{"id":5178,"date":"2016-04-08T15:28:28","date_gmt":"2016-04-08T12:28:28","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5178"},"modified":"2023-01-04T10:09:54","modified_gmt":"2023-01-04T07:09:54","slug":"similarweb-2016-arama-motoru-pazarlama-raporu","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/similarweb-2016-arama-motoru-pazarlama-raporu\/","title":{"rendered":"SimilarWeb 2016 Arama Motoru Pazarlama Raporu"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/similiarWeb-2016.png\" target=\"_blank\" rel=\"attachment wp-att-5185 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5185 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/similiarWeb-2016.png\" alt=\"similiarWeb-2016\" width=\"500\" height=\"300\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/similiarWeb-2016.png 611w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/similiarWeb-2016-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><\/a><\/p>\n<p>SimilarWeb 2016 y\u0131l\u0131 Ocak ay\u0131 \u0130nternet trafi\u011fini analiz ederek Arama Motoru Pazarlama raporunu yay\u0131mlad\u0131. Rapora g\u00f6re e-ticaret sitelerinin organik trafikten elde ettikleri trafik ve d\u00f6n\u00fc\u015f\u00fcmde ciddi bir art\u0131\u015f ya\u015fanmakta. Gelin raporun detaylar\u0131na hep birlikte g\u00f6z atal\u0131m.<!--more--><\/p>\n<p>\u0130nsanlar\u0131n \u0130nternette en \u00e7ok hangi konularla, hangi kanallar arac\u0131l\u0131\u011f\u0131yla ilgilendi\u011fini yak\u0131ndan inceleyen\u00a0SimilarWeb, Ocak 2016 Global Search Marketing raporunda \u00f6zellikle al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lara a\u011f\u0131rl\u0131k vermi\u015f ve kullan\u0131c\u0131lar\u0131n hangi kategorilere daha \u00e7ok ilgi g\u00f6sterdi\u011fini belirlemi\u015f. Ocak 2015 d\u00f6nemindeki raporunu &#8220;<a href=\"https:\/\/www.stradiji.com\/similarweb-2015-arama-motoru-pazarlama-raporu\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb 2015 Arama Motoru Pazarlama Raporu<\/a>&#8221; ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131zda incelemi\u015ftik. O rapordaki t\u00fcm kategoriler 2016 raporunda bulunmuyor olsa da, bulunan kategoriler ile kar\u015f\u0131la\u015ft\u0131rmalar yaparak inceleme f\u0131rsat\u0131na sahibiz.<\/p>\n<p>\u0130nceleyece\u011fimiz rapor \u00f6demeli arama ve organik trafik bazl\u0131 eri\u015fime a\u011f\u0131rl\u0131k veriyor ve genel olarak t\u00fcm \u00fcr\u00fcn kategorilerini inceliyor. Yani \u00f6zellikle dijital reklam ve organik trafik aras\u0131ndaki fark\u0131 ve genel olarak di\u011fer kanallar\u0131n ne kadar etkili oldu\u011funu g\u00f6rme \u015fans\u0131m\u0131z var. Al\u0131\u015fveri\u015f k\u0131sm\u0131nda, Ocak 2016 d\u00f6neminde en \u00e7ok ziyaret edilen kategoriler \u015funlar:<\/p>\n<ul>\n<li>Online \u0130lanlar<\/li>\n<li>Giyim Ku\u015fam<\/li>\n<li>\u0130ndirim Kuponlar\u0131 \/\u00a0Siteleri<\/li>\n<li>T\u00fcketici Elektroni\u011fi<\/li>\n<li>Genel Ama\u00e7l\u0131 T\u00fcketim \u00dcr\u00fcnleri<\/li>\n<li>Tak\u0131 \/ M\u00fccevher<\/li>\n<li>Ev ve Bah\u00e7e<\/li>\n<li>Spor \/ Sportif \u00dcr\u00fcnler<\/li>\n<\/ul>\n<p>Biz konuyu \u00e7ok fazla da\u011f\u0131tmamak i\u00e7in kategorilerle ilgili detaylara girmedik. Yaz\u0131m\u0131z\u0131n sonundaki linkten indirebilece\u011finiz raporla detayl\u0131 bilgi alman\u0131z m\u00fcmk\u00fcn.<\/p>\n<p>Raporda en y\u00fcksek ziyaret\u00e7i trafi\u011fiyle dikkat \u00e7eken belli ba\u015fl\u0131 \u00fclkelerden \u00f6rnekler al\u0131nm\u0131\u015f. Sadece masa\u00fcst\u00fc ziyaretlerini analiz ederken, bu \u00fclkelerin istatistiklerini baz alarak strateji d\u00fczenlemesi yap\u0131labilece\u011fi d\u00fc\u015f\u00fcncesindeyiz. Raporda Brezilya, Hindistan ve Fransa \u00f6demeli arama arac\u0131l\u0131\u011f\u0131yla gelen ziyaret\u00e7ilerin y\u00fcksekli\u011fiyle dikkat \u00e7ekiyor. D\u00fcnya \u00e7ap\u0131nda e-ticaret ve al\u0131\u015fveri\u015f sitelerine yap\u0131lan 100 ziyaretten 2&#8217;si (%1,97), dijital reklamlar sayesinde ger\u00e7ekle\u015fmekte. A\u015fa\u011f\u0131da en y\u00fcksek trafik pay\u0131na sahip \u00fclkelerin \u00f6demeli arama ortalamalar\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\n<figure id=\"attachment_5180\" aria-describedby=\"caption-attachment-5180\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Share-of-Paid-Search-Traffic-for-Selected-Countries.png\" target=\"_blank\" rel=\"attachment wp-att-5180 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5180 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Share-of-Paid-Search-Traffic-for-Selected-Countries.png\" alt=\"Share of Paid Search Traffic for Selected Countries\" width=\"700\" height=\"422\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Share-of-Paid-Search-Traffic-for-Selected-Countries.png 782w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Share-of-Paid-Search-Traffic-for-Selected-Countries-300x181.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/422;\" \/><\/a><figcaption id=\"caption-attachment-5180\" class=\"wp-caption-text\"><em>Kaynak: SimilarWeb Global Search Marketing Report 2016<\/em><\/figcaption><\/figure>\n<p>G\u00f6r\u00fcnt\u00fcl\u00fc reklam konusunda da yine Brezilya ve Hindistan ba\u015f\u0131 \u00e7ekiyor ve global ortalaman\u0131n \u00fczerinde trafik elde eden \u00fclkeler aras\u0131nda g\u00f6r\u00fcn\u00fcyor. \u00d6demeli reklam\u0131n aksine, ba\u015fl\u0131ca Avrupa \u00fclkeleri global ortalaman\u0131n olduk\u00e7a alt\u0131nda kal\u0131yorlar.<\/p>\n<p>A\u015fa\u011f\u0131da da g\u00f6r\u00fcnt\u00fcl\u00fc reklam trafi\u011fi a\u00e7\u0131s\u0131ndan en y\u00fcksek pay\u0131 elde eden \u00fclkeleri g\u00f6rebilirsiniz:<\/p>\n<figure id=\"attachment_5181\" aria-describedby=\"caption-attachment-5181\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Share-of-Display-Traffic-for-Selected-Countries.png\" target=\"_blank\" rel=\"attachment wp-att-5181 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5181 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Share-of-Display-Traffic-for-Selected-Countries.png\" alt=\"Share of Display Traffic for Selected Countries\" width=\"700\" height=\"424\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Share-of-Display-Traffic-for-Selected-Countries.png 782w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Share-of-Display-Traffic-for-Selected-Countries-300x182.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/424;\" \/><\/a><figcaption id=\"caption-attachment-5181\" class=\"wp-caption-text\"><em>Kaynak: SimilarWeb Global Search Marketing Report 2016<\/em><\/figcaption><\/figure>\n<p>Peki kategori bak\u0131m\u0131ndan \u00f6demeli arama ve g\u00f6r\u00fcnt\u00fcl\u00fc reklamdaki payla\u015f\u0131m ne durumda?<\/p>\n<p>\u00d6zellikle be\u015f kategoride; ev ve bah\u00e7e, spor, m\u00fccevher, giyim ku\u015fam ve t\u00fcketici elektroni\u011fi, toplam ortalaman\u0131n \u00fcst\u00fcnde \u00f6demeli arama trafi\u011fini g\u00f6zlemlemek m\u00fcmk\u00fcn. G\u00f6r\u00fcnt\u00fcl\u00fc reklamda ise spor, giyim ku\u015fam ve genel t\u00fcketim mallar\u0131 ortalaman\u0131n \u00fczerinde trafik pay\u0131na sahip.<\/p>\n<p>A\u015fa\u011f\u0131da her kategori i\u00e7in tespit edilen pay da\u011f\u0131l\u0131mlar\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\n<figure id=\"attachment_5179\" aria-describedby=\"caption-attachment-5179\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/similiarWeb-ocak-2016.png\" target=\"_blank\" rel=\"attachment wp-att-5179 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-5179 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/similiarWeb-ocak-2016.png\" alt=\"similiarWeb-ocak-2016\" width=\"700\" height=\"475\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/similiarWeb-ocak-2016.png 738w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/similiarWeb-ocak-2016-300x204.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/475;\" \/><\/a><figcaption id=\"caption-attachment-5179\" class=\"wp-caption-text\"><em>Kaynak: SimilarWeb Global Search Marketing Report 2016<\/em><\/figcaption><\/figure>\n<p>Ge\u00e7ti\u011fimiz seneki genel trafik kaynaklar\u0131na ve al\u0131\u015fveri\u015f kategorisine bakt\u0131\u011f\u0131m\u0131zda bu y\u0131ldan \u00e7ok bir fark olmad\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/genel-trafik-ve-alisveris-kanallari-2015.png\" target=\"_blank\" rel=\"attachment wp-att-5182 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5182 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/genel-trafik-ve-alisveris-kanallari-2015.png\" alt=\"genel trafik ve alisveris kanallari-2015\" width=\"614\" height=\"316\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/genel-trafik-ve-alisveris-kanallari-2015.png 614w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/genel-trafik-ve-alisveris-kanallari-2015-300x154.png 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/316;\" \/><\/a><\/p>\n<p>2016 Ocak d\u00f6neminin da\u011f\u0131l\u0131m\u0131na bakt\u0131\u011f\u0131m\u0131zdaysa, arama motoru trafi\u011finin daha \u00f6nemli hale geldi\u011fini g\u00f6rmek m\u00fcmk\u00fcn:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Shopping-Category-Traffic-Sources.png\" target=\"_blank\" rel=\"attachment wp-att-5183 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5183 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/Shopping-Category-Traffic-Sources.png\" alt=\"Shopping Category-Traffic Sources\" width=\"700\" height=\"403\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Shopping-Category-Traffic-Sources.png 708w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/Shopping-Category-Traffic-Sources-300x173.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/403;\" \/><\/a><\/p>\n<p>Peki organik trafik ve \u00f6demeli aras\u0131ndaki de\u011fi\u015fim ne durumda? \u00d6zellikle 2015 y\u0131l\u0131 raporunda al\u0131\u015fveri\u015f kategorisinde dijital reklam\u0131n pay\u0131 %7,23, organik trafi\u011fin de &amp;92,77 idi. Bu sene ise organik trafik pay\u0131n\u0131 art\u0131rm\u0131\u015f ve dijital reklam %5,05, organik trafik %94,95 olarak ger\u00e7ekle\u015fmi\u015f. Elbette verilerin 2016 Ocak ay\u0131na ait oldu\u011funu s\u00f6ylememizde yarar var. Ancak trend olarak \u00f6demeli reklamlarda d\u00fc\u015f\u00fc\u015fe i\u015faret ediyor. Kim bilir, belki de Google&#8217;\u0131n CPC maliyetini artt\u0131rmak i\u00e7in arama sonu\u00e7lar\u0131nda <a href=\"https:\/\/www.stradiji.com\/google-sag-sutundaki-reklamlari-kaldiriyor\/\" target=\"_blank\" rel=\"noopener noreferrer\">sa\u011f s\u00fctundaki reklamlar\u0131 kald\u0131rmas\u0131<\/a> da bu y\u00fczdendir. Ne dersiniz?<\/p>\n<p>En belirgin kay\u0131p; do\u011frudan giri\u015f, e-posta, <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a> ve sosyal medya kanallar\u0131nda ya\u015fanm\u0131\u015f. \u00d6zellikle do\u011frudan trafi\u011fi azalmas\u0131 ve organik trafi\u011fin artmas\u0131 bize kullan\u0131c\u0131lar\u0131n marka sadakati konusunda karars\u0131zl\u0131k ya\u015fad\u0131\u011f\u0131 konusunda b\u00fcy\u00fck bir fikir veriyor. Sosyal medyan\u0131n ve e-posta pazarlamas\u0131n\u0131n kan kaybetmesi de kullan\u0131c\u0131lar\u0131n daha geni\u015f se\u00e7eneklere ula\u015fma e\u011filiminden kaynaklan\u0131yor.<\/p>\n<p>Ge\u00e7ti\u011fimiz senenin \u00f6demeli ve organik trafik sa\u011flayan arama terimlerine bakt\u0131\u011f\u0131m\u0131zdaysa bariz bir de\u011fi\u015fiklik oldu\u011funu g\u00f6rebiliyoruz; \u00f6demeli arama terimlerinde Amazon b\u00fcy\u00fck oranda dominant g\u00f6r\u00fcn\u00fcrken, ge\u00e7en sene birinci s\u0131rada yer alan E-bay, bu sene ilk 10&#8217;a dahi giremiyor. Organik trafikte de Amazon olduk\u00e7a bask\u0131n ve ge\u00e7en sene \u00f6demeli arama terimlerinde ilk 10&#8217;da yer alan &#8220;sahibinden&#8221;, bu sene organik arama trafi\u011finde onuncu s\u0131rada yer al\u0131yor.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/2015-2016-kategori-karsilastiirmasi.png\" target=\"_blank\" rel=\"attachment wp-att-5184 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5184 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/04\/2015-2016-kategori-karsilastiirmasi.png\" alt=\"2015 2016 kategori karsilast\u0131irmasi\" width=\"700\" height=\"382\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/2015-2016-kategori-karsilastiirmasi.png 860w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/04\/2015-2016-kategori-karsilastiirmasi-300x164.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/382;\" \/><\/a><\/p>\n<p>Ge\u00e7ti\u011fimiz ilk 10&#8217;da yer almayan Media Markt, Groupon, Target, Etsy gibi arama terimleri de dijital reklama yap\u0131lan yat\u0131r\u0131mlar\u0131n artmas\u0131yla bu sene ilk 10&#8217;da yer bulmay\u0131 ba\u015farm\u0131\u015flar. Ge\u00e7en sene de oldu\u011fu gibi bu sene de tek bir \u00fcr\u00fcne odaklanmayan, bir\u00e7ok marka ve se\u00e7ene\u011fi bir arada sunan firmalar daha \u00e7ok tercih ediliyor gibi g\u00f6r\u00fcn\u00fcyor. Yani e\u011fer tek bir markan\u0131z, tek tip \u00fcr\u00fcn veya hizmetiniz varsa, sizin i\u00e7in rekabetin daha fazla oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p>Organik trafi\u011fin pay\u0131n\u0131 art\u0131rmas\u0131, dijital reklam alan\u0131ndaki rekabetin artmas\u0131 ve Sosyal Medya kanallar\u0131n\u0131n etkisini yitirmesiyle masa\u00fcst\u00fc ziyaret\u00e7i trafi\u011fini art\u0131rman\u0131n yollar\u0131n\u0131 bulmak i\u00e7in stratejinizi g\u00f6zden ge\u00e7irmeniz gerekebilir. Raporda yer alan veriler ve kar\u015f\u0131la\u015ft\u0131rmalar, organik trafi\u011fin etkisini daha da art\u0131rd\u0131\u011f\u0131n\u0131 ve ge\u00e7en sene en \u00e7ok trafik getiren ikinci kanalken, bu sene ilk kanal haline geldi\u011fini g\u00f6steriyor. Bu durumda hem i\u00e7erik stratejinizi hem de SEO performans\u0131n\u0131z\u0131 optimum hale getirmenizde fayda var.<\/p>\n<h3>Arama Motoru Optimizasyonu ve Dijital Reklamc\u0131l\u0131k i\u00e7in birka\u00e7 ipucu:<\/h3>\n<p><strong>Ke\u015ffedin:<\/strong><\/p>\n<ul>\n<li>Rakiplerinizin \u00f6zellikle dijital reklamda hangi arama terimlerine odakland\u0131\u011f\u0131n\u0131 tespit edin<\/li>\n<li>Rakiplerinizin kulland\u0131\u011f\u0131 arama terimlerinin yakla\u015f\u0131k CPC (cost per click, t\u0131klama ba\u015f\u0131na maliyet) oran\u0131n\u0131 tespit\u00a0edin<\/li>\n<li>Tespit etti\u011finiz arama terimleriyle kendi arama terimleriniz aras\u0131ndaki CPC fark\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n<\/li>\n<li>Arama terimi kar\u015f\u0131la\u015ft\u0131rmalar\u0131 i\u00e7in <a href=\"https:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords<\/a>&#8216;ten yararlanabilirsiniz.<\/li>\n<\/ul>\n<p><strong>Karar verin:<\/strong><\/p>\n<ul>\n<li>Hangi arama terimlerinde potansiyel geli\u015fim olas\u0131l\u0131\u011f\u0131 oldu\u011funa karar verin ve uygulamaya haz\u0131r hale getirin<\/li>\n<\/ul>\n<p><strong>Ger\u00e7ekle\u015ftirin:<\/strong><\/p>\n<ul>\n<li>Elde etti\u011finiz verilerle dijital pazarlama stratejinizi yeni m\u00fc\u015fteriler kazanmak \u00fczerine in\u015fa edin.<\/li>\n<\/ul>\n<p>Yukar\u0131daki \u00f6nerilerimiz \u00f6zellikle dijital reklamc\u0131l\u0131k konusunda rekabetin i\u00e7inde kalmak isteyenler i\u00e7indi. Organik trafi\u011fini y\u00fckseltmek ve arama motoru optimizasyonu projesinde daha fazla ba\u015far\u0131 sahibi olmak isteyen Web y\u00f6neticileri i\u00e7in verebilece\u011fimiz daha \u00e7ok \u00f6neri var.<\/p>\n<p><a href=\"https:\/\/www.stradiji.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Blog<\/a> sayfam\u0131zda olduk\u00e7a faydal\u0131 bilgilere ula\u015fabilir veya bizimle <a href=\"https:\/\/www.stradiji.com\/iletisim\/\" target=\"_blank\" rel=\"noopener noreferrer\">ileti\u015fime<\/a> ge\u00e7erek teklif alabilir, siteniz \u00f6zelinde olu\u015fturaca\u011f\u0131m\u0131z SEO Projesinin faydalar\u0131ndan yararlanabilirsiniz.<\/p>\n<p><em>SimilarWeb\u00a0Global Search\u00a0Marketing Report 2016 dosyas\u0131n\u0131n tamam\u0131na ula\u015fmak i\u00e7in <a href=\"https:\/\/www.similarweb.com\/corp\/solution\/ecommerce-industry\/seo-ppc-marketing-report-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u0131klay\u0131n<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al\u0131\u015fveri\u015f yapmak art\u0131k o kadar kolay ki, \u00e7o\u011funlukla ma\u011fazaya gitmemize dahi gerek kalm\u0131yor. \u0130nternet\u2019ten ara\u015ft\u0131r\u0131p, be\u011fenip, sipari\u015f verdi\u011fimiz bir \u00fcr\u00fcn\u00fcn elimize ula\u015fmas\u0131 saatler s\u00fcr\u00fcyor ve bu da \u00f6zellikle e-ticaretle u\u011fra\u015fan firmalar i\u00e7in b\u00fcy\u00fck bir f\u0131rsat ortaya \u00e7\u0131kar\u0131yor.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[392,605,357,810,811,222],"class_list":["post-5178","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-dijital-reklam","tag-google-adwords","tag-organik-trafik","tag-search-marketing-report-2016","tag-similar-web-2016-raporu","tag-similarweb"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5178"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}