{"id":6546,"date":"2018-09-28T15:32:30","date_gmt":"2018-09-28T12:32:30","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6546"},"modified":"2024-05-09T12:23:40","modified_gmt":"2024-05-09T09:23:40","slug":"search-console-ve-google-analytics-neden-eslesmiyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/search-console-ve-google-analytics-neden-eslesmiyor\/","title":{"rendered":"Search Console ve Google Analytics Neden E\u015fle\u015fmiyor?"},"content":{"rendered":"<p>Google Analytics ile Search Console&#8217;da g\u00f6r\u00fcnen kullan\u0131c\u0131, oturum ve t\u0131klama performans\u0131 aras\u0131nda bariz bir farkl\u0131l\u0131k vard\u0131r. Bu metrikler hi\u00e7bir zaman birbiriyle ayn\u0131 olmaz \u00e7\u00fcnk\u00fc \u00f6l\u00e7\u00fcm \u015fekilleri farkl\u0131d\u0131r. Google Analytics bir kullan\u0131c\u0131y\u0131 veya bir oturumu daha karma\u015f\u0131k y\u00f6ntemlerle \u00f6l\u00e7erken Search Analytics \u00e7ok basit bir \u015fekilde ele almaktad\u0131r.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/1120006?hl=tr\" target=\"_blank\" rel=\"noopener\">Search Console verileri, Google Analytics gibi di\u011fer ara\u00e7larda g\u00f6r\u00fcnt\u00fclenen verilerden farkl\u0131 olabilir<\/a>. Bunun olas\u0131 nedenleri \u015funlard\u0131r:<\/p>\n<ul>\n<li>Search Console, istatistiklerinizin di\u011fer kaynaklarda listelenen istatistiklerden farkl\u0131 olmas\u0131na yol a\u00e7abilecek baz\u0131 ek veri i\u015flemleri (\u00f6rne\u011fin, yinelenen i\u00e7eri\u011fi ve robotlar taraf\u0131ndan yap\u0131lan ziyaretleri i\u015flemek i\u00e7in) uygular.<\/li>\n<li>Google Analytics gibi baz\u0131 ara\u00e7lar, yaln\u0131zca taray\u0131c\u0131lar\u0131nda JavaScript&#8217;i etkinle\u015ftirmi\u015f kullan\u0131c\u0131lar\u0131n olu\u015fturdu\u011fu yo\u011funlu\u011fu izler. Google Analytics, yaln\u0131zca Analytics JavaScript kodu do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f sayfalara yap\u0131lan ziyaretleri izler. Sitedeki sayfalarda bu kod yoksa, Analytics o sayfalara yap\u0131lan ziyaretleri izlemez.<\/li>\n<li>Bununla birlikte, Analytics izleme kodu bulunmayan sayfalara yap\u0131lan ziyaretler, kullan\u0131c\u0131lar bu sayfalara arama sonu\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla ula\u015ft\u0131ysa veya Google bu sayfalar\u0131 tar\u0131yor veya herhangi bir \u015fekilde ke\u015ffediyorsa Search Console&#8217;da izlenir.<\/li>\n<li>Sitenizin ge\u00e7 y\u00fcklenmesi; Search Console bu \u015fekilde bir ziyareti T\u0131klama olarak kabul ederken, e\u011fer ziyareti ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 Google Analytics&#8217;in javascript kodu y\u00fcklenmeden ziyareti sonland\u0131rm\u0131\u015fsa, bunu Google Analytics&#8217;te bir oturum olarak g\u00f6rmeyeceksiniz. Sitenizin daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flamak iyi bir fikir olabilir. \u00d6zellikle <a href=\"https:\/\/www.stradiji.com\/mobil-oncelikli-indeksleme-hayatimizda-neler-degistirecek\/\">mobil \u00f6ncelikli indeksleme a\u015famas\u0131nda oldu\u011fumuzu d\u00fc\u015f\u00fcnecek olursak<\/a>, sitenizin mobil versiyonunun h\u0131zl\u0131 a\u00e7\u0131ld\u0131\u011f\u0131ndan emin olman\u0131zda fayda var.<\/li>\n<\/ul>\n<p>Baz\u0131 ara\u00e7lar &#8220;anahtar kelimeleri&#8221; farkl\u0131 bir \u015fekilde tan\u0131mlar. \u00d6rne\u011fin:<br \/>\nSearch Console&#8217;daki Anahtar kelimeler sayfas\u0131nda, Google&#8217;\u0131n sitenizde buldu\u011fu en \u00f6nemli kelimeler g\u00f6r\u00fcnt\u00fclenir:<\/p>\n<ul>\n<li>Google AdWords&#8217;teki Anahtar Kelimeler arac\u0131, web \u00fczerinde anahtar kelimeye ili\u015fkin kullan\u0131c\u0131 sorgular\u0131n\u0131n toplam say\u0131s\u0131n\u0131 g\u00f6r\u00fcnt\u00fcler.<br \/>\nAnalytics&#8217;te &#8220;anahtar kelimeler&#8221; terimi hem arama motoru sorgular\u0131n\u0131 hem de \u00fccretli AdWords anahtar kelimelerini tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li>Search Console Search Analytics sayfas\u0131 listeleri, arama sonu\u00e7lar\u0131nda sayfa giri\u015finizin g\u00f6r\u00fcld\u00fc\u011f\u00fc <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> arama sorgular\u0131n\u0131n toplam say\u0131s\u0131n\u0131 g\u00f6sterir ve bu, daha k\u00fc\u00e7\u00fck bir say\u0131d\u0131r. Ayr\u0131ca Search Console, arama sorgusu verilerini bir veya iki anlaml\u0131 basama\u011fa yuvarlar.<\/li>\n<\/ul>\n<p>\u015eimdi farkl\u0131 hesaplara g\u00f6z atarak bu farklar\u0131 irdeleyelim:<\/p>\n<p>A\u015fa\u011f\u0131daki \u00f6rnekte 1 Haziran &#8211; 31 A\u011fustos 2018 tarihlerini ele ald\u0131k. \u00d6rnekte Search Console taraf\u0131ndan \u00f6l\u00e7\u00fcmlenen t\u0131klaman\u0131n 148 bin civar\u0131nda oldu\u011funu g\u00f6rmekteyiz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-010101.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6547 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-010101.jpg\" alt=\"search-console-clicks\" width=\"800\" height=\"429\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-010101.jpg 800w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-010101-300x161.jpg 300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/429;\" \/><\/a><\/p>\n<p>Ayn\u0131 \u00f6rne\u011fin Google Analytics verilerine g\u00f6z att\u0131\u011f\u0131m\u0131zda ise, kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 125 bin, oturum say\u0131s\u0131n\u0131n da 173 bin olarak kaydedildi\u011fini g\u00f6rmekteyiz.<\/p>\n<p>Bir ba\u015fka \u00f6rne\u011fe g\u00f6z atal\u0131m; bu \u00f6rnekte Search Console t\u0131klama say\u0131s\u0131 602 bin g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-020202.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-6549 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/search-console-clicks-020202.jpg\" alt=\"search-console-clicks\" width=\"810\" height=\"425\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/425;\" \/><\/a>Ayn\u0131 hesab\u0131n Google Analytics verilerine g\u00f6z att\u0131\u011f\u0131m\u0131zda, kullan\u0131c\u0131 fark\u0131n\u0131n neredeyse iki kat\u0131 oldu\u011funu, oturum fark\u0131n\u0131n ise hayli fazla oldu\u011funu g\u00f6rebiliriz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/google-analytics-sessions-020202.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6550 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/09\/google-analytics-sessions-020202.jpg\" alt=\"google-analytics-sessions\" width=\"800\" height=\"366\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/366;\" \/><\/a><\/p>\n<p>\u00d6nceki \u00f6rne\u011fimize k\u0131yasla, 2 ay gibi k\u0131sa bir zaman dilimi i\u00e7erisinde b\u00f6yle b\u00fcy\u00fck farkl\u0131l\u0131klar\u0131n olu\u015fmas\u0131 biraz garip g\u00f6r\u00fcnebilir. \u00d6rnek verdi\u011fimiz iki sitenin birbirinden farkl\u0131 yap\u0131lara sahip olmas\u0131ndan dolay\u0131 b\u00f6yle b\u00fcy\u00fck farklar\u0131n olu\u015ftu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n<p>Hangi hesaba bakarsan\u0131z bak\u0131n, Search Console ile Google Analytics \u00f6l\u00e7\u00fcmleri aras\u0131nda farkl\u0131l\u0131k oldu\u011funu g\u00f6receksiniz. Bu farkl\u0131l\u0131klar sadece \u00f6l\u00e7\u00fcm y\u00f6ntemlerinden kaynaklanmaz, bazen site yap\u0131land\u0131rmas\u0131 veya kullan\u0131c\u0131 hareketleri de rakamlar\u0131n farkl\u0131 olmas\u0131na yol a\u00e7abilir.<\/p>\n<p>S\u00f6z\u00fcn \u00f6z\u00fc; baz\u0131 istisnai durumlar haricinde genel olarak Search Console&#8217;da g\u00f6r\u00fcnen rakamlar\u0131n Google Analytics&#8217;e g\u00f6re biraz daha \u015fi\u015fkin olmas\u0131n\u0131 normal kabul edebiliriz. Bunun da sebebi \u00f6l\u00e7\u00fcmleme y\u00f6ntemlerinden kaynaklan\u0131yor. \u015eayet iki \u00f6l\u00e7\u00fcmleme arac\u0131n\u0131n verileri aras\u0131nda ciddi bir u\u00e7urum varsa, <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008083?hl=tr\" target=\"_blank\" rel=\"noopener\">Google Analytics&#8217;in do\u011fru \u00f6l\u00e7\u00fcm yap\u0131p yapmad\u0131\u011f\u0131n\u0131 sorgulaman\u0131z\u0131 tavsiye ederiz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Console ile Google Analytics verileri aras\u0131nda kimi zaman ciddi farkl\u0131l\u0131klara \u015fahit oluyoruz. Search Console verileri ile Google Analytics verileri neden e\u015fle\u015fmiyor sorusunun cevab\u0131n\u0131 merak ediyorsan\u0131z, bu yaz\u0131m\u0131z tam size g\u00f6re!<\/p>\n","protected":false},"author":3,"featured_media":6557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[258,239,241],"class_list":["post-6546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-google-analytics","tag-google-search-console","tag-search-console"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6546"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/6557"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}