{"id":5212,"date":"2016-04-29T15:46:09","date_gmt":"2016-04-29T12:46:09","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5212"},"modified":"2022-04-26T13:43:53","modified_gmt":"2022-04-26T10:43:53","slug":"searchmetrics-ile-seo-gorunurluk-analizi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/searchmetrics-ile-seo-gorunurluk-analizi\/","title":{"rendered":"Searchmetrics ile SEO G\u00f6r\u00fcn\u00fcrl\u00fck Analizi"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/seozone-mert-erkal-e1461934274200.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5214 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/seozone-mert-erkal-e1461934274200.jpg\" alt=\"seozone - mert erkal\" width=\"500\" height=\"333\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/seozone-mert-erkal-e1461934274200.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/seozone-mert-erkal-e1461934274200-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Bu blog yaz\u0131s\u0131 ile etkinli\u011fe kat\u0131lamayanlar i\u00e7in sunumu ve sunum esnas\u0131nda dile getirdi\u011fim Searchmetrics tecr\u00fcbelerimizi payla\u015fmak istedim.<br \/>\n<!--more--><\/p>\n<p>Ge\u00e7ti\u011fimiz hafta Cuma g\u00fcn\u00fc SEOZEO&#8217;dan sevgili Yi\u011fit taraf\u0131ndan SEOZONE Meetup&#8217;a kat\u0131l\u0131m daveti ald\u0131\u011f\u0131m ve \u00e7ok fazla d\u00fc\u015f\u00fcnmeden hemen kabul ettim. Evde \u00e7al\u0131\u015fan 3,5 ayl\u0131k bir erkek \u00e7ocuk babas\u0131 olarak bu aralar \u00e7ok fazla sosyalle\u015fme imkan\u0131 bulam\u0131yordum. Bu vesileyle hem biraz insan i\u00e7ine \u00e7\u0131kabilirim, hem de evden ka\u00e7ma bahanem olur diye d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fc hat\u0131rl\u0131yorum \ud83d\ude42 Konu olarak Searchmetrics ile SEO G\u00f6r\u00fcn\u00fcrl\u00fck Analizi ba\u015fl\u0131\u011f\u0131n\u0131 \u00f6nerdim. Sa\u011f olsun Yi\u011fit de uygun g\u00f6rd\u00fc. Ekip arkada\u015f\u0131m Emre Ercan ile hemen kollar\u0131 s\u0131vad\u0131k ve haz\u0131rl\u0131klara giri\u015ftik.<\/p>\n<p>Sunuma kadar Searchmetrics&#8217;in ge\u00e7ti\u011fimiz sene hayata ge\u00e7en ResearchCloud fonksiyonunun T\u00fcrkiye&#8217;de pek \u00e7ok ki\u015fi taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorduk. Ancak sunum esnas\u0131nda ald\u0131\u011f\u0131m tepkilerden ger\u00e7ek durumun b\u00f6yle olmad\u0131\u011f\u0131n\u0131 anlad\u0131m. 45 dakikal\u0131k sunumun izin verdi\u011fi \u00f6l\u00e7\u00fcde ResearchCloud&#8217;u ve \u00f6zelliklerini tan\u0131tmaya gayret ettim.<\/p>\n<p>Searchmetrics \u00f6z\u00fc itibariyle devasa bir veri ambar\u0131na benziyor. 2009 y\u0131l\u0131ndan beri d\u00fczenli olarak y\u00fcz binlerce arama sorgusunu hemen her belli ba\u015fl\u0131 arama motorlar\u0131nda arat\u0131yorlar ve \u00e7\u0131kan sonu\u00e7lar\u0131 bir veri taban\u0131nda sakl\u0131yorlar. Dolay\u0131s\u0131yla siz herhangi bir domain hakk\u0131nda ara\u015ft\u0131rma yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda, domain ile ilgili \u00e7ok \u00f6nemli veriler halihaz\u0131rda ellerinde olmu\u015f oluyor. \u00d6zellikle SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7ok \u00f6nemli olan bir domain&#8217;in hangi arama kelimelerinde, hangi sayfa ile ka\u00e7\u0131nc\u0131 s\u0131rada \u00e7\u0131kt\u0131\u011f\u0131, \u00e7\u0131kt\u0131\u011f\u0131 sayfan\u0131n sayfa ba\u015fl\u0131\u011f\u0131, \u00e7\u0131kt\u0131\u011f\u0131 arama kelimelerinin aranma hacmi, vb. bir d\u00fcnya veriye k\u0131sa s\u00fcrede eri\u015febiliyorsunuz. \u00d6rne\u011fin bu bir rakip site analizi ise, \u00e7ok k\u0131sa s\u00fcrede rakibinizin i\u00e7erik stratejisini, g\u00fc\u00e7l\u00fc ve zay\u0131f yanlar\u0131n\u0131 Searchmetrics ResearchCloud ile de\u015fifre etmeniz m\u00fcmk\u00fcn.<\/p>\n<p>Searchmetrics&#8217;i tercih etmemizin ba\u015fl\u0131ca nedenlerinden birisi, herhangi bir sitenin ge\u00e7mi\u015f SEO performans\u0131na dair \u00f6nemli bilgiler vermesi. Bunu \u015fu \u00f6rnek ile a\u00e7\u0131klayabilirim; <a href=\"https:\/\/www.aylinbilginkarabulut.com\/\" target=\"_blank\" rel=\"noopener\">plastik cerrah kuzenimin en \u00e7ok yapt\u0131\u011f\u0131 estetik operasyon<\/a>, yanl\u0131\u015f yap\u0131lan burun ameliyatlar\u0131n\u0131n d\u00fczeltilmesi i\u00e7in yap\u0131lan estetik operasyonlar. Aynen buna benzer \u015fekilde dan\u0131\u015fmanl\u0131k hizmeti verdi\u011fimiz \u00e7o\u011fu Web sitesinin bizden \u00f6nce de bir SEO ge\u00e7mi\u015fi var. Nas\u0131l bir enkaz\u0131 devralmak \u00fczere oldu\u011funuz en kolay bu ara\u00e7 ile g\u00f6rebiliyorsunuz. Hatta baz\u0131 durumlarda i\u015fi almamaya dahi karar verebiliyorsunuz.<\/p>\n<p>ResearchCloud&#8217;un ge\u00e7mi\u015fe dair verileri ayn\u0131 zamanda Google g\u00fcncelleme tarihleri ile birlikte bir grafik olarak vermesi, sitenin SEO performans\u0131n\u0131n hangi algoritma g\u00fcncellemesi ile birlikte artt\u0131\u011f\u0131n\u0131 yada azald\u0131\u011f\u0131n\u0131 g\u00f6rmenizi sa\u011fl\u0131yor. Bu te\u015fhisi yapt\u0131ktan sonra biz SEO dan\u0131\u015fmalar\u0131na o algoritma ile ilgili iyile\u015ftirmeleri yapt\u0131rmak kal\u0131yor.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/seozone-meetup-mert-erkal-e1461931699902.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5213 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/seozone-meetup-mert-erkal-e1461931699902.jpg\" alt=\"seozone meetup - mert erkal\" width=\"500\" height=\"333\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/seozone-meetup-mert-erkal-e1461931699902.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/seozone-meetup-mert-erkal-e1461931699902-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Sunum esnas\u0131nda k\u0131s\u0131tl\u0131 s\u00fcrede ResearchCloud&#8217;un bir sitenin SEO analizinde nas\u0131l kullan\u0131labilece\u011fini kafalara kaz\u0131man\u0131n en kolay yolunun T\u00fcrkiye&#8217;den ve d\u00fcnyadan \u00f6nemli Web sitelerine ait SEO G\u00f6r\u00fcn\u00fcrl\u00fck analizleri yapmak oldu\u011fu fikri d\u00fc\u015ft\u00fc akl\u0131ma. B\u00f6yle zamanlarda hep yapt\u0131\u011f\u0131m gibi <a href=\"https:\/\/flipboard.com\/@merterkal\/stradiji-seo-magazine-384o6ufmz\" target=\"_blank\" rel=\"noopener\">Flipboard&#8217;daki SEO dergimizi<\/a>\u00a0incelemeye ba\u015flad\u0131m. Son 2 seneye ait \u00f6nemli SEO geli\u015fmelerini bu dergide ar\u015fivliyoruz. B\u00f6ylece daha sonra d\u00f6n\u00fcp inceleme \u015fans\u0131m\u0131z oluyor.<\/p>\n<p>Ar\u015fivimizi incelerken ResearchCloud ile incelenebilecek \u00f6nemli domain&#8217;lere ait kritik SEO geli\u015fmeleri fark ettim; Wikipedia.org, Zaman.com.tr, Tazedirekt.com, Eksisozluk.com, Ebay.com. \u00d6nce her bir siteye ait SEO geli\u015fmesi ile ilgili haberi bir slayt olarak yerle\u015ftirdim, daha sonras\u0131nda ResearchCloud ile yapt\u0131\u011f\u0131m analize ait grafi\u011fin ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc payla\u015ft\u0131m. B\u00f6ylece sunumu takip edenler i\u00e7in ilgin\u00e7 bir sunum haline d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p>Sunumun daha rahat anla\u015f\u0131labilmesi\u00a0i\u00e7in Searchmetrics jargonunda SEO Visibility (SEO G\u00f6r\u00fcn\u00fcrl\u00fck) kavram\u0131n\u0131n ne anlama geldi\u011fini bilmenizde fayda var;<\/p>\n<ul>\n<li>SEO Visibility bir domain\u2019in zaman i\u00e7erisindeki organik arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ifade eder. Domain\u2019in organik olarak s\u0131ralamaya girdi\u011fi keyword\u2019ler, aranma hacimleri ve s\u0131ralama durumlar\u0131 dikkate al\u0131narak hesaplan\u0131r.<\/li>\n<li>SEO Visibility bir domain\u2019in g\u00fcncel ve tarihsel SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc analiz etmemize yarar. Artmas\u0131 domain\u2019in bulundu\u011fu segmentte hedef kitlesinin yapt\u0131\u011f\u0131 arama sorgular\u0131nda daha \u00e7ok g\u00f6r\u00fcnd\u00fc\u011f\u00fc anlam\u0131na gelir. SEO Visibility bir sitenin genel trafi\u011fine dair i\u015faret verebilir, ancak \u00f6z\u00fcnde organik trafi\u011fin art\u0131p artmad\u0131\u011f\u0131n\u0131 g\u00f6steren bir parametredir. SEO Visibility ile farkl\u0131 domain\u2019lerin SEO g\u00f6r\u00fcn\u00fcrl\u00fck k\u0131yaslamas\u0131n\u0131 yapabiliriz. Performans d\u00fc\u015f\u00fckl\u00fckleri ile \u00f6nemli Google g\u00fcncellemelerini ayn\u0131 grafikte g\u00f6rebilir, olas\u0131 performans d\u00fc\u015f\u00fckl\u00fcklerinin sebepleri konusunda te\u015fhiste bulunabiliriz.<\/li>\n<\/ul>\n<p>Laf\u0131 \u00e7ok uzatmadan a\u015fa\u011f\u0131da sunumu sizlerle payla\u015fmak istiyorum. Sunum ile ilgili sorular\u0131n\u0131z\u0131 yorum b\u00f6l\u00fcm\u00fcne yazarak bana iletebilirsiniz. En k\u0131sa s\u00fcrede cevapland\u0131raca\u011f\u0131mdan emin olabilirsiniz. Bu vesileyle bizi davet ederek tecr\u00fcbelerimizi payla\u015fma imkan\u0131 sunan sevgili Yi\u011fit Konur&#8217;a , bizi \u00e7ok g\u00fczel bir \u015fekilde a\u011f\u0131rlayan SEOZEO ekibine ve sunum esnas\u0131nda bana b\u00fcy\u00fck yard\u0131m\u0131 dokunan ekip arkada\u015f\u0131m Emre Ercan&#8217;a \u00e7ok te\u015fekk\u00fcr ederim.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/MVY0wOqDS8ArJd\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>Sunumun videosunu izlemek isteyenleri buraya alal\u0131m:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GfPFEM2PFts\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOZEO\u2019nun davetlisi olarak ge\u00e7ti\u011fimiz \u00c7ar\u015famba g\u00fcn\u00fc SEOZONE Meetup\u2019a kat\u0131ld\u0131m ve \u201cSearchmetrics ile SEO G\u00f6r\u00fcn\u00fcrl\u00fck Analizi\u201d ba\u015fl\u0131kl\u0131 sunumu ger\u00e7ekle\u015ftirdim.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,89],"tags":[820,821,823,88,825,610,827,708,370,829],"class_list":["post-5212","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-searchmetrics","tag-ebay","tag-eksisozluk","tag-gorunurluk","tag-searchmetrics","tag-searchmetrics-research-cloud","tag-seo-gorunurlugu","tag-seo-visibility","tag-tazedirekt-com","tag-wikipedia","tag-zaman-com-tr"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5212"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5212\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}