{"id":5029,"date":"2016-02-23T16:03:56","date_gmt":"2016-02-23T14:03:56","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=5029"},"modified":"2022-04-27T15:41:22","modified_gmt":"2022-04-27T12:41:22","slug":"google-sag-sutundaki-reklamlari-kaldiriyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-sag-sutundaki-reklamlari-kaldiriyor\/","title":{"rendered":"Google Sa\u011f S\u00fctundaki Reklamlar\u0131 Kald\u0131r\u0131yor"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/google-reklamlari-e1456235483827.jpg\" target=\"_blank\" rel=\"attachment wp-att-5037 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5037 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/google-reklamlari-e1456235483827.jpg\" alt=\"google sa\u011f s\u00fctundaki reklamlar\u0131 kald\u0131r\u0131yor\" width=\"500\" height=\"263\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/google-reklamlari-e1456235483827.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/google-reklamlari-e1456235483827-300x158.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/263;\" \/><\/a><\/p>\n<p>Google&#8217;\u0131n ald\u0131\u011f\u0131 bu karar\u0131n hem SEO hem de dijital reklamc\u0131l\u0131k a\u00e7\u0131s\u0131ndan \u00f6nemli sonu\u00e7lar\u0131 olaca\u011fa benziyor . Peki nas\u0131l de\u011fi\u015fiklikler olacak? SEO projeleri ve Google Adwords reklam kampanyalar\u0131 bu de\u011fi\u015fiklikten nas\u0131l etkilenecekler? Gelin hep birlikte inceleyelim.<!--more--><\/p>\n<h2>Eski Google AdWords Yerle\u015fimi<\/h2>\n<p>\u00d6ncelikle de\u011fi\u015fimden \u00f6nce Google arama sonu\u00e7 ekran\u0131 nas\u0131l g\u00f6r\u00fcn\u00fcyordu, h\u0131zl\u0131ca hat\u0131rlayal\u0131m; bir arama yapt\u0131\u011f\u0131n\u0131zda ilgili reklamlar hem arama sonu\u00e7 sayfas\u0131n\u0131n alt\u0131nda hem de sa\u011f taraf\u0131nda g\u00f6steriliyordu. Reklam\u0131n konusuna g\u00f6re toplamda bazen d\u00f6rt, bazen de on be\u015f adet reklam g\u00f6rebiliyorduk. Bu rakam\u0131n artmas\u0131, AdWords reklam y\u00f6neticileri i\u00e7in reklam\u0131n kalitesi ve b\u00fct\u00e7esi konusunda daha esnek ve rahat bir \u00e7al\u0131\u015fma imkan\u0131 sunuyordu:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-eski-versiyon.png\" target=\"_blank\" rel=\"attachment wp-att-5030 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5030 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-eski-versiyon.png\" alt=\"adwords reklamlari eski versiyon\" width=\"700\" height=\"572\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-eski-versiyon.png 854w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-eski-versiyon-300x245.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/572;\" \/><\/a><\/p>\n<p>Bir Google Partners \u00fcyesinin payla\u015ft\u0131\u011f\u0131 bu \u00f6rnekte, arama sonu\u00e7 ekran\u0131 alt\u0131nda yer alan \u00fc\u00e7 sonu\u00e7la, sa\u011f s\u00fctunda yer alan alt\u0131 sonucun reklamdan olu\u015ftu\u011funu g\u00f6rmekteyiz. \u00d6rnekte yer alan dokuz farkl\u0131 reklam verenin hepsi farkl\u0131 b\u00fct\u00e7elerle, farkl\u0131 <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> kombinasyonuyla, farkl\u0131 hedef kitlelere y\u00f6nelik reklamlar olu\u015fturmu\u015f olabilirler ancak g\u00f6r\u00fcnt\u00fclenme ve t\u0131klanma ihtimalleri daha y\u00fcksekti. Daha \u00f6nce de \u00f6rneklerine yer verdi\u011fimiz, kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131nda hangi b\u00f6lgelere daha \u00e7ok t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6steren \u0131s\u0131 haritas\u0131na bakt\u0131\u011f\u0131m\u0131zda belki sa\u011f s\u00fctunda yer alan reklamlara daha az t\u0131klan\u0131yor gibi g\u00f6r\u00fcnse de, yine de bir \u015fans oldu\u011fu i\u00e7in bu b\u00f6l\u00fcmde yer almak da avantajl\u0131yd\u0131.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png\" target=\"_blank\" rel=\"attachment wp-att-4705 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4705 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png\" alt=\"mediative google arama sonu\u00e7 de\u011fi\u015fimi\" width=\"700\" height=\"441\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png 1000w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi-300x189.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/441;\" \/><\/a><\/p>\n<p>Reklamlar\u0131n kalitesi kadar, kullan\u0131c\u0131lar\u0131n reklamlara g\u00f6sterdi\u011fi reaksiyon da ayr\u0131 bir kalite g\u00f6stergesi ve reklam\u0131n haz\u0131rlan\u0131\u015f \u015fekliyle ilgili kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n yans\u0131mas\u0131 ayr\u0131 bir kalite kriteri olarak ele al\u0131nabilir. Kullan\u0131c\u0131 reaksiyonlar\u0131n\u0131 tahmin edebildi\u011fimiz kadar\u0131yla s\u0131ralamak gerekirse;<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n bir k\u0131sm\u0131 arama sonu\u00e7lar\u0131nda yer alan ilk sonuca, reklam oldu\u011funu <span style=\"text-decoration: underline;\">fark etmeden<\/span> t\u0131kl\u0131yor<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n bir k\u0131sm\u0131 reklamlara <span style=\"text-decoration: underline;\">hi\u00e7bir zaman<\/span> t\u0131klam\u0131yor<\/li>\n<li>Kullan\u0131c\u0131lar ilgisini \u00e7eken bir <span style=\"text-decoration: underline;\">kampanya<\/span> ya da <span style=\"text-decoration: underline;\">indirim<\/span> varsa reklamlara t\u0131klamay\u0131 tercih edebiliyor<\/li>\n<li>K\u00fc\u00e7\u00fck bir grup olsalar da hatr\u0131 say\u0131l\u0131r miktarda kullan\u0131c\u0131 reklam \u00f6nleyici eklenti kulland\u0131\u011f\u0131 i\u00e7in reklamlar\u0131 <span style=\"text-decoration: underline;\">g\u00f6rm\u00fcyor<\/span><\/li>\n<li>Bir miktar kullan\u0131c\u0131 reklamlara reklam oldu\u011funu bilmeden,\u00a0<span style=\"text-decoration: underline;\">yanl\u0131\u015fl\u0131kla<\/span> t\u0131kl\u0131yor<\/li>\n<li>Bir miktar kullan\u0131c\u0131 reklamlara reklam oldu\u011fun\u00a0<span style=\"text-decoration: underline;\">bilerek<\/span> t\u0131kl\u0131yor<\/li>\n<\/ul>\n<p>Davran\u0131\u015f \u015fekillerini \u00e7o\u011faltmak m\u00fcmk\u00fcn, ancak bir \u00e7o\u011funun belli sebepleri var. \u00d6zellikle AdWords taraf\u0131nda bu davran\u0131\u015flar\u0131n sebeplerinin tespit edilmesi i\u00e7in detayl\u0131 ara\u015ft\u0131rmalar ve incelemeler yap\u0131l\u0131yor, e\u011fer problem reklam\u0131n kendisinden kaynaklan\u0131yorsa, \u00e7ok farkl\u0131 \u015feyler oluyor. Bunlara yaz\u0131m\u0131z\u0131n ilerleyen k\u0131s\u0131mlar\u0131nda detayl\u0131 olarak de\u011finece\u011fiz.<\/p>\n<h2>Yeni Google AdWords Yerle\u015fimi<\/h2>\n<p>Yeni de\u011fi\u015fiklikle birlikte reklamlar art\u0131k a\u015fa\u011f\u0131daki gibi g\u00f6r\u00fcnmekte:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-yeni-versiyon.png\" target=\"_blank\" rel=\"attachment wp-att-5032 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5032 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-yeni-versiyon.png\" alt=\"adwords reklamlari yeni versiyon\" width=\"700\" height=\"812\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-yeni-versiyon.png 764w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklamlari-yeni-versiyon-259x300.png 259w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/812;\" \/><\/a><\/p>\n<p>Arama sonu\u00e7lar\u0131n\u0131n yeni haline bakt\u0131\u011f\u0131m\u0131zda, sadece 4 tane AdWords reklam\u0131 oldu\u011funu g\u00f6rmekteyiz. Masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 i\u00e7in \u00e7ok fazla de\u011fi\u015fen bir \u015fey olmayacak ancak\u00a0mobil \u0130nternet kullan\u0131c\u0131lar\u0131 i\u00e7in belirleyici olan ilk nokta; arama yapt\u0131ktan sonra kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk sonu\u00e7lar\u0131n hepsinin reklamlardan olu\u015fmas\u0131.\u00a0Cihaz \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc veya metin boyutu se\u00e7imi fark etmeksizin, mobil cihazlarda yap\u0131lan aramalarda e\u011fer sadece reklamlar g\u00f6r\u00fcn\u00fcyorsa, organik aramalara ilk ekranda ula\u015fmak m\u00fcmk\u00fcn de\u011fil. Bu da kullan\u0131c\u0131lar\u0131n \u00e7o\u011funun sayfay\u0131 a\u015fa\u011f\u0131 do\u011fru kayd\u0131r\u0131p organik aramalara t\u0131klama e\u011filimine sahip olmak gibi bir davran\u0131\u015f geli\u015ftirmesine sebep olabilir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/mobil-reklam-arama-sonuclari.png\" target=\"_blank\" rel=\"attachment wp-att-5034 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5034 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/mobil-reklam-arama-sonuclari.png\" alt=\"mobil reklam arama sonuclari\" width=\"700\" height=\"574\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/mobil-reklam-arama-sonuclari.png 978w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/mobil-reklam-arama-sonuclari-300x246.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/574;\" \/><\/a><\/p>\n<h2>Mobil \u0130nternet Kullan\u0131m\u0131n\u0131n Artmas\u0131<\/h2>\n<p>Bu durumun ger\u00e7ekle\u015fmesine en \u00e7ok etki eden \u015fey de, mobil \u0130nternet kullan\u0131m\u0131n\u0131n artarak \u00e7o\u011falmas\u0131. Yukar\u0131daki ekran g\u00f6r\u00fcnt\u00fcleriyle\u00a0birlikte bir mobil cihazda yapt\u0131\u011f\u0131n\u0131z araman\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda benzer bir yerle\u015fim oldu\u011funu g\u00f6receksiniz. B\u00f6ylece AdWords reklam y\u00f6neticilerinin reklamlar\u0131n\u0131 daha \u00e7ok mobil cihaz kullan\u0131c\u0131lar\u0131na y\u00f6nelik olarak tasarlamalar\u0131 ve optimize etmeleri, performans g\u00f6stermelerini sa\u011flayabilecek en \u00f6nemli etken olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu noktada <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil uyumluluk <\/a>\u00e7ok daha b\u00fcy\u00fck bir \u00f6nem kazan\u0131yor ve e\u011fer siteniz mobil uyumlu de\u011filse, hem ziyaret\u00e7i trafi\u011finden mahrum kal\u0131yorsunuz hem de reklamlara ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7e bo\u015fa gidiyor.<\/p>\n<p>Ayr\u0131ca Google&#8217;\u0131n bu\u00a0de\u011fi\u015fiklikle hem kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ok fazla da\u011f\u0131tmamay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 hem de say\u0131s\u0131 gittik\u00e7e artan reklam verenler aras\u0131ndaki kaliteyi ve rekabeti art\u0131racak bir y\u00f6ne do\u011fru gitti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. En \u00e7ok sorulan soru da t\u0131klama ba\u015f\u0131na maliyetin (CPC) art\u0131p artmayaca\u011f\u0131. \u0130lk tahminler t\u0131klama ba\u015f\u0131na maliyetin artaca\u011f\u0131 y\u00f6n\u00fcnde, ancak bunu s\u00f6ylemek i\u00e7in hen\u00fcz erken. Do\u011fal olarak rekabet olduk\u00e7a artacak, bilgisayar platformunda sadece d\u00f6rt reklam\u0131n g\u00f6r\u00fcnt\u00fclenece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde dijital reklam y\u00f6neticileri reklamlar\u0131n\u0131n yay\u0131nlanmas\u0131 i\u00e7in yo\u011fun bir \u00e7aba i\u00e7erisine girecekler. Hem b\u00fct\u00e7elerini y\u00fckseltmek hem daha etkili\u00a0reklamlar olu\u015fturmak hem de daha kaliteli ini\u015f sayfalar\u0131 haz\u0131rlamak zorunda kalacaklar.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklam-kriterleri.png\" target=\"_blank\" rel=\"attachment wp-att-5033 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5033 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/02\/adwords-reklam-kriterleri-300x300.png\" alt=\"adwords reklam kriterleri\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklam-kriterleri-300x300.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklam-kriterleri-150x150.png 150w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/02\/adwords-reklam-kriterleri.png 800w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/a><\/p>\n<p>AdWords reklamlar\u0131n\u0131n kalite puanlar\u0131 bir\u00e7ok farkl\u0131 kriter baz al\u0131narak belirlenmekte, bunlar\u0131n d\u0131\u015f\u0131nda reklam\u0131n amac\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar da yap\u0131lmakta. Google AdWords ekibinin, &#8220;<a href=\"https:\/\/adwords.blogspot.com.tr\/2016\/01\/how-we-fought-bad-ads-in-2015.html\" target=\"_blank\" rel=\"noopener noreferrer\">2015 y\u0131l\u0131nda k\u00f6t\u00fc reklamlarla nas\u0131 m\u00fccadele ettik?<\/a>&#8221; temal\u0131 makalesinde, yan\u0131lt\u0131c\u0131 ve iyi ama\u00e7lar ta\u015f\u0131mayan reklamlarla nas\u0131l m\u00fccadele etti\u011fini anlatmakta. Yap\u0131lan bu de\u011fi\u015fikli\u011fin \u00f6zellikle d\u00fc\u015f\u00fck kaliteli ve do\u011fru ama\u00e7lara hizmet etmeyen reklamlar\u0131 arka plana itmek i\u00e7in ger\u00e7ekle\u015fti\u011fini de d\u00fc\u015f\u00fcnmekteyiz.<\/p>\n<p>Makalede, &#8220;<em>h\u0131zl\u0131 kilo vermenin y\u00f6ntemleri<\/em>&#8221; temal\u0131, sa\u011fl\u0131\u011fa zararl\u0131 ve insanlar\u0131 yanl\u0131\u015f y\u00f6nlendiren reklamlar ve benzeri konular ele al\u0131n\u0131yor. Bu konulardan birka\u00e7\u0131na h\u0131zl\u0131ca g\u00f6z atal\u0131m;<\/p>\n<ul>\n<li>Taklit\u00e7iler: Orijinal markalar\u0131 taklit eden, yetkili veya distrib\u00fct\u00f6r olmad\u0131\u011f\u0131 halde \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan sitelerin reklamlar\u0131\n<ul>\n<li>10.000 site ve 18.000 hesap<\/li>\n<\/ul>\n<\/li>\n<li>Zararl\u0131 sa\u011fl\u0131k \u00fcr\u00fcnleri satmaya \u00e7al\u0131\u015fanlar: Yukar\u0131da da bahsetti\u011fimiz gibi, &#8220;<em>h\u0131zl\u0131 kilo vermenin y\u00f6ntemleri<\/em>&#8221; ve benzeri sloganlarla otoritelerce onaylanmam\u0131\u015f t\u0131bbi ila\u00e7 veya alternatif t\u0131p \u00fcr\u00fcn\u00fc sat\u0131\u015f\u0131 yapmaya \u00e7al\u0131\u015fan sitelerin reklamlar\u0131\n<ul>\n<li>12.500.000 reklam ve 38.000 site<\/li>\n<\/ul>\n<\/li>\n<li>Kimlik avc\u0131lar\u0131: S\u00fcrekli girdi\u011finiz bir Web sitesini taklit eden bir g\u00f6r\u00fcn\u00fcme sahip (\u00f6rne\u011fin Facebook&#8217;un ya da Gmail&#8217;in giri\u015f sayfas\u0131) ba\u015fka bir Web sitesine y\u00f6nlendiren ve ki\u015fisel bilgilerinizi \u00e7almaya \u00e7al\u0131\u015fan hesaplar\n<ul>\n<li>7.000 site<\/li>\n<\/ul>\n<\/li>\n<li>\u0130stenmeyen yaz\u0131l\u0131m y\u00fcklemeye \u00e7al\u0131\u015fanlar: Bilgisayar\u0131n\u0131za, tabletinize ya da mobil cihaz\u0131n\u0131za zarar veren, i\u00e7erisindeki bilgileri ele ge\u00e7irmeye yarayan ya da klavye hareketlerinizi izleyerek \u015fifrelerinizi \u00e7almaya \u00e7al\u0131\u015fan reklamlar olu\u015fturan hesaplar\n<ul>\n<li>17.000.000 reklam ve 10.000 site<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, kullan\u0131c\u0131lar\u0131 aldatmaya y\u00f6nelik i\u00e7eriklere sahip reklamlar ve Web siteleri de Google&#8217;\u0131n sava\u015ft\u0131\u011f\u0131 bir ba\u015fka alan\u0131 olu\u015fturuyor. Di\u011fer tarafta da daha iyi reklamlar g\u00f6stermek, \u00f6zenle haz\u0131rlanm\u0131\u015f reklamlar\u0131n do\u011fru kullan\u0131c\u0131larla bulu\u015fmas\u0131 ve herkesin memnun olmas\u0131, Google&#8217;\u0131n AdWords taraf\u0131nda ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir ama\u00e7.<\/p>\n<p>Bundan sonra ne olaca\u011f\u0131n\u0131 s\u00f6ylemek veya tahmin etmek m\u00fcmk\u00fcn olmasa da, bu de\u011fi\u015fikli\u011fin etkilerini zamanla g\u00f6rebiliriz. Ancak ilk olarak \u015funlara dikkat etmekte fayda var:<\/p>\n<ul>\n<li>Reklamlar\u0131n\u0131z\u0131n kalite puan\u0131: Google AdWords Kalite puanlama sistemi bir\u00e7ok farkl\u0131 kritere dayanmakta ve her metin reklam 10 \u00fczerinden puanland\u0131r\u0131lmakta. Reklamlar\u0131n\u0131z 6&#8217;dan y\u00fcksek puan alam\u0131yorsa, zamanla performans d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc ya\u015fanabilir.<\/li>\n<li>Reklam\u0131n y\u00f6nlendirildi\u011fi sayfan\u0131n mobil uyumlu olmas\u0131: \u00d6zellikle kalite puan\u0131n\u0131 etkileyen fakt\u00f6rlerden biri olan mobil uyumluluk, sadece reklamlar i\u00e7in de\u011fil, organik trafik i\u00e7in de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ancak tek ba\u015f\u0131na AdWords Reklamlar\u0131 i\u00e7in bile bir kalite g\u00f6stergesi olarak ele al\u0131nabilir.<\/li>\n<li>Reklamlar\u0131n mobil cihazlar\u0131 hedeflemesi: Bilgisayar platformlar\u0131nda g\u00f6sterilen reklam say\u0131s\u0131n\u0131n d\u00f6rde d\u00fc\u015fmesiyle, mobil cihazlara daha fazla a\u011f\u0131rl\u0131k verilmesinde b\u00fcy\u00fck fayda var.<\/li>\n<li>B\u00fct\u00e7elerin ayarlanmas\u0131: Yukar\u0131da da bahsetti\u011fimiz gibi, bu de\u011fi\u015fiklikle birlikte AdWords reklamlar\u0131na ayr\u0131lmas\u0131 gereken b\u00fct\u00e7enin de\u011fi\u015fip de\u011fi\u015fmeyece\u011fi b\u00fcy\u00fck bir soru i\u015fareti. \u015eimdiden haz\u0131rl\u0131kl\u0131 olmakta ve b\u00fct\u00e7eyi makul \u015fekilde kullanmakta b\u00fcy\u00fck fayda var.<\/li>\n<\/ul>\n<h3>Sonu\u00e7 Olarak<\/h3>\n<p>Google arama sonu\u00e7 ekran\u0131nda g\u00f6r\u00fcnt\u00fclenen reklamlar\u0131n yerle\u015fimi ve say\u0131s\u0131yla ilgili yapt\u0131\u011f\u0131 bu de\u011fi\u015fiklikle, kullan\u0131c\u0131 deneyimini farkl\u0131 boyutlara ta\u015f\u0131mak ve mobil \u0130nternet kullan\u0131m\u0131na daha uygun bir g\u00f6r\u00fcn\u00fcm kazand\u0131rmay\u0131 ama\u00e7l\u0131yor. Uzun vadede daha etkin ve kaliteli reklam g\u00f6steriminin de hedeflenmesi, \u015fu an belirsiz olan baz\u0131 noktalar\u0131n yava\u015f yava\u015f belirgin hale gelmesiyle birlikte Google&#8217;\u0131n verdi\u011fi bir m\u00fccadele haline gelebilir. Rekabet sadece AdWords reklam verenleri a\u00e7\u0131s\u0131ndan de\u011fil, dijital reklam verilebilen platformlar aras\u0131nda da artm\u0131\u015f durumda. Google tek ba\u015f\u0131na dijital reklamc\u0131l\u0131ktan b\u00fcy\u00fck bir pay al\u0131yor olsa da, bu kadar\u0131n\u0131n yeterli olmayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek benzer ad\u0131mlar atmaya devam edebilir.<\/p>\n<p>\u0130\u00e7erik stratejinizi ve reklam profilinizi gelecekte ger\u00e7ekle\u015febilecek bu ve buna benzer de\u011fi\u015fikliklere haz\u0131r olacak \u015fekilde haz\u0131rlaman\u0131z, herhangi bir kay\u0131p ya\u015fama riskinizi en aza indirecektir. Sayfalar\u0131n\u0131z\u0131 SEO ve Mobil uyumlu hale getirmeniz,\u00a0Google AdWords reklamlar\u0131nda y\u00fcksek performans elde etmenize\u00a0ve y\u00fcksek kalite puan\u0131 alman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n uzun s\u00fcredir yapt\u0131\u011f\u0131 AdWords metin reklam g\u00f6sterim testlerinde kritik bir a\u015famaya gelindi. Bilgisayarlar ile yap\u0131lan aramalar neticesinde Google sonu\u00e7lar\u0131nda sa\u011f s\u00fctunda listelenen Google Adwords reklamlar\u0131 art\u0131k g\u00f6sterilmeyecek. \u00dcst b\u00f6l\u00fcmde yer alan reklamlar\u0131n say\u0131s\u0131 ise \u00fc\u00e7ten d\u00f6rde \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,282],"tags":[710,392,605,406,712,714,716,718],"class_list":["post-5029","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-dijital-pazarlama","tag-arama-sonuclari","tag-dijital-reklam","tag-google-adwords","tag-google-arama-sonuclari","tag-google-reklamlari","tag-isi-haritasi","tag-masaustu-reklamlar","tag-mobil-reklamlar"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}