{"id":6395,"date":"2018-06-21T15:22:09","date_gmt":"2018-06-21T12:22:09","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6395"},"modified":"2022-04-26T11:10:26","modified_gmt":"2022-04-26T08:10:26","slug":"google-mobil-oncelikli-indeksleme-karmasasina-aciklik-getirdi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-mobil-oncelikli-indeksleme-karmasasina-aciklik-getirdi\/","title":{"rendered":"Google Mobil \u00d6ncelikli \u0130ndeksleme Karma\u015fas\u0131na A\u00e7\u0131kl\u0131k Getirdi"},"content":{"rendered":"<p>Ya\u015fanan bu karma\u015faya bir son vermek amac\u0131yla olsa gerek, Google mobil indeksleme ile ilgili \u00e7ok \u00f6nemli a\u00e7\u0131klamalar yapt\u0131. <a href=\"https:\/\/twitter.com\/googlewmc\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmasters Twitter<\/a> Resmi hesab\u0131ndan yap\u0131lan ve bayram tatiline denk geldi\u011fi i\u00e7in fark edilmedi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz bu \u00f6nemli Google a\u00e7\u0131klamalar\u0131n\u0131 sizler i\u00e7in yorumlad\u0131k.<\/p>\n<p><!--more--><\/p>\n<p>Ge\u00e7ti\u011fimiz aylarda \u00fczerinde konu\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/www.stradiji.com\/google-mobil-oncelikli-indeksleme-nedir\/\"><strong>mobil \u00f6ncelikli indeksleme<\/strong><\/a> ile ilgili bir\u00e7ok \u015fey yaz\u0131ld\u0131 ve \u00e7izildi. Anla\u015f\u0131lmayan noktalar\u0131n varl\u0131\u011f\u0131 \u00e7o\u011fald\u0131k\u00e7a Google bu konuda bir dizi a\u00e7\u0131klama yapmak zorunlulu\u011funu hissetmi\u015f olacak ki, Twitter&#8217;da 7 \u00f6nemli konuyu k\u0131sa k\u0131sa da olsa a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmaya \u00e7al\u0131\u015ft\u0131lar.<\/p>\n<h2>Google Mobile \u00d6ncelikli \u0130ndeksleme Nedir?<\/h2>\n<p>Halihaz\u0131rda sitenizin desktop versiyonunu dikkate alan tek bir Google dizini bulunmakta. Bu dizin \u00a0sitelerin desktop versiyonlar\u0131n\u0131 taramak ve dizinlere eklemek i\u00e7in kullan\u0131lan\u00a0Googlebot(desktop user agent) taraf\u0131ndan olu\u015fturulmakta. Mobil Googlebot sadece mobil uyumluluk ve di\u011fer mobil sinyallere g\u00f6re mobil s\u0131ralamalar\u0131 belirliyor. Ancak hem mobil hem desktop i\u00e7in \u00f6z\u00fcnde ayn\u0131 dizini kullan\u0131yoruz.<\/p>\n<p>Herhangi bir Google kullan\u0131c\u0131s\u0131 bir arama yapt\u0131\u011f\u0131nda (desktop ya da mobil \u00fczerinden) Google algoritmas\u0131 Googlebot desktop taray\u0131c\u0131s\u0131n\u0131n olu\u015fturdu\u011fu dizini dikkate al\u0131yor. Yap\u0131lan arama sorgular\u0131 desktop dizinde buluyor, s\u0131ralamalar orada belirliyor ve hatta mobil arama motoru sonu\u00e7lar\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 dahi desktop dizinden al\u0131yor. Sonraki a\u015famada mobil s\u0131ralamalar\u0131 belirlerken i\u015fin i\u00e7ine mobil Googlebot\u2019un yakalad\u0131\u011f\u0131 sinyalleri dikkate al\u0131yor. Bu da desktop ve mobil s\u0131ralamalar aras\u0131nda zaman zaman s\u0131ralama farkl\u0131l\u0131klar\u0131 olu\u015fmas\u0131na yol a\u00e7\u0131yor.<\/p>\n<p>Mobil \u00f6ncelikli indeksleme ile Google mobil versiyonunuzu dikkate alarak hem desktop hem mobil s\u0131ralama sonu\u00e7lar\u0131 belirlenecek. Olduk\u00e7a radikal bir de\u011fi\u015fim, de\u011fil mi?\u00a0 Halihaz\u0131rda baz\u0131 T\u00fcrk\u00e7e siteler bu ge\u00e7i\u015fi ya\u015famaya ba\u015flad\u0131lar. Ancak halen \u00f6nemli say\u0131da web sitesi ge\u00e7i\u015f \u00f6ncesi a\u015famada.\u00a0Laf\u0131 \u00e7ok uzatmadan Google&#8217;dan yap\u0131lan son a\u00e7\u0131klamalar\u0131 incelemeye ba\u015flayal\u0131m:<\/p>\n<p><strong>1- URL&#8217;ler:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">URLs in search: With Mobile-first indexing, we index the mobile version. When we recognize separate mobile URLs, we&#8217;ll show the mobile URL to mobile users, and the desktop URL to desktop users &#8211; the indexed content will be the mobile version in both cases.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235820863049728?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Mobil \u00f6ncelikli indeksleme ile \u00f6ncelikli olarak dizine eklenen sitenin mobil versiyonu oluyor. Ancak ayr\u0131\u015ft\u0131r\u0131lm\u0131\u015f URL\u2019ler varsa, (<span style=\"color: #008000;\">m.twitter.com<\/span> gibi) Google\u00a0 URL&#8217;nin tipini tespit ederek mobil sayfay\u0131 mobil kullan\u0131c\u0131s\u0131na, masa\u00fcst\u00fc sayfay\u0131 masa\u00fcst\u00fc kullan\u0131c\u0131s\u0131na g\u00f6stermeyi planl\u0131yor.<\/p>\n<p><strong>2- Tarama Limitleri:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Crawled counts: The total number of crawled URLs\/day generally won&#8217;t change, but the balance will shift from mostly-desktop to mostly-mobile crawls. During a switch-over to mobile-first indexing we may temporarily crawl more as we reindex everything.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235822532341760?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Mobil \u00f6ncelikli indeksleme \u00f6ncesi istatistiklere g\u00f6z at\u0131ld\u0131\u011f\u0131nda daha fazla masa\u00fcst\u00fc sayfan\u0131n dizine eklendi\u011fini g\u00f6rmek m\u00fcmk\u00fcn. Daha da geri gidersek masa\u00fcst\u00fc sitenin trafi\u011finin daha da fazla olmas\u0131 s\u00f6z konusu. Mobil \u00f6ncelikli indekslemeyle birlikte bu rakamlarda ge\u00e7ici olarak de\u011fi\u015fiklikler olabilir ve mobil site indeksleri biraz daha fazla taranabilir.<\/p>\n<p><strong>3- \u00d6nbelleklenen Sayfalar:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Cached page: Unfortunately, it looks like we&#8217;re currently still not showing a cached page for many mobile-first indexed sites. This is a bug, not by design, and should get resolved over time. It&#8217;s just the UI, it doesn&#8217;t affect crawling, indexing, or ranking.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235824017117184?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u015eu an i\u00e7in ne yaz\u0131k ki mobil \u00f6ncelikli dizine eklenen sayfalar\u0131n \u00f6nbellekten g\u00f6sterilmesi m\u00fcmk\u00fcn de\u011fil. Google&#8217;a g\u00f6re bu bir hata ancak zamanla bunun \u00fcstesinden geleceklerini bildiriyorlar. Bu hata kullan\u0131c\u0131 aray\u00fcz\u00fcyle ilgili oldu\u011fundan tarama, dizine ekleme ve s\u0131ralama a\u00e7\u0131s\u0131ndan herhangi bir etkisi olmayacak.<\/p>\n<p><strong>4- Sayfa Y\u00fckleme H\u0131z\u0131 G\u00fcncellemesi:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Speed and mobile-first indexing: The mobile speed update in July is independent of mobile-first indexing. Fast sites are awesome for users, especially on mobile, since devices &amp; connections there tend to be slower than with desktops.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235825497706496?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Temmuz ay\u0131nda Mobil \u00f6ncelikli indekslemeden ba\u011f\u0131ms\u0131z olarak\u00a0mobil y\u00fckleme h\u0131z\u0131 i\u00e7in gelmesi beklenen bir g\u00fcncelleme var. Bu g\u00fcncelleme ile h\u0131zl\u0131 y\u00fcklenen mobil sayfalar daha iyi s\u0131ralamaya sahip olabilir, \u00e7\u00fcnk\u00fc Google &#8220;h\u0131zl\u0131 siteler kullan\u0131c\u0131lar i\u00e7in \u00e7ok iyidir, \u00f6zellikle de mobil kullan\u0131c\u0131lar i\u00e7in&#8221; diyor.<\/p>\n<p><strong>5- Kullan\u0131c\u0131 Aray\u00fcz\u00fc Tercihleri:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Mobile website UIs: Using &#8220;hamburger-menus&#8221; and &#8220;accordions&#8221; on mobile websites is fine.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235827100012544?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google; i\u00e7eriklerinde hamburger men\u00fc, akordeon men\u00fc, a\u00e7\u0131l\u0131r kapan\u0131r men\u00fcler, tablar vs. kullanan sitelerin mobil kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan sa\u011fl\u0131kl\u0131 oldu\u011funu ifade ediyor.<\/p>\n<p><strong>6- Mobil \u00d6ncelikli \u0130ndeksleme Ge\u00e7i\u015finin Kapsam\u0131:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">On requirements: Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile, and are usable for indexing. That said, it&#8217;s about time to move from desktop-only and embrace mobile \ud83d\ude42<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235828727406592?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&#8220;Her site mobil \u00f6ncelikli indekslemeyi tadacakt\u0131r&#8221; diyor Google. Siteniz <strong>mobil uyumlu<\/strong> olsa da olmasa da ve hatta bir mobil siteye sahip olmasan\u0131z bile bu ge\u00e7i\u015ften nasibinizi alacaks\u0131n\u0131z. Mobil sitesi olmayan siteler mobil cihazlarda g\u00f6r\u00fcnt\u00fclenmeye devam edebilecek ancak masa\u00fcst\u00fc sitelerin mobil cihazlarda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc az \u00e7ok bildi\u011fimizden, bu fikirden bir an \u00f6nce vazge\u00e7meniz gerekti\u011fini s\u00f6yleyebiliriz.<\/p>\n<p><strong>7- S\u0131ralama Katk\u0131s\u0131:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">On ranking: The mobile-first index doesn&#8217;t change anything for ranking other than that the mobile content is used. While mobile-friendliness is a ranking factor on mobile, being in the mobile-first index is not.<\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235830543519744?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 Haziran 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Belki de en \u00f6nemli a\u00e7\u0131klama bu oldu: Mobil \u00f6ncelikli indeksleme s\u0131ralamaya herhangi bir katk\u0131 sa\u011flamayacak. Ancak mobil uyumlu olmak b\u00fcy\u00fck katk\u0131 sa\u011fl\u0131yor; bu a\u00e7\u0131dan sitenizin mobil uyumlu olmas\u0131 ve rakip sitelerden \u00e7ok daha iyi bir mobil kullan\u0131c\u0131 deneyimi sunmas\u0131 fark yaratacakt\u0131r.<\/p>\n<p>Son olarak da faydalanabilece\u011finiz linkleri ekleyelim:<\/p>\n<ul>\n<li><a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/mobile-first-indexing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmasters Central &#8211; Mobile first indexing<\/a><\/li>\n<li><a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmasters Central &#8211;\u00a0Rolling out mobile-first indexing<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener noreferrer\">Best practices for mobile-first indexing<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Siteler<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/google-mobil-oncelikli-indeksleme-nedir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobil \u00d6ncelikli \u0130ndeksleme Nedir?<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/mobil-oncelikli-indekslemede-son-durum\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil \u00d6ncelikli \u0130ndekslemede Son Durum<\/a><\/li>\n<\/ul>\n<p>Bir ekleme de biz yapal\u0131m, mobil \u00f6ncelikli indeksleme hayat\u0131m\u0131za normalden farkl\u0131 bir \u015fey katmayacak, her \u015fey normalde oldu\u011fu gibi olmaya devam edecek. Sadece mobil sitenize biraz daha fazla \u00f6zen g\u00f6stermeniz gerekti\u011fini s\u00f6yleyebiliriz. Hepimizin bildi\u011fi gibi mobil cihazlar\u0131n kullan\u0131m ve internete eri\u015fim oranlar\u0131 art\u0131k masa\u00fcst\u00fc cihazlar\u0131 ge\u00e7ti ve bu b\u00f6yle devam edecek. Dijital pazarlama stratejinizi kurgularken sitenizin mobil versiyonunu \u00f6nceliklendirmek ve mobil kullan\u0131c\u0131 deneyimini s\u00fcrekli iyile\u015ftirmek bundan sonras\u0131 i\u00e7in en ak\u0131ll\u0131ca yat\u0131r\u0131m olacakt\u0131r. Bu konuda bir giri\u015fimde bulunmadan \u00f6nce Brian Solis taraf\u0131ndan yaz\u0131lan \u015fu yaz\u0131y\u0131 okuman\u0131z\u0131 tavsiye ederiz:\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/briansolis\/2018\/06\/20\/the-mobile-customer-journey-is-the-new-customer-journey-design-it\/#41ea7db85a6f\" target=\"_blank\" rel=\"noopener\">The Mobile Customer Journey Is The New Customer Journey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her \u00f6nemli Google g\u00fcncellemesinde oldu\u011fu gibi, mobil \u00f6ncelikli indeksleme a\u015famas\u0131nda da kafalar son derece kar\u0131\u015f\u0131k durumda. Hangi kaynaktan \u00e7\u0131kt\u0131\u011f\u0131 belli olmayan, \u015fehir efsanesi gibi a\u011f\u0131zdan a\u011f\u0131za yay\u0131lan yanl\u0131\u015f bilgiler bu s\u00fcre\u00e7te \u00e7ok hatal\u0131 kararlar almaya yol a\u00e7abilirler.<\/p>\n","protected":false},"author":3,"featured_media":6400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,96],"tags":[1009,1079,1045,157,987],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-mobil-uyumluluk","tag-google-dizini","tag-google-webmasters","tag-mobil-oncelikli-indeksleme","tag-mobil-uyumluluk","tag-sayfa-yukleme-hizi"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6395"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/6400"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}