{"id":6206,"date":"2021-07-26T15:29:25","date_gmt":"2021-07-26T12:29:25","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=6206"},"modified":"2026-03-13T02:14:12","modified_gmt":"2026-03-12T23:14:12","slug":"yeni-baslayanlar-icin-semrush-rehberi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yeni-baslayanlar-icin-semrush-rehberi\/","title":{"rendered":"Semrush Nedir: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Semrush, dijital pazarlama s\u00f6z konusu oldu\u011funda SEO&#8217;dan PPC&#8217;ye web sitenizin ve rakip sitelerin performans\u0131n\u0131 d\u00fczenli olarak takip edebilece\u011finiz online ara\u00e7lardan birisidir.\u00a0 Sa\u011flam\u0131\u015f oldu\u011fu hayati \u00f6nemdeki verilerin yan\u0131 s\u0131ra, trendleri d\u00fczenli takip etmesi ve yenilik\u00e7i yakla\u015f\u0131m\u0131yla bir ad\u0131m \u00f6ne \u00e7\u0131kmaktad\u0131r. Semrush&#8217;\u0131 iyi \u015fekilde kullanarak dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131zda \u00f6nemli bir avantaja sahip olabilirsiniz. Bu d\u00fc\u015f\u00fcncelerle araca yat\u0131r\u0131m yapm\u0131\u015f ya da yapacak olanlara rehber niteli\u011finde kapsaml\u0131 bir yaz\u0131 haz\u0131rlad\u0131k. Yaz\u0131y\u0131 okuduktan ve son b\u00f6l\u00fcmde yer alan teklifimizi de\u011ferlendirdikten sonra, siz de Semrush&#8217;\u0131 \u00e7ok daha etkin bir \u015fekilde kullanmaya ba\u015flayacaks\u0131n\u0131z.<\/p>\r\n\r\n\r\n\r\n\r\n<p><span style=\"color: #000000;\">SEO ve SEM ba\u015fta olmak \u00fczere t\u00fcm dijital pazarlama kampanyalar\u0131n\u0131zdan daha iyi d\u00f6n\u00fc\u015f\u00fcm ve sonu\u00e7 alabilmeniz i\u00e7in size Semrush deste\u011fi veriyoruz.\u00a0<\/span><\/p>\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"#semrush-hakkinda\">Giri\u015f &#8211; Semrush Hakk\u0131nda<\/a><\/li>\r\n<li><a href=\"#proje-olusturmak\">Proje Olu\u015fturmak ve Y\u00f6netmek<\/a><\/li>\r\n<li><a href=\"#site-denetimi\">Site Denetimi (Site Audit)<\/a><\/li>\r\n<li><a href=\"#siralama-takibi\">S\u0131ralama Takibi (Position Tracking)<\/a><\/li>\r\n<li><a href=\"#seo-fikirleri\">SEO Fikirleri (SEO Ideas)<\/a><\/li>\r\n<li><a href=\"#sosyal-medya\">Sosyal Medya Arac\u0131 (Social Media Tracker)<\/a><\/li>\r\n<li><a href=\"#marka-izleme\">Marka \u0130zleme (Brand Monitoring)<\/a><\/li>\r\n<li><a href=\"#organik-trafik\">Organic Traffic Insights<\/a><\/li>\r\n<li><a href=\"#backlink\">Backlink<\/a><\/li>\r\n<li><a href=\"#anahtar-kelime\">Anahtar Kelime Analizi<\/a><\/li>\r\n<li><a href=\"#teklif\">Size Bir Teklifimiz Var<\/a><\/li>\r\n<li><a class=\"aioseop-link\" href=\"https:\/\/www.stradiji.com\/semrush-mobil-seo-rehberi\/\">Semrush Mobil SEO Rehberi<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"semrush-hakkinda\">Giri\u015f &#8211; Semrush Hakk\u0131nda<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1375954\/13053\" target=\"_blank\" rel=\"noopener\">Semrush ayl\u0131k \u00f6deme ile sat\u0131n alabilece\u011finiz bir online ara\u00e7t\u0131r<\/a>. En iyi fiyatla &#8220;Pro&#8221; \u00f6deme plan\u0131yla ayl\u0131k 119.95 USD \u00f6deyerek Semrush kullanmaya ba\u015flayabilirsiniz. Ba\u015flang\u0131\u00e7ta bu fiyat \u00e7ok uygun g\u00f6r\u00fcnmeyebilir fakat piyasadaki benzer ara\u00e7larla ve sa\u011flad\u0131\u011f\u0131 hizmetler g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu b\u00fct\u00e7e olduk\u00e7a makul g\u00f6r\u00fcn\u00fcyor. Pro plan\u0131yla 5 Web sitesini proje olarak ekleyerek kullanabiliyorsunuz.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1375954\/13053\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush\u2019\u0131 14 G\u00fcn \u00dccretsiz Deneyin!<\/a><\/div>\r\n<div>\u00a0<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Hangi paketin size en uygun oldu\u011funa karar vermeden \u00f6nce, arac\u0131n \u00f6nemli \u00f6zelliklerini g\u00f6zden ge\u00e7irelim:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Domain Analytics<\/strong> &#8211; Bu b\u00f6l\u00fcmde size ait olan ya da olmayan herhangi bir domain&#8217;in SEO ya da PPC performans\u0131 hakk\u0131nda \u00f6nemli veriler elde edebilirsiniz.<\/li>\r\n<li><strong>Projeler<\/strong>&#8211; Bu b\u00f6l\u00fcm proje olarak tan\u0131mlad\u0131\u011f\u0131n\u0131z herhangi bir domain i\u00e7in site \u00fcst\u00fc Audit, s\u0131ralama ve backlink takibi, vb. servisler i\u00e7in kullan\u0131lmaktad\u0131r.<\/li>\r\n<li><strong>Raporlama<\/strong>&#8211; Semrush, sitelerinizde PDF format\u0131nda d\u00fczenli raporlar sunabilir, baz\u0131 fiyatland\u0131rma planlar\u0131 raporlarda ki\u015fisel marka olu\u015fturma gibi \u00f6zelliklere sahiptir (Pro plan bu \u00f6zelli\u011fe sahip de\u011fildir).<\/li>\r\n<li><strong>Kullan\u0131c\u0131 Y\u00f6netimi<\/strong>&#8211; Her hesap, se\u00e7ti\u011finiz pakete ba\u011fl\u0131 olarak bir kullan\u0131c\u0131yla ba\u015flayacak ve en fazla 9 ki\u015finin Semrush hesaplar\u0131na kendi kullan\u0131c\u0131 adlar\u0131yla eri\u015fmesine izin verebilirsiniz (Pro plan sadece bir kullan\u0131c\u0131yla s\u0131n\u0131rl\u0131d\u0131r). Her bir ekstra kullan\u0131c\u0131 i\u00e7in ayl\u0131k 140$ \u00f6deme oldu\u011funu da belirtmemizde fayda var.<\/li>\r\n<li><strong>Di\u011fer<\/strong>&#8211; Farkl\u0131 uygulamalarda g\u00f6stermek \u00fczere API eri\u015fimi sa\u011flayarak g\u00f6sterge panelleri haz\u0131rlayabilirsiniz (Pro plan bu \u00f6zelli\u011fe sahip de\u011fildir).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u015eimdi her bir \u00f6zellik hakk\u0131nda fikir sahibi oldu\u011fumuza g\u00f6re, Semrush&#8217;\u0131 nas\u0131l kullanabilece\u011finiz ile ilgili bilgi vermeye ba\u015flayabiliriz.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"555\" class=\"wp-image-8399\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-dashboard.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-dashboard.png 957w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-dashboard-300x174.png 300w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yukar\u0131daki g\u00f6rselde Semrush G\u00f6sterge Tablosu&#8217;nu g\u00f6rebilirsiniz. Her ana fonksiyon sol tarafta listelenmi\u015ftir, ana kategoriler \u015funlard\u0131r:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>SEO<\/li>\r\n<li>Local SEO<\/li>\r\n<li>Advertising<\/li>\r\n<li>Social Media<\/li>\r\n<li>Content Marketing<\/li>\r\n<li>Competitive Research<\/li>\r\n<li>Agency Solutions<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ayr\u0131ca \u00f6nceden tan\u0131mlanm\u0131\u015f verileri i\u00e7eren;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>My Reports<\/li>\r\n<li>Projects<\/li>\r\n<li>Lead Generation Tool<\/li>\r\n<li>Marketing Calendar<\/li>\r\n<li>Notes<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">ba\u015fl\u0131klar\u0131n\u0131 da g\u00f6rebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ba\u015flamak i\u00e7in bir anahtar kelime veya alan ad\u0131 yazabilirsiniz. Alan ad\u0131 girdi\u011finizde &#8220;Domain Analizi&#8221; b\u00f6l\u00fcm\u00fcne ge\u00e7ilir ve bir anahtar kelime &#8220;Anahtar Kelime Analizi&#8221; sayfas\u0131n\u0131 a\u00e7ar.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" class=\"wp-image-8397\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/amazon-domain-overview-1024x723.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/amazon-domain-overview-1024x723.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/amazon-domain-overview-300x212.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/amazon-domain-overview.png 1342w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu \u00f6rnekte, &#8220;Amazon.com &#8221; i\u00e7in bir arama yapt\u0131k. G\u00f6rselde de g\u00f6rebilece\u011finiz gibi, pazarlama sonu\u00e7lar\u0131n\u0131n hangi lokasyona dayand\u0131\u011f\u0131n\u0131 se\u00e7ebilirsiniz. Co\u011frafi konuma g\u00f6re veri sunmak, Semrush&#8217;\u0131 \u00f6ne \u00e7\u0131kartan \u00f6zelliklerden yaln\u0131zca biridir; bir arama yapt\u0131\u011f\u0131n\u0131zda, sonu\u00e7lar\u0131 sitenin hedefledi\u011fi \u00fclkeye g\u00f6re kontrol etti\u011finizden her zaman emin olmal\u0131s\u0131n\u0131z. B\u00f6ylece en do\u011fru sonu\u00e7lar\u0131 ald\u0131\u011f\u0131n\u0131zdan emin olabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"proje-olusturmak\">Proje Olu\u015fturmak ve Y\u00f6netmek<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arama \u00f6zelliklerine ge\u00e7meden \u00f6nce, ilk projenizi ba\u015flatman\u0131n zaman\u0131 geldi.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" class=\"wp-image-8400\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semursh-yeni-proje-olustur-1024x526.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-yeni-proje-olustur-1024x526.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-yeni-proje-olustur-300x154.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-yeni-proje-olustur.png 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kontrol panelinden, sa\u011f tarafta &#8220;Projeler&#8221; ad\u0131 verilen, yan\u0131nda bir &#8220;ekle&#8221; d\u00fc\u011fmesi (+) bulunan bir buton g\u00f6receksiniz. Bu d\u00fc\u011fmeye t\u0131klad\u0131\u011f\u0131n\u0131zda, projenizin alan ad\u0131n\u0131 ve ad\u0131n\u0131 girebilece\u011finiz kutucuk yukar\u0131daki gibi a\u00e7\u0131lmaktad\u0131r. Bilgilerinizi girin ve &#8220;olu\u015ftur&#8221; butonuna t\u0131klay\u0131n.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" class=\"wp-image-8402\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semursh-project-dashboard-1-1024x556.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-project-dashboard-1-1024x556.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-project-dashboard-1-300x163.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semursh-project-dashboard-1.png 1615w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Projenizi olu\u015fturduktan sonra, Semrush&#8217;\u0131n sahip oldu\u011fu ara\u00e7lar\u0131n k\u0131sa bir listesini yukar\u0131daki gibi g\u00f6receksiniz.\u00a0Maalesef \u015fu an i\u00e7in sitenizin mobil ve desktop versiyonlar\u0131 i\u00e7in ayr\u0131 birer proje olu\u015fturmak durumunda oldu\u011funuzu belirtelim.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Proje olu\u015fturmak ve Site Audit konular\u0131n\u0131 anlatt\u0131\u011f\u0131m\u0131z videomuzu izleyebilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HMvaLV166Lk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><span style=\"color: #333333; font-family: Montserrat; font-size: 2rem; font-weight: bold; letter-spacing: -0.03em;\">Site Denetimi (Site Audit)<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Site Denetimi ya da Site Audit arac\u0131, sitenizde bir dizi site \u00fcst\u00fc SEO kontrol\u00fc ger\u00e7ekle\u015ftirir ve teknik olarak yap\u0131labilecek potansiyel site \u00fcst\u00fc iyile\u015ftirmelerin bir listesini \u00e7\u0131kar\u0131r. Bu arac\u0131 bizim a\u00e7\u0131m\u0131zdan \u00f6zel ve \u00f6nemli k\u0131lan ise, \u00f6nemli Google geli\u015fmelerinin takip edilerek bu b\u00f6l\u00fcm\u00fcn s\u00fcrekli g\u00fcncelleniyor olmas\u0131d\u0131r. Ayr\u0131ca belirli tarihlerdeki taramalar\u0131n sonu\u00e7lar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rabilme imk\u00e2n\u0131 sunmas\u0131, site \u00fcst\u00fc hatalar s\u00f6z konusu oldu\u011funda \u00d6ncesi- Sonras\u0131 \u015feklinde geli\u015fim raporlar\u0131 olu\u015fturmam\u0131za yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8233\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/10\/site-audit-window-1-1-1024x565.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131daki Semrush Academy videosunu izleyerek Site Audit b\u00f6l\u00fcm\u00fc ile ilgili \u00f6nemli ipu\u00e7lar\u0131n\u0131 \u00f6\u011frenebilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cMV1BmHS8wQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><em><strong>Pro \u0130pucu:<\/strong> \u00d6nceli\u011finizi, k\u0131rm\u0131z\u0131 renk ile g\u00f6sterilen ve \u00f6nemli site \u00fcst\u00fc SEO hatalar\u0131n\u0131 bar\u0131nd\u0131ran &#8220;Errors&#8221; ba\u015fl\u0131\u011f\u0131 alt\u0131ndaki hatalar\u0131 d\u00fczeltmeye vermenizi tavsiye ederiz. Bu raporda belirtilen &#8220;Total Score&#8221; b\u00f6l\u00fcm\u00fcn\u00fc \u00e7ok dikkate almaman\u0131z\u0131 tavsiye ederiz, sonu\u00e7ta Semrush&#8217;\u0131n sa\u011flam\u0131\u015f oldu\u011fu bir skordan \u00f6te bir anlam ifade etmemektedir. Ancak bu skorda haftadan haftaya art\u0131\u015f ger\u00e7ekle\u015ftirmeniz son tahlilde SEO \u00e7al\u0131\u015fmalar\u0131na olumlu yans\u0131yacakt\u0131r.<\/em><\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"siralama-takibi\">S\u0131ralama Takibi (Position Tracking)<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"634\" class=\"wp-image-8406\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-position-tracking.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-position-tracking.png 795w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-position-tracking-300x239.png 300w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u0131ralama takibi, sitenizin arama motorlar\u0131nda belirli anahtar kelimeler i\u00e7in nerede yer ald\u0131\u011f\u0131n\u0131 g\u00f6rmenizi sa\u011flar. Bu b\u00f6l\u00fcmdeki veriler y\u00fczde y\u00fcz do\u011fru olmasa da sitelerinizdeki ilerlemeyi an\u0131nda takip etmenin harika bir yoludur.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">G\u00f6rselde de g\u00f6rebilece\u011finiz gibi s\u0131ralama takibini yaparken konum ve cihaz se\u00e7imi yapman\u0131z olduk\u00e7a \u00f6nemlidir. \u0130ste\u011fe ba\u011fl\u0131 olarak b\u00f6lge ve \u015fehir se\u00e7imi yaparak\u00a0sonu\u00e7lar\u0131 daraltabilirsiniz. Ard\u0131ndan verinin hangi cihazdan \u00e7ekilece\u011fini se\u00e7ebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8407\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-competitor-tracking-1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yukar\u0131daki alanda yer alan b\u00f6l\u00fcme rakip siteleri ekleyebilirsiniz. Bu tamamen iste\u011fe ba\u011fl\u0131d\u0131r ancak kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in birka\u00e7 rakip eklemeyi \u00f6neririz. Sitenizin performans\u0131n\u0131 ve potansiyel olarak nas\u0131l bir sonu\u00e7 alabilece\u011finizi bilmek a\u00e7\u0131s\u0131ndan tavsiye edilir.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"639\" class=\"wp-image-8409\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-keyword-tracking.png\" alt=\"\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-keyword-tracking.png 799w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2021\/07\/semrush-keyword-tracking-300x240.png 300w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En son a\u015famada takip etmek istedi\u011finiz anahtar kelimeleri s\u0131ralama takip \u00f6zelli\u011fine eklemeniz gerekiyor. Bu b\u00f6l\u00fcmde se\u00e7ti\u011finiz anahtar kelimeleri isterseniz el ile, isterseniz Google Analytics ile, isterseniz Semrush ile isterseniz daha \u00f6nceden olu\u015fturdu\u011funuz dosyay\u0131 y\u00fckleyerek ekleyebilirsiniz. Google Analytics&#8217;ten anahtar kelime y\u00fckleyebilmeniz i\u00e7in Semrush&#8217;a eri\u015fim vermeniz gerekiyor, buna ilerleyen maddelerde de\u011finece\u011fiz. Rakip site bilgisini ilerleyen a\u015famalarda girme imk\u00e2n\u0131n\u0131z da var.<\/p>\r\n<p><a id=\"1358071\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1358071\/13053\" target=\"_top\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/13053-1358071\" alt=\"\" width=\"728\" height=\"90\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"position: absolute; visibility: hidden;\" src=\"https:\/\/imp.pxf.io\/i\/3494123\/1358071\/13053\" width=\"0\" height=\"0\" border=\"0\" \/><\/p>\r\n<p>Semrush \u0130le Keyword S\u0131ralama Takibi videomuzu izleyerek bilgi alabilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cMV1BmHS8wQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<p><em><strong>Pro \u0130pucu:<\/strong> Anahtar kelimelerinizi girerken etiketler girmeyi de unutmay\u0131n. B\u00f6ylece bir etiket (konu ba\u015fl\u0131\u011f\u0131) baz\u0131ndan performans\u0131n\u0131z\u0131 takip edebilir, rakiplerle k\u0131yaslama yapabilirsiniz.<\/em><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki Semrush Academy videosunu izleyerek Position Tracking b\u00f6l\u00fcm\u00fc ile ilgili \u00f6nemli ipu\u00e7lar\u0131n\u0131 \u00f6\u011frenebilirsiniz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/egS2xgsY50E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"seo-fikirleri\">SEO Fikirleri (SEO Ideas ya da On Page Checker)<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu b\u00f6l\u00fcm sitenizde h\u0131zl\u0131ca ger\u00e7ekle\u015ftirilebilecek pratik site \u00fcst\u00fc optimizasyon \u00f6nerileri sunar. Bu kimi zaman sayfan\u0131za eklenebilecek bir keyword \u015feklinde olabilir, kimi zaman ise hedef keyword&#8217;\u00fcn\u00fcz\u00fc i\u00e7eri\u011finizde a\u015f\u0131r\u0131 \u015fekilde kulland\u0131\u011f\u0131n\u0131za dair uyar\u0131 alabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>SEO fikirleri b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fmaya ba\u015flamak i\u00e7in sitenizin optimize edilmesini istedi\u011finiz sayfalar\u0131n\u0131 se\u00e7meniz gerekir. Bu listeyi i\u00e7e aktarabilir veya URL&#8217;lerin her birini elle girebilirsiniz. Haz\u0131r oldu\u011funuzda, SEO Fikirleri se\u00e7ti\u011finiz sayfalar\u0131 analiz etmeye ba\u015flayacakt\u0131r. Bundan sonra, fikirleri kendi renkleriyle ayr\u0131 kategorilere ay\u0131r\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Strateji fikirleri<\/strong>&#8211; Sitenizde ayn\u0131 anahtar kelimeyi hedefleyen birden fazla sayfan\u0131z varsa bunlar g\u00f6sterilir. Sitenizde zaten arama motorunda daha y\u00fcksek s\u0131ralamaya sahip ba\u015fka bir sayfan\u0131z varsa, bir sayfay\u0131 denemek ve s\u0131ralamak zaman kazan\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Semantik Fikirler<\/strong>&#8211; Arama motorlar\u0131, anahtar kelimeler i\u00e7in s\u0131ralama yap\u0131l\u0131rken ilgili i\u00e7eri\u011fi de hesaba katar; bu anlamsal b\u00f6l\u00fcm, sayfan\u0131zdaki i\u00e7erikle ilgili arama terimlerinin de hedeflenmesine yard\u0131mc\u0131 olup olmayaca\u011f\u0131n\u0131 size s\u00f6yleyecektir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>\u0130\u00e7erik Fikirleri<\/strong>&#8211; Bu b\u00f6l\u00fcm, sayfa i\u00e7eri\u011fiyle ilgili herhangi bir fikir edinmenize yard\u0131mc\u0131 olacakt\u0131r. Ba\u015fl\u0131k etiketlerinin geli\u015ftirilmesi (&lt;h1&gt; &lt;h2&gt;), daha fazla i\u00e7erik eklenmesi gibi \u015feyler \u00f6nerecektir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Backlink fikirleri<\/strong>&#8211; Backlinkler SEO&#8217;nun \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r, bu b\u00f6l\u00fcm, i\u015finiz i\u00e7in potansiyel ba\u011flant\u0131 kurma f\u0131rsatlar\u0131 i\u00e7in sizi uyaracak ve ba\u011flant\u0131 metinlerini geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Teknik fikirler<\/strong>&#8211; Site denetimi yapman\u0131z\u0131 gerektirecek t\u00fcrden hatalar\u0131 bu b\u00f6l\u00fcmde g\u00f6rebilirsiniz. Sitenizde yo\u011fun d\u00fczeyde hata varsa site denetimi (site audit) uygulamas\u0131n\u0131 \u00e7al\u0131\u015ft\u0131rman\u0131z\u0131 tavsiye ederiz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Kullan\u0131c\u0131 Deneyimi Fikirleri<\/strong>&#8211; Bug\u00fcn sitenizin kullan\u0131c\u0131 ara birimi, navigasyon yap\u0131s\u0131 ve gezintinin kolay olmas\u0131 \u00e7ok daha \u00f6nemli hale geliyor. Bu b\u00f6l\u00fcm size potansiyel olarak biraz kar\u0131\u015f\u0131kl\u0131\u011fa neden olan b\u00f6l\u00fcmleri g\u00f6stermeye \u00e7al\u0131\u015f\u0131r ve bu verileri \u00e7ekmek i\u00e7in Google Analytics&#8217;i kullan\u0131r.<\/p>\r\n<p><a id=\"1358049\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1358049\/13053\" target=\"_top\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/13053-1358049\" alt=\"\" width=\"728\" height=\"90\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"position: absolute; visibility: hidden;\" src=\"https:\/\/imp.pxf.io\/i\/3494123\/1358049\/13053\" width=\"0\" height=\"0\" border=\"0\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Sayfa fikirlerinden birine t\u0131klad\u0131\u011f\u0131n\u0131zda daha fazla veri g\u00f6rebilirsiniz. \u00d6nerilen de\u011fi\u015fikliklerin her biri i\u00e7in bir zorluk seviyesi oldu\u011funu g\u00f6receksiniz. Baz\u0131 de\u011fi\u015fiklikler di\u011ferlerinden daha zor g\u00f6r\u00fcnebilir, bu durumda kolaydan ba\u015flay\u0131p zora do\u011fru gitmek iyi bir fikir olabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>On Page SEO Checker ile S\u0131ralama Art\u0131\u015f\u0131 videomuzu izleyerek daha fazla bilgi sahibi olabilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KVYa7VUDEXY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><em><strong>Pro \u0130pucu: <\/strong>Tavsiyemiz \u00f6nceli\u011finizi Site Audit b\u00f6l\u00fcm\u00fcnde yer alan \u00f6nemli hatalar\u0131 d\u00fczeltmeye vermenizdir. Sonras\u0131nda bu b\u00f6l\u00fcmde yer alan \u00f6nerileri ak\u0131l ve mant\u0131k s\u00fczgecinizden ge\u00e7irerek hayata ge\u00e7irebilirsiniz. Sonu\u00e7ta Semrush<\/em> <em>sizin \u00f6nceliklerinizi bilemeyebilir, burada sizin sorumluluk alman\u0131z ve \u00f6nerileri buna g\u00f6re ger\u00e7ekle\u015ftirmek ya da ger\u00e7ekle\u015ftirmemek konusunda bir karar vermeniz gerekiyor.<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki Semrush Academy videosunu izleyerek On Page Checker b\u00f6l\u00fcm\u00fc ile ilgili \u00f6nemli ipu\u00e7lar\u0131n\u0131 \u00f6\u011frenebilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oF71dOf_JgA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"sosyal-medya\">Sosyal Medya Arac\u0131 (Social Media Tracker)<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Sosyal Medya arac\u0131na markan\u0131z\u0131n a\u015fa\u011f\u0131daki sosyal medya hesaplar\u0131na eri\u015fim vermek ve rakiplerinizi belirtmek suretiyle, d\u00fczenli olarak sosyal medya benchmark (rakip k\u0131yaslamas\u0131) raporu alabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Facebook<\/li>\r\n<li>Twitter<\/li>\r\n<li>Instagram<\/li>\r\n<li>Youtube<\/li>\r\n<li>Google Plus<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu arac\u0131n sundu\u011fu bir dizi \u00f6zellik var, a\u015fa\u011f\u0131da sosyal medya varl\u0131\u011f\u0131n\u0131z\u0131 iyile\u015ftirecek olan \u00f6zelliklerden baz\u0131lar\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Birden fazla rakip sosyal medya etkinli\u011fini inceleyebilirsiniz.<\/li>\r\n<li>Sosyal hesaplar\u0131n\u0131z\u0131n ald\u0131\u011f\u0131 trafik miktar\u0131ndaki ini\u015f ve \u00e7\u0131k\u0131\u015flar\u0131 izleyebilirsiniz.<\/li>\r\n<li>Rakiplerinizin kulland\u0131\u011f\u0131 top trending hashtag&#8217;lere bakabilirsiniz.<\/li>\r\n<li>Rakiplerinizle frekans yay\u0131nlama gibi kendi sosyal medya al\u0131\u015fkanl\u0131klar\u0131n\u0131z\u0131 ve etkile\u015fim miktar\u0131n\u0131 izleyerek kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/li>\r\n<li>Birden fazla veri t\u00fcr\u00fcn\u00fc PDF format\u0131nda d\u0131\u015fa aktarabilirsiniz.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"marka-izleme\">Marka \u0130zleme (Brand Monitoring)<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8411,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8411\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-mentions-1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Marka izleme <a href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1375954\/13053\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> i\u00e7in yeni bir \u00f6zelliktir; belirli anahtar kelimelerin hangi s\u0131kl\u0131kta ve hangi konumda bahsedildi\u011fini g\u00f6rmek i\u00e7in izlenmesini sa\u011flar. Pazarlama stratejinizi iyile\u015ftirmek i\u00e7in bu bilgileri kullanabilirsiniz; \u00f6rne\u011fin, kendi sitenize ait bir ba\u011flant\u0131 i\u00e7ermeyen ancak markan\u0131zdan bahsedilen sitelere ula\u015fabilirsiniz.<\/p>\r\n<p><a id=\"1358010\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1358010\/13053\" target=\"_top\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/13053-1358010\" alt=\"\" width=\"728\" height=\"90\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"position: absolute; visibility: hidden;\" src=\"https:\/\/imp.pxf.io\/i\/3494123\/1358010\/13053\" width=\"0\" height=\"0\" border=\"0\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8410,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8410\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-brand-monitoring-1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bilgileri doldurduktan sonra, yukar\u0131daki gibi bir g\u00f6sterge paneli g\u00f6receksiniz. Buradan anahtar kelimeleri ve bahsedilen sayfalar\u0131n\u0131z\u0131 g\u00f6rebileceksiniz, tam olarak nerede g\u00f6r\u00fcnt\u00fclendi\u011fini g\u00f6steren bir mini taray\u0131c\u0131 penceresine geni\u015fleterek bu sonu\u00e7larla daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde ula\u015fabilirsiniz. Semrush ile sonu\u00e7lar\u0131 organize etmenin birka\u00e7 yolu vard\u0131r, sonu\u00e7lar\u0131 birbirinden ay\u0131rmak i\u00e7in bir s\u00fcr\u00fc filtre se\u00e7ene\u011fi ve etiket sunar.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em><strong>Pro \u0130pucu: <\/strong>Bu arac\u0131 sadece markan\u0131z\u0131n ge\u00e7ti\u011fi web sayfalar\u0131n\u0131 tespit i\u00e7in kullanmak ile yetinmeyin. Web adresinizin ge\u00e7ti\u011fi (\u00f6rn: www.stradiji.com) ancak sitenize link vermemi\u015f online i\u00e7erikleri de bu ara\u00e7 sayesinde ke\u015ffedebilir, backlink al\u0131m\u0131 ve takibi i\u00e7in de faydalanabilirsiniz.<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki Semrush videosunu izleyerek ara\u00e7 ile yapabilecekleriniz hakk\u0131nda daha iyi fikir sahibi olabilirsiniz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UvGzkirUvHg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><span style=\"color: #333333; font-family: Montserrat; font-size: 2rem; font-weight: bold; letter-spacing: -0.03em;\">PPC (Pay Per Click) Anahtar Kelime Arac\u0131<\/span><\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>PPC ara\u015ft\u0131rman\u0131z i\u00e7in Semrush&#8217;\u0131 kullanmak, dijital reklama ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eyi etkili kullanman\u0131n iyi bir yolu olabilir. Bu arac\u0131n \u00e7ekebilece\u011fi veriler \u015fa\u015f\u0131rt\u0131c\u0131 bir miktardad\u0131r ve ger\u00e7ekten avantajl\u0131 bir noktaya gelmenizi sa\u011flayabilir. Semrush ile ilgili PPC stratejinizi planlamay\u0131 bitirdikten sonra, t\u00fcm i\u00e7eri\u011fi tek bir t\u0131klamayla AdWords hesab\u0131n\u0131za aktarabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ayr\u0131ca &#8220;negatif&#8221; sekmesine gidebilir ve reklamlar\u0131n\u0131zda g\u00f6sterilmesini istemedi\u011finiz herhangi bir negatif anahtar kelimeyi\u00a0kampanya d\u00fczeyinde ekleyebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"organik-trafik\">Organic Traffic Insights<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu araca web sitenizin Google Analytics ve Search Console hesaplar\u0131n\u0131n eri\u015fimini veriyorsunuz. Ara\u00e7 landing page baz\u0131nda e\u015fle\u015ftirme yaparak, hangi sayfan\u0131z\u0131n ka\u00e7 farkl\u0131 arama sorgusu ile organik olarak s\u0131ralanmaya girdi\u011fi bilgisini veriyor. Hem organik trafik performans\u0131n\u0131 hem de long tail olarak isimlendirdi\u011fimiz farkl\u0131 arama sorgular\u0131ndan elde etti\u011finiz organik trafi\u011fi d\u00fczenli takip etmenizi sa\u011fl\u0131yor.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8412,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8412\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-organic-traffic-insights-1-1024x568.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em><strong>Pro \u0130pucu: <\/strong>Ara\u00e7 ile herhangi bir giri\u015f sayfan\u0131z\u0131n (landing page) ka\u00e7 farkl\u0131 arama sorgusu ile s\u0131ralamaya girdi\u011fini d\u00fczenli takip edebilirsiniz. \u0130\u00e7eri\u011finizde bu arama sorgular\u0131n\u0131 ge\u00e7irecek \u015fekilde d\u00fczenlemeler yapabiliriniz. Bu \u015fekilde long tail arama sorgular\u0131ndan elde etti\u011finiz organik trafi\u011fi d\u00fczenli olarak artt\u0131rman\u0131z m\u00fcmk\u00fcn olacakt\u0131r.<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki Semrush videosunu izleyerek ara\u00e7 ile yapabilecekleriniz hakk\u0131nda daha iyi fikir sahibi olabilirsiniz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9iGIBkYtLjc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><span style=\"color: #333333; font-family: Montserrat; font-size: 2rem; font-weight: bold; letter-spacing: -0.03em;\">Domain Analytics<\/span><\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu b\u00f6l\u00fcm alan adlar\u0131 hakk\u0131nda edinmek istedi\u011finiz t\u00fcm bilgileri i\u00e7eren aland\u0131r.\u00a0Bu b\u00f6l\u00fcmde rakipleriniz ve kendi etki alan\u0131n\u0131z hakk\u0131nda verimli miktarda bilgi toplamaya yard\u0131mc\u0131 olacak birka\u00e7 ara\u00e7 bulunmaktad\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Alanlara Genel Bak\u0131\u015f<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Herhangi bir alan ad\u0131n\u0131n genel g\u00f6r\u00fcn\u00fcm\u00fcne bakmak i\u00e7in yapman\u0131z gereken tek \u015fey URL&#8217;yi \u00fcst k\u0131sm\u0131ndaki arama \u00e7ubu\u011funa girmektir. B\u00f6ylece Semrush&#8217;\u0131n s\u00f6z konusu alan ad\u0131na sahip oldu\u011fu t\u00fcm verileri g\u00f6rebilirsiniz. Bilgileri geni\u015fletmek i\u00e7in \u00e7\u0131kan sonu\u00e7lardaki verilere t\u0131klayabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>&#8220;Genel bak\u0131\u015f&#8221; b\u00f6l\u00fcm\u00fcnde, 4 ana veri grubu g\u00f6sterilir: Organik Arama, \u00dccretli Arama, Backlink&#8217;ler ve G\u00f6r\u00fcnt\u00fcl\u00fc Reklamc\u0131l\u0131k. Bunlar\u0131n her biri farkl\u0131 renklerle koordine edilmi\u015ftir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Organik Arama<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu b\u00f6l\u00fcm sitenizin ald\u0131\u011f\u0131 ayl\u0131k organik trafi\u011fi g\u00f6sterir. Marka bilinci olu\u015fturma ve do\u011frudan marka ismiyle ilgili olmayan trafik, organik ve \u00fccretli anahtar kelimelerdeki e\u011filimler ve daha pek \u00e7ok istatistik g\u00f6steren birden fazla grafi\u011fi inceleyebilirsiniz. Verilerin tamam\u0131n\u0131 almak i\u00e7in &#8220;tam raporu g\u00f6r\u00fcnt\u00fcle&#8221; butonuna t\u0131klayabilir ve &#8220;d\u0131\u015fa aktarma&#8221; se\u00e7ene\u011fi ile raporun bir kopyas\u0131n\u0131 bilgisayar\u0131n\u0131za kaydedebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>\u00dccretli Arama (Paid Search)<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u00dccretli arama alan\u0131, \u00f6demeli reklam alan\u0131ndan ne kadar trafik kazan\u0131labilece\u011fini g\u00f6sterir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u00d6denmeli arama istatistikleri, organik arama istatistiklerine \u00e7ok benzer; ancak bunlar \u00f6demeli arama reklamlar\u0131n\u0131n sonu\u00e7lar\u0131d\u0131r.\u00a0Semrush belirli anahtar kelimelerin rekabet g\u00fcc\u00fcn\u00fc ve ne t\u00fcr bir T\u0131klama Ba\u015f\u0131na Maliyet (TBM) bekledi\u011finizi g\u00f6sterebilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Video Reklam<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>E\u011fer YouTube&#8217;da sitenizle ilgili video reklam yay\u0131nlar\u0131 yap\u0131yorsan\u0131z, istatistiki veri almak i\u00e7in bu b\u00f6l\u00fcm\u00fc kullanabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu rapor reklam\u0131n\u0131z yay\u0131nland\u0131\u011f\u0131 andan itibaren ka\u00e7 kullan\u0131c\u0131 taraf\u0131ndan g\u00f6r\u00fcnt\u00fclendi\u011fini g\u00f6sterecektir. Herhangi bir videoya t\u0131klad\u0131\u011f\u0131n\u0131zda reklam\u0131n ili\u015fkili oldu\u011fu giri\u015f sayfan\u0131z\u0131 g\u00f6rebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"backlink\">Backlink<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a id=\"1111147\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1111147\/13053\" target=\"_top\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/13053-1111147\" alt=\"\" width=\"728\" height=\"150\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"position: absolute; visibility: hidden;\" src=\"https:\/\/imp.pxf.io\/i\/3494123\/1111147\/13053\" width=\"0\" height=\"0\" border=\"0\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu b\u00f6l\u00fcm Semrush&#8217;\u0131n buldu\u011fu backlink g\u00f6r\u00fcnt\u00fcler. Buradaki verileri geni\u015fletti\u011finizde backlink&#8217;lerin nereden geldi\u011fini g\u00f6rebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Burada, en \u00e7ok link ald\u0131\u011f\u0131n\u0131z domain&#8217;ler, linklerin follow\/ nofollow oran\u0131 ve linklerin sahip oldu\u011fu ba\u011flant\u0131 metinleri hakk\u0131nda detayl\u0131 bilgi alabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em><strong>Pro \u0130pucu:\u00a0\u00a0<\/strong>Semrush&#8217;\u0131n backlink arac\u0131n\u0131n backlink performans\u0131n\u0131 takip etme konusunda Ahrefs.com benzeri ara\u00e7lar\u0131n olduk\u00e7a gerisinde kald\u0131\u011f\u0131n\u0131 belirtmemiz gerekiyor. Analizlerinizi yaparken bu durumu g\u00f6z \u00f6n\u00fcnde bulundurman\u0131zda yarar var. Di\u011fer backlink analiz ara\u00e7lar\u0131n\u0131 da kullanmaya \u00f6zen g\u00f6sterin.<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki videoyu izleyerek Semrush kullanarak backlink al\u0131m\u0131 i\u00e7in izlemeniz gereken y\u00f6ntemleri \u00f6\u011frenebilirsiniz:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sMN45gf2J9Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Trafik Analizi<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":6224,\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-traffic-analytics.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"359\" class=\"wp-image-6224\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-traffic-analytics.jpg\" alt=\"semrush-traffic-analytics\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-traffic-analytics.jpg 800w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-traffic-analytics-300x135.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>*** G\u00fcncelleme ***<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Trafik analizi arac\u0131, hangi paketi kullan\u0131yor olursan\u0131z olun, paketinize ek \u00f6deme ile \u00e7al\u0131\u015facak \u015fekilde g\u00fcncellenmi\u015ftir. <br \/>Detayl\u0131 bilgi i\u00e7in: <a href=\"https:\/\/www.semrush.com\/kb\/26-traffic-analytics#6\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush Traffic Analytics<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Trafik analiz sayfas\u0131, Google Analytics ile \u00e7ok benzer \u015fekilde \u00e7al\u0131\u015f\u0131r. Ayl\u0131k trafi\u011finizi her biri farkl\u0131 renklerle ayr\u0131lm\u0131\u015f \u00e7e\u015fitli kaynaklar\u0131yla birlikte g\u00f6sterecektir. Bu veriden m\u00fc\u015fteri davran\u0131\u015f\u0131yla ilgili olduk\u00e7a fazla bilgi edinebilirsiniz; \u00f6rne\u011fin, araman\u0131n hangi \u00fclkeden geldi\u011fi ve kullan\u0131c\u0131lar\u0131n web sitesini ziyaret ettikten sonra nereye gittiklerini g\u00f6rebilirsiniz. Bu raporlar\u0131n her birinde geni\u015fletilebilen daha fazla veriye ula\u015fabilir, hangi arama motorlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131z\u0131 ve hangi sosyal medya platformlar\u0131n\u0131n en pop\u00fcler oldu\u011funu g\u00f6rebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>S\u0131ralama<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":6225,\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-ranking-table.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"311\" class=\"wp-image-6225\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-ranking-table.jpg\" alt=\"semrush-ranking-table\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-ranking-table.jpg 800w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-ranking-table-300x117.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu alan, Semrush&#8217;daki en iyi 100.000 alan ad\u0131n\u0131n bir listesidir. Dijital pazarlamadaki herkes i\u00e7in, bu m\u00fcmk\u00fcn olan en iyi web sitesini ara\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olacak olduk\u00e7a ilgin\u00e7 bir b\u00f6l\u00fcm oldu\u011funu s\u00f6yleyebiliriz. Burada yer alan siteleri backlink elde etmek amac\u0131yla kullanabilirsiniz. Ayr\u0131ca &#8220;Kazananlar-Kaybedenler&#8221; b\u00f6l\u00fcm\u00fcne bakarak y\u00fcksek performans g\u00f6steren Web sitelerini de g\u00f6rebilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu alan size en iyi 100.000&#8217;de yer alan ve bu sitelere benzer web sitelerinin bir listesini g\u00f6sterir. Parantez i\u00e7inde g\u00f6sterilen sonu\u00e7lar, o ay\u0131n genel rakamlar\u0131 iken, ye\u015fil ve k\u0131rm\u0131z\u0131 sonu\u00e7lar arama motorundan gelen organik trafi\u011fini, reklam trafi\u011fini, anahtar kelimeleri ve AdWords&#8217;teki ayl\u0131k t\u0131klama maliyetleri gibi alanlardaki hareketleri g\u00f6stermektedir. Araman\u0131n en \u00fcst\u00fcnde listelenen siteler, trafikte normal bir art\u0131\u015f olan kazananlar olarak; alt k\u0131s\u0131mda yer alanlar ise trafikteki kay\u0131ptan dolay\u0131 kaybedenler olarak kabul edilmektedir. Bu sitelerden herhangi birini t\u0131klad\u0131\u011f\u0131n\u0131zda, daha sonra daha ayr\u0131nt\u0131l\u0131 analiz edebilmeleri i\u00e7in &#8220;alan adlar\u0131na genel bak\u0131\u015f&#8221; sayfas\u0131na y\u00f6nlendirilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>Alan Ad\u0131 (Domain) Kar\u015f\u0131la\u015ft\u0131rma<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8413,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8413\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-domain-comparison-1024x493.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Birden fazla alan ad\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullanabilece\u011finiz bu b\u00f6l\u00fcmde en fazla 5 Web sitesini girerek hem grafik hem de tablo g\u00f6sterecek \u015fekilde veri alabilirsiniz. Yukar\u0131da, 3 alan ad\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131yan basit bir \u00f6rnek model g\u00f6rebilirsiniz, burada amazon.com, ebay.com, netflix.com alan adlar\u0131n\u0131 kulland\u0131k. Grafik hangi sitenin daha y\u00fcksek bir arama hacmine sahip oldu\u011funu g\u00f6sterir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Geli\u015fmi\u015f modu kullanmay\u0131 se\u00e7erseniz, sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in ba\u015fka iki site daha ekleyebilirsiniz. Kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131z 5 siteden derlenen anahtar kelimelerle birlikte inceleyebilirsiniz.<\/p>\r\n<p><a id=\"1143740\" href=\"https:\/\/semrush.sjv.io\/c\/3494123\/1143740\/13053\" target=\"_top\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/13053-1143740\" alt=\"\" width=\"728\" height=\"90\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"position: absolute; visibility: hidden;\" src=\"https:\/\/imp.pxf.io\/i\/3494123\/1143740\/13053\" width=\"0\" height=\"0\" border=\"0\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"anahtar-kelime\">Anahtar Kelime Analizi<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Anahtar kelime analizi b\u00f6l\u00fcm\u00fc, alan ad\u0131 yerine arama \u00e7ubu\u011funa bir anahtar kelime yazd\u0131\u011f\u0131n\u0131zda g\u00f6sterilecek olan sonu\u00e7lar\u0131 sunan b\u00f6l\u00fcmd\u00fcr. Anahtar kelimeler, Web&#8217;de arama yapan birinin ekmek ve tereya\u011f\u0131 gibidir. \u0130nsanlar arad\u0131klar\u0131ndan ba\u011f\u0131ms\u0131z olarak, arama yapmak i\u00e7in ba\u015fka anahtar kelimeler de kullanacaklard\u0131r. Buras\u0131 Anahtar Kelime analizinin kullan\u0131\u015fl\u0131 oldu\u011fu yerdir; Semrush ile, d\u00fc\u015f\u00fcnebilece\u011finiz herhangi bir anahtar kelimeyle ilgili ihtiyac\u0131n\u0131z olan t\u00fcm ayr\u0131nt\u0131l\u0131 bilgileri alabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>Anahtar Kelime Analizine Genel Bak\u0131\u015f<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8414,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8414\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2021\/07\/semrush-keyword-overview-1024x446.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Anahtar kelimeye genel bak\u0131\u015f b\u00f6l\u00fcm\u00fcnde, alan ad\u0131 aramas\u0131na benzer ve anahtar kelime i\u00e7in TBM&#8217;yi (t\u0131klama ba\u015f\u0131na maliyeti) g\u00f6steren bir grafik g\u00f6rebilirsiniz. Yukar\u0131da her arama terimiyle elde edece\u011finiz verilerin listesi yer almaktad\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Hacim<\/strong> &#8211; Bu anahtar kelimelerin bir ay boyunca ortalama ka\u00e7 kere arand\u0131\u011f\u0131n\u0131 g\u00f6sterir. Hacim, belirli bir anahtar kelimenin pop\u00fclerli\u011fini belirlemenin harika bir yoludur. Tek kelimelik veya k\u0131sa anahtar kelimeler, terimin geni\u015fli\u011fi nedeniyle genellikle en fazla trafi\u011fi getiren anahtar kelimelerken, &#8220;uzun&#8221; (long tail) anahtar kelimelerinin spesifik bir anlama, hizmet t\u00fcr\u00fcne veya e\u015fle\u015fmeye \u00f6zg\u00fc olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Sonu\u00e7 say\u0131s\u0131<\/strong>&#8211; Bu anahtar kelime i\u00e7in Google&#8217;da listelenen sonu\u00e7 say\u0131s\u0131n\u0131 g\u00f6receksiniz; bu anahtar kelimenin ve sekt\u00f6r\u00fcn ne kadar rekabet\u00e7i oldu\u011fu konusunda iyi bir g\u00f6stergedir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Trend<\/strong>&#8211; Sorgulad\u0131\u011f\u0131n\u0131z anahtar kelimenin son 12 ay i\u00e7inde ne kadar pop\u00fcler oldu\u011funu g\u00f6rebilirsiniz. Son trendleri s\u0131k s\u0131k takip etmek sekt\u00f6r\u00fcn hangi alan\u0131nda en iyi hizmeti verebilece\u011finizi anlaman\u0131z\u0131 sa\u011flar.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>TBM (T\u0131klama Ba\u015f\u0131 Maliyet)<\/strong>&#8211; Google AdWords&#8217;teki her bir anahtar kelimenin maliyet fiyat\u0131n\u0131 g\u00f6rebilirsiniz. Bir PPC kampanyas\u0131 ba\u015flatmay\u0131 planl\u0131yorsan\u0131z, o zaman bu kampanyay\u0131 kullanarak hangi anahtar kelimelere en iyi teklif vereceklerini ara\u015ft\u0131rmak kesinlikle faydal\u0131 olacakt\u0131r.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Rekabet<\/strong>&#8211; Bir anahtar kelimenin Google AdWords&#8217;te ne kadar rekabet\u00e7i oldu\u011funu g\u00f6steren metriklere buradan ula\u015fabilirsiniz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em><strong>Pro \u0130pucu:\u00a0\u00a0<\/strong>Keyword ara\u015ft\u0131rmalar\u0131n\u0131z\u0131 yaparken hen\u00fcz Beta a\u015famas\u0131nda olan Keyword Magic Tool&#8217;u kullanmay\u0131 al\u0131\u015fkanl\u0131k haline getirmenizi \u00f6neririz. Belirli bir konu ba\u015fl\u0131\u011f\u0131 ile ilgili\u00a0semantik olarak anlaml\u0131 di\u011fer keyword&#8217;leri bularak i\u00e7erik stratejisi olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A\u015fa\u011f\u0131daki videoyu izleyerek Semrush Keyword Magic Tool arac\u0131n\u0131 ve bu arac\u0131 kullanarak neler yapabilece\u011finizi ke\u015ffedebilirsiniz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Q6YTE7lTiSg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><span style=\"color: #333333; font-family: Montserrat; font-size: 1.8rem; font-weight: bold; letter-spacing: 0em;\">Link Dalgalanmalar\u0131<\/span><\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bazen bir web sitesi, arama motorlar\u0131nda meydana gelen dalgalanmalar sebebiyle k\u0131sa bir s\u00fcre i\u00e7in s\u0131ralamas\u0131n\u0131 kaybedebilir. Bazen sebep arama motorlar\u0131 olmayabilir, Web sitesinde odak noktas\u0131 haline gelen anahtar kelimelerde rekabet \u00fcst d\u00fczeye \u00e7\u0131karsa ve bu anahtar kelimeleri hedefleyen di\u011fer Web siteleri i\u00e7erikleriyle \u00f6n plana \u00e7\u0131kmaya ba\u015flarsa bir k\u0131r\u0131lganl\u0131k ortaya \u00e7\u0131kabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":6213,\"linkDestination\":\"custom\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-link-volatility.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"670\" class=\"wp-image-6213\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2018\/02\/semrush-link-volatility.jpg\" alt=\"semrush-link-volatility\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-link-volatility.jpg 750w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2018\/02\/semrush-link-volatility-300x268.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Yukar\u0131daki \u00f6rnek grafikte de g\u00f6rebilece\u011finiz gibi, Web sitesinin son 30 g\u00fcnde nas\u0131l dalgaland\u0131\u011f\u0131na dair veri alabilirsiniz. Dalgalanma oran\u0131na 0 ile 10 aras\u0131nda bir puan veren bu ara\u00e7ta puan y\u00fckseldik\u00e7e hassasiyet ve k\u0131r\u0131lganl\u0131k oran\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn olabilir. Ayr\u0131ca\u00a0bu istatisti\u011fe kolay eri\u015febilmek i\u00e7in Web sitenize yerle\u015ftirebilece\u011finiz bir widget da kullanabiliyorsunuz.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>E\u011fer bir sayfan\u0131n veya anahtar kelimenin s\u0131ralamas\u0131 hakk\u0131nda sizinle ileti\u015fim kuran bir m\u00fc\u015fteriniz varsa bu araca bir g\u00f6z atman\u0131z\u0131 tavsiye ederiz. Bu veriler Google&#8217;daki bir de\u011fi\u015fikli\u011fin etkili oldu\u011funu kan\u0131tlayabilir ve sizi s\u0131ralamadaki de\u011fi\u015fkenlik konusunda hakl\u0131 \u00e7\u0131karmak a\u00e7\u0131s\u0131ndan yard\u0131mc\u0131 olabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Semrush Sensor<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Semrush<\/strong> sens\u00f6r\u00fc ne t\u00fcr bir i\u00e7erik etkinli\u011fi ger\u00e7ekle\u015fti\u011fini g\u00f6rmek i\u00e7in web sitenizi tarar. \u015eu an i\u00e7in T\u00fcrkiye&#8217;de kullan\u0131lamayan bu \u00f6zellik, yak\u0131nda \u00fclkemizde de kullan\u0131labilir duruma gelecektir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":1} -->\r\n<h1 id=\"teklif\"><strong>14 G\u00fcnl\u00fck \u00dccretsiz Denemeyi Ba\u015flat\u0131n!<\/strong><\/h1>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>SEO ve SEM ba\u015fta olmak \u00fczere t\u00fcm dijital pazarlama kampanyalar\u0131n\u0131zdan daha iyi d\u00f6n\u00fc\u015f\u00fcm ve sonu\u00e7 alabilmeniz i\u00e7in size Semrush deste\u011fi verebiliriz. Bunun i\u00e7in tek yapman\u0131z gereken a\u015fa\u011f\u0131daki butona t\u0131klayarak 14 g\u00fcnl\u00fck Semrush deneme s\u00fcr\u00fcm\u00fc i\u00e7in kaydolmak ve info(@)stradiji.com e-posta adresini kullanarak bizimle ileti\u015fime ge\u00e7mek!<\/p>\r\n<p><a href=\"https:\/\/www.semrush.com\/partner\/Stradiji_3494123\/?irclickid=WBJVgwQLFxyNTxAxnHXeW1t7UkAT4XykP0UZUM0&amp;irgwc=1\" target=\"_blank\" rel=\"noopener\">Semrush&#8217;\u0131 14 G\u00fcn \u00dccretsiz Denemek \u0130\u00e7in T\u0131klay\u0131n.<\/a><\/p>\r\n<!-- \/wp:buttons -->","protected":false},"excerpt":{"rendered":"<p>Bu rehberimiz ve sundu\u011fumuz 14 g\u00fcnl\u00fck \u00fccretsiz Semrush deneme s\u00fcr\u00fcm\u00fc sayesinde, Semrush&#8217;\u0131 hemen etkin bir \u015fekilde kullanmaya ba\u015flayacaks\u0131n\u0131z. <\/p>\n","protected":false},"author":3,"featured_media":11074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1051],"tags":[1195,1196,258,1197,270,1198,241,1050,1095,349,1199],"class_list":["post-6206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-semrush","tag-anahtar-kelime-analizi","tag-domain-analytics","tag-google-analytics","tag-organic-traffic-insights","tag-pay-per-click","tag-ppc","tag-search-console","tag-semrush","tag-semrush-rehberi","tag-seo-araclari","tag-seo-ipuclari"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=6206"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/6206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11074"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=6206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=6206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=6206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}