{"id":6363,"date":"2018-06-01T15:28:42","date_gmt":"2018-06-01T12:28:42","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6363"},"modified":"2026-03-13T02:09:38","modified_gmt":"2026-03-12T23:09:38","slug":"yeni-baslayanlar-icin-seomonitor-rehberi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yeni-baslayanlar-icin-seomonitor-rehberi\/","title":{"rendered":"Seomonitor: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p>SEOmonitor d\u00fcnyas\u0131na ad\u0131m atarak, rutin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 daha verimli ve etkin hale getirmek isteyen dijital pazarlama y\u00f6neticilerine ve SEO dan\u0131\u015fmanlar\u0131na \u00f6zel bir rehber haz\u0131rlad\u0131k. Gelin hep birlikte arac\u0131 daha yak\u0131nda tan\u0131yal\u0131m.<!--more--><\/p>\n<p>SEOmonitor&#8217;\u00fc T\u00fcrkiye&#8217;de konu\u015flu markalar i\u00e7in \u00f6zel yapan durum, T\u00fcrk\u00e7e arama sonu\u00e7lar\u0131na ve arama kelimelerine bu denli yat\u0131r\u0131m yapan bir ba\u015fka SEO arac\u0131n\u0131n bulunmay\u0131\u015f\u0131d\u0131r.\u00a0\u00d6ncelikle arac\u0131 ve kapasitesini daha iyi ke\u015ffedebilmek i\u00e7in a\u015fa\u011f\u0131da T\u00fcrk\u00e7e alt yaz\u0131l\u0131 SEOmonitor videosunu izleyerek ba\u015flayal\u0131m: (kutucuk i\u00e7erisinde cc yazan yerden T\u00fcrk\u00e7e altyaz\u0131 se\u00e7ene\u011fini aktif hale getirebilirsiniz)<\/p>\n<p><iframe class=\"wistia_embed lazyload\" title=\"Wistia video player\" data-src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ea24b3hgw9\" name=\"wistia_embed\" width=\"690\" height=\"420\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" data-load-mode=\"0\"><\/iframe><\/p>\n<p><strong>SEOmonitor&#8217;\u00fcn &#8220;Not Provided&#8221; Sorununa Getirdi\u011fi Yenilik\u00e7i \u00c7\u00f6z\u00fcm<\/strong><\/p>\n<p>Google Analytics ile uzun y\u0131llard\u0131r SEO performans takibi yapanlar \u00e7ok iyi an\u0131msayacaklard\u0131r; bundan 3-4 sene kadar \u00f6nce Google Analytics \u00fczerinden organik olarak s\u0131ralamaya girdi\u011finizi t\u00fcm arama kelimelerini g\u00f6rmeniz m\u00fcmk\u00fcnd\u00fc. Bu \u015fekilde hangi arama kelimelerinin hangi sayfalar\u0131n\u0131z ile e\u015fle\u015fti\u011fini kolayca g\u00f6rebiliyorsunuz. Google&#8217;\u0131n bir anda bu arama kelimelerini b\u00fcy\u00fck oranda gizlemesi ve Google Analytics raporlar\u0131nda &#8220;not provided&#8221; olarak g\u00f6stermesi tabiri caizse dijital pazarlama sekt\u00f6r\u00fcnde atom bombas\u0131 etkisi yaratt\u0131. Bu konuda Google Analytics harici bir \u00e7\u00f6z\u00fcm \u00fcretmek m\u00fcmk\u00fcn m\u00fcyd\u00fc?<\/p>\n<p>\u0130\u015fte tam da bu noktada SEOmonitor yarat\u0131c\u0131 bir \u00e7\u00f6z\u00fcm \u00f6nerisi ile \u00e7\u0131kt\u0131. Araca Google Analytics ve Search Console eri\u015fimi verdi\u011finiz andan itibaren, \u00f6ncelikle her iki hesapta g\u00f6r\u00fcnen organik olarak s\u0131ralamaya girmi\u015f URL&#8217;leri e\u015fle\u015ftiriyor. Sonraki a\u015famada Search Console hesab\u0131 \u00fczerinden herhangi bir URL&#8217;nin s\u0131ralamaya girdi\u011fi organik arama kelimelerini buluyor. Dolay\u0131s\u0131yla k\u0131sa bir s\u00fcre i\u00e7erisinde Google Analytics&#8217;te not provided olarak g\u00f6r\u00fcnmeye devam eden \u00f6nemli arama kelimelerini ara\u00e7 sayesinde ke\u015ffedebiliyorsunuz.<\/p>\n<p><strong><em>SEO Visibility<\/em> ya da <em>SEO G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/em><\/strong><\/p>\n<p>SEOmonitor\u2019\u00fcn desktop ve mobil SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (visibility) sunmas\u0131, SEO performans\u0131n\u0131n gidi\u015fat\u0131n\u0131 takip etmek a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli. SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn artmas\u0131n\u0131 genel itibariyle organik s\u0131ralamalar\u0131m\u0131z\u0131n pozitif y\u00f6nde artmas\u0131 olarak yorumlar\u0131z. Elbette d\u00fc\u015f\u00fc\u015f\u00fc ise, genel olarak s\u0131ralamalarda kay\u0131p ya\u015fand\u0131\u011f\u0131 anlam\u0131na gelmektedir.<\/p>\n<p>SEOmonitor&#8217;\u00fcn bu analizi yaparken t\u00fcm arama kelimelerinin mevsimsel ini\u015f-\u00e7\u0131k\u0131\u015flar\u0131n\u0131 da i\u015fin i\u00e7ine katmas\u0131, arac\u0131 bizim g\u00f6z\u00fcm\u00fczde k\u0131ymetli hale getiriyor. Zira, \u00e7o\u011fu durumda organik trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn neden kaynakland\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in detayl\u0131 analizler yapmak durumunda kal\u0131yoruz. SEOmonitor\u2019\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fck d\u00fc\u015f\u00fc\u015flerini arama kelimelerinin mevsimselli\u011fine ba\u011flamas\u0131 ve bunu ekranda bir mesaj olarak iletmesi, panik yapmam\u0131z\u0131n \u00f6n\u00fcne ge\u00e7iyor.\u00a0 Kampanyam\u0131zda se\u00e7ili t\u00fcm arama kelimelerinin ya da herhangi bir grubun mobil ve desktop g\u00f6r\u00fcn\u00fcrl\u00fcklerini ayr\u0131 ayr\u0131 g\u00f6rme \u015fans\u0131na sahibiz. \u00d6rne\u011fin a\u015fa\u011f\u0131daki projede desktop SEO g\u00f6r\u00fcn\u00fcrl\u00fck skoru %6 art\u0131\u015ftayken, mobil g\u00f6r\u00fcn\u00fcrl\u00fck skoru %5 civar\u0131nda d\u00fc\u015f\u00fc\u015fte. Google&#8217;\u0131n mobil \u00f6ncelikli indekslemeye ge\u00e7i\u015f a\u015famas\u0131nda oldu\u011funu ve \u00e7o\u011fu web sitenin mobilden daha fazla organik ziyaret\u00e7i \u00e7ekti\u011fini d\u00fc\u015f\u00fcnecek olursak, bu SEO g\u00f6r\u00fcn\u00fcrl\u00fck anlam\u0131nda \u00e7ok da ho\u015fumuza gitmemesi gereken bir tablo. \u00c7o\u011fu zaman mobil web sitemiz ya da mobil kullan\u0131c\u0131 deneyimimiz ile igili bir s\u0131k\u0131nt\u0131 ya\u015fad\u0131\u011f\u0131m\u0131za i\u015faret etmektedir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/06\/seomonitor-visibility.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-6376 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/06\/seomonitor-visibility-1024x418.jpg\" alt=\"seomonitor - seo visibility\" width=\"948\" height=\"387\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-visibility-1024x418.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-visibility-300x123.jpg 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-visibility.jpg 1596w\" data-sizes=\"(max-width: 948px) 100vw, 948px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 948px; --smush-placeholder-aspect-ratio: 948\/387;\" \/><\/a><\/p>\n<p><strong><em>Branded (Marka)<\/em> vs <em>Non-Branded (Marka Harici)<\/em> Organik Trafik Ayr\u0131m\u0131<\/strong><\/p>\n<p>Kampanya olu\u015fturma s\u00fcrecinde marka ad\u0131n\u0131z\u0131 ve farkl\u0131 varyasyonlar\u0131n\u0131 (\u00d6rn: Stradiji, Stradiji.com vb.) belirtirseniz, ara\u00e7 organik olarak s\u0131ralamaya girdi\u011finiz arama kelimelerini branded (marka ad\u0131 ve varyasyonlar\u0131) ve non-branded (marka ad\u0131 harici) olarak iki ana ba\u015fl\u0131kta derliyor. Hepimiz biliyoruz ki, ger\u00e7ek SEO ba\u015far\u0131s\u0131 non-branded dedi\u011fimiz markan\u0131z ve varyasyonlar\u0131 haricinde yap\u0131lan arama kelimelerinin SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmak ile elde edilebiliyor. E\u011fer \u00e7ok yanl\u0131\u015f i\u015fler yapmad\u0131ysan\u0131z b\u00fcy\u00fck olas\u0131kl\u0131kla marka ad\u0131n\u0131z ve varyasyonlar\u0131 ile yap\u0131lan Google aramalar\u0131nda ilk s\u0131rada olman\u0131z b\u00fcy\u00fck bir s\u00fcrpriz olmaz. O nedenle SEOmonitor sayesinde non-branded arama kelimelerine ve bunlar\u0131n SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne odaklanabilirsiniz. \u00d6rne\u011fin a\u015fa\u011f\u0131da Stradiji.com&#8217;un Search Console hesab\u0131 ile olu\u015fturulmu\u015f organik trafik verilerini ve branded &#8211; non branded ayr\u0131m\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\n<p>Anla\u015f\u0131lan o ki, markala\u015fma konusunda biraz daha \u00e7aba sart etmemiz gerekiyor. Arac\u0131n branded search fonksiyonu ile marka bilinirli\u011finizi sorgulama imkan\u0131n\u0131z da var. \u015e\u00fcphesiz ki, marka ad\u0131 haricinde yap\u0131lan aramalardan pay\u0131m\u0131z\u0131 artt\u0131rmak istiyoruz. Ancak pazarlama stratejimizin \u00f6nemli hedeflerinden biri de, marka ad\u0131m\u0131z\u0131n Google&#8217;da daha s\u0131k aranmas\u0131n\u0131 sa\u011flamak olmal\u0131. Bu durumun Google&#8217;\u0131n dikkatini \u00e7ekece\u011fini ve bir marka haline gelmi\u015f web sitelerine belirli bir \u00fcst\u00fcnl\u00fck sa\u011flad\u0131\u011f\u0131n\u0131 biliyoruz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/06\/seomonitor-stradiji-1.png\"><img decoding=\"async\" class=\"alignnone wp-image-6374 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/06\/seomonitor-stradiji-1-1024x335.png\" alt=\"seomonitor - stradiji\" width=\"923\" height=\"302\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-stradiji-1-1024x335.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-stradiji-1-300x98.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/06\/seomonitor-stradiji-1.png 1711w\" data-sizes=\"(max-width: 923px) 100vw, 923px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 923px; --smush-placeholder-aspect-ratio: 923\/302;\" \/><\/a><\/p>\n<p><em><strong>Pro \u0130pucu:<\/strong> Ara\u00e7 \u015fuan i\u00e7in sadece Google arama motorunu hedeflemenize imkan veriyor. Google&#8217;\u0131n T\u00fcrkiye arama pazar\u0131ndaki devasa pay\u0131 d\u00fc\u015f\u00fcn\u00fclecek olursa, bunun bir handikap do\u011furmayaca\u011f\u0131 a\u015fikar. Kampanya olu\u015fturma s\u00fcrecinde do\u011fru arama motorunu se\u00e7ti\u011finizden emin olmal\u0131s\u0131n\u0131z. Daha sonra de\u011fi\u015ftirme imkan\u0131n\u0131z olmayacak!<\/em><\/p>\n<p><strong><em>On Page Changes<\/em> ya da <em>Site \u00dcst\u00fc De\u011fi\u015fikliklerin Takibi<\/em><\/strong><\/p>\n<p>G\u00fcnl\u00fck rutin SEO \u00e7al\u0131\u015fmalar\u0131 esnas\u0131nda en \u00e7ok zorland\u0131\u011f\u0131m\u0131z konulardan birisi, olas\u0131 s\u0131ralama kay\u0131plar\u0131n\u0131n ya da art\u0131\u015flar\u0131n\u0131n site \u00fcst\u00fcndeki hangi geli\u015fme ile ilgili oldu\u011fudur. \u00c7o\u011fu zaman deneme yan\u0131lma metoduyla bir tak\u0131m iyile\u015ftirmeler yapars\u0131n\u0131z, ancak bunlar\u0131n d\u00fczenli takibi zordur ve \u00e7o\u011fu durumda daha sonradan akla gelmemek \u00fczere unutulup giderler.<\/p>\n<p>SEOmonitor&#8217;\u00fcn 2017\u2019nin Kas\u0131m ay\u0131nda yay\u0131mlad\u0131\u011f\u0131 site \u00fcst\u00fc de\u011fi\u015fiklikler (on page changes) \u00f6zelli\u011fi ile SEO \u00e7al\u0131\u015fmalar\u0131m\u0131za yeni bir soluk getirdiklerini de belirtmek gerek. \u00c7o\u011fu zaman Google s\u0131ralamalar\u0131 ile site \u00fcst\u00fc de\u011fi\u015fiklikler aras\u0131nda ba\u011f kurmak olduk\u00e7a zordur. \u00c7\u00fcnk\u00fc s\u0131ralamalar\u0131 etkilemesi muhtemel \u00e7ok fazla fakt\u00f6r mevcuttur. Bu yeni \u00f6zellik sayesinde, s\u0131ralamalar\u0131 etkilemesi muhtemel ve sizin haberiniz bile olmadan hayata ge\u00e7mi\u015f site \u00fcst\u00fc de\u011fi\u015fiklikleri fark etmek olduk\u00e7a kolay.\u00a0 SEOmonitor \u00f6zellikle herhangi bir kelimenin s\u0131ralamaya girdi\u011fi URL&#8217;nin (web sayfas\u0131n\u0131n) d\u00fczenli olarak de\u011fi\u015fmesini tespit ederek size bildiriyor. \u00c7o\u011fu durumda bu Cannibalization sorununun i\u015faret\u00e7isi. Di\u011fer bir deyi\u015fle, ayn\u0131 arama kelimesini hedefleyen pek \u00e7ok sayfan\u0131z oldu\u011fu anlam\u0131na geliyor. SEOmonitor&#8217;den hangi sayfalar\u0131n spesifik bir arama kelimesi i\u00e7in rekabet i\u00e7inde olduklar\u0131 bilgisini \u00f6\u011frenerek bu duruma m\u00fcdahale edebilirsiniz.<\/p>\n<p><strong><em>Topic Explorer<\/em> ile T\u00fcrk\u00e7e <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">Anahtar Kelime<\/a> Analizi<\/strong><\/p>\n<p><a href=\"https:\/\/topics.seomonitor.com\/query\" target=\"_blank\" rel=\"noopener\">Topics.seomonitor.com<\/a> adresinden eri\u015ferek \u00fccret \u00f6demeden deneyebilece\u011finiz Topic Explorer ile \u015fu an i\u00e7in sadece \u0130ngilizce, Romence ve T\u00fcrk\u00e7e dillerinde, belli bir konu ba\u015fl\u0131\u011f\u0131na g\u00f6re ilgili arama sorgular\u0131n\u0131 ve bunlar\u0131n y\u0131ll\u0131k de\u011fi\u015fim trendlerini listelemek m\u00fcmk\u00fcn. D\u00fczenli olarak yeni T\u00fcrk\u00e7e arama kelimelerini ve bunlarla semantik olarak alakal\u0131 di\u011fer kelimeleri ke\u015ffetti\u011fi i\u00e7in, s\u00fcrekli olarak g\u00fcncellenen ve arama trendlerini kolayca takip edebilece\u011finiz harika bir analiz arac\u0131na d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n<p><strong>SEOmonitor&#8217;\u00fcn Sundu\u011fu Di\u011fer Servisler<\/strong><\/p>\n<p>2016 European Search Awards \u00f6d\u00fcll\u00fc tahmin mod\u00fcl\u00fc (forecast) sayesinde, hedef anahtar kelimeleriniz (keyword) ile belirli art\u0131\u015flar\u0131 \u00f6ng\u00f6rme ve bu art\u0131\u015flar\u0131n yarataca\u011f\u0131 ekstra organik trafi\u011fi ve bu trafi\u011fin Adwords kar\u015f\u0131l\u0131\u011f\u0131n\u0131 hesaplayabilme imkan\u0131 sunuyor. Bu mod\u00fcl arac\u0131l\u0131\u011f\u0131yla \u00f6ng\u00f6r\u00fcde bulunurken, SEOmonitor algoritmas\u0131n\u0131n takip etti\u011fimiz her bir anahtar kelimenin mevsimselli\u011fini ve ayl\u0131k arama trendlerini de dikkate almas\u0131, bu arac\u0131 di\u011fer SEO tahmin ara\u00e7lar\u0131ndan daha tutarl\u0131 hale getiriyor. \u00d6zellikle, patronlar\u0131ndan daha fazla SEO b\u00fct\u00e7esi isteyen dijital pazarlama y\u00f6neticileri taraf\u0131ndan kullan\u0131labilecek bu ara\u00e7, elbette m\u00fc\u015fterilerini Adwords reklamlar\u0131 yerine SEO \u00e7al\u0131\u015fmas\u0131na ikna etmek isteyen SEO profesyonelleri taraf\u0131ndan da de\u011ferlendirilmeli.<\/p>\n<p>\u00d6rne\u011fin; sizin g\u00f6z\u00fcn\u00fcz gibi bakt\u0131\u011f\u0131n\u0131z \u00f6nemli bir giri\u015f sayfas\u0131 (landing page), site \u00fczerinde yap\u0131lan bir g\u00fcncelleme esnas\u0131nda farkl\u0131 bir canonical URL ile servis edilmeye ba\u015flam\u0131\u015f olabilir. \u0130\u015fte bu yeni \u00f6zellik sayesinde, bu ve bunun gibi \u00f6nemli site \u00fcst\u00fc de\u011fi\u015fiklikleri takip edebilirsiniz. Ahrefs.com gibi bir <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a> arac\u0131ndan ald\u0131\u011f\u0131n\u0131z g\u00fcncel backlink profilinizi SEOmonitor\u2019e aktarabilir (import), site \u00fcst\u00fc de\u011fi\u015fiklikler \u00f6zelli\u011finin zaman t\u00fcneli (timeline) b\u00f6l\u00fcm\u00fcne backlink ald\u0131\u011f\u0131n\u0131z zaman ile s\u0131ralamalardaki de\u011fi\u015fimlerin korelasyonuna bakabilirsiniz. B\u00f6ylece, s\u0131ralamalar\u0131 belirleyen \u00e7ok fazla de\u011fi\u015fken olsa da, en az\u0131ndan site \u00fcst\u00fc de\u011fi\u015fiklikler ve backlink\u2019ler ile e\u015fg\u00fcd\u00fcml\u00fc bir art\u0131\u015f ya da azal\u0131\u015f s\u00f6z konusuysa, hangi aksiyonu alman\u0131z gerekti\u011fi konusunda elinizde g\u00fc\u00e7l\u00fc bir arg\u00fcman olabilir.<\/p>\n<p>Rekabet i\u00e7g\u00f6r\u00fcleri (competition insights) b\u00f6l\u00fcm\u00fcnde ise, SEO kampanyan\u0131zda takip etti\u011finiz anahtar kelimelerde, hem sizin hem de rakiplerinizin de\u011fi\u015fimlerini g\u00fcnl\u00fck olarak takip edebilirsiniz. \u00d6rne\u011fin, herhangi bir anahtar kelimede bir rakibiniz \u00f6nemli bir s\u0131ralama art\u0131\u015f\u0131 sa\u011flam\u0131\u015fsa, bu mod\u00fcl sayesinde bunu fark etmeniz m\u00fcmk\u00fcn. Bu mod\u00fcle eklenirse harika olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm \u015feylerden biri ise, rakiplerin site \u00fcst\u00fc de\u011fi\u015fimlerini de g\u00f6rebiliyor olmak. Bunu yapabildi\u011fimiz takdirde, rekabet i\u00e7g\u00f6r\u00fcleri b\u00f6l\u00fcm\u00fc bizim i\u00e7in \u00e7ok daha kullan\u0131\u015fl\u0131 hale gelebilir.<\/p>\n<p><strong>Dijital Pazarlama Y\u00f6neticileri Arac\u0131 Nas\u0131l Kullanabilirler?<\/strong><\/p>\n<p>SEO \u00e7al\u0131\u015fmas\u0131 i\u00e7in bir ajans ile ya da kurum i\u00e7inde size ba\u011fl\u0131 bir departmanla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. SEO projeleri, i\u015fin do\u011fas\u0131 gere\u011fi, \u00e7ok fazla mesai ve emek harcanan, trendlerin \u00e7ok h\u0131zl\u0131 de\u011fi\u015fti\u011fi projelerdir. Pazar\u0131 ve rekabeti do\u011fru analiz etmek, ger\u00e7ekle\u015ftirilebilir hedefler koymak ve bunlar\u0131 d\u00fczenli olarak takip etmek son derece \u00f6nemlidir. SEOmonitor bunlar\u0131 yaparken hayat\u0131n\u0131z\u0131 son derece kolayla\u015ft\u0131racakt\u0131r. Ayr\u0131ca emsal ara\u00e7lardan farkl\u0131 olarak, ayn\u0131 anda birden fazla kullan\u0131c\u0131n\u0131n eri\u015fimine izin vermesi, rutin SEO prosed\u00fcrlerinize daha kolay adapte edebilmenize imkan sa\u011flayacakt\u0131r.<\/p>\n<p>Forecast mod\u00fcl\u00fc ile mevcut arama kelimeleriniz \u00fczerinden belirli hedefler koyarak \u00f6ng\u00f6r\u00fclerde bulunabilirsiniz. \u0130\u015fin daha g\u00fczel yan\u0131, bu \u00f6ng\u00f6r\u00fcleriniz neticesinde ba\u015far\u0131l\u0131 olman\u0131z durumunda elde edece\u011finiz organik trafi\u011fin ve bunun Google Adwords \u00fccretli reklam maliyeti kar\u015f\u0131l\u0131\u011f\u0131n\u0131n da (keyword baz\u0131nda CPC &#8211; t\u0131klama ba\u015f\u0131na maliyet \u00fczerinden hesaplanarak) size bildiriliyor olmas\u0131. Dolay\u0131s\u0131yla elde edece\u011finiz organik trafi\u011fin bir t\u00fcr geri d\u00f6n\u00fc\u015f\u00fcn\u00fc de \u00f6ng\u00f6rmeniz olas\u0131. Elbette burada hedef koyarken makul olmaya \u00e7al\u0131\u015fman\u0131z\u0131 tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOmonitor, 2014 y\u0131l\u0131nda yay\u0131mlanan ve k\u0131sa bir s\u00fcrede SEO performans \u00f6l\u00e7\u00fcm\u00fc ve raporlamas\u0131na getirdi\u011fi yenilikler ile olduk\u00e7a pop\u00fcler hale gelen bir \u00e7evrimi\u00e7i \u201cSEO Performans \u00d6l\u00e7\u00fcm\u00fc ve Raporlama\u201d arac\u0131d\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":6377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1010,1014,610,827,1076,1078,17],"class_list":["post-6363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-branded","tag-non-branded","tag-seo-gorunurlugu","tag-seo-visibility","tag-seomonitor","tag-seomonitor-kampanyasi","tag-stradiji"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6363"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/6377"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}