\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Asistan&#039;\u0131n T\u00fcrk\u00e7e dil deste\u011fi (yeni sekmede a\u00e7\u0131l\u0131r)\">Google Asistan&#8217;\u0131n T\u00fcrk\u00e7e dil deste\u011fi<\/a> vermeye ba\u015flamas\u0131yla birlikte \u00e7oklu arama terimleri daha \u00f6nemli bir noktaya geldi. Art\u0131k kullan\u0131c\u0131lar ak\u0131llar\u0131na geldi\u011fi gibi sorgulama yaparak sesli arama ger\u00e7ekle\u015ftirebiliyor ve arama sonu\u00e7 sayfas\u0131na ula\u015fabiliyorlar. Sesli komut vermekle yazmak aras\u0131ndaki farklar\u0131n nas\u0131l oldu\u011fu konusunda hen\u00fcz kesin bir fikrimiz olmasa da Google Search Console yak\u0131nda sesli aramalarla ilgili i\u00e7erikleri de sunmaya ba\u015flayacak. Yani kullan\u0131c\u0131lar hangi sesli aramalar\u0131 yaparak arama sonu\u00e7 sayfas\u0131na geliyorlar, hangi sayfalar\u0131m\u0131za ne kadar t\u0131kl\u0131yorlar, yak\u0131nda g\u00f6rmeye ba\u015flayaca\u011f\u0131z.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik stratejimizi belirlerken sesli arama e\u011filimlerini de hesaba katarak ilerlemekte fayda var. Amerika&#8217;da BrightLocal taraf\u0131ndan yap\u0131lan bir ankette, Internet kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131na yak\u0131n\u0131 sesli arama kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131, bu kullan\u0131c\u0131lar\u0131n d\u00f6rtte birinin de sesli aramada \u00e7\u0131kan sonu\u00e7lara t\u0131klad\u0131\u011f\u0131n\u0131 ifade ediyor. Konuyla ilgili ara\u015ft\u0131rman\u0131n \u00f6zetine ula\u015fmak isterseniz buyrun:\u00a0<a href=\"https:\/\/www.brightlocal.com\/learn\/voice-search-for-local-business-study\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Voice Search for Local Business Study (yeni sekmede a\u00e7\u0131l\u0131r)\">Voice Search for Local Business Study<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Sonu\u00e7 Olarak: Long-Tail Devri Ba\u015flad\u0131<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Belirli arama sorgular\u0131n\u0131 kendinize tak\u0131nt\u0131 haline getirerek, b\u00fcy\u00fck resmi g\u00f6zard\u0131 etti\u011finizin art\u0131k fark\u0131na varmal\u0131s\u0131n\u0131z. Sizin i\u00e7in \u00f6nemli olan pop\u00fcler arama sorgular\u0131, devede kulak bile olmayabilir.\u00a0Bu bak\u0131\u015f a\u00e7\u0131s\u0131 de\u011fi\u015fikli\u011fi, 2019 ve sonras\u0131nda sizi \u00e7ok daha iyi bir noktaya ta\u015f\u0131yacakt\u0131r.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Belirli say\u0131da pop\u00fcler arama sorgusundaki s\u0131ralama durumlar\u0131n\u0131 d\u00fczenli  olarak takip edenlere k\u00f6t\u00fc bir haberimiz var; Ahrefs.com taraf\u0131ndan yap\u0131lan \u00e7al\u0131\u015fmaya g\u00f6re arama sorgular\u0131n\u0131n %92\u2019si Google\u2019da ayda maksimum 10 kez aran\u0131yor!<\/p>\n","protected":false},"author":3,"featured_media":6767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,1159,1162,606,847,1164,1165,695,1167],"class_list":["post-6755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-ahrefs","tag-answer-the-public","tag-icerik-startejisi","tag-long-tail","tag-sesli-arama","tag-soovle","tag-tekil-anahtar-kelimeler","tag-think-with-google","tag-ubersuggest"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/6767"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}