{"id":4907,"date":"2016-01-29T14:07:45","date_gmt":"2016-01-29T12:07:45","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4907"},"modified":"2022-04-25T16:38:52","modified_gmt":"2022-04-25T13:38:52","slug":"google-web-yoneticisi-yonergeleri-guncellemesi-2016","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-web-yoneticisi-yonergeleri-guncellemesi-2016\/","title":{"rendered":"Google Web Y\u00f6neticisi Y\u00f6nergeleri G\u00fcncellemesi &#8211; 2016"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/Google-bot-search-console.png\" target=\"_blank\" rel=\"attachment wp-att-4911 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4911 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/Google-bot-search-console.png\" alt=\"Google bot search console\" width=\"500\" height=\"393\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/Google-bot-search-console.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/Google-bot-search-console-300x236.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/393;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Google Web Y\u00f6neticisi Y\u00f6nergeleri<\/a>&#8216;nde\u00a0yer alan ve Google&#8217;\u0131n anayasas\u0131 olarak nitelendirebilece\u011fimiz kurallar manzumesi bir Web sitesinin SEO projesini y\u00fcr\u00fct\u00fcrken yap\u0131lmas\u0131 ve yap\u0131lmamas\u0131 gerekenler konusunda \u00f6nemli fikir vermekte. S\u00f6z konusu y\u00f6nergeler normalde \u00fc\u00e7 ana ba\u015fl\u0131k alt\u0131nda inceleniyordu;<\/p>\n<ul>\n<li><span style=\"color: #008000;\">Tasar\u0131m ve i\u00e7erik y\u00f6nergeleri<\/span><\/li>\n<li><span style=\"color: #008000;\">Teknik y\u00f6nergeler<\/span><\/li>\n<li><span style=\"color: #008000;\">Kalite y\u00f6nergeleri<\/span>\n<ul>\n<li><span style=\"color: #008000;\">Kalite y\u00f6nergeleri &#8211; temel ilkeler<\/span><\/li>\n<li><span style=\"color: #008000;\">Kalite y\u00f6nergeleri &#8211; \u00f6zel y\u00f6nergeler<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Yap\u0131lan de\u011fi\u015fiklik sonras\u0131nda y\u00f6nergelere iki yeni ba\u015fl\u0131k daha eklendi\u011finiz tespit ettik;<\/p>\n<ul>\n<li><span style=\"color: #008000;\">Genel Y\u00f6nergeler<\/span>\n<ul>\n<li><span style=\"color: #008000;\">Google&#8217;\u0131n sayfalar\u0131n\u0131z\u0131 bulmas\u0131na yard\u0131mc\u0131 olun<\/span><\/li>\n<li><span style=\"color: #008000;\">Google&#8217;\u0131n sayfalar\u0131n\u0131z\u0131 anlamas\u0131na yard\u0131mc\u0131 olun<\/span><\/li>\n<li><span style=\"color: #008000;\">Ziyaret\u00e7ilerinize sayfalar\u0131n\u0131z\u0131 kullanmalar\u0131nda yard\u0131mc\u0131 olun<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #008000;\">Kalite y\u00f6nergeleri<\/span>\n<ul>\n<li><span style=\"color: #008000;\">Temel ilkeler<\/span><\/li>\n<li><span style=\"color: #008000;\">\u00d6zel y\u00f6nergeler<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Bu d\u00fczenlemeyle &#8220;Tasar\u0131m ve \u0130\u00e7erik Y\u00f6nergeleri&#8221; ana ba\u015fl\u0131\u011f\u0131 &#8220;Genel Y\u00f6nergeler&#8221; alt\u0131na ta\u015f\u0131nm\u0131\u015f ve bir tak\u0131m de\u011fi\u015fiklikler ger\u00e7ekle\u015fmi\u015f. \u00d6zellikle <a href=\"https:\/\/www.stradiji.com\/yapisal-verilerle-arama-sonuclarinda-fark-yaratin\/\" target=\"_blank\" rel=\"noopener noreferrer\">yap\u0131sal veri<\/a> ve <a href=\"https:\/\/www.stradiji.com\/wordpress-seo-teknikleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a> i\u00e7erik y\u00f6netim sistemine de\u011finilmi\u015f olmas\u0131 da bize olduk\u00e7a enteresan geldi. D\u00fcnyadaki neredeyse her 3 web sitesinden 1&#8217;inin WordPress ile y\u00f6netildi\u011fini d\u00fc\u015f\u00fcn\u00fcnce Google&#8217;\u0131n WordPress&#8217;e \u00f6zel bir parantez a\u00e7m\u0131\u015f olmas\u0131n\u0131 \u00e7ok da yad\u0131rgamad\u0131k. Yap\u0131sal Veri&#8217;nin giderek daha fazla \u00f6nem kazanaca\u011f\u0131n\u0131 da \u015fimdiden s\u00f6yleyebiliriz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/Google-Search-Console-yeni-yonergeler.png\" target=\"_blank\" rel=\"attachment wp-att-4910 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4910 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/Google-Search-Console-yeni-yonergeler-1024x663.png\" alt=\"Google Search Console yeni yonergeler\" width=\"700\" height=\"453\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/Google-Search-Console-yeni-yonergeler-1024x663.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/Google-Search-Console-yeni-yonergeler-300x194.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/Google-Search-Console-yeni-yonergeler.png 1050w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/453;\" \/><\/a><\/p>\n<p>\u00d6zellikle \u015fu a\u015fa\u011f\u0131daki b\u00f6l\u00fcmde yap\u0131lan g\u00fcncelleme dikkatimizi \u00e7ekti;<\/p>\n<p><span style=\"color: #008000;\"><em>&#8220;Bu y\u00f6nergelere uyman\u0131z, Google\u2019\u0131n sitenizi bulmas\u0131na, dizine eklemesine ve s\u0131ralamas\u0131na yard\u0131mc\u0131 olur. Bu \u00f6nerilerden hi\u00e7birini uygulamasan\u0131z bile bir sitenin Google dizininden tamamen kald\u0131r\u0131lmas\u0131na veya ba\u015fka \u015fekilde algoritmayla ya da elle yap\u0131lan spam i\u015flemine maruz kalmas\u0131na yol a\u00e7abilecek hatal\u0131 uygulamalardan baz\u0131lar\u0131n\u0131 belirten &#8220;Kalite Y\u00f6nergeleri&#8221;ni dikkatle incelemenizi \u00f6neririz. Bir site, spam i\u015fleminden etkilendiyse art\u0131k Google.com&#8217;daki veya Google\u2019\u0131n i\u015f orta\u011f\u0131 sitelerindeki sonu\u00e7larda g\u00f6r\u00fcnt\u00fclenmeyebilir.&#8221;<\/em><\/span><\/p>\n<p>Yukar\u0131daki ifade &#8220;uysan\u0131z da olur uymasan\u0131z da&#8221; havas\u0131 ta\u015f\u0131yordu. Google bu b\u00f6l\u00fcm\u00fcn alt\u0131n\u0131 \u0131srarla \u00e7izmek i\u00e7in a\u015fa\u011f\u0131daki \u015fekilde ifade de\u011fi\u015fikli\u011fine gitmi\u015f g\u00f6r\u00fcn\u00fcyor:<\/p>\n<p><span style=\"color: #008000;\"><em>&#8220;A\u015fa\u011f\u0131daki <span style=\"text-decoration: underline;\">Genel Y\u00f6nergeler<\/span>&#8216;e uyman\u0131z, Google\u2019\u0131n sitenizi bulmas\u0131na, dizine eklemesine ve s\u0131ralamas\u0131na yard\u0131mc\u0131 olur.<\/em><\/span><\/p>\n<p><span style=\"color: #008000;\"><em>A\u015fa\u011f\u0131daki <span style=\"text-decoration: underline;\">Kalite Y\u00f6nergeleri<\/span>&#8216;ni dikkatle incelemenizi \u00f6neririz. Kalite Y\u00f6nergeleri&#8217;nde bir sitenin Google dizininden tamamen kald\u0131r\u0131lmas\u0131na veya ba\u015fka \u015fekilde algoritmayla ya da manuel olarak uygulanan spam i\u015fleminden etkilenmesine yol a\u00e7abilecek baz\u0131 hatal\u0131 uygulamalar a\u00e7\u0131klanmaktad\u0131r. Bir site, spam i\u015fleminden etkilendiyse art\u0131k Google.com&#8217;daki veya Google\u2019\u0131n i\u015f orta\u011f\u0131 sitelerindeki sonu\u00e7larda g\u00f6r\u00fcnt\u00fclenmeyebilir.&#8221;<\/em><\/span><\/p>\n<p>G\u00f6rebilece\u011finiz gibi yeni ifadeyle Google kendini \u00e7ok daha keskin bir \u015fekilde ifade ediyor ve Genel Y\u00f6nergelere ve Kalite Y\u00f6nergelerine uyulmas\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor. Ayr\u0131ca Web Y\u00f6neticisi Y\u00f6nergelerinin yeni versiyonunda, Google&#8217;\u0131n bir Web sitesini tararken g\u00f6z att\u0131\u011f\u0131 \u00f6nemli noktalar\u0131 daha belirgin \u015fekilde \u00f6n plana \u00e7\u0131kard\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.<\/p>\n<p>Sayfan\u0131n 13 Ocak 2016 tarihinde arabelle\u011fe al\u0131nm\u0131\u015f g\u00f6r\u00fcnt\u00fcs\u00fc \u015f\u00f6yle;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-eski.png\" target=\"_blank\" rel=\"attachment wp-att-4908 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4908 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-eski-266x1024.png\" alt=\"web yoneticisi yonergeleri eski\" width=\"266\" height=\"1024\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-eski-266x1024.png 266w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-eski-78x300.png 78w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-eski.png 852w\" data-sizes=\"(max-width: 266px) 100vw, 266px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 266px; --smush-placeholder-aspect-ratio: 266\/1024;\" \/><\/a><\/p>\n<p>Sayfan\u0131n yeni versiyonunda ise daha kesin bir dil kullan\u0131lm\u0131\u015f ve s\u00fcre\u00e7 kategorize edilerek birbirinden ayr\u0131lm\u0131\u015f:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-yeni.png\" target=\"_blank\" rel=\"attachment wp-att-4909 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4909 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-yeni-396x1024.png\" alt=\"web yoneticisi yonergeleri yeni\" width=\"396\" height=\"1024\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-yeni-396x1024.png 396w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-yeni-116x300.png 116w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/web-yoneticisi-yonergeleri-yeni.png 495w\" data-sizes=\"(max-width: 396px) 100vw, 396px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 396px; --smush-placeholder-aspect-ratio: 396\/1024;\" \/><\/a><\/p>\n<p>Google Web Y\u00f6neticisi Y\u00f6nergelerini d\u00fczenli olarak takip etmenizi ve bu t\u00fcr g\u00fcncellemelere sitenizin uyum sa\u011flad\u0131\u011f\u0131ndan emin olman\u0131z\u0131 takdir ederiz. SEO projelerinizi bu y\u00f6nergelere dikkate alarak y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz takdirde olas\u0131 yol kazalar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mi\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, SEO ba\u015far\u0131s\u0131 elde etmek isteyen hemen herkesin yak\u0131ndan takip etmesi gereken Google Web Y\u00f6neticisi Y\u00f6nergeleri\u2019nde \u00f6nemli g\u00fcncellemeler ger\u00e7ekle\u015ftirdi. Yeni versiyonun bir \u00f6nceki versiyondan ne gibi farkl\u0131l\u0131klar i\u00e7erdi\u011fini sizin i\u00e7in inceledik.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[630,631,633,635],"class_list":["post-4907","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-google-web-yoneticisi-yonergeleri","tag-kalite-yonergeleri","tag-tasarim-ve-icerik","tag-teknik-yonergeler"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4907"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4907\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}