{"id":5841,"date":"2017-06-13T13:32:35","date_gmt":"2017-06-13T10:32:35","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5841"},"modified":"2022-04-25T18:21:46","modified_gmt":"2022-04-25T15:21:46","slug":"meta-aciklamalar-artik-daha-onemli-hale-geliyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/meta-aciklamalar-artik-daha-onemli-hale-geliyor\/","title":{"rendered":"Meta A\u00e7\u0131klamalar Art\u0131k Daha \u00d6nemli Hale Geliyor"},"content":{"rendered":"<p>Duyuru ge\u00e7ti\u011fimiz hafta <a href=\"https:\/\/webmasters.googleblog.com\/2017\/06\/better-snippets-for-your-users.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmaster Central Blog&#8217;da yay\u0131nland\u0131<\/a>.\u00a0Hem Google a\u00e7\u0131klamas\u0131n\u0131n ne anlama geldi\u011fini, hem de arama sonu\u00e7lar\u0131nda ba\u015far\u0131l\u0131 olabilecek sayfa a\u00e7\u0131klamalar\u0131 olu\u015fturman\u0131n inceliklerini payla\u015fal\u0131m istedik.<\/p>\n<p><!--more--><\/p>\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131 bir \u00fcr\u00fcn sat\u0131n almadan \u00f6nce, neye sahip olacaklar\u0131n\u0131 en kestirme yoldan anlamak istiyorlar. \u00dcr\u00fcn hakk\u0131nda detay alabilmek i\u00e7in detaylar\u0131, a\u00e7\u0131klamalar\u0131, kar\u015f\u0131la\u015ft\u0131rmalar\u0131 ve yorumlar\u0131 inceliyorlar. Detayl\u0131 incelemeye ge\u00e7meden \u00f6nce kullan\u0131c\u0131lara \u00f6zet bir fikir sunmak i\u00e7in, daha iyi snippet&#8217;ler (sayfa a\u00e7\u0131klamalar\u0131) sunmay\u0131 deneyebilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.stradiji.com\/yeni-baslayanlar-icin-semrush-rehberi\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6328 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/banner-ara-reklam-semrush.jpg\" alt=\"\" width=\"823\" height=\"75\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/banner-ara-reklam-semrush.jpg 823w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/banner-ara-reklam-semrush-300x27.jpg 300w\" data-sizes=\"(max-width: 823px) 100vw, 823px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 823px; --smush-placeholder-aspect-ratio: 823\/75;\" \/><\/a><\/p>\n<p>Arama motorunda arama yapan bir kullan\u0131c\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 detaylar bu snippet&#8217;lere dahildir.\u00a0Kullan\u0131c\u0131lar s\u00f6z konusu \u00fcr\u00fcn\u00fcn ait oldu\u011fu sayfaya girmenin mant\u0131kl\u0131 olup olmad\u0131\u011f\u0131n\u0131 bu b\u00f6l\u00fcme bakarak karar verirler:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2017\/06\/rich-snippets-in-serp.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5842 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2017\/06\/rich-snippets-in-serp.png\" alt=\"rich-snippets-in-serp\" width=\"700\" height=\"520\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2017\/06\/rich-snippets-in-serp.png 779w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2017\/06\/rich-snippets-in-serp-300x223.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/520;\" \/><\/a><\/p>\n<p>Ge\u00e7mi\u015fte bu k\u0131sa a\u00e7\u0131klamalar 3 farkl\u0131 alandan al\u0131nan i\u00e7erikle arama yapanlar\u0131n\u00a0kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yordu:<\/p>\n<ul>\n<li>Sayfan\u0131n metin i\u00e7eri\u011fi<\/li>\n<li>Sayfan\u0131n meta a\u00e7\u0131klamas\u0131<\/li>\n<li>DMOZ dizinindeki a\u00e7\u0131klamalar<\/li>\n<\/ul>\n<p>Kullan\u0131c\u0131 sorgusuyla en \u00e7ok e\u015fle\u015fen alandan \u00e7ekilen <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/sayfa-basligi-title-tag-nedir\/\">sayfa ba\u015fl\u0131\u011f\u0131<\/a>, sayfa a\u00e7\u0131klamas\u0131 gibi \u00f6zellikler a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, e\u011fer yukar\u0131daki \u00fc\u00e7 alandan bir tanesi kullan\u0131c\u0131 sorgusuna kar\u015f\u0131l\u0131k verecek kalitede de\u011filse, bir sonraki alana bak\u0131l\u0131yordu. \u00d6zellikle Google bu konuda kendi algoritmalar\u0131ndan da yararlanarak kullan\u0131c\u0131ya en iyi sonucu sunmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan, bazen sayfa a\u00e7\u0131klamas\u0131yla arama sonu\u00e7 sayfas\u0131nda \u00e7\u0131kan a\u00e7\u0131klaman\u0131n farkl\u0131 oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr. Bazen de arama sorgusunun DMOZ dizinindeki kar\u015f\u0131l\u0131\u011f\u0131 ve dizinde yer alan a\u00e7\u0131klama kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kabiliyordu. \u00c7\u00fcnk\u00fc Google uzun bir zaman boyunca, DMOZ dizininde yer alan a\u00e7\u0131klamalar\u0131n ve i\u00e7eriklerin, di\u011fer Web sitelerinde yer alanlardan \u00e7ok daha kaliteli oldu\u011funa inand\u0131. Art\u0131k DMOZ dizini kapal\u0131 oldu\u011funa g\u00f6re, sayfa a\u00e7\u0131klamalar\u0131 (meta descriptions) ve sayfadaki yaz\u0131l\u0131 i\u00e7erik, \u00e7ok daha \u00f6nemli bir hal almaya ba\u015flad\u0131 diyebiliriz.<\/p>\n<h2>\u0130yi Bir Meta A\u00e7\u0131klama Nas\u0131l Olmal\u0131d\u0131r?<\/h2>\n<p>\u0130yi meta a\u00e7\u0131klamalar, ait olduklar\u0131 sayfan\u0131n i\u00e7erisinde ne oldu\u011funu en iyi \u015fekilde tan\u0131mlayan, reklam metni g\u00f6r\u00fcn\u00fcm\u00fcndeki k\u0131sa a\u00e7\u0131klamalard\u0131r. Kullan\u0131c\u0131y\u0131 aksiyona \u00e7a\u011f\u0131ran, f\u0131rsat veya kampanyalardan haberdar edebilen, kimi zaman telefon numaras\u0131 ya da \u00fcr\u00fcn fiyat\u0131 gibi i\u00e7eriklere de yer verilebilen bu alan, arama motoruna bir sorgu girmi\u015f olan kullan\u0131c\u0131n\u0131n kar\u015f\u0131la\u015faca\u011f\u0131 ilk b\u00f6l\u00fcmd\u00fcr.<\/p>\n<p>Yine Google&#8217;\u0131n &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35624?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Arama Sonu\u00e7lar\u0131&#8217;nda iyi ba\u015fl\u0131klar ve snippet&#8217;ler olu\u015fturma<\/a>&#8221; makalesinde de g\u00f6r\u00fclebilece\u011fi gibi, bu t\u00fcr a\u00e7\u0131klamalar\u0131 haz\u0131rlamak i\u00e7in yararlanabilece\u011finiz \u00e7ok basit y\u00f6ntemler var.<\/p>\n<ul>\n<li>Sitenizdeki sayfalar\u0131n hepsinde bir &lt;meta description&gt; olmas\u0131<\/li>\n<li>Her &lt;meta description&gt; \u00f6\u011fesinin sayfaya \u00f6zg\u00fcn ve birbirinden farkl\u0131 olmas\u0131<\/li>\n<li>Standart olarak 70 &#8211; 156 karakter aras\u0131nda olmas\u0131<\/li>\n<li>Kaliteli ve anla\u015f\u0131l\u0131r olmas\u0131<\/li>\n<\/ul>\n<p>gibi \u00f6zelliklere sahip olan a\u00e7\u0131klamalar her zaman daha ba\u015far\u0131l\u0131 olacakt\u0131r.<\/p>\n<h3>En S\u0131k Kar\u015f\u0131la\u015f\u0131lan Meta A\u00e7\u0131klama Sorunlar\u0131<\/h3>\n<p>Bizim de s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z baz\u0131 hatalar var. \u00d6zellikle tamam\u0131yla bo\u015f b\u0131rak\u0131lan veya bir\u00e7ok sayfada birbiriyle ayn\u0131 olan meta a\u00e7\u0131klamalar s\u0131k\u00e7a yap\u0131lan hatalar sonucu ortaya \u00e7\u0131kmaktad\u0131r. Bazen de a\u015f\u0131r\u0131 k\u0131sa ve a\u015f\u0131r\u0131 uzun meta a\u00e7\u0131klamalarla kar\u015f\u0131la\u015f\u0131yoruz. Bu gibi durumlarda arama motorlar\u0131 arama sonu\u00e7 sayfas\u0131na meta a\u00e7\u0131klamaya girilmi\u015f i\u00e7erikten ba\u015fka bir i\u00e7eri\u011fi getirmeyi se\u00e7ebilir.<\/p>\n<p>Baz\u0131 meta a\u00e7\u0131klamalar 70 &#8211; 156 karakter s\u0131n\u0131r\u0131na uyuyor olsa da, baz\u0131 durumlarda bu karakter s\u0131n\u0131r\u0131n\u0131n maksimum boyutu daha da k\u0131salabilir. \u00d6rne\u011fin i\u00e7eri\u011finize tarih etiketi de eklemi\u015fseniz, bu meta a\u00e7\u0131klama alan\u0131nda \u00a0g\u00f6r\u00fcnebilir.\u00a0B\u00f6yle bir durumda meta a\u00e7\u0131klamay\u0131 biraz daha k\u0131saltarak okunabilir hale getirmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2017\/06\/meta-description-in-serp.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5847 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2017\/06\/meta-description-in-serp.png\" alt=\"meta-description-in-serp\" width=\"550\" height=\"190\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2017\/06\/meta-description-in-serp.png 550w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2017\/06\/meta-description-in-serp-300x104.png 300w\" data-sizes=\"(max-width: 550px) 100vw, 550px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/190;\" \/><\/a><\/p>\n<p>Ve s\u0131k yap\u0131lan hatalardan biri de, meta a\u00e7\u0131klama alan\u0131na <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> y\u0131\u011f\u0131lmas\u0131d\u0131r. &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358\" target=\"_blank\" rel=\"noopener noreferrer\">Anahtar Kelime Doldurma<\/a>&#8221; olarak da adland\u0131r\u0131lan bu hatan\u0131n hem kullan\u0131c\u0131ya hem de arama motoruna &#8216;spam&#8217; hissi vermesi olas\u0131d\u0131r.<\/p>\n<h3>\u00d6zetle:<\/h3>\n<h3>Meta A\u00e7\u0131klamalar Art\u0131k Daha \u00d6nemli Hale Geliyor<\/h3>\n<p>Meta a\u00e7\u0131klamalar bir Web sitesinin ve bir SEO projesinin olmazsa olmazlar\u0131ndand\u0131r ve hi\u00e7bir zaman g\u00f6zard\u0131 edilmemelidirler. Kullan\u0131c\u0131ya fayda sa\u011flayan, anla\u015f\u0131l\u0131r ve \u00f6zg\u00fcn bir meta a\u00e7\u0131klama, organik trafik derdinize \u00e7are olabilir. Dmoz dizini de kapand\u0131\u011f\u0131na g\u00f6re art\u0131k Google meta a\u00e7\u0131klamalar\u0131 art\u0131k ya sayfan\u0131z\u0131n i\u00e7inden ya da &lt;meta description&gt; etiketi i\u00e7inde yazan veriden \u00e7ekecek ve e\u011fer bu b\u00f6l\u00fcmde yukar\u0131da bahsetti\u011fimiz hatalardan birini yapm\u0131\u015fsan\u0131z, kullan\u0131c\u0131lar\u0131n sayfalar\u0131n\u0131za t\u0131klama ihtimali azalacakt\u0131r.<\/p>\n<p>Yeterli uzunlukta, anla\u015f\u0131l\u0131r, \u00f6zg\u00fcn, kullan\u0131c\u0131y\u0131 \u00e7eken t\u00fcrde meta a\u00e7\u0131klamalar yazmak hem sayfa kalitenizi hem de organik trafi\u011finizi art\u0131racakt\u0131r. Daha fazla d\u00f6n\u00fc\u015f\u00fcm elde etmek istiyorsan\u0131z \u00f6zellikle \u00fcr\u00fcn \/ hizmet sayfalar\u0131n\u0131za daha \u00f6zenli sayfa a\u00e7\u0131klamalar\u0131 yazmak i\u00e7in hemen \u00e7al\u0131\u015fmalara ba\u015flaman\u0131z\u0131 tavsiye ederiz. Son olarak eklemek isteriz ki, olay meta a\u00e7\u0131klamalar\u0131n d\u00fczenlenmekte bitmiyor, sayfadaki yaz\u0131l\u0131 i\u00e7eri\u011fi de geli\u015ftirmenizde b\u00fcy\u00fck fayda var. \u00c7\u00fcnk\u00fc bazen arama motorlar\u0131 meta a\u00e7\u0131klama alan\u0131n\u0131 dikkate almay\u0131p sayfa i\u00e7eri\u011fine de g\u00f6z gezdirebilir ve arama motoru sonu\u00e7 sayfas\u0131nda bu i\u00e7eri\u011fe yer verebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, DMOZ dizinin Mart ay\u0131nda kapanmas\u0131ndan sonra, Arama Motoru Sonu\u00e7 Sayfas\u0131nda (SERP) yer alan sayfa a\u00e7\u0131klamalar\u0131n\u0131n (ya da \u201csnippet\u2019lerin\u201d) \u00e7ok daha \u00f6nemli hale geldi\u011fini duyurdu.<\/p>\n","protected":false},"author":3,"featured_media":5848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[926,928,28,929,241,832,534,931,255],"class_list":["post-5841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-anahtar-kelime-doldurma","tag-dmoz-dizini","tag-meta-description","tag-sayfa-aciklamasi","tag-search-console","tag-search-engine-result-page","tag-serp","tag-snippet","tag-spam"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5841"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/5848"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}