{"id":6336,"date":"2018-05-17T17:34:34","date_gmt":"2018-05-17T14:34:34","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6336"},"modified":"2022-04-26T10:37:19","modified_gmt":"2022-04-26T07:37:19","slug":"google-limitlerinden-etkilenmeyen-sayfa-aciklamalari-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-limitlerinden-etkilenmeyen-sayfa-aciklamalari-nasil-olusturulur\/","title":{"rendered":"Google Limitlerinden Etkilenmeyen Sayfa A\u00e7\u0131klamalar\u0131 Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"<p>Ge\u00e7ti\u011fimiz hafta yine ani bir \u015fekilde, sayfa a\u00e7\u0131klamalar\u0131n\u0131n yeniden eskiden bilindik ortalama karakter uzunlu\u011fu olan 160 karakter civar\u0131na indirildi\u011fini g\u00f6zlemledik. Her ne kadar hen\u00fcz t\u00fcm arama sorgular\u0131n\u0131 kapsam\u0131yor olsa da, Google&#8217;\u0131n sayfa a\u00e7\u0131klamalar\u0131 s\u00f6z konusu oldu\u011funda sergiledi\u011fi bu de\u011fi\u015fken tutum, kafalar\u0131m\u0131z\u0131 kar\u0131\u015ft\u0131rm\u0131\u015f durumda. Sayfa a\u00e7\u0131klamalar\u0131n\u0131z\u0131 bu yeni g\u00fcncelleme do\u011frultusunda yeniden k\u0131saltmaya giri\u015fmeden \u00f6nce, blog yaz\u0131m\u0131za g\u00f6z atman\u0131z\u0131 tavsiye ederim.<!--more--><\/p>\n<p>\u00d6ncelikle \u015funu s\u00f6yleyerek ba\u015flayal\u0131m; sayfa a\u00e7\u0131klamalar\u0131 s\u00f6z konusu oldu\u011funda Google taraf\u0131ndan ilan edilmi\u015f 160 karakter ya da kimi SEO ara\u00e7lar\u0131na g\u00f6re 930 piksel gibi bir limit s\u00f6z konusu de\u011fil. Bunlar tamamen SEO uzmanlar\u0131 taraf\u0131ndan yayg\u0131n bir \u015fekilde kabul g\u00f6rm\u00fc\u015f, Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnen ortalama sayfa a\u00e7\u0131klamas\u0131 uzunluklar\u0131ndan ibaret.<\/p>\n<p>Google&#8217;\u0131n mobil \u00f6ncelikli indekslemeye ge\u00e7i\u015fi ile birlikte biz bu de\u011fi\u015fikli\u011fin olabilece\u011fini \u00f6ng\u00f6r\u00fcyorduk. Aramalar\u0131n giderek daha fazla ak\u0131ll\u0131 telefonlar \u00fczerinden yap\u0131lmaya ba\u015fland\u0131\u011f\u0131 bir d\u00fcnyada, bir mobil kullan\u0131c\u0131n\u0131n 300 karakter uzunlu\u011funda bir sayfa a\u00e7\u0131klamas\u0131 okumaya ne vaktinin ne de tahamm\u00fcl\u00fcn\u00fcn olmad\u0131\u011f\u0131n\u0131 biliyorduk. Google&#8217;dan Danny Sullivan da Twitter&#8217;da bu duruma k\u0131sa da olsa bir a\u00e7\u0131kl\u0131k getirdi:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.<\/p>\n<p>\u2014 Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/996065145443893249?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 May\u0131s 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Peki Google&#8217;\u0131n bu g\u00fcncellemesinden sonra kollar\u0131 s\u0131vay\u0131p t\u00fcm sayfa a\u00e7\u0131klamalar\u0131n\u0131 k\u0131saltarak yeniden g\u00fcncellemeli mi, yoksa aynen \u015fuan olduklar\u0131 uzunlukta m\u0131 b\u0131rakmal\u0131? Eminim \u015fuan SEO ile ilgili pek \u00e7ok bireysel ya da kurumsal web sitesi y\u00f6neticisinin kafas\u0131n\u0131 kurcalayan soru bu. Tecr\u00fcbelerimden yola \u00e7\u0131karak a\u015fa\u011f\u0131daki \u00f6nerileri olu\u015fturdum:<\/p>\n<p><strong>1.B\u0131rakal\u0131m Google Kendi S\u00f6k\u00fc\u011f\u00fcn\u00fc Kendisi Diksin<\/strong><\/p>\n<p>Her g\u00fcncelleme ile birlikte sayfa a\u00e7\u0131klamas\u0131n\u0131 yeniden d\u00fczenlemek ger\u00e7ekten ciddi bir mesai gerektirebilir. Endi\u015felerinize hak veriyorum. Ancak y\u00fcre\u011finize su serpecek \u00f6rnekler de yok de\u011fil. \u00d6rne\u011fin Wikipedia&#8217;n\u0131n herhangi bir web sayfas\u0131nda sayfa a\u00e7\u0131klamas\u0131 bulunmad\u0131\u011f\u0131n\u0131 biliyor muydunuz? Google, web sayfalar\u0131n\u0131n i\u00e7eriklerini anlamak konusunda kendisini o kadar geli\u015ftirdi ki, siz herhangi bir sayfa a\u00e7\u0131klamas\u0131 olu\u015fturmam\u0131\u015f olsan\u0131z dahi, kendisi sayfadaki metin i\u00e7eriklerden yola \u00e7\u0131karak sadece Google sonu\u00e7lar\u0131nda g\u00f6r\u00fcnen ve arama sorgusuna g\u00f6re de\u011fi\u015febilen sayfa a\u00e7\u0131klamalar\u0131 olu\u015fturabiliyor. <a href=\"https:\/\/www.semrush.com\/features\/on-page-seo-checker\/?ref=0678753210\" target=\"_blank\" rel=\"noopener\">SEMrush&#8217;\u0131n On Page SEO Checker<\/a> mod\u00fcl\u00fc ile\u00a0farkl\u0131 arama sorgular\u0131nda sayfa a\u00e7\u0131klamalar\u0131n\u0131z\u0131n ne \u00f6l\u00e7\u00fcde de\u011fi\u015fkenlik g\u00f6sterdi\u011fini g\u00f6rebilirsiniz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/05\/on-page-checker-semrush.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-6337 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/05\/on-page-checker-semrush.png\" alt=\"on page checker semrush\" width=\"800\" height=\"265\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/05\/on-page-checker-semrush.png 942w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/05\/on-page-checker-semrush-300x99.png 300w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/265;\" \/><\/a><\/p>\n<p>Burada 2 farkl\u0131 sorgusunda sayfan\u0131n kaynak kodunda yer alan sayfa a\u00e7\u0131klamas\u0131 ile arama sonu\u00e7lar\u0131 aras\u0131nda g\u00f6r\u00fcnen fark\u0131 g\u00f6rebiliyorsunuz. Bu analiz arama motoru sonu\u00e7lar\u0131nda \u00e7\u0131kan sayfa a\u00e7\u0131klamas\u0131n\u0131n 14 Temmuz 2015 tarihi ile birlikte g\u00f6sterildi\u011fini g\u00f6rmemizi sa\u011flad\u0131. Ufak bir detay gibi g\u00f6r\u00fclebilir, ancak ben arama yapan bir kullan\u0131c\u0131 olsam 2015 tarihinden kalm\u0131\u015f ve g\u00fcncelli\u011fini yitirmesi muhtemel bir sayfa a\u00e7\u0131klamas\u0131 bulunan sayfaya pekala t\u0131klamamay\u0131 tercih edebilirim.<\/p>\n<p>S\u00f6z\u00fcn \u00f6z\u00fc, e\u011fer sayfa a\u00e7\u0131klamalar\u0131n\u0131 yeniden d\u00fczenlemek \u00e7ok zahmetli bir i\u015f haline d\u00f6n\u00fc\u015fecekse, herhangi bir g\u00fcncelleme yapmadan b\u0131rakal\u0131m, Google kendisi karar versin.<\/p>\n<p><strong>2. Ger\u00e7ekten Hayati \u00d6neme Sahip Sayfalar\u0131n A\u00e7\u0131klamalar\u0131n\u0131 G\u00fcncellemekle Yetinin<\/strong><\/p>\n<p>T\u00fcm sitenizin sayfa a\u00e7\u0131klamalar\u0131n\u0131 yeniden d\u00fczenleme \u00e7al\u0131\u015fmak yerine, web siteniz ve i\u015finiz a\u00e7\u0131s\u0131ndan en \u00f6nemli sayfalar\u0131n\u0131z\u0131n sayfa a\u00e7\u0131klamalar\u0131n\u0131 g\u00fcncellemeyi tercih edebilirsiniz. Bu i\u015finizi \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131racakt\u0131r. Tavsiyem sizin i\u00e7in \u00f6nemli bu sayfalar\u0131n\u0131n semantik olarak birbiriyle ba\u011flant\u0131l\u0131 farkl\u0131 arama sorgular\u0131na ne \u015fekilde g\u00f6r\u00fcnd\u00fc\u011f\u00fcne dikkat etmeniz. Sayfa a\u00e7\u0131klaman\u0131z\u0131n size g\u00f6re ideal durumda olmas\u0131 demek, Google&#8217;\u0131n onu her \u015fart ve ko\u015fulda sizin olu\u015fturdu\u011funuz \u015fekilde g\u00f6sterece\u011fi anlam\u0131na gelmiyor. Hem sayfa a\u00e7\u0131klamalar\u0131 hem de sayfa a\u00e7\u0131klamalar\u0131nda Google diledi\u011fi de\u011fi\u015fikli\u011fi yapma hakk\u0131n\u0131, aramaya yapan kullan\u0131c\u0131lara yard\u0131mc\u0131 olmak ad\u0131na, sakl\u0131 tutuyor. Google&#8217;\u0131n\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35624?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Arama Sonu\u00e7lar\u0131&#8217;nda \u0130yi Ba\u015fl\u0131klar ve Snippet&#8217;ler Olu\u015fturma<\/a> referans sayfas\u0131n\u0131 incelemenizi tavsiye ederim.<\/p>\n<p><strong>3. Sayfa A\u00e7\u0131klamas\u0131n\u0131n Tamam\u0131n\u0131n Google Taraf\u0131ndan G\u00f6sterilmemesi D\u00fcnyan\u0131n Sonu Demek De\u011fil<\/strong><\/p>\n<p>Baz\u0131 sayfa a\u00e7\u0131klamalar\u0131n\u0131z\u0131n Google taraf\u0131ndan (&#8230;.) olarak g\u00f6sterilecek \u015fekilde sonland\u0131r\u0131lmas\u0131 bunlar\u0131n kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan hi\u00e7bir i\u015fe yaramad\u0131\u011f\u0131 anlam\u0131na gelmiyor. Bu b\u00f6l\u00fcme kadar olan k\u0131s\u0131mda yeterince ilgi \u00e7ekici bir ifade varsa, sayfa a\u00e7\u0131klamas\u0131n\u0131n &#8230;. olarak bitmesi yine de ilgi \u00e7ekici olabilir.<\/p>\n<p><strong>4. \u00dc\u015fenmeden Yeniden 155 Karaktere D\u00f6nmeyi\u00a0 Tercih Edebilirsiniz<\/strong><\/p>\n<p>\u015eayet bolca vaktiniz varsa ve \u00fc\u015fenmiyorsan\u0131z, sayfa a\u00e7\u0131klamalar\u0131n\u0131z\u0131 yeniden 155-160 karakter ortalama uzunlu\u011funa g\u00fcncelleyebilirsiniz. Ancak \u015funu da unutmay\u0131n, halen baz\u0131 arama sonu\u00e7lar\u0131nda uzun sayfa a\u00e7\u0131klamalar\u0131na denk geliyoruz. Dolay\u0131s\u0131yla harcayaca\u011f\u0131n\u0131z bu zaman \u00e7ok da verimli ge\u00e7irilmi\u015f bir zaman olmayabilir.<\/p>\n<p>Bu a\u015fa\u011f\u0131daki yakla\u015f\u0131m\u0131 ise Moz.com&#8217;dan Dr. Pete Meyers \u00f6nermi\u015f. Malum ellerindeki big data sayesinde, sayfa a\u00e7\u0131klamalar\u0131 s\u00f6z konusu oldu\u011funda s\u00f6yleyecek \u00e7ok fazla \u015feyleri var, yaz\u0131s\u0131n\u0131n tamam\u0131n\u0131 okumak isterseniz bu linke t\u0131klayabilirsiniz:\u00a0<a href=\"https:\/\/moz.com\/blog\/how-to-write-meta-descriptions-in-a-changing-world?utm_source=twitter&amp;utm_medium=social&amp;utm_content=how_to_write_meta_descriptions_in_a_changing_world&amp;utm_campaign=blog_post\" target=\"_blank\" rel=\"noopener\">How to Write Meta Descriptions in a Constantly Changing World<\/a><\/p>\n<p>\u00d6zetlemek gerekirse, Dr. Pete sayfa a\u00e7\u0131klamalar\u0131 i\u00e7in genel bir yakla\u015f\u0131m olarak 150 \/ 150 kural\u0131na sad\u0131k kalmay\u0131 tavsiye ediyor:<\/p>\n<ol>\n<li>\u015euan i\u00e7in sadece ilk 150 karakterlik b\u00f6l\u00fcm\u00fcn Google&#8217;da g\u00f6r\u00fclebilece\u011finden hareketle, bu b\u00f6l\u00fcmde sayfa a\u00e7\u0131klamas\u0131n\u0131 can al\u0131c\u0131 bilgilerle ve ilgi \u00e7ekici \u015fekilde olu\u015fturmak gerekiyor.<\/li>\n<li>\u0130kinci 150 karakterlik b\u00f6l\u00fcmde ise daha fazla detaya yer verebiliriz.<\/li>\n<\/ol>\n<p>B\u00f6ylece Google sayfa a\u00e7\u0131klamas\u0131 limitlerini g\u00fcncellemi\u015f olsa dahi, elimizde her iki senaryoya da uyan bir sayfa a\u00e7\u0131klamas\u0131 olacakt\u0131r.<\/p>\n<p><strong>Sonu\u00e7 Olarak:<\/strong><\/p>\n<p>Sayfa A\u00e7\u0131klamalar\u0131n\u0131n arama yapan kullan\u0131c\u0131lar\u0131n sayfay\u0131 Google sonu\u00e7lar\u0131nda g\u00f6rd\u00fcklerinde t\u0131klamalar\u0131n\u0131 etkileme ihtimali hayli kuvvetli. G\u00f6r\u00fcnen o ki, yeniden 155 &#8211; 160 karakterlik sayfa a\u00e7\u0131klamalar\u0131n\u0131 daha s\u0131k g\u00f6rmeye ba\u015flayaca\u011f\u0131z. Yine de t\u00fcm sayfa a\u00e7\u0131klamalar\u0131n\u0131 yeniden k\u0131saltmak yerine, daha \u00f6nce de belirtti\u011fim gibi sizin i\u00e7in \u00e7ok \u00f6nemli sayfalar\u0131n a\u00e7\u0131klamalar\u0131n\u0131 elden ge\u00e7irebilirsiniz. Bunu yaparken Dr. Pete&#8217;in \u00f6nerdi\u011fi y\u00f6ntemi uygularsan\u0131z, yar\u0131n Google ani bir kararla yeniden daha uzun sayfa a\u00e7\u0131klamas\u0131 g\u00f6stermeye ba\u015flad\u0131\u011f\u0131nda, herhangi bir g\u00fcncelleme yapmaks\u0131z\u0131n durumu idare edecek sayfa a\u00e7\u0131klamalar\u0131n\u0131z olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, ge\u00e7ti\u011fimiz Aral\u0131k ay\u0131nda  ani bir g\u00fcncelleme ile birlikte arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnen sayfa a\u00e7\u0131klamalar\u0131n\u0131 (meta description) 300 karakter uzunlu\u011fa kadar artt\u0131rm\u0131\u015ft\u0131. <\/p>\n","protected":false},"author":1,"featured_media":5800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1051],"tags":[1048,6,55,28,142,929,1050],"class_list":["post-6336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-semrush","tag-danny-sullivan","tag-google","tag-google-guncellemesi","tag-meta-description","tag-moz","tag-sayfa-aciklamasi","tag-semrush"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6336"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/5800"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}