{"id":5125,"date":"2016-03-24T14:20:24","date_gmt":"2016-03-24T12:20:24","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5125"},"modified":"2023-03-14T10:06:33","modified_gmt":"2023-03-14T07:06:33","slug":"2016-google-penguen-guncellemesi-icerigi-netlesti","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/2016-google-penguen-guncellemesi-icerigi-netlesti\/","title":{"rendered":"2016 Google Penguen G\u00fcncellemesi \u0130\u00e7eri\u011fi Netle\u015fti"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/google-penguen-2016.png\" target=\"_blank\" rel=\"attachment wp-att-5126 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5126 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/google-penguen-2016.png\" alt=\"google penguen algoritmas\u0131 2016\" width=\"500\" height=\"332\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/google-penguen-2016.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/google-penguen-2016-300x199.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/332;\" \/><\/a><\/p>\n<p>Google Webmaster Trend Analisti <a href=\"https:\/\/twitter.com\/methode\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Illyes<\/a>, Stone Temple yetkilileriyle yapt\u0131\u011f\u0131 s\u00f6yle\u015fide Penguen algoritmas\u0131yla ilgili \u00f6nemli bilgiler verdi. Gelin hep birlikte ger\u00e7ekle\u015fmesi beklenen Google Penguen Algoritmas\u0131na dair detaylara g\u00f6z atal\u0131m.<!--more--><\/p>\n<h2>Google Penguen Algoritmas\u0131 Nedir?<\/h2>\n<p>Google Arama Algoritmalar\u0131n\u0131n bir par\u00e7as\u0131 olan Penguen Algoritmas\u0131, otomatikle\u015ftirilmi\u015f, sat\u0131n al\u0131nm\u0131\u015f ve SPAM niteli\u011fi ta\u015f\u0131yan, \u00f6zetle Google y\u00f6nergelerini ihlal eden link kazanma y\u00f6ntemlerini tespit etmek i\u00e7in geli\u015ftirilmi\u015ftir. Google haks\u0131z trafik ve kazan\u00e7 sa\u011flamas\u0131n\u0131 \u00f6nlemek, adil bir arama deneyimi ya\u015fatmak i\u00e7in\u00a0bu t\u00fcr y\u00f6ntemlerle al\u0131nan ba\u011flant\u0131lar\u0131n yer ald\u0131\u011f\u0131 Web sitelerini s\u0131ralamada geriye atar veya dizinlerinden \u00e7\u0131kar\u0131r.<\/p>\n<p>Google Penguen sat\u0131n al\u0131nm\u0131\u015f linkleri veya belirli link a\u011flar\u0131n\u0131 tespit etmek i\u00e7in geli\u015ftirilmi\u015ftir ve g\u00fcn\u00fcm\u00fczde bu t\u00fcr ba\u011flant\u0131lar\u0131 olduk\u00e7a ba\u015far\u0131l\u0131 \u015fekilde tespit edebilmektedir. Tespit edilen Web sitesi ve sayfalar arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck kayb\u0131 ya\u015fad\u0131klar\u0131 i\u00e7in organik trafik a\u00e7\u0131s\u0131ndan \u00e7ok b\u00fcy\u00fck kay\u0131p ya\u015farlar. Bu da sitenin genel olarak trafik kaybetmesi ve di\u011fer sayfalar\u0131yla birlikte s\u0131ralama kaybetmesi demektir. Organik olarak ziyaret edilmeyen Web sitelerinin g\u00f6r\u00fcn\u00fcrl\u00fck a\u00e7\u0131s\u0131ndan hi\u00e7bir de\u011ferinin olmad\u0131\u011f\u0131n\u0131 s\u00f6ylersek yanl\u0131\u015f olmaz.<\/p>\n<p>&#8220;<a href=\"https:\/\/www.stradiji.com\/2016-google-penguen-cezalarindan-korunma-yontemleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Hat SEO<\/a>&#8221; konseptine dahil olan spam linkler Penguen Algoritmas\u0131 sayesinde tespit edilir ve cezaland\u0131r\u0131l\u0131r. SPAM linklerle ha\u015f\u0131r ne\u015fir olman\u0131n iki farkl\u0131 yolu vard\u0131r; bilerek ve fark\u0131nda olmayarak:<\/p>\n<ul>\n<li>E\u011fer Google Penguen Algoritmas\u0131n\u0131n tespit etti\u011fi t\u00fcrden ba\u011flant\u0131lar ald\u0131ysan\u0131z ve Google cezas\u0131yla kar\u015f\u0131la\u015ft\u0131ysan\u0131z, bir sonraki Penguen Algoritma g\u00fcncellemesini beklemeniz gerekiyor.\u00a0Bu a\u00e7\u0131dan Penguen Algoritmas\u0131n\u0131n g\u00fcncellenme s\u0131kl\u0131\u011f\u0131 cezaland\u0131r\u0131lm\u0131\u015f Web siteleri i\u00e7in kritik bir \u00f6nem ta\u015f\u0131yor.<\/li>\n<li>\u00a0Bu t\u00fcr linklere fark\u0131nda olmadan da sahip olabilirsiniz, e\u011fer spam niteli\u011fi ta\u015f\u0131yabilecek bir veya birden fazla link ald\u0131\u011f\u0131n\u0131z\u0131 fark ettiyseniz, Google Search Console&#8217;da yer alan &#8220;<a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main?pli=1\" target=\"_blank\" rel=\"noopener noreferrer\">Ba\u011flant\u0131lar\u0131 Reddetme<\/a>&#8221; arac\u0131n\u0131 kullanabilirsiniz. Ayr\u0131ca ba\u011flant\u0131n\u0131n yer ald\u0131\u011f\u0131 Web sitesinin y\u00f6neticisiyle ileti\u015fim kurmay\u0131 deneyebilirsiniz, e\u011fer herhangi bir yan\u0131t alam\u0131yorsan\u0131z, Google Search Console&#8217;daki talebinizin tamamlanmas\u0131n\u0131 beklemekten ba\u015fka bir \u00e7areniz yok.<\/li>\n<\/ul>\n<h2>Sonraki Penguen G\u00fcncellemesi Ne Zaman?<\/h2>\n<p>Muhtemelen en \u00e7ok merak edilen ve en \u00e7ok sorulan sorulardan biri de sonraki g\u00fcncellemenin ne zaman olaca\u011f\u0131d\u0131r. En son <a href=\"https:\/\/www.stradiji.com\/google-penguen-3-0-guncellemesini-dogruladi\/\" target=\"_blank\" rel=\"noopener noreferrer\">17 Ekim 2014<\/a> tarihinde g\u00fcncelleme alan Penguen Algoritmas\u0131, o tarihten sonra k\u00fc\u00e7\u00fck g\u00fcncellemeler almaya devam etti ancak bir bu\u00e7uk y\u0131ld\u0131r b\u00fcy\u00fck bir g\u00fcncelleme almad\u0131. Sonraki g\u00fcncellemenin &#8220;ger\u00e7ek zamanl\u0131&#8221; olaca\u011f\u0131 ve 2015 y\u0131l sonunda yay\u0131nlanaca\u011f\u0131 s\u00f6yleniyordu fakat yap\u0131lan a\u00e7\u0131klamalar g\u00fcncellemenin ertelendi\u011fi y\u00f6n\u00fcndeydi. Yani bu y\u0131l b\u00fcy\u00fck bir Penguen Algoritma g\u00fcncellemesi ger\u00e7ekle\u015febilir, ek olarak Gary Illyes yeni g\u00fcncelleme i\u00e7in 2016 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fini hedeflediklerini ekliyor.<\/p>\n<p>Gary Illyes&#8217;in g\u00fcncellemeyle ilgili a\u00e7\u0131klamas\u0131 \u015f\u00f6yle:<\/p>\n<p><strong><em>&#8220;Algoritmayla ilgili bir\u00e7ok test yapmaya devam ediyoruz ve memnun kalana kadar g\u00fcncellemeyi yay\u0131nlamayaca\u011f\u0131z.&#8221;<\/em><\/strong><\/p>\n<p>Bu ifadeye bakarak \u015funu s\u00f6yleyebiliriz; bir sonraki g\u00fcncelleme olduk\u00e7a etkili olacak ve haz\u0131rl\u0131kl\u0131 olmakta b\u00fcy\u00fck fayda var. E\u011fer haz\u0131rl\u0131ks\u0131z yakalan\u0131rsan\u0131z, kendinizi geri d\u00f6n\u00fclmesi zor bir noktada bulabilirsiniz&#8230;<\/p>\n<h2>G\u00fcncellemenin Ger\u00e7ek Zamanl\u0131 Olmas\u0131 Ne Anlama Geliyor?<\/h2>\n<p>Google yetkililerinin yapt\u0131\u011f\u0131 a\u00e7\u0131klamalara g\u00f6re algoritma g\u00fcncellemelerinin ger\u00e7ek zamanl\u0131 olmas\u0131, b\u00fcy\u00fck g\u00fcncellemeler yap\u0131ld\u0131\u011f\u0131nda duyuru yap\u0131lmayaca\u011f\u0131 anlam\u0131na gelmekte. Sadece \u00e7ok b\u00fcy\u00fck bir de\u011fi\u015fikli\u011fe yol a\u00e7acak bir g\u00fcncelleme yap\u0131lacaksa duyuru yap\u0131lacak. Fakat buradan anl\u0131yoruz ki, art\u0131k Penguen i\u00e7in \u00e7ok b\u00fcy\u00fck g\u00fcncellemeler yap\u0131lmayacak. Penguen t\u0131pk\u0131 di\u011fer yapay zeka tabanl\u0131 algoritmalar gibi kendili\u011finden \u00f6\u011frenerek ve kendini geli\u015ftirecek.<\/p>\n<p>Bu durum Web y\u00f6neticileri i\u00e7in biraz dezavantaj yarat\u0131yormu\u015f gibi g\u00f6r\u00fcnse de, Gary Illyes algoritman\u0131n ger\u00e7ek zamanl\u0131 olmas\u0131n\u0131n en b\u00fcy\u00fck avantaj\u0131n\u0131 da a\u00e7\u0131klayarak y\u00fcreklere su serpiyor; &#8220;Penguen algoritmas\u0131n\u0131n en b\u00fcy\u00fck etkisi, ceza alan Web sitesi ve sayfalar\u0131n daha h\u0131zl\u0131 \u015fekilde kurtulabilir hale gelmesi olacak.&#8221; B\u00f6ylece e\u011fer yanl\u0131\u015f bir \u015fey yapmam\u0131\u015f olman\u0131za ra\u011fmen Penguen cezas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131ysan\u0131z, durumu d\u00fczeltmek i\u00e7in \u00e7ok fazla beklemeniz gerekmeyecek.<\/p>\n<p><strong>Not:<\/strong> Algoritman\u0131n &#8220;Ger\u00e7ek zamanl\u0131&#8221; \u00e7al\u0131\u015fmaya ba\u015flamas\u0131, her \u015feyin an\u0131nda ger\u00e7ekle\u015fece\u011fi anlam\u0131na gelmiyor. Google siteyi tekrar tekrar taramak ve i\u00e7eri\u011fi tespit etmek i\u00e7in biraz daha zamana ihtiya\u00e7 duymakta. Bir Google cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z,\u00a0<a href=\"https:\/\/www.stradiji.com\/google-cezalarindan-kurtulmak-icin-8-arac\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Cezalar\u0131ndan Kurtulmak \u0130\u00e7in 8 Ara\u00e7<\/a>\u00a0yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n<h2>Penguen Algoritmas\u0131 ve SEO ili\u015fkisi \u0130le \u0130lgili\u00a0Son S\u00f6zler<\/h2>\n<p>Google Webmaster Trendleri Analisti Gary Illyes, Penguen Algoritma g\u00fcncellemesiyle ilgili bir\u00e7ok a\u00e7\u0131klama yapt\u0131ktan sonra SEO Ajanslar\u0131 ve SEO Uzmanlar\u0131 hakk\u0131nda da birka\u00e7 kelam ediyor:<\/p>\n<p>&#8220;Tecr\u00fcbelerime dayanarak s\u00f6yleyebilirim ki, g\u00fcn\u00fcm\u00fczde SEO ajanslar\u0131n\u0131 ve SEO uzmanlar\u0131n\u0131 ikiye ay\u0131rabiliriz: &#8220;\u0130yi SEO&#8217;cular ve K\u00f6t\u00fc SEO&#8217;cular. \u00d6rne\u011fin m\u00fc\u015fteri olarak bir SEO uzman\u0131n\u0131n iyi mi k\u00f6t\u00fc m\u00fc oldu\u011funu anlamak olduk\u00e7a zor olabilir. Daha da korkuncu k\u00f6t\u00fc niyetli SEO uzmanlar\u0131na denk gelmektir. \u0130yi i\u015fler yapan ya da iyi i\u015fler yapt\u0131\u011f\u0131n\u0131 duyurmaya \u00e7al\u0131\u015fan SEO uzmanlar\u0131na ula\u015fmak i\u00e7in do\u011fru yolu bulmak zor olsa da, denemeye de\u011fer. E\u011fer m\u00fcmk\u00fcnse ajans\u0131n ya da uzman\u0131n daha \u00f6nce \u00e7al\u0131\u015ft\u0131\u011f\u0131 m\u00fc\u015fterilere dan\u0131\u015fmay\u0131 deneyin.&#8221;<\/p>\n<p>S\u00f6yle\u015finin tamam\u0131n\u0131 bu videoda bulabilirsiniz:<br \/>\n<iframe data-src=\"https:\/\/www.youtube.com\/embed\/U7YF3fp2-Ac\" width=\"700\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Penguen Algoritmas\u0131\u2019n\u0131n g\u00fcncellenmesiyle ilgili son \u00e7\u0131kan haberlerde en \u00e7ok dikkat \u00e7eken konu, g\u00fcncellemenin ger\u00e7ek zamanl\u0131 olarak uygulanaca\u011f\u0131 ve zamanla \u00e7al\u0131\u015fmaya devam edece\u011fiydi.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[777,230,778,245,780,413,781],"class_list":["post-5125","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-2016-penguen-guncellemesi","tag-gary-illyes","tag-gercek-zamanli-algoritma-guncellemesi","tag-google-penguen","tag-penguen-algoritmasi","tag-penguen-guncellemesi","tag-stone-temple-consultant"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5125"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5125\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}