{"id":5090,"date":"2016-03-08T17:18:36","date_gmt":"2016-03-08T15:18:36","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5090"},"modified":"2022-04-27T13:39:22","modified_gmt":"2022-04-27T10:39:22","slug":"2016-da-takip-etmeniz-gereken-dijital-pazarlama-trendleri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/2016-da-takip-etmeniz-gereken-dijital-pazarlama-trendleri\/","title":{"rendered":"2016&#8217;da Takip Etmeniz Gereken Dijital Pazarlama Trendleri"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/2016-dijital-pazarlama-ve-seo.png\" target=\"_blank\" rel=\"attachment wp-att-5094 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5094\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/2016-dijital-pazarlama-ve-seo.png\" alt=\"2016 dijital pazarlama ve seo\" width=\"500\" height=\"281\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/2016-dijital-pazarlama-ve-seo.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/2016-dijital-pazarlama-ve-seo-300x168.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Yaz\u0131y\u0131 haz\u0131rlarken arama motoru pazarlamas\u0131n\u0131 etkilemesi muhtemel dijital pazarlama trendlerine \u00f6ncelik verdik. Hemen olmasa da, y\u0131l\u0131n ilerleyen g\u00fcnlerinde pazarlama kampanyalar\u0131n\u0131za bu trendleri de ekleyerek 2016 y\u0131l\u0131 sonunda arama motoru performans\u0131n\u0131z\u0131 artt\u0131rabilirsiniz.<!--more--><\/p>\n<p>Daha \u00f6nce yay\u0131mlad\u0131\u011f\u0131m\u0131z\u00a0<a href=\"https:\/\/www.stradiji.com\/2016-yili-icin-seo-onerileri\/\" target=\"_blank\" rel=\"noopener noreferrer\">2016 Y\u0131l\u0131 \u0130\u00e7in SEO \u00d6nerileri<\/a>\u00a0ve\u00a0<a href=\"https:\/\/www.stradiji.com\/2016-yilinda-seo-dunyasinda-bizi-neler-bekliyor\/\" target=\"_blank\" rel=\"noopener noreferrer\">2016 Y\u0131l\u0131nda SEO D\u00fcnyas\u0131nda Bizi Neler Bekliyor?<\/a>\u00a0yaz\u0131lar\u0131m\u0131zda a\u011f\u0131rl\u0131kl\u0131 olarak 2016 y\u0131l\u0131ndaki SEO trendlerinin neler olabilece\u011fini belirtmi\u015ftik. Bu yaz\u0131m\u0131z\u0131n ana konusu ise arama motoru pazarlamas\u0131n\u0131 etkilemesi kuvvetle muhtemel olan dijital pazarlama trendleri.<\/p>\n<h3>Sosyal Medya Yava\u015f Da Olsa B\u00fcy\u00fcmeye Devam Ediyor<\/h3>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/sosyal-medyada-yillik-buyume-orani.png\" target=\"_blank\" rel=\"attachment wp-att-5092 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5092 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/sosyal-medyada-yillik-buyume-orani.png\" alt=\"sosyal medyada yillik buyume orani\" width=\"606\" height=\"355\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/sosyal-medyada-yillik-buyume-orani.png 606w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/sosyal-medyada-yillik-buyume-orani-300x176.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/a><\/p>\n<p>Hepimizin hayat\u0131n\u0131n bir par\u00e7as\u0131 olan Sosyal Medya, \u00e7\u0131k\u0131\u015f yakalad\u0131\u011f\u0131 d\u00f6nemlerdeki kadar h\u0131zl\u0131 b\u00fcy\u00fcm\u00fcyor olsa da, varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmeye devam ediyor. Y\u0131ll\u0131k b\u00fcy\u00fcme tahminlerine bakt\u0131\u011f\u0131m\u0131zda, 2016 y\u0131l\u0131nda %8.7 civar\u0131nda b\u00fcy\u00fcmesi beklenen Sosyal Medya kanallar\u0131n\u0131n, 2017&#8217;de %7.4, 2018&#8217;de %6.8 civar\u0131nda b\u00fcy\u00fcyece\u011fi tahmin edilmekte. B\u00fcy\u00fcme h\u0131z\u0131 d\u00fc\u015fse de, Sosyal Medya hayat\u0131m\u0131zdaki varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmeye devam edecek.<\/p>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 olan ve SEO&#8217;ya etkisi tart\u0131\u015f\u0131lmaz olan Sosyal Medya, do\u011fru stratejilerle donat\u0131larak y\u00f6netildi\u011finde fayda getirebilecek en etkili kanallardan biri olmaya devam edecek. Detayl\u0131 olarak incelersek;<\/p>\n<ul>\n<li>Son dokuz ay i\u00e7erisinde <a href=\"https:\/\/instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>&#8216;\u0131n b\u00fcy\u00fcme h\u0131z\u0131 di\u011fer Sosyal Medya platformlar\u0131na g\u00f6re %50 oran\u0131nda artt\u0131. Bu d\u00f6nem i\u00e7erisinde Instagram, toplamda 300 milyon kullan\u0131c\u0131ya ula\u015ft\u0131. \u00d6zellikle \u00fclkemizde <a href=\"https:\/\/www.goshopier.com\/blog\/3-adimda-instagramda-satis\/\" target=\"_blank\" rel=\"noopener\">\u0130nstagram&#8217;da sat\u0131\u015f yapanlar\u0131n<\/a> da inan\u0131lmaz bir \u015fekilde artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> video g\u00f6sterimleri konusunda bir ay i\u00e7erisinde <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>&#8216;u geride b\u0131rakt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Ancak Facebook&#8217;ta yer alan videolar\u0131n &#8220;otomatik oynat&#8221; \u00f6zelli\u011fi sayesinde bu kadar \u00e7ok g\u00f6sterilmi\u015f olmas\u0131 gibi bir durum da s\u00f6z konusu oldu\u011fu i\u00e7in bu a\u00e7\u0131klama biraz kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir.<\/li>\n<li>Son d\u00f6nemlerin en h\u0131zl\u0131 b\u00fcy\u00fcme oran\u0131 da <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SnapChat<\/a>&#8216;e ait. SnapChat alt\u0131 ay i\u00e7erisinde sahip oldu\u011fu kullan\u0131c\u0131 say\u0131s\u0131yla Facebook Messenger, Instagram, Pinterest ve Vine gibi alternatiflerin b\u00fcy\u00fcme h\u0131z\u0131na g\u00f6re daha fazla a\u015fama kaydetti.<\/li>\n<\/ul>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/e-posta-pazarlama-2016.png\" target=\"_blank\" rel=\"attachment wp-att-5093 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5093 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/e-posta-pazarlama-2016.png\" alt=\"e-posta pazarlama 2016\" width=\"700\" height=\"453\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/e-posta-pazarlama-2016.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/e-posta-pazarlama-2016-300x194.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2>D\u00fc\u015f\u00fck B\u00fct\u00e7eli Pazarlama Se\u00e7enekleri Geni\u015fliyor<\/h2>\n<p>&#8220;D\u00fc\u015f\u00fck b\u00fct\u00e7eli pazarlama&#8221; dendi\u011finde akla ilk olarak e-posta g\u00f6nderimleri geliyor. E-posta yoluyla yap\u0131lan pazarlama teknikleri de bu s\u00fcre\u00e7te geli\u015fti ve farkl\u0131 stratejiler izlenerek e-postan\u0131n varl\u0131\u011f\u0131n\u0131n getirece\u011fi yeni avantajlar kullan\u0131lmaya devam ediyor. E-postalar eskisi kadar spam g\u00f6r\u00fcn\u00fcml\u00fc ya da dikkat \u00e7ekmeyecek \u015fekilde de\u011fil, olduk\u00e7a profesyonel ve ilgi \u00e7ekecek \u015fekilde haz\u0131rlan\u0131yor. Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun Gmail gibi dominant bir platformda e-posta hesab\u0131na sahip oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, e-posta pazarlamas\u0131 olduk\u00e7a faydal\u0131 bir se\u00e7enek gibi g\u00f6r\u00fcnmekte.<\/p>\n<p>Google, 2012 Ocak ay\u0131nda 350 milyon, <a href=\"https:\/\/googleblog.blogspot.com.tr\/2012\/06\/chrome-apps-google-io-your-web.html\" target=\"_blank\" rel=\"noopener noreferrer\">2012 Haziran<\/a> ay\u0131nda ise 425 milyon aktif Gmail kullan\u0131c\u0131s\u0131 oldu\u011funu duyurmu\u015ftu. \u015eu an Outlook Web uygulamas\u0131 olarak kullan\u0131lan Hotmail de, 2011 A\u011fustos ay\u0131nda 330 milyon, 2012 Ocak ay\u0131nda 286 milyon kullan\u0131c\u0131ya sahipti. Bir d\u00f6nemin pop\u00fcler e-posta sa\u011flay\u0131c\u0131s\u0131 Yahoo, genel olarak pop\u00fclaritesini yitirdi ve bu kay\u0131p e-posta kullan\u0131c\u0131 say\u0131s\u0131na da yans\u0131d\u0131. Yahoo 2011 A\u011fustos ay\u0131nda 302 milyon, 2012 Ocak ay\u0131nda 282 milyon civar\u0131nda kullan\u0131c\u0131ya sahipti. Bu rakamlar\u0131n ne kadar\u0131n\u0131n mobil kullan\u0131c\u0131s\u0131 oldu\u011fu konusunda kesin bir bilgi olmasa da, Gmail kullan\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun Android i\u015fletim sistemine ve Gmail uygulamas\u0131na sahip oldu\u011funu tahmin etmek zor olmaz.<\/p>\n<p>E-posta pazarlamas\u0131 ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nemi s\u00fcrd\u00fcr\u00fcyor, ancak do\u011fru kullan\u0131ld\u0131\u011f\u0131nda etkili sonu\u00e7 verdi\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. \u00d6rnek olarak Gmail de, kullan\u0131c\u0131lar\u0131n pazarlama veya Sosyal Medya ile ilgili e-postalar\u0131 daha kolay takip edebilmesi i\u00e7in aray\u00fcz\u00fcnde de\u011fi\u015fikliklere gitmi\u015fti ve bu de\u011fi\u015fiklik olumlu kar\u015f\u0131lanm\u0131\u015ft\u0131. Di\u011fer e-posta sa\u011flay\u0131c\u0131lar\u0131n\u0131n da benzer y\u00f6ntemlere ba\u015fvurmas\u0131, e-posta pazarlamas\u0131n\u0131n eski pop\u00fclaritesine kavu\u015fmas\u0131na yard\u0131mc\u0131 olabilir. \u00d6rne\u011fin \u0130ngiltere&#8217;de 4 milyona yak\u0131n insan ilgilendi\u011fi \u00fcr\u00fcn veya hizmetlerle ilgili indirimleri e-posta yoluyla \u00f6\u011freniyor.<\/p>\n<h2>Dijital Pazarlama 2016 Y\u0131l\u0131nda Daha Fazla Entegrasyon Alan\u0131 Bulacak<\/h2>\n<p>SEO a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda genel olarak &#8220;ne ekersen onu bi\u00e7ersin&#8221; atas\u00f6z\u00fcn\u00fc temel alabiliriz. SEO&#8217;dan tam olarak fayda sa\u011flayabilmek i\u00e7in zaman ve sab\u0131r gerekti\u011fini s\u00f6ylemek yanl\u0131\u015f olmaz. Bu nedenle 2015 y\u0131l\u0131ndaki geli\u015fmeler do\u011frultusunda yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n hepsi 2016 y\u0131l\u0131nda fazlas\u0131yla sonu\u00e7 verecek. 2015 y\u0131l\u0131nda arama motoru optimizasyonu ve dijital pazarlama stratejilerini bir arada y\u00fcr\u00fcten herkesin dijital ortamda daha fazla entegrasyon f\u0131rsat\u0131 yakalayaca\u011f\u0131n\u0131 s\u00f6yleyebiliriz; \u00f6zellikle i\u00e7eri\u011fin \u00f6n plana \u00e7\u0131kmas\u0131, di\u011fer platformlar\u0131n kendi i\u00e7indeki arama fonksiyonlar\u0131n\u0131 geli\u015ftirmesi ve hatta dahili arama motoru kullanmaya ba\u015flamas\u0131 gibi geli\u015fmelerle birlikte &#8220;arama&#8221; kavram\u0131 daha farkl\u0131 ve g\u00fc\u00e7l\u00fc bir noktaya gelecektir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/dijital-pazarlama-donusum-hunisi.png\" target=\"_blank\" rel=\"attachment wp-att-5095 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5095 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/03\/dijital-pazarlama-donusum-hunisi.png\" alt=\"2016 dijital pazarlama donusum hunisi\" width=\"860\" height=\"434\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/dijital-pazarlama-donusum-hunisi.png 860w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/03\/dijital-pazarlama-donusum-hunisi-300x151.png 300w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n<p>Dijital pazarlaman\u0131n 2016 y\u0131l\u0131nda daha efektif kullan\u0131lmas\u0131n\u0131 gerektiren sinyallerden biri de, art\u0131k kullan\u0131c\u0131lar\u0131n \u0130nternete s\u00fcrekli ba\u011fl\u0131 olmas\u0131. Bu da &#8220;omni-channel&#8221; olarak adland\u0131r\u0131lan, platform bazl\u0131 pazarlama yerine b\u00fct\u00fcnsel pazarlaman\u0131n \u00f6nemini ortaya \u00e7\u0131karmakta.<\/p>\n<h3>Omni-channel Nedir?<\/h3>\n<p>Basit\u00e7e a\u00e7\u0131klamak gerekirse &#8216;omni-channel&#8217; tekil kullan\u0131c\u0131 deneyimi anlam\u0131na gelir. Kullan\u0131c\u0131n\u0131n her platformda farkl\u0131 deneyimler ya\u015famas\u0131 de\u011fil, platformlar\u0131n tamam\u0131nda ya da \u0130nternetteyken ya\u015fad\u0131\u011f\u0131 deneyim esas al\u0131n\u0131r. B\u00f6ylece klasik reklamc\u0131l\u0131\u011f\u0131n temelini olu\u015fturan demografik ve s\u0131n\u0131fsal farkl\u0131l\u0131klar neredeyse \u00f6nemsizle\u015ferek kullan\u0131c\u0131lar\u0131 bir b\u00fct\u00fcn olarak ele almak gerekmektedir. Kullan\u0131c\u0131 deneyimi tek bir noktada ele al\u0131nacaksa, sunulan hizmetlerin altyap\u0131s\u0131n\u0131 olu\u015fturacak olan dijital pazarlama stratejisi de bir araya toplanarak tek bir noktada sunulmal\u0131d\u0131r. Yani SEO, Sosyal Medya, dijital reklam gibi yard\u0131mc\u0131 etkenler; CRM, i\u00e7erik ve tasar\u0131m gibi temel etkenlerle birlikte hareket etmeli, birbirini beslemeli ve birbirlerinden ayr\u0131 kanallar olarak g\u00f6r\u00fclmemelidir. Sadece dijital pazarlama \u00f6\u011feleri de\u011fil, m\u00fc\u015fteri hizmetleri, sat\u0131\u015f sonras\u0131 hizmetler, teknik destek gibi standart hizmet \u00f6\u011feleri de kullan\u0131c\u0131ya tek bir noktadan sunulabilmelidir. \u015e\u00f6yle bir bak\u0131nca t\u00fcm bu hizmetleri bir araya toplamak \u00e7ok zormu\u015f gibi g\u00f6r\u00fcnse de sa\u011flayaca\u011f\u0131 fayda bu zorlu\u011fu g\u00f6lgede b\u0131rakacakt\u0131r.<\/p>\n<h2>Mobil Her Pazarlama Stratejisine Dahil Olacak<\/h2>\n<p>Hayat\u0131m\u0131za giren her yeni teknoloji davran\u0131\u015flar\u0131m\u0131zda belirgin de\u011fi\u015fikliklere sebep oluyor. \u0130leti\u015fim, ula\u015f\u0131m, sanayi, e\u011flence ve bir\u00e7ok farkl\u0131 noktada yeni cihaz ve teknolojiyle tan\u0131\u015f\u0131yor ve hemen adapte oluyoruz. Cep telefonlar\u0131n\u0131n \u015fimdiki kadar yayg\u0131nla\u015fmad\u0131\u011f\u0131 90&#8217;l\u0131 y\u0131llarla bug\u00fcn aras\u0131ndaki fark o kadar fazla ki, de\u011fi\u015fen davran\u0131\u015flar\u0131 \u00f6zetlemek m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor. Son y\u0131llarda \u00f6nemini gittik\u00e7e art\u0131ran mobil \u0130nternet, omni-channel ileti\u015fimi m\u00fcmk\u00fcn k\u0131lan bir platform olma yolunda evrimine devam ediyor. SEO a\u00e7\u0131s\u0131ndan ilk olarak <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uyumluluk<\/a> kapsam\u0131nda ele alabilece\u011fimiz mobil internet, kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta.<\/p>\n<ul>\n<li><strong>D\u00fcnya \u00c7ap\u0131nda Mobil \u0130nternet Kullan\u0131c\u0131lar\u0131n\u0131n Durumu<\/strong><\/li>\n<\/ul>\n<p>D\u00fcnya \u00e7ap\u0131nda bilgisayar kullan\u0131c\u0131lar\u0131ndan daha fazla say\u0131ya ula\u015fan mobil internet kullan\u0131c\u0131lar\u0131, t\u00fcm ihtiya\u00e7lar\u0131n\u0131 ak\u0131ll\u0131 telefonlar\u0131yla kar\u015f\u0131layabilir hale geldi. Kullan\u0131c\u0131lar al\u0131\u015fveri\u015f, ileti\u015fim, haberle\u015fme gibi temel ihtiya\u00e7lar d\u0131\u015f\u0131nda uzaktan kontrol ve e\u011flence gibi ek ihtiya\u00e7lar\u0131n\u0131 da mobil cihazlar\u0131n\u0131 kullanarak \u00e7ok k\u0131sa zamanda kolayca kar\u015f\u0131layabilir hale geldi. Bu da 2016 y\u0131l\u0131nda dijital pazarlama alan\u0131 i\u00e7in b\u00fcy\u00fck bir f\u0131rsat do\u011furuyor ve kullan\u0131c\u0131lara ula\u015fmak i\u00e7in kullan\u0131labilecek direkt bir yol anlam\u0131na geliyor.<\/p>\n<ul>\n<li><strong>\u0130nternet Eri\u015fim T\u00fcrleri<\/strong><\/li>\n<\/ul>\n<p>\u00d6zellikle <a href=\"https:\/\/www.stradiji.com\/google-lokal-yerel-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lokal SEO<\/a> a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yan mobil \u0130nternet eri\u015fim t\u00fcrleri, s\u00fcrekli hareket halinde olan kullan\u0131c\u0131y\u0131 &#8220;m\u00fc\u015fteri&#8221;ye d\u00f6n\u00fc\u015ft\u00fcrmek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ayr\u0131ca kullan\u0131c\u0131lar\u0131n g\u00fcn i\u00e7erisinde daha fazla zaman ge\u00e7irdi\u011fi bir konuma gelen mobil cihazlar, internet kullan\u0131m imk\u00e2nlar\u0131n\u0131n kolayla\u015fmas\u0131yla potansiyelini daha ileriye ta\u015f\u0131yabiliyor. 3G ya da 4G gibi teknolojilerle neredeyse her yerde \u0130nternete ba\u011flanma f\u0131rsat\u0131 olan kullan\u0131c\u0131lar i\u00e7in internet b\u00fcy\u00fck bir rehberken, mobil veri kullanmamay\u0131 tercih eden kullan\u0131c\u0131lar kablosuz a\u011f ile bir kahve d\u00fckkan\u0131nda, hava alan\u0131nda, kalabal\u0131k bir meydanda ya da bir \u00e7ocuk park\u0131nda bulunurken de internete eri\u015febiliyorlar. Bu durum da kullan\u0131c\u0131yla etkile\u015fim halinde olabilmek i\u00e7in b\u00fcy\u00fck bir f\u0131rsat yaratmakta.<\/p>\n<ul>\n<li><strong>Mobil Reklam Harcamalar\u0131<\/strong><\/li>\n<\/ul>\n<p>G\u00f6zlemledi\u011fimiz kadar\u0131yla kullan\u0131c\u0131lar\u0131n \u0130nternet&#8217;te ge\u00e7irdi\u011fi zamanla k\u0131yasland\u0131\u011f\u0131nda mobil \u0130nternet reklamc\u0131l\u0131\u011f\u0131na ayr\u0131lan b\u00fct\u00e7e \u00e7ok az. \u00d6zellikle T\u00fcrkiye&#8217;de etkin stratejilerin \u00e7ok s\u0131kl\u0131kla kullan\u0131lmamas\u0131ndan dolay\u0131 daha da az mobil reklam harcamas\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 tahmin etmekteyiz. Asl\u0131nda yap\u0131lmas\u0131 gereken \u00e7ok basit, mevcut reklam b\u00fct\u00e7esinin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fcn mobil \u0130nternete kayd\u0131r\u0131lmas\u0131. Biraz daha cesur bir \u00f6neri: mevcut stratejinin mobil \u0130nternet odakl\u0131 olmas\u0131 \u00e7ok daha b\u00fcy\u00fck faydalar sa\u011flayabilir.<\/p>\n<h2>Veri: Gittik\u00e7e B\u00fcy\u00fcyor ve Ger\u00e7ek Zamanl\u0131 Takip Etmek M\u00fcmk\u00fcn<\/h2>\n<p>&#8220;Big Data&#8221; dendi\u011finde ak\u0131llar\u0131m\u0131z kar\u0131\u015f\u0131yor, \u00e7\u00fcnk\u00fc b\u00fcy\u00fck veriyi i\u015flemek olduk\u00e7a zahmetli ve zaman alan bir i\u015f. Ancak bizim odaklanmam\u0131z gereken nokta b\u00fcy\u00fck veri de\u011fil, daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli veriyi i\u015flemek \u00fczerine stratejiler geli\u015ftirmek. En basitinden Google Analytics ile yap\u0131labilecek basit analizler, izlenecek yol konusunda \u00f6nemli fikirler verebilir. Sadece Google Analytics de\u011fil, g\u00fcn\u00fcm\u00fczde bir\u00e7ok veri analiz arac\u0131n\u0131 kullanmak m\u00fcmk\u00fcn. SEO a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda SearchMetrics, Ahrefs, Majestic, Google Search Console, Facebook Insights gibi analiz ara\u00e7lar\u0131, \u00fccretli &#8211; \u00fccretsiz t\u00fcm \u00e7al\u0131\u015fmalara dahil edilebilecek potansiyele sahip. Veriyi izlemek ve analiz etmek her zamankinden daha \u00f6nemli bir hale geliyor. \u00d6rne\u011fin mobil kullan\u0131c\u0131lar Web sitenize geldi\u011finde bir sonuca ula\u015fam\u0131yorlarsa (sat\u0131n alma, sipari\u015f verme, telefon numaras\u0131 g\u00f6r\u00fcnt\u00fcleme vb.) Web sitenizin mobil kullan\u0131labilirli\u011fini ve tasar\u0131m\u0131n\u0131 g\u00f6zden ge\u00e7irmeniz i\u00e7in yeterli sebebe sahipsiniz demektir. G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi\u00a0verdi\u011fimiz\u00a0\u00f6rnek\u00a0biraz\u00a0basit kal\u0131yor, o sebeple\u00a0konuyu sizin hayal g\u00fcc\u00fcn\u00fcze teslim ediyoruz.<\/p>\n<h2><strong>Sonu\u00e7 Olarak<\/strong><\/h2>\n<p>Dijital Pazarlama trendleri ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zla de\u011fi\u015fiyor ve evrim ge\u00e7iriyor. 2015 y\u0131l\u0131nda ba\u015far\u0131l\u0131 olan dijital pazarlama trendlerinin, 2016 y\u0131l\u0131nda ba\u015far\u0131l\u0131 olaca\u011f\u0131na dair herhangi bir garanti vermek m\u00fcmk\u00fcn de\u011fil. Yapman\u0131z gereken dijital pazarlama trendlerini g\u00fcnl\u00fck olarak takip etmek, hedef kitlenizin ilgisini \u00e7ekebilecek trendleri tespit ederek pazarlama kampanyalar\u0131n\u0131z\u0131 g\u00fcncellemek. Neyin i\u015fe yarayaca\u011f\u0131n\u0131 test etmeden s\u00f6ylemek zor. O nedenle 2016 y\u0131l\u0131nda bu yaz\u0131da konu etti\u011fimiz trendleri yak\u0131n takibe alman\u0131z\u0131, pazarlama kampanyalar\u0131n\u0131zda test etmenizi ve i\u015fe yarayanlara a\u011f\u0131rl\u0131k vermenizi tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her yeni y\u0131l dijital pazarlama ba\u015far\u0131s\u0131 elde etmek isteyenler i\u00e7in yeni f\u0131rsatlarla birlikte geliyor. Bu yaz\u0131m\u0131zda 2016 y\u0131l\u0131 boyunca takip etmeniz gereken dijital pazarlama trendleri hakk\u0131nda sizleri bilgilendirmek istedik.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,282],"tags":[750,751,752,753,754,225,756,88,19],"class_list":["post-5090","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-dijital-pazarlama","tag-2016-online-strateji","tag-2016-sosyal-medya-buyume-hizi","tag-2016-yilinda-dijital-pazarlama-trendleri","tag-2016-yilinda-dijital-pazarlama-ve-seo","tag-e-posta-pazarlama","tag-mobil-internet","tag-omni-channel","tag-searchmetrics","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5090"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}