![\"baslik](\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/06\/baslik-etiketi-nedir.png\")
<\/a><\/p>\nHer kategorinin ortak ve kendine has kurallar\u0131 vard\u0131r, bunlar;<\/p>\n
- \n
- Ba\u015fl\u0131k etiketleri her sayfada farkl\u0131 \u015fekilde kullan\u0131lmal\u0131, toplamda 70 karakteri a\u015fmamal\u0131d\u0131r.<\/li>\n
- Ba\u015fl\u0131k etiketleri birbirini tamamlayan, anlaml\u0131 c\u00fcmlelerden olu\u015fmal\u0131d\u0131r.<\/li>\n
- H1 etiketleri sayfada m\u00fcmk\u00fcn oldu\u011funca bir defa kullan\u0131lmal\u0131d\u0131r.<\/li>\n
- H2 etiketleri sayfa i\u00e7erisinde 2 ila 4 defa kullan\u0131labilir.<\/li>\n
- H3 etiketleri sayfa i\u00e7erisinde 4 ila 8 defa kullan\u0131labilir.<\/li>\n
- H4, H5 ve H6 etiketleri, i\u00e7eri\u011finizin uzunlu\u011funa ve grupland\u0131r\u0131lmas\u0131na g\u00f6re zaman zaman kullan\u0131labilir.<\/li>\n
- Ba\u015fl\u0131k etiketleri \u00e7ok s\u0131k kullan\u0131lmamal\u0131 ve alt ba\u015fl\u0131k olmayan c\u00fcmleleri i\u00e7ermemelidir.<\/li>\n
- Ba\u015fl\u0131k etiketleri CSS dosyan\u0131zda bir defa d\u00fczenlenmeli, sabit ve siteyle uyumlu bir formata uygun olmal\u0131d\u0131r.<\/li>\n<\/ul>\n
Ba\u015fl\u0131k etiketleri i\u00e7eri\u011finizi okunmaya uygun hale getiren, i\u00e7eri\u011fe b\u00fct\u00fcnl\u00fck kazand\u0131racak fonksiyonlar\u0131 bar\u0131nd\u0131rmaktad\u0131r. Hi\u00e7bir ba\u015fl\u0131k etiketi olmayan ve d\u00fcz yaz\u0131 \u015feklinde yay\u0131mlanm\u0131\u015f bir i\u00e7eri\u011fi okumak olduk\u00e7a zor olacakt\u0131r.<\/p>\n
![\"vikipedi-baslik-etiketleri-format\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/a><\/p>\nYukar\u0131daki \u00f6rnekte b\u00fct\u00fcnsel i\u00e7erik konusundaki en ba\u015far\u0131l\u0131 \u00f6rneklerden biri olan Wikipedia<\/a>‘y\u0131 g\u00f6rmekteyiz. Ba\u015fl\u0131k etiketi format\u0131n\u0131 en ba\u015far\u0131l\u0131 kullanan Web sitelerinin ba\u015f\u0131nda gelen Wikipedia, Ba\u015fl\u0131k etiketi formatlar\u0131 kullan\u0131lmasayd\u0131 nas\u0131l g\u00f6r\u00fcn\u00fcrd\u00fc? Buyrun:<\/p>\n
<\/a><\/p>\nG\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi d\u00fcz yaz\u0131 format\u0131nda, kullan\u0131c\u0131ya nefes alma f\u0131rsat\u0131 vermeyen, birbirinden ayr\u0131lmam\u0131\u015f konular gibi g\u00f6r\u00fcnen bir yaz\u0131 format\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rd\u0131k. Muhtemelen kullan\u0131c\u0131 ikinci \u00f6rnekte bahsetti\u011fimiz formata sahip bir sayfaya \u00e7ok fazla dayanamayacak ve sonras\u0131nda da ziyaret etmeyecektir.<\/p>\n
Ba\u015fl\u0131k etiketleriyle ilgili bilinen yanl\u0131\u015flardan birisi de, ne kadar \u00e7ok kullan\u0131l\u0131rsa o kadar faydal\u0131 olaca\u011f\u0131d\u0131r. Ba\u015fl\u0131k etiketleri hem kullan\u0131c\u0131 deneyimi hem de SEO a\u00e7\u0131s\u0131ndan k\u00fc\u00e7\u00fck de olsa bir etkiye sahip olsa da, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda b\u00fcy\u00fck bir etkiye sahiptir. Ancak gere\u011finden fazla kullan\u0131ld\u0131\u011f\u0131nda kullan\u0131c\u0131 i\u00e7in tam bir karma\u015fa g\u00f6r\u00fcnt\u00fcs\u00fc yaratacak, kullan\u0131c\u0131 deneyimini olumsuz etkileyecek ve yine kullan\u0131c\u0131n\u0131n dayanamayarak sayfadan ayr\u0131lmas\u0131na sebep olacakt\u0131r.<\/p>\n
\u0130\u00e7eri\u011finizin yap\u0131s\u0131na g\u00f6re ba\u015fl\u0131k etiketlerini do\u011fru yerlerde kullanmay\u0131 tercih edin, ne \u00e7ok az ne de \u00e7ok abart\u0131 kullan\u0131mdan ka\u00e7\u0131n\u0131n. Konu i\u00e7erisinde birbiriyle ilgili olan ana ve alt ba\u015fl\u0131klar olu\u015fturarak i\u00e7eri\u011finizin b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc korumaya \u00e7al\u0131\u015f\u0131n. Ayr\u0131ca ba\u015fl\u0131k etiketlerinizin birbirini b\u00fct\u00fcnleyen arama terimleri i\u00e7ermesi organik trafi\u011finizi art\u0131rmak a\u00e7\u0131s\u0131ndan faydal\u0131 olacakt\u0131r. Olu\u015fturdu\u011funuz i\u00e7eri\u011fin bir yemek tarifi gibi belirli bir s\u0131rada ve belirli kategorilerde ilerlemesi gerekti\u011fini unutmay\u0131n, olu\u015fturdu\u011funuz ak\u0131\u015f\u0131n ikinci b\u00f6l\u00fcm\u00fcnde olmas\u0131 gereken bir ba\u015fl\u0131\u011f\u0131n, ak\u0131\u015f\u0131n en sonunda ya da en ba\u015f\u0131nda olmas\u0131 kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan olumsuz etkiye yol a\u00e7acakt\u0131r.<\/p>\n
<\/a><\/p>\nYukar\u0131daki \u00f6rnekte de g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, i\u00e7eri\u011fin hem g\u00f6rsel hem de kurgu a\u00e7\u0131s\u0131ndan en optimize \u015fekliyle ele al\u0131nmas\u0131, kullan\u0131c\u0131 deneyimi ve SEO a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6neme sahiptir.<\/p>\n
Ba\u015fl\u0131k etiketlerini ele ald\u0131\u011f\u0131m\u0131zda a\u015fa\u011f\u0131daki gibi bir \u00f6rnek verebiliriz:<\/p>\n
<h1><\/span><\/strong>\u0130\u00e7eri\u011fi genel olarak \u00f6zetleyen en uygun ba\u015fl\u0131k<\/h1><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>\u00a0Giri\u015f – burada biraz i\u00e7erik var<\/p><\/span><\/strong><\/em><\/p>\n
<h2><\/span><\/strong>Konunun ilk\u00a0b\u00f6l\u00fcm\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131n\u0131z alt ba\u015fl\u0131k<\/h2><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>Alt ba\u015fl\u0131kla ilgili biraz daha i\u00e7erik<\/p><\/span><\/strong><\/em><\/p>\n
<h2><\/span><\/strong>Konunun ikinci\u00a0b\u00f6l\u00fcm\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131n\u0131z alt ba\u015fl\u0131k<\/h2><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>\u0130kinci b\u00f6l\u00fcmle ilgili bir miktar i\u00e7erik<\/p><\/span><\/strong><\/em><\/p>\n
<h3><\/span><\/strong>\u0130kinci b\u00f6l\u00fcme dair birinci alt ba\u015fl\u0131k<\/h3><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>\u0130kinci b\u00f6l\u00fcm\u00fcn birinci alt ba\u015fl\u0131\u011f\u0131na ait i\u00e7erik<\/p><\/span><\/strong><\/em><\/p>\n
<h3><\/span><\/strong>\u0130kinci b\u00f6l\u00fcme dair ikinci alt ba\u015fl\u0131k<\/h3><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>\u0130kinci b\u00f6l\u00fcm\u00fcn ikinci alt ba\u015fl\u0131\u011f\u0131na ait i\u00e7erik<\/p><\/span><\/strong><\/em><\/p>\n
<h2><\/span><\/strong>Konunun sonu\u00e7 b\u00f6l\u00fcm\u00fcne ait alt ba\u015fl\u0131k<\/h2><\/span><\/strong><\/em><\/p>\n
<p><\/span><\/strong>Sonu\u00e7 b\u00f6l\u00fcm\u00fcne dair birka\u00e7 c\u00fcmle ve kapan\u0131\u015f<\/p><\/span><\/strong><\/em><\/p>\n
Yukar\u0131daki \u00f6rnek i\u00e7eri\u011finizin ak\u0131\u015f\u0131na a\u015fa\u011f\u0131 yukar\u0131 yak\u0131n bir formata sahipse, hi\u00e7 d\u00fc\u015f\u00fcnmeden uygulaman\u0131z\u0131 tavsiye ederiz. SEO a\u00e7\u0131s\u0131ndan oldu\u011fu kadar kullan\u0131c\u0131 a\u00e7\u0131s\u0131ndan da faydalar\u0131 olan ba\u015fl\u0131k etiketlerinin do\u011fru kullan\u0131lmas\u0131 hem bir i\u00e7erik standard\u0131 yakalaman\u0131za hem de se\u00e7kin bir okuyucu kitlesi olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n
Ba\u015fl\u0131k etiketleri – \u0130leri okuma teknikleri hakk\u0131nda detayl\u0131 bilgi almak isterseniz:<\/p>\n
W3C – H1 kullan\u0131m y\u00f6ntemleri<\/a><\/p>\n
SEO Book – \u0130\u00e7erik kurgulama y\u00f6ntemleri<\/a><\/p>\n