{"id":5939,"date":"2017-07-14T15:52:28","date_gmt":"2017-07-14T12:52:28","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5939"},"modified":"2022-04-26T13:45:19","modified_gmt":"2022-04-26T10:45:19","slug":"google-uluslararasi-hedeflemeyi-nasil-belirliyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-uluslararasi-hedeflemeyi-nasil-belirliyor\/","title":{"rendered":"Google Sitenizin Hedefledi\u011fi \u00dclkeyi ve Dili Nas\u0131l Belirliyor?"},"content":{"rendered":"<p>Bu t\u00fcr fakt\u00f6rler bir Web sitesinin \u00f6zellikle hangi \u00fclkenin ve hangi dilin hedefledi\u011finin belirlenmesini sa\u011flayabilir. Google yetkilileri &#8220;GeoTarget&#8221; ad\u0131 verilen bu y\u00f6ntemler b\u00fct\u00fcn\u00fcn\u00fcn basit\u00e7e nas\u0131l uyguland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131lar. <!--more--><\/p>\n<p>Google ge\u00e7ti\u011fimiz g\u00fcnlerde, arama s\u0131ralamalar\u0131n\u0131 d\u00fcnyan\u0131n farkl\u0131 yerlerinde bulunan kullan\u0131c\u0131lara co\u011frafi olarak nas\u0131l yerle\u015ftirdi\u011fini a\u00e7\u0131klad\u0131.\u00a0Google Web Y\u00f6neticisi E\u011filim Analisti <a href=\"https:\/\/twitter.com\/JohnMu\" target=\"_blank\" rel=\"noopener noreferrer\">John Mueller<\/a> \u015funlar\u0131 s\u00f6yledi:<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">For geotargeting we use mostly the ccTLD or search console setting, so place the server where it works best for you.<\/p>\n<p>\u2014 John \u2606.o(\u2267\u25bd\u2266)o.\u2606 (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/883385043317645314\" target=\"_blank\" rel=\"noopener\">7 Temmuz 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Yani \u015f\u00f6yle demek istiyor; &#8220;Co\u011frafi hedefleme i\u00e7in \u00e7o\u011funlukla ccTLD&#8217;yi veya Search Console ayar\u0131n\u0131 kullan\u0131yoruz, bu nedenle Web sitenizin sunucusunu\u00a0sizin i\u00e7in en uygun\u00a0yerde \u00a0bulundurun.&#8221;<\/p>\n<h2>ccTLD Nedir?<\/h2>\n<p>\u00dclke kodlu \u00fcst seviye alan ad\u0131na ccTLD (country code Top Level Domain) denir. &#8220;.tr&#8221;, &#8220;.ru&#8221;, &#8220;.es&#8221; gibi \u00fclke kodlar\u0131n\u0131 g\u00f6steren uzant\u0131lara ccTLD ad\u0131 verilmektedir. Bu alan ad\u0131 uzant\u0131lar\u0131 bir URL&#8217;nin konumland\u0131r\u0131ld\u0131\u011f\u0131 ve hedefledi\u011fi \u00fclkeyi g\u00f6stermek i\u00e7in \u00f6zellikle se\u00e7ilmi\u015f olabilece\u011fini g\u00f6sterir. Ayr\u0131ca bu t\u00fcr alan ad\u0131 uzant\u0131lar\u0131 resmi evrakla yap\u0131lan ba\u015fvurular do\u011frultusunda de\u011ferlendirmeye tabi tutuldu\u011fundan, herkes taraf\u0131ndan al\u0131namaz.<\/p>\n<p>Google zaman\u00a0ge\u00e7tik\u00e7e bir sitenin hedefledi\u011fi \u00fclkeyi, b\u00f6lgeyi ve dili inceleyerek o siteyi arama sonu\u00e7 sayfas\u0131nda konumland\u0131rmaya ba\u015fl\u0131yor.\u00a0John Mueller&#8217;in a\u00e7\u0131klamas\u0131na g\u00f6re, sunucu konumu y\u00fckleme h\u0131z\u0131 d\u0131\u015f\u0131nda \u00e7ok b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131m\u0131yor. Tabi Bounce Rate ve ki\u015filerin sitede kalma s\u00fcrelerini etkilendi\u011fini unutmay\u0131n; <a href=\"https:\/\/www.stradiji.com\/sunucunuzun-konumu-ve-cdn-seo-icin-ne-kadar-onemlidir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sunucunuzun Konumu ve CDN \u2013 SEO i\u00e7in Ne Kadar \u00d6nemlidir?<\/a>\u00a0ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131za g\u00f6z at\u0131n. Daha\u00a0\u00f6nemli olan, \u00fcst d\u00fczey alan adlar\u0131n\u0131 belirten ccTLD&#8217;ler. Alan ad\u0131n\u0131z\u0131n bu \u015fekilde bir yere \u00f6zg\u00fc uzant\u0131s\u0131 varsa Google, sitenizin sonu\u00e7lar\u0131n\u0131 o \u00fclkedeki kullan\u0131c\u0131lar\u0131n bulundu\u011fu yere g\u00f6re konumland\u0131rma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/p>\n<p>E\u011fer b\u00f6yle bir alan ad\u0131 uzant\u0131s\u0131 (.tr gibi) alma \u015fans\u0131n\u0131z yoksa, Google Search Console&#8217;daki Uluslararas\u0131 hedefleme \u00f6zelli\u011fini kullanabilirsiniz. Ancak bulundu\u011funuz \u00fclke d\u0131\u015f\u0131nda ayn\u0131 dilin konu\u015fuldu\u011fu farkl\u0131 \u00fclkeleri hedefliyorsan\u0131z bu \u00f6zelli\u011fi kullanman\u0131z <span style=\"text-decoration: underline;\">\u00f6nerilmez<\/span>. Detayl\u0131 bilgi i\u00e7in\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/62399\" target=\"_blank\" rel=\"noopener noreferrer\">Search Console Yard\u0131m &#8211;\u00a0Uluslararas\u0131 hedefleme<\/a> sayfas\u0131na g\u00f6z atabilirsiniz.<\/p>\n<p>Ayr\u0131ca <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Benim \u0130\u015fletmem<\/a> sayfan\u0131z varsa, Google hizmet vermeyi hedefledi\u011finiz \u00fclkeyi ve dili tespit etme \u015fans\u0131n\u0131 yakalayabilir. B\u00f6ylece hem hedefleme a\u00e7\u0131s\u0131ndan hem de Lokal SEO a\u00e7\u0131s\u0131ndan avantaj sahibi olabilirsiniz. E\u011fer bir Google Benim \u0130\u015fletmem hesab\u0131n\u0131z yoksa, hemen kaydolman\u0131z\u0131 tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Uluslararas\u0131 Hedefleme a\u00e7\u0131s\u0131ndan Web sitelerini farkl\u0131 kriterlere tabi tutuyor. Web sitesinin bulundu\u011fu \u00fclke, (varsa) sitenin \u00f6zel alan ad\u0131 uzant\u0131s\u0131, CDN kullan\u0131m\u0131, (varsa) sitenin ba\u011fl\u0131 oldu\u011fu genel merkez ve \u015fubeleri, sitede kullan\u0131lan dil ve diller.<\/p>\n","protected":false},"author":3,"featured_media":5940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[970,971,973,264,975,977,979,325],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-cctld","tag-cografi-hedefleme","tag-country-code-top-level-domain","tag-google-my-business","tag-sunucu-konumu","tag-ulke-kodlu-ust-seviye-alan-adi","tag-uluslararasi-hedefleme","tag-uluslararasi-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5939"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/5940"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}