{"id":5195,"date":"2016-04-25T14:44:30","date_gmt":"2016-04-25T11:44:30","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5195"},"modified":"2023-03-14T10:16:03","modified_gmt":"2023-03-14T07:16:03","slug":"2016-yilinda-iyi-seo-nun-tanimi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/2016-yilinda-iyi-seo-nun-tanimi\/","title":{"rendered":"2016 Y\u0131l\u0131nda \u0130yi SEO&#8217;nun Tan\u0131m\u0131"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/iyi-seo-vs-kotu-seo-e1461583674563.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5206 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/iyi-seo-vs-kotu-seo-e1461583674563.jpg\" alt=\"iyi seo vs k\u00f6t\u00fc seo\" width=\"500\" height=\"329\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/iyi-seo-vs-kotu-seo-e1461583674563.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/iyi-seo-vs-kotu-seo-e1461583674563-300x197.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/329;\" \/><\/a><\/p>\n<p>Bir zamanlar \u00e7ok i\u015fe yarayan baz\u0131 SEO teknikleri g\u00fcn\u00fcm\u00fczde sitenizin SEO performans\u0131na olumsuz etki dahi edebiliyor. SEO&#8217;nun k\u0131sa tarihinde iyi SEO ile k\u00f6t\u00fc SEO aras\u0131ndaki ay\u0131r\u0131m hi\u00e7 bu kadar net olmam\u0131\u015ft\u0131. 2016 y\u0131l\u0131nda iyi SEO&#8217;nun tan\u0131m\u0131n\u0131 merak eden sevgili okuyucular\u0131m\u0131za yol g\u00f6sterelim istedik.<!--more--><\/p>\n<h2>\u0130yi SEO vs. K\u00f6t\u00fc SEO<\/h2>\n<p>Art\u0131k geleneksel SEO unsurlar\u0131n\u0131 bilmeyen yok. <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/sayfa-basligi-title-tag-nedir\/\">Sayfa ba\u015fl\u0131\u011f\u0131<\/a>, sayfa a\u00e7\u0131klamas\u0131, ba\u015fl\u0131k etiketleri, ba\u011flant\u0131 metinleri, alternatif metinler, okunabilir URL&#8217;ler ve benzeri bir\u00e7ok unsur bir Web sitesinde olmas\u0131 gerekenler listesine girdi. Bir SEO projesine ba\u015fland\u0131\u011f\u0131nda bu unsurlar\u0131n bir \u00e7\u0131rp\u0131da halledilmesi ve dijital stratejiye yo\u011funla\u015f\u0131lmas\u0131 \u00e7ok \u00f6nemli. Bir \u00f6rnek verelim:<\/p>\n<p>1 <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">Anahtar Kelime<\/a> = 1 Giri\u015f Sayfas\u0131<\/p>\n<p><strong>SEO Kontrol Listesi<\/strong><\/p>\n<ul>\n<li>Sayfa ba\u015fl\u0131\u011f\u0131n\u0131n anahtar kelime i\u00e7ermesi (Keyword in title)<\/li>\n<li>Sayfa a\u00e7\u0131klamas\u0131n\u0131n anahtar kelime i\u00e7ermesi (Keyword in description)<\/li>\n<li>Ba\u015fl\u0131k etiketinin anahtar kelime i\u00e7ermesi (Keyword in heading)<\/li>\n<li>Anahtar kelime yo\u011funlu\u011funun ayarlanmas\u0131 (Keyword Density)<\/li>\n<li>Link in\u015fas\u0131 (Link building)<\/li>\n<li>Alt bilgide i\u00e7erik yer almas\u0131 (Content in footer)<\/li>\n<\/ul>\n<p>Yukar\u0131daki \u00f6rnek, &#8220;k\u00f6t\u00fc SEO&#8221; kategorisine girecek bir \u00f6rnekti. Tamamen anahtar kelime bazl\u0131 olu\u015fturulmu\u015f bir giri\u015f sayfas\u0131, art\u0131k ge\u00e7mi\u015fte kalm\u0131\u015f SEO teknikleriyle olu\u015fturulmu\u015f bir sayfa olarak de\u011ferlendiriliyor. Peki iyi SEO i\u00e7in nas\u0131l bir \u00f6rnek verebiliriz? Buyrun:<\/p>\n<p>1 Konu\u00a0= 1 Giri\u015f Sayfas\u0131<\/p>\n<p><strong>\u0130\u00e7erik Kontrol Listesi<\/strong><\/p>\n<ul>\n<li>Kaliteli i\u00e7erik<\/li>\n<li>Kullan\u0131c\u0131 hedefli i\u00e7erik<\/li>\n<li>\u0130\u00e7erik deneyimi<\/li>\n<\/ul>\n<p>Nas\u0131l ki bir yaz\u0131 yazmak i\u00e7in klavyeye, t\u0131klamak i\u00e7in fareye ihtiya\u00e7 duyuyorsak, SEO projesinin ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in geleneksel SEO unsurlar\u0131na ihtiya\u00e7 duyuyoruz. S\u00fcre\u00e7 bu unsurlar\u0131n varl\u0131\u011f\u0131yla ba\u015fl\u0131yor ve devam\u0131nda rastgele harfler yazmamak, ekrandaki bo\u015fluklara t\u0131klamamak i\u00e7in kaliteli i\u00e7eri\u011fe ihtiyac\u0131m\u0131z var. Klavyenin veya farenin varl\u0131\u011f\u0131 tek ba\u015f\u0131na yetmiyor, mant\u0131kl\u0131 c\u00fcmleler yazan, sonu\u00e7 veren hareketler yapan en az bir ki\u015fiye ihtiya\u00e7 oldu\u011funu unutmamak gerekir.<\/p>\n<p>Bir \u00e7e\u015fit &#8220;altyap\u0131&#8221; \u00e7al\u0131\u015fmas\u0131 olarak adland\u0131rabilece\u011fimiz geleneksel SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n gereksiz oldu\u011funu s\u00f6ylemeye \u00e7al\u0131\u015fm\u0131yoruz. Sadece &#8220;k\u00f6t\u00fc SEO&#8221; listesinde \u00f6rne\u011fini verdi\u011fimiz unsurlar \u00fczerinden giden bir SEO projesinin yeterli olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemeye \u00e7al\u0131\u015f\u0131yoruz. Tahmin edebilece\u011finiz gibi arama motorlar\u0131 s\u00fcrekli de\u011fi\u015fiyorlar. \u00d6zellikle Google, <a href=\"https:\/\/www.stradiji.com\/makine-ogrenmesi-seoyu-nasil-degistiriyor\/\" target=\"_blank\" rel=\"noopener noreferrer\">makine \u00f6\u011frenimi<\/a>\u00a0\u00fczerinde yo\u011fun \u00e7al\u0131\u015fmalar yaparak insan davran\u0131\u015flar\u0131n\u0131 daha iyi \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yor. Makine \u00f6\u011frenimini yapay zeka ile ayn\u0131 kefeye koymadan, sadece insan davran\u0131\u015flar\u0131n\u0131 analiz etmek i\u00e7in derin \u00f6\u011frenme al\u0131\u015ft\u0131rmalar\u0131 yapan Google, yak\u0131n zamanda derin \u00f6\u011frenmenin daha kompleks sorgular\u0131 \u00e7\u00f6z\u00fcmleme konusunda ilerleme kaydedece\u011fini s\u00f6yleyebiliriz. Derin \u00f6\u011frenme (deep learning) makine \u00f6\u011freniminin bir sonraki a\u015famas\u0131 olarak \u00e7ok daha karma\u015f\u0131k i\u015fler yapmak \u00fczere kendini geli\u015ftirmek gerekli olan a\u015fama olarak de\u011ferlendirilebilir.<\/p>\n<p>Basit\u00e7e bakmak gerekirse, Google Web sitelerimiz hakk\u0131nda neredeyse her \u015feyi biliyor, ancak insan davran\u0131\u015flar\u0131n\u0131 \u00f6\u011frenmeye devam ediyor. Bu noktada Web sitemizdeki sayfa ba\u015fl\u0131\u011f\u0131n\u0131n anahtar kelime i\u00e7erip i\u00e7ermemesi art\u0131k \u00e7ok da \u00f6nemli de\u011fil. Halen &#8220;gerekli&#8221; ancak bir SEO projesini tamamen bu yakla\u015f\u0131m\u0131n \u00fczerine kurmak yanl\u0131\u015f olur. O y\u00fczden &#8220;bize 5 anahtar kelime verin, sizi Google&#8217;da ilk s\u0131raya \u00e7\u0131karal\u0131m&#8221; diyenlere &#8220;te\u015fekk\u00fcrler, biz sizi arar\u0131z&#8221; demenizi tavsiye ederiz.<\/p>\n<p>Tam da bu noktada &#8220;kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnden bakmak&#8221; kavram\u0131n\u0131 inceleyelim. Daha \u00f6nceki blog yaz\u0131lar\u0131m\u0131zda s\u0131k s\u0131k belirtti\u011fimiz gibi, i\u00e7eri\u011fin &#8220;kullan\u0131c\u0131 i\u00e7in&#8221; haz\u0131rlanmas\u0131 s\u00fcrecinde temel olarak kullan\u0131c\u0131n\u0131n ne g\u00f6rmek, ne bulmak istedi\u011fini anlamaya \u00e7al\u0131\u015fman\u0131n \u00f6neminden bahsetmi\u015ftik. Haz\u0131rl\u0131k s\u00fcrecinde i\u00e7eri\u011fin arama motoru i\u00e7in mi yoksa kullan\u0131c\u0131 i\u00e7in mi \u00fcretildi\u011fini sorgulamak, ula\u015fmak istedi\u011finiz noktaya biraz daha yakla\u015fman\u0131z\u0131 sa\u011flayabilir. \u00c7\u00fcnk\u00fc sadece arama motoru hedeflenerek olu\u015fturulan i\u00e7erik, ikinci a\u015famaya ge\u00e7mek konusunda ba\u015far\u0131s\u0131zl\u0131k ya\u015fatabilir. \u0130kinci a\u015fama diyerek kast etti\u011fimiz de sizin neyi hedefledi\u011finiz ile ilgilidir. Kullan\u0131c\u0131n\u0131n Web sitenizde yapmas\u0131n\u0131 istedi\u011finiz eylemleri &#8220;ikinci a\u015fama&#8221; olarak de\u011ferlendirebiliriz.<\/p>\n<p>\u0130\u00e7eri\u011finizin kullan\u0131c\u0131y\u0131 teklif, sipari\u015f, ileti\u015fim vb. sayfas\u0131na y\u00f6nlendirmesini istedi\u011finizde, ikinci a\u015famay\u0131 belirlemi\u015f oluyorsunuz. Peki sizin d\u00fc\u015f\u00fcncenizle kullan\u0131c\u0131n\u0131n d\u00fc\u015f\u00fcncesi ayn\u0131 m\u0131?\u00a0Bir \u00fcr\u00fcn sat\u0131\u015f\u0131 yapt\u0131\u011f\u0131n\u0131z sayfan\u0131za gelen her kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015f yapmak i\u00e7in geldi\u011fini mi d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n<p>E\u011fer ger\u00e7ekten b\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz demektir. Kullan\u0131c\u0131 bu sayfaya fiyat bilgisi almak, fiyat kar\u015f\u0131la\u015ft\u0131rmak, \u00fcr\u00fcn\u00fc g\u00f6rmek, renk se\u00e7eneklerini \u00f6\u011frenmek, bilgi almak ve benzeri bir\u00e7ok sebeple giri\u015f yapm\u0131\u015f olabilir. Sizin taraf\u0131n\u0131zdan bakt\u0131\u011f\u0131m\u0131zdaysa tek bir hedef var; o da sat\u0131\u015f yapmak de\u011fil mi?<\/p>\n<p>\u00d6zellikle e-ticaret sitelerinde s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z bu yanl\u0131\u015f bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n art\u0131k s\u00fcrekli devinim halinde olan ve de\u011fi\u015fen SEO standartlar\u0131na ayak uydurmamakta \u0131srar etti\u011fini g\u00f6rmekteyiz. En basit haliyle kullan\u0131c\u0131y\u0131 kredi kart\u0131 bilgilerini verip para sa\u00e7maya haz\u0131r bir dijital varl\u0131k olarak de\u011ferlendiren Web sitelerinin kaybetmeye mahkum oldu\u011funu da s\u00f6yleyebiliriz.<\/p>\n<h2>Geleneksel Y\u00f6ntemlerin Modas\u0131 Ge\u00e7ti<\/h2>\n<p>SEO&#8217;nun ve dijital d\u00fcnyan\u0131n de\u011fi\u015fmesiyle, yukar\u0131daki bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olan Web sitelerinin de mahkum olduklar\u0131 \u015feyi ya\u015famaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. Son y\u0131llara\u00a0\u015f\u00f6yle bir g\u00f6z at\u0131n ve ge\u00e7mi\u015f\u00a0y\u0131llar i\u00e7inde pop\u00fclerlik kazanm\u0131\u015f e-ticaret sitelerinden hangilerini hat\u0131rlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<figure id=\"attachment_5198\" aria-describedby=\"caption-attachment-5198\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/SEO-visibility-searchmetrics.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5198 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/SEO-visibility-searchmetrics.png\" alt=\"SEO-visibility-searchmetrics\" width=\"700\" height=\"279\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/SEO-visibility-searchmetrics.png 936w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/SEO-visibility-searchmetrics-300x120.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/279;\" \/><\/a><figcaption id=\"caption-attachment-5198\" class=\"wp-caption-text\"><span style=\"color: #339966;\"><i>Kaynak: <strong>SearchMetrics<\/strong><\/i><\/span><\/figcaption><\/figure>\n<p>Yukar\u0131da 5 y\u0131l \u00f6ncesine giderek \u00f6rneklemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z pop\u00fcler al\u0131\u015fveri\u015f sitelerinden bir \u00f6rnek verdik. \u00d6zellikle SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc konusunda s\u00fcrekli dalgalanan ve rekabetin ciddi d\u00fczeylerde oldu\u011fu bu Web sitelerinin geleneksel ve dijital reklam d\u0131\u015f\u0131nda kullan\u0131c\u0131 deneyimi konusunda olduk\u00e7a dikkatli olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnmek istiyoruz. \u00d6yle olup olmad\u0131\u011f\u0131n\u0131 test etmek \u00e7ok anlaml\u0131 olmaz, kullan\u0131c\u0131lar\u0131n ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u00e7ok daha \u00f6nemli \u00e7\u00fcnk\u00fc.\u00a0Fakat bu kadar pop\u00fcler olan ve rakiplerinin \u00f6n\u00fcnde olmak i\u00e7in \u00e7abalayan Web sitelerinin \u0130nternet&#8217;te sadece geleneksel y\u00f6ntemlerle var olmaya \u00e7al\u0131\u015fmas\u0131 ne kadar do\u011fru olurdu, cevab\u0131n\u0131 size b\u0131rak\u0131yoruz. S\u00f6z konusu al\u0131\u015fveri\u015f sitelerinin y\u00fcksek yat\u0131r\u0131m ve b\u00fct\u00e7elerle y\u00f6netildi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde rekabetin bu kadar sert olmas\u0131n\u0131n normal oldu\u011funu s\u00f6yleyebiliriz. Her markan\u0131n kendine ait Android ve iOS uygulamas\u0131n\u0131n oldu\u011funu, bir\u00e7ok Sosyal Medya hesab\u0131na sahip oldu\u011funu, dijital d\u00fcnya d\u0131\u015f\u0131nda televizyon ve radyo kanallar\u0131nda gazetelerde, dergilerde, a\u00e7\u0131k havada reklam verdi\u011fini de s\u00f6yleyebiliriz. Yani rekabet sadece SEO taraf\u0131nda de\u011fil, bir\u00e7ok alanda olduk\u00e7a sert ge\u00e7iyor.<\/p>\n<p>Reklam konusuna de\u011finmi\u015fken, yukar\u0131da \u00f6rne\u011fini verdi\u011fimiz markalar\u0131n dijital reklamdaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne g\u00f6z att\u0131\u011f\u0131m\u0131zda da ilgin\u00e7 bir tabloyla kar\u015f\u0131la\u015f\u0131yoruz:<\/p>\n<figure id=\"attachment_5199\" aria-describedby=\"caption-attachment-5199\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Paid-visibility-searchmetrics.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5199 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Paid-visibility-searchmetrics.png\" alt=\"Paid-visibility-searchmetrics\" width=\"700\" height=\"270\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Paid-visibility-searchmetrics.png 931w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Paid-visibility-searchmetrics-300x116.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/270;\" \/><\/a><figcaption id=\"caption-attachment-5199\" class=\"wp-caption-text\"><span style=\"color: #339966;\"><i>Kaynak: <strong>SearchMetrics<\/strong><\/i><\/span><\/figcaption><\/figure>\n<p>Yukar\u0131daki rakamlar bir kullan\u0131c\u0131 i\u00e7in hi\u00e7bir \u015fey ifade etmiyor olabilir ve asl\u0131nda \u00f6yle de olmas\u0131 gerekir. \u00c7\u00fcnk\u00fc bu t\u00fcr bir Web sitesinin kalitesini ne Google&#8217;da ilk s\u0131rada olmas\u0131 ne de en y\u00fcksek dijital reklam b\u00fct\u00e7esini ay\u0131rmas\u0131 belirleyebilir. Dijital olarak de\u011ferlendirdi\u011fimizde m\u00fckemmele yak\u0131n kullan\u0131c\u0131 deneyimi sunan ve ihtiyac\u0131 kar\u015f\u0131layan bir Web sitesi, lansman sonras\u0131 minimal b\u00fct\u00e7elerle y\u00f6netilerek gayet ba\u015far\u0131l\u0131 olabilir. &#8220;M\u00fckemmele yak\u0131n kullan\u0131c\u0131 deneyimi sunuyorsa zaten herkes o siteye t\u0131kl\u0131yordur, o y\u00fczden ilk s\u0131radad\u0131r&#8221; diye d\u00fc\u015f\u00fcn\u00fcyor olabilirsiniz, ancak her kullan\u0131c\u0131n\u0131n yakla\u015f\u0131m\u0131n\u0131n farkl\u0131 oldu\u011funu s\u00f6yleyebilece\u011fimiz i\u00e7in ve s\u00fcreci 200&#8217;den fazla Google algoritmas\u0131n\u0131n belirlemesinden dolay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz senaryonun ge\u00e7ersiz oldu\u011funu anlayabilirsiniz.<\/p>\n<figure id=\"attachment_5200\" aria-describedby=\"caption-attachment-5200\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/SEO-Paid-visibility-Chart-searchmetrics.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5200 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/SEO-Paid-visibility-Chart-searchmetrics-779x1024.png\" alt=\"SEO-Paid-visibility-Chart-searchmetrics\" width=\"700\" height=\"920\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/SEO-Paid-visibility-Chart-searchmetrics-779x1024.png 779w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/SEO-Paid-visibility-Chart-searchmetrics-228x300.png 228w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/SEO-Paid-visibility-Chart-searchmetrics.png 816w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/920;\" \/><\/a><figcaption id=\"caption-attachment-5200\" class=\"wp-caption-text\"><span style=\"color: #339966;\"><i>Kaynak: <strong>SearchMetrics<\/strong><\/i><\/span><\/figcaption><\/figure>\n<h2>Rekabeti Art\u0131ran Yeni Fakt\u00f6rler<\/h2>\n<p>SEO ve dijital reklam i\u00e7in ayr\u0131lan b\u00fct\u00e7e\u00a0\u015fu noktada ayr\u0131\u015f\u0131rlar;\u00a0dijital reklama ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7e ne d\u00fczeyde de\u011fi\u015firse, o d\u00fczeyde g\u00f6r\u00fcn\u00fcrl\u00fck kazan\u0131r ya da kaybedersiniz. Ancak s\u00fcreklilik sahibi olan bir SEO projesi, niteli\u011fi gibi s\u00fcreklilik ve her zaman rekabetin i\u00e7inde olman\u0131z\u0131 sa\u011flar. Geleneksel SEO tekniklerinin modas\u0131n\u0131n ge\u00e7ti\u011fini ve art\u0131k sadece projenin ba\u015flang\u0131c\u0131nda dikkate al\u0131nmas\u0131 gerekti\u011fini s\u00f6yleyebiliriz. Geleneksel y\u00f6ntemler sadece bir temel atman\u0131z\u0131 sa\u011flar, stratejinizi sa\u011flam bir temel \u00fczerinde in\u015fa ederseniz, en ba\u015far\u0131l\u0131 \u015fekilde sonu\u00e7 almaya ba\u015flayabilirsiniz.<\/p>\n<p>Ek olarak belirtmek gerekir ki, SEO&#8217;nun getirileri her sekt\u00f6r i\u00e7in farkl\u0131d\u0131r. Online al\u0131\u015fveri\u015f d\u0131\u015f\u0131nda verebilece\u011fimiz bir\u00e7ok \u00f6rnek var ve hepsinin kendine has \u00f6zelliklerinden bahsetmek m\u00fcmk\u00fcn. Daha fazla uzatmamak ad\u0131na hepsini tek tek incelemeyip, sadece ortak noktalar\u0131n\u0131 anlamaya \u00e7al\u0131\u015ft\u0131k. Bu anlamda en \u00f6nemli fakt\u00f6r\u00fcn &#8220;sorgu-i\u00e7erik ili\u015fkisi&#8221; oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/arama-terimi-icerik-ilgisi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5201 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/arama-terimi-icerik-ilgisi.png\" alt=\"arama-terimi-icerik-ilgisi\" width=\"700\" height=\"552\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/arama-terimi-icerik-ilgisi.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/arama-terimi-icerik-ilgisi-300x237.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/552;\" \/><\/a><\/p>\n<p>En basit haliyle verebilece\u011fimiz bu \u00f6rnekte, tek bir arama sorgusuyla ilgili olabilecek en az 15 farkl\u0131 sorgunun varl\u0131\u011f\u0131ndan s\u00f6z edebiliriz. Yukar\u0131daki \u00f6rnekte yer alan &#8220;ili\u015fkili sorgular&#8221;\u0131n daha ne kadar \u00e7o\u011falt\u0131labilece\u011fini tahmin edebiliyorsunuzdur. &#8220;Sorgu-i\u00e7erik ili\u015fkisi&#8221; tam da bu noktada, kullan\u0131c\u0131n\u0131n ihtiyac\u0131 olan her \u015feyi \u00f6nceden tahmin edip sonu\u00e7 odakl\u0131 i\u00e7erik \u00fcretmek i\u00e7in devreye giriyor. Ayn\u0131 zamanda bu y\u00f6ntemi ne kadar etkili kulland\u0131\u011f\u0131n\u0131za g\u00f6re rekabetin i\u00e7inde veya d\u0131\u015f\u0131nda kal\u0131yorsunuz.<\/p>\n<h2>Veri Odakl\u0131 Yakla\u015f\u0131m<\/h2>\n<p>&#8220;Data-driven&#8221; olarak da ifade edilebilecek olan veri odakl\u0131 yakla\u015f\u0131m, hem kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz ederek hem de g\u00fcn\u00fcm\u00fcz fakt\u00f6rlerini \u00f6\u011frenerek s\u00fcrd\u00fcr\u00fclebilir dijital stratejiler olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. Belirli alanda hizmet veren bir Web sitesinde olmas\u0131 gerekenler ve olmamas\u0131 gerekenler konusunda bir fikriniz yoksa, veri odakl\u0131 yakla\u015f\u0131ma bir g\u00f6z atman\u0131z\u0131 tavsiye ederiz. Basit\u00e7e bir \u00f6rnek vermek gerekirse:<\/p>\n<p>\u0130htiya\u00e7 kredisi \u00e7ekmek istiyorsunuz ve bankan\u0131z\u0131 Web sitesine girdiniz. \u00c7ekmek istedi\u011finiz kredinin vadesini ve faiz oranlar\u0131n\u0131 incelemek i\u00e7in bir hesaplama arac\u0131 arad\u0131n\u0131z ancak bulamad\u0131n\u0131z&#8230; Hesaplama arac\u0131 yerine bir tablo ya da en az\u0131ndan bir \u00f6rnek g\u00f6rmek i\u00e7in Web sitesinin alt\u0131n\u0131 \u00fcst\u00fcne getirdiniz ancak nafile, bankan\u0131z\u0131n sundu\u011fu ihtiya\u00e7 kredisinin sizin i\u00e7in ne ifade etti\u011fini anlayamad\u0131n\u0131z. Web sitesinde bu bilgiyi g\u00f6remedi\u011finiz i\u00e7in ya m\u00fc\u015fteri hizmetlerini aramak ya da banka \u015fubesine gitmek zorunda kald\u0131n\u0131z. O zaman Web sitesine niye ihtiyac\u0131n\u0131z olsun?<\/p>\n<p>Yukar\u0131da verdi\u011fimiz \u00f6rnek olduk\u00e7a u\u00e7 bir \u00f6rnek oldu; e\u011fer &#8220;kredi hesaplama arac\u0131 olmayan banka sitesi mi olur yahu?&#8221; diye d\u00fc\u015f\u00fcnd\u00fcyseniz, \u00e7o\u011fu kullan\u0131c\u0131n\u0131n da &#8220;bu Web sitesinde x \u00f6zellik neden yok?&#8221; diye d\u00fc\u015f\u00fcnebilece\u011fini\u00a0de unutmay\u0131n.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/holistik-icerik-ve-sorgu-icerik-iliskisi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5202 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/holistik-icerik-ve-sorgu-icerik-iliskisi.png\" alt=\"holistik-icerik-ve-sorgu-icerik-iliskisi\" width=\"700\" height=\"426\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/holistik-icerik-ve-sorgu-icerik-iliskisi.png 820w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/holistik-icerik-ve-sorgu-icerik-iliskisi-300x183.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/426;\" \/><\/a><\/p>\n<p>Bu y\u00fczden elinizdeki t\u00fcm i\u00e7eri\u011fi ve hem rakiplerinizin hem de di\u011fer Web sitelerinin getirdi\u011fi yenilikleri geli\u015ftirerek kullan\u0131c\u0131ya sunmaya \u00e7al\u0131\u015f\u0131n. Hi\u00e7bir zaman oldu\u011fu gibi kopyalay\u0131p yap\u0131\u015ft\u0131rmay\u0131n ancak hi\u00e7bir zaman da geli\u015ftirmekten ka\u00e7\u0131nmay\u0131n. Kullan\u0131c\u0131lar b\u00fct\u00fcn g\u00fcn boyunca rakip sitede var olan bir fonksiyonla sizin sitenizdeki fonksiyonun ayn\u0131 olup olmad\u0131\u011f\u0131n\u0131 incelemiyorlar.<\/p>\n<p><strong>Toparlamak gerekirse<\/strong><\/p>\n<p>Art\u0131k g\u00fcn\u00fcm\u00fczde &#8220;i\u00e7erik&#8221; her zaman her yerde bulunabilecek, her an ula\u015f\u0131labilecek d\u00fczeyde. \u0130ster bilgisayar ba\u015f\u0131nda ister ak\u0131ll\u0131 telefonda \u0130nternete girip bilgiye ula\u015fmak, fiyat almak, rezervasyon yapt\u0131rmak, yol tarifi almak, bilgi edinmek ve bir\u00e7ok plan\u0131 ger\u00e7ekle\u015ftirmek m\u00fcmk\u00fcn. \u00d6nemli olan hangisinin kullan\u0131c\u0131 i\u00e7in de\u011ferli oldu\u011funu fark etmek, neyin kullan\u0131c\u0131y\u0131 memnun neyin rahats\u0131z etti\u011fini anlamak ve her zaman kullan\u0131c\u0131ya daha fazlas\u0131n\u0131 sunabilmek. Her \u015fey hi\u00e7bir zaman m\u00fckemmel olmayabilir, Web siteniz yar\u0131m saniyede a\u00e7\u0131lmayabilir veya en uygun fiyat\u0131 sunmuyor olabilirsiniz&#8230; \u00d6nemli olan kullan\u0131c\u0131ya ne ya\u015fatt\u0131\u011f\u0131n\u0131z ve hissettirdi\u011finizdir. Bu y\u00fczden hi\u00e7 beklemeden online stratejinizi yeniden olu\u015fturun ve planlaman\u0131z\u0131 kullan\u0131c\u0131y\u0131 memnun etmek i\u00e7in yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO  kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re \u015fekillenen bir \u00e7al\u0131\u015fma oldu\u011fundan dolay\u0131, de\u011fi\u015fen kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve beklentileri ile birlikte de\u011fi\u015fmeye ve kendini geli\u015ftirmeye devam ediyor.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,89],"tags":[210,812,814,815,817,231,88],"class_list":["post-5195","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-searchmetrics","tag-anahtar-kelime","tag-data-driven","tag-geleneksel-seo","tag-holistic-content","tag-iyi-seo-kotu-seo","tag-kullanici-deneyimi","tag-searchmetrics"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}