{"id":5111,"date":"2016-03-16T14:53:40","date_gmt":"2016-03-16T12:53:40","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5111"},"modified":"2022-04-26T11:50:51","modified_gmt":"2022-04-26T08:50:51","slug":"basarili-seo-performansi-icin-ux-onerileri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/basarili-seo-performansi-icin-ux-onerileri\/","title":{"rendered":"Ba\u015far\u0131l\u0131 SEO Performans\u0131 i\u00e7in UX \u00d6nerileri"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/seo-ux-balance.png\" target=\"_blank\" rel=\"attachment noopener wp-att-5112 noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5112 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/seo-ux-balance.png\" alt=\"seo ve ux dengesi\" width=\"500\" height=\"248\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/seo-ux-balance.png 600w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/seo-ux-balance-300x149.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/248;\" \/><\/a><\/p>\n<p>Ba\u015far\u0131l\u0131 bir SEO performans\u0131 elde etmek i\u00e7in gerekli olan temel UX uygulamalar\u0131n\u0131 sizler i\u00e7in derledik.<!--more--><\/p>\n<p>Yap\u0131lan pek \u00e7ok ara\u015ft\u0131rmaya g\u00f6re, Web sitelerinin ziyaret\u00e7i trafi\u011finin yar\u0131dan fazlas\u0131 arama motorlar\u0131ndan geliyor. Herhangi bir Web sitesinin sa\u011flayabilece\u011fi en kaliteli ve d\u00f6n\u00fc\u015f\u00fcm\u00fc en y\u00fcksek olan bu trafi\u011fin artt\u0131r\u0131lmas\u0131 i\u00e7in yap\u0131lan y\u00fczlerce uygulamay\u0131, <em>Search Engine Optimization (SEO)<\/em> ya da <em>Arama Motoru Optimizasyonu<\/em> olarak tan\u0131ml\u0131yoruz. G\u00fcn\u00fcm\u00fczde SEO projelerini; i\u00e7erik optimizasyonu, di\u011fer sitelerden al\u0131nan linkler, sitenin ara birim tasar\u0131m\u0131, sitenin arama motorlar\u0131 taraf\u0131ndan kolayca taranabilmesi ve mobil cihazlara uyumluluk gibi y\u00fczlerce fakt\u00f6r\u00fc dikkate alarak y\u00fcr\u00fctmek durumunday\u0131z.<\/p>\n<p>Bug\u00fcn geldi\u011fimiz noktada SEO, <strong>Search Engine Optimization<\/strong> olmaktan \u00e7\u0131k\u0131p, <strong>Search Experience Optimization<\/strong>\u2019a d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Yani biz SEO uzmanlar\u0131 art\u0131k genel ge\u00e7er SEO pratiklerini bir kenara atarak arama yapan kullan\u0131c\u0131lar\u0131n deneyimlerini ba\u015f k\u00f6\u015feye oturtmak durumunday\u0131z. Burada, \u201carama yapan kullan\u0131c\u0131n\u0131n deneyimi\u201d ile, asl\u0131nda kullan\u0131labilirli\u011fi (usability) kast ediyorum.<\/p>\n<p>Bug\u00fcn kullan\u0131c\u0131 deneyimi o kadar \u00f6nemli bir kavram haline geldi ki, insanlar Google\u2019\u0131 kullan\u0131labilirlik problemlerinin ana \u00e7\u00f6z\u00fcm kayna\u011f\u0131 olarak kullan\u0131yorlar. \u00d6rne\u011fin; benim de her seferinde pil de\u011fi\u015ftirirken do\u011fum sanc\u0131lar\u0131 \u00e7ekti\u011fim <em>Logitech M215 Mouse<\/em> ile ilgili yap\u0131lan \u201c<em>M215 pil a\u00e7ma<\/em>\u201d aramas\u0131 ile gelen Google arama sonu\u00e7lar\u0131n\u0131 a\u015fa\u011f\u0131da g\u00f6rebilirsiniz. Bu konu hakk\u0131nda uygulamal\u0131 video bile \u00e7ekilmi\u015f.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/logitech-m215-pil-acma-1.png\"><img decoding=\"async\" class=\"size-full wp-image-6283 alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/logitech-m215-pil-acma-1.png\" alt=\"logitech-m215-pil-acma\" width=\"561\" height=\"589\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 561px; --smush-placeholder-aspect-ratio: 561\/589;\" \/><\/a><\/p>\n<h3>Google ne yapmaya \u00e7al\u0131\u015f\u0131yor?<\/h3>\n<p>Google, kullan\u0131c\u0131lar\u0131n\u0131n yapt\u0131\u011f\u0131 arama deneyimini s\u00fcrekli iyile\u015ftirmeye \u00e7al\u0131\u015f\u0131yor. Sadece sorgulad\u0131\u011f\u0131n\u0131z bir iki kelimeden yola \u00e7\u0131karak, neyin cevab\u0131n\u0131 arad\u0131\u011f\u0131n\u0131z\u0131 \u00e7ok k\u0131sa s\u00fcrede tahmin ediyor ve size uygun arama sonu\u00e7lar\u0131n\u0131 listeliyor. S\u00f6z konusu olan \u201ck\u00f6pek yavrular\u0131\u201d gibi bir arama oldu\u011fu zaman Google\u2019\u0131n i\u015fi nispeten kolay.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/kopek-yavrulari-dog-puppies.png\"><img decoding=\"async\" class=\"size-full wp-image-6284 alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/kopek-yavrulari-dog-puppies.png\" alt=\"kopek-yavrulari-dog-puppies\" width=\"640\" height=\"577\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/577;\" \/><\/a><\/p>\n<p>Peki yap\u0131lan arama sorgusu \u201cmobil \u00f6demeler\u201d oldu\u011funda durum ne \u015fekilde geli\u015fiyor? Hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc?<\/p>\n<p>Google \u00f6ncelikle, arama sorgusu ile ne t\u00fcr sonu\u00e7lara ula\u015ft\u0131\u011f\u0131n\u0131z\u0131 kestirmeye \u00e7al\u0131\u015f\u0131yor. \u201cMobil \u00f6demeler\u201d sorgusu ile ne kast etmi\u015f olabilirsiniz? Mobil \u00f6deme y\u00f6ntemlerini mi \u00f6\u011frenmek istiyorsunuz, yoksa mobil kanallardan fatura \u00f6demesi mi yapmaya \u00e7al\u0131\u015f\u0131yorsunuz?<\/p>\n<p>Google niyetinizi tahmin ettikten sonra, binlerce sayfa aras\u0131ndan sizin i\u00e7in en uygun \u201cmobil \u00f6deme\u201d sayfalar\u0131n\u0131 arama sonu\u00e7 sayfalar\u0131 olarak \u00f6n\u00fcn\u00fcze getiriyor. Google\u2019\u0131n bu sonu\u00e7lar\u0131 s\u0131ralarken 200\u2019\u00fc a\u015fk\u0131n s\u0131ralama kriterini dikkate ald\u0131\u011f\u0131n\u0131 biliyoruz. Son y\u0131llarda \u00f6ne \u00e7\u0131kan kriterlerden en \u00f6nemlileri ise sayfan\u0131n tasar\u0131m\u0131, sayfan\u0131n y\u00fcklenme h\u0131z\u0131 ve sayfa i\u00e7eriklerinin okunabilir olmas\u0131. Ba\u015fka bir deyi\u015fle Google, art\u0131k neyi arad\u0131\u011f\u0131n\u0131z\u0131 tahmin ederek, ilgili olabilecek bir s\u00fcr\u00fc sayfay\u0131 listelemekle yetinmiyor; hangi sayfalar\u0131n sizin arad\u0131\u011f\u0131n\u0131z cevab\u0131 verece\u011fini ya da hangi sayfalar\u0131n yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015feyi kar\u015f\u0131lamak konusunda daha ba\u015far\u0131l\u0131 olabilece\u011fini de tahmin etmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Kaliteli i\u00e7erik ve kaliteli sitelerden gelen linkler gibi parametreler, SEO a\u00e7\u0131s\u0131ndan \u00f6nemini hala koruyor. Ancak son y\u0131llarda Google s\u0131ralama kriterleri aras\u0131nda \u00f6ne \u00e7\u0131kan 2 fakt\u00f6r var ki, bunlar\u0131 t\u00fcm UX profesyonellerinin dikkate almas\u0131 gerekiyor: kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi.<\/p>\n<h2>Web Sayfalar\u0131n\u0131z\u0131 Arama Motorlar\u0131na Tan\u0131t\u0131n<\/h2>\n<p>Web sayfalar\u0131n\u0131z\u0131 arama motorlar\u0131na tan\u0131tman\u0131n en kolay yolu, sayfa ba\u015fl\u0131klar\u0131n\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 do\u011fru \u015fekilde olu\u015fturmakt\u0131r. Ayr\u0131ca do\u011fru bir site kurgunuz varsa, marka ad\u0131n\u0131z ile yap\u0131lan aramada Google \u201csite ba\u011flant\u0131lar\u0131\u201d olarak nitelendirdi\u011fimiz, sitenize ait 6 \u00f6nemli sayfay\u0131 da arama sonu\u00e7lar\u0131nda listelemektedir. A\u015fa\u011f\u0131da Google sonu\u00e7lar\u0131ndan iki farkl\u0131 \u00f6rnek g\u00f6rmektesiniz;<\/p>\n<pre>\u00d6rnek #1<\/pre>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/search-result-a.png\"><img decoding=\"async\" class=\"size-full wp-image-6285 alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/search-result-a.png\" alt=\"search-result-a\" width=\"744\" height=\"149\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 744px; --smush-placeholder-aspect-ratio: 744\/149;\" \/><\/a><\/p>\n<pre>\u00d6rnek #2<\/pre>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/search-result-b.png\"><img decoding=\"async\" class=\"size-full wp-image-6286 alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/search-result-b.png\" alt=\"search-result-b\" width=\"772\" height=\"133\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 772px; --smush-placeholder-aspect-ratio: 772\/133;\" \/><\/a><\/p>\n<p>Bu iki \u00f6rnek de \u201ctablet sat\u0131n al\u201d aramas\u0131 yap\u0131larak elde edilen Google sonu\u00e7lar\u0131n\u0131 g\u00f6stermekte. \u0130lk \u00f6rne\u011fimiz hem s\u0131ralamada daha \u00fcst s\u0131ralarda yer almakta, hem de y\u00fcksek olas\u0131l\u0131kla bu aramay\u0131 yapan insanlar\u0131n daha \u00e7ok ilgisini \u00e7ekti\u011fi i\u00e7in, daha fazla trafik ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flamakta. \u0130kinci \u00f6rne\u011fimiz ise <span style=\"text-decoration: underline;\">meta description<\/span> dedi\u011fimiz a\u00e7\u0131klama alan\u0131 doldurulmad\u0131\u011f\u0131 i\u00e7in, Google taraf\u0131ndan sayfa \u00fczerinden bir tak\u0131m bilgiler al\u0131narak olu\u015fturulmu\u015f ve arama yapan insanlar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131racak bir \u015fekle b\u00fcr\u00fcnm\u00fc\u015f durumda.<\/p>\n<h2>Sade Bir Navigasyon Yap\u0131s\u0131 Olu\u015fturun<\/h2>\n<p>Ziyaret\u00e7iler sitenize geldikten sonra, arad\u0131klar\u0131 bilgilere en h\u0131zl\u0131 ve kolay \u015fekilde ula\u015fabilmeliler. Yap\u0131lan pek \u00e7ok analize g\u00f6re kullan\u0131c\u0131lar, web sitelerinde sade ve anla\u015f\u0131l\u0131r navigasyon yap\u0131lar\u0131n\u0131 tercih ediyorlar. Sadece kullan\u0131c\u0131lar\u0131n de\u011fil, Google\u2019\u0131n tercihi de bu y\u00f6nde.<\/p>\n<p>Baz\u0131 basit SEO kurallar\u0131na uyarak, hem kullan\u0131c\u0131lar\u0131n hem de arama motorlar\u0131n\u0131n beklentilerini kar\u015f\u0131layabilirsiniz. \u00d6rne\u011fin kad\u0131n ayakkab\u0131lar\u0131 sat\u0131lan bir web sayfas\u0131n\u0131n URL\u2019sinin \/kadin-ayakkabilari ifadesini i\u00e7ermesi, hem kullan\u0131c\u0131lara hem de arama motorlar\u0131na ipucu verecektir. Arama motorlar\u0131 herhangi bir web sayfas\u0131n\u0131 de\u011ferlendirirken y\u00fczlerce fakt\u00f6r\u00fc dikkate al\u0131yorlar. Ancak a\u015fa\u011f\u0131daki 3 parametreye dikkat ederek arama motorlar\u0131n\u0131n i\u015fini kolayla\u015ft\u0131rabilir, sayfay\u0131 daha iyi tan\u0131tabilirsiniz:<\/p>\n<ul>\n<li>Sayfaya gelen i\u00e7 linklerdeki metinsel ifadeler<\/li>\n<li>Sayfadaki metinsel i\u00e7erikte ge\u00e7en\u00a0anahtar s\u00f6zc\u00fckler (keyword\u2019ler)<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/sayfa-basligi-title-tag-nedir\/\">Sayfa ba\u015fl\u0131\u011f\u0131<\/a> ve URL\u2019sinde ge\u00e7en kelimeler<\/li>\n<\/ul>\n<p>\u0130yi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir navigasyon yap\u0131s\u0131, bu bilgilerin t\u00fcm\u00fcn\u00fc Google\u2019a otomatik olarak verebilir. \u00d6rne\u011fin, a\u015fa\u011f\u0131daki breadcrumb men\u00fcs\u00fcndeki her bir kelime, arama motoruna, link verildi\u011fi sayfan\u0131n i\u00e7eri\u011fi hakk\u0131nda ipu\u00e7lar\u0131 veriyor:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/zizigo-bradcrumbs.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-6287 alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/zizigo-bradcrumbs.png\" alt=\"zizigo-bradcrumbs\" width=\"800\" height=\"474\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/474;\" \/><\/a><\/p>\n<p>Bu \u015fekilde olu\u015fturulmu\u015f ana navigasyon yap\u0131s\u0131, her sayfada bulundu\u011fundan, Google\u2019a link verilmi\u015f sayfalar hakk\u0131nda \u00f6nemli ipu\u00e7lar\u0131 vermekte ve Google a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu bildi\u011fimiz i\u00e7 link say\u0131s\u0131n\u0131 artt\u0131rmakta.<\/p>\n<p>Bu arada navigasyon yap\u0131s\u0131 hali haz\u0131rda aktif olan web sayfalar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda daha \u00f6nceden aktif olan, ancak zaman i\u00e7erisinden bir ba\u015fka sayfaya y\u00f6nlendirilmi\u015f sayfalar\u0131 da i\u00e7ermeli. \u00d6rne\u011fin bir e-ticaret sitesinde art\u0131k sat\u0131\u015f\u0131 yap\u0131lmayan bir \u00fcr\u00fcn\u00fcn sayfas\u0131n\u0131n ortadan kald\u0131rmak yerine, ilgili ba\u015fka bir \u00fcr\u00fcne ya da \u00fcr\u00fcn kategorisine <strong>301 y\u00f6nlendirme<\/strong> yapmak \u00e7ok daha isabetli olacakt\u0131r. Bir di\u011fer alternatif y\u00f6ntem ise, ula\u015f\u0131lmak istenen ancak art\u0131k mevcut olmayan bu \u00fcr\u00fcn\u00fcn stoklarda mevcut olmad\u0131\u011f\u0131n\u0131 net bir \u015fekilde belirttikten sonra, ilgili bir ba\u015fka \u00fcr\u00fcn\u00fc \u00f6nermek \u015feklinde olabilir. Her iki y\u00f6ntem de, \u00e7ok daha iyi bir kullan\u0131c\u0131 deneyimi sa\u011flayacakt\u0131r.<\/p>\n<p>Art\u0131k var olmayan bir sayfan\u0131n 301 y\u00f6nlendirme y\u00f6ntemiyle; di\u011fer bir deyi\u015fle, kal\u0131c\u0131 olarak ilgili bir ba\u015fka sayfaya y\u00f6nlendirilmesi demek, var olmayan sayfan\u0131n SEO de\u011ferinin y\u00f6nlendirilen sayfaya aktar\u0131lmas\u0131 anlam\u0131na gelmektedir. B\u00f6ylece k\u0131sa s\u00fcrede Google sonu\u00e7lar\u0131nda eski sayfan\u0131n yerine yenisinin geldi\u011fini g\u00f6rebilirsiniz.<\/p>\n<h2>Sitenizi T\u00fcm Ziyaret\u00e7ilerin Eri\u015fimine A\u00e7\u0131k Hale Getirin<\/h2>\n<p><strong>Googlebot<\/strong> olarak nitelendirdi\u011fimiz arama taray\u0131c\u0131s\u0131, \u00f6z\u00fcnde sitenizi insan ziyaret\u00e7ilerinizden farkl\u0131 \u015fekilde g\u00f6ren bir robot. Google, arama motoru botlar\u0131 i\u00e7in size bir tak\u0131m iyile\u015ftirme \u00f6nerilerinde bulunurken, asl\u0131nda sitenize gelen ziyaret\u00e7ilerin kullan\u0131c\u0131 deneyimini iyile\u015ftirmeyi ama\u00e7l\u0131yor. Googlebot i\u00e7in yapt\u0131\u011f\u0131n\u0131z t\u00fcm iyile\u015ftirmeler, d\u00f6n\u00fcp dola\u015f\u0131p ziyaret\u00e7i memnuniyeti olarak size geri d\u00f6n\u00fcyor.<\/p>\n<p>\u00d6rne\u011fin sitenizdeki g\u00f6rsellere basit birer metin ifade (alt text ya da image alt text) ekleyerek arama motorlar\u0131na yard\u0131mc\u0131 olabilirsiniz. Bu \u015fekilde, arama motorlar\u0131n\u0131n, g\u00f6rselin ne oldu\u011funu alg\u0131lamalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/alt-tag-kullanimi-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-6288 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/alt-tag-kullanimi-1.png\" alt=\"alt-tag-kullanimi\" width=\"800\" height=\"548\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/548;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ayn\u0131 \u015fekilde, siteniz i\u00e7indeki web sayfalar\u0131n\u0131 birbirine linklerken kulland\u0131\u011f\u0131n\u0131z link metinleri de, hem kullan\u0131c\u0131lara hem de arama motorlar\u0131na ipu\u00e7lar\u0131 vermekte. \u201cDevam\u0131n\u0131 okuyun\u201d, \u201ct\u0131klay\u0131n\u201d gibi ifadeler kullanmak yerine, link verilen sayfay\u0131 tan\u0131mlayacak metin ifadeler kullanman\u0131zda fayda var. \u00d6rne\u011fin, link \u00fczerinden ziyaret edilecek sayfa \u201cklasik erkek ayakkab\u0131lar\u0131\u201d modellerini listeliyorsa, \u201cklasik erkek ayakkab\u0131 modellerimizi g\u00f6r\u00fcnt\u00fcleyin\u201d gibi bir ifade kullanmay\u0131 tercih edebilirsiniz.<\/p>\n<p>\u00d6zellikle mobil cihazlar \u00fczerinden internet eri\u015fiminin h\u0131zla artt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, mobil cihazlar\u0131 ve mobil kullan\u0131c\u0131 deneyimini d\u00fc\u015f\u00fcnerek hareket etmenizde fayda var. Bu anlamda Google\u2019\u0131n \u201c<a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/mobile-seo\/?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Site SEO\u2019su<\/a>\u201d ba\u015fl\u0131kl\u0131 rehberine g\u00f6z atman\u0131z\u0131 tavsiye ederim.<\/p>\n<h3><strong>Sonu\u00e7<\/strong><\/h3>\n<p>Google, arama yapan kullan\u0131c\u0131lar\u0131 beklentilerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kar\u015f\u0131layan Web sitelerini, arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda listelemekte. Bunu bir algoritma sayesinde otomatik olarak ger\u00e7ekle\u015ftiriyor.\u00a0Google siz UX profesyonellerinden kullan\u0131c\u0131 beklentilerini kar\u015f\u0131layan, bookmark\u2019lar\u0131na ekleyecekleri ve sosyal a\u011flar ile network\u2019lerine yayabilecekleri muhte\u015fem web siteleri tasarlaman\u0131z\u0131 bekliyor. Google\u2019\u0131n beklentilerini yerine getirdi\u011finizde, SEO performans\u0131 elde etmek hi\u00e7 olmad\u0131\u011f\u0131 kadar kolay hale gelecek. Basit baz\u0131 SEO pratiklerini projelerinizde uygulayarak; hem m\u00fc\u015fterilerinizin kullan\u0131c\u0131lar\u0131n\u0131, hem de Google\u2019u tatmin edebilirsiniz. B\u00f6ylece elinizde referans olarak g\u00f6sterebilece\u011finiz ba\u015far\u0131 hikayeleri olu\u015fmaya ba\u015flar ve bu da size daha \u00e7ok m\u00fc\u015fteri olarak geri d\u00f6ner. SEO uygulamalar\u0131n\u0131 angarya olarak g\u00f6rmek yerine birer f\u0131rsat olarak de\u011ferlendirmeniz, uzun vadede daha iyi geri d\u00f6n\u00fc\u015fler sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde Arama Motoru Optimizasyonu, Arama Deneyimi Optimizasyonu\u2019na d\u00f6n\u00fc\u015ft\u00fc. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc hesaba katarsak; Web varl\u0131klar\u0131n\u0131n SEO performans\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7layan UX (kullan\u0131c\u0131 deneyimi) profesyonellerinin dikkat etmesi gereken bir\u00e7ok unsur var.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[763,231,157,485,765,766],"class_list":["post-5111","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-arama-deneyimi-optimizasyonu","tag-kullanici-deneyimi","tag-mobil-uyumluluk","tag-user-experience","tag-user-interface","tag-ux"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}