{"id":4895,"date":"2016-01-28T16:31:44","date_gmt":"2016-01-28T14:31:44","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4895"},"modified":"2026-03-13T15:50:22","modified_gmt":"2026-03-13T12:50:22","slug":"web-trafiginizin-kalitesini-arttiran-seo-pratikleri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/web-trafiginizin-kalitesini-arttiran-seo-pratikleri\/","title":{"rendered":"Google Da Ka\u00e7\u0131nc\u0131 S\u0131raday\u0131m: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/istock_000023692876small-e1453989801314.jpg\" target=\"_blank\" rel=\"attachment wp-att-4905 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4905 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/istock_000023692876small-e1453989801314.jpg\" alt=\"pratik seo \u00f6nerileri\" width=\"500\" height=\"430\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/istock_000023692876small-e1453989801314.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/istock_000023692876small-e1453989801314-300x258.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/430;\" \/><\/a><\/p>\n<p>\u0130yi kurgulanan bir SEO \u00e7al\u0131\u015fmas\u0131nda arama motoru adeta bir pazar yeri i\u015flevi g\u00f6rebilmektedir. Uzunca bir s\u00fcre &#8220;\u0130\u00e7eri\u011fin Kral&#8221; oldu\u011funa inand\u0131k. \u0130\u00e7erik kralsa, kullan\u0131c\u0131lar krali\u00e7edir ve d\u00fcnyay\u0131 onlar y\u00f6netir. Google arama yapan kullan\u0131c\u0131lar\u0131n ihtiyac\u0131na cevap verdi\u011fi \u00f6l\u00e7\u00fcde sitenizin i\u00e7eri\u011fini \u00f6nemser. \u00a0Arama Motoru sonu\u00e7lar\u0131 kaliteli i\u00e7eriklere g\u00f6re de\u011fil, i\u00e7eriklerin kullan\u0131c\u0131lar\u0131n beklentilerine cevap verme y\u00fczdesine g\u00f6re olu\u015fturulur. SEO \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131c\u0131 beklentisi nas\u0131l kar\u015f\u0131lan\u0131r? Gelin hep birlikte g\u00f6z atal\u0131m.<\/p>\n<p><!--more--><\/p>\n<p>Hemen her SEO projesinde bir tak\u0131m \u015fehir efsaneleri ile kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z. Biz bunlar\u0131 &#8220;Beyaz Yalanlar&#8221; olarak nitelendiriyoruz:<\/p>\n<h3>Beyaz Yalanlar<\/h3>\n<p>Bir SEO projesi yapmak istedi\u011finizde duyabilece\u011finiz bir\u00e7ok s\u00f6z vard\u0131r:<\/p>\n<ul>\n<li>SEO \u00f6ld\u00fc, \u00e7ok gereksiz bir \u015fey bence<\/li>\n<li>SEO sihir gibidir, bir dokunu\u015flar her \u015fey s\u00fcper olur<\/li>\n<li>\u0130\u00e7erik krald\u0131r<\/li>\n<li>Sizi Google&#8217;da ilk s\u0131raya \u00e7\u0131kartaca\u011f\u0131z!!!11<\/li>\n<li>SEO yerine AdWords aslan\u0131z daha verimli olur.<\/li>\n<li>Google ile anla\u015fmam\u0131z var<\/li>\n<\/ul>\n<p>Bunun gibi bir\u00e7ok <span style=\"text-decoration: underline;\">do\u011fru olmayan<\/span>\u00a0s\u00f6z\u00fc daha \u00f6nce duymu\u015f muydunuz? \u0130sterseniz hepsine tek tek de\u011finelim:<\/p>\n<ul>\n<li><em>SEO \u00f6ld\u00fc<\/em><\/li>\n<\/ul>\n<p>SEO i\u00e7erik y\u00f6netiminin ve pazarlama stratejilerinin bir par\u00e7as\u0131d\u0131r ve olmaya da devam ediyor. Arama motorlar\u0131n\u0131n arama algoritmalar\u0131n\u0131 s\u00fcrekli g\u00fcncellemesi, pazara yeni oyuncular\u0131n kat\u0131lmas\u0131, i\u00e7erik kalitesinin art\u0131r\u0131lmas\u0131 i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar s\u0131k s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z \u015feyler. Arama motoru kavram\u0131n\u0131n pop\u00fclerlikten bir al\u0131\u015fkanl\u0131\u011fa evrildi\u011fi g\u00fcn\u00fcm\u00fczde, bilgisayarda veya ak\u0131ll\u0131 telefonda s\u00fcrekli kullan\u0131lan bir \u00f6\u011fe olan arama motoruna hepimizin ihtiyac\u0131 var. Arama motorunun olmad\u0131\u011f\u0131 bir \u0130nternet d\u00fc\u015f\u00fcnebiliyor musunuz? \u015eayet d\u00fc\u015f\u00fcnemiyorsan\u0131z SEO hala ya\u015f\u0131yor demektir.<\/p>\n<ul>\n<li><em>SEO sihir gibidir<\/em><\/li>\n<\/ul>\n<p>E\u011fer \u00f6yle olsayd\u0131 bilgisayarlar yerine sihirli de\u011fnek kullan\u0131yor olurduk de\u011fil mi? SEO bir sihir de\u011fildir, bir dokunu\u015fta her \u015fey m\u00fckemmel hale gelemez. Aksine SEO zorlu ve sab\u0131r isteyen bir s\u00fcre\u00e7tir. Temel olarak s\u00f6yleyebiliriz ki, ortalama bir SEO projesinin sonu\u00e7 vermeye ba\u015flamas\u0131 iki \u00fc\u00e7\u00a0ay kadar zaman alabilir. Olduk\u00e7a spesifik bir konuya ya da segmente hitap ediyorsa ya da mevsimsel ya da trend bazl\u0131 bir konu baz al\u0131nm\u0131\u015fsa bu s\u00fcre bir y\u0131la kadar uzayabilir. Sonu\u00e7ta SEO projesine ba\u015flarken hi\u00e7bir \u015feyin bir anda iyi sonu\u00e7lar vermesini beklemeyin.<\/p>\n<ul>\n<li><em>\u0130\u00e7erik krald\u0131r<\/em><\/li>\n<\/ul>\n<p>Bir noktada do\u011fru olan bu ifade ne yaz\u0131k ki tam anlam\u0131yla do\u011fru de\u011fil. \u0130\u00e7erik bir SEO projesinin can damar\u0131n\u0131 olu\u015fturuyor olsa da, kullan\u0131c\u0131ya do\u011fru iletilmedi\u011fi taktirde hi\u00e7bir i\u015fe yaramayabilir. \u0130\u00e7eri\u011fin kalitesini belirleyen bir\u00e7ok fakt\u00f6r vard\u0131r, bu fakt\u00f6rler hem arama motoru algoritmalar\u0131na hem de insan davran\u0131\u015flar\u0131na ba\u011fl\u0131 olarak de\u011fi\u015fkenlik g\u00f6sterebilir fakat temelde ayn\u0131 ve tek bir amaca hizmet etmelidir; kullan\u0131c\u0131y\u0131 memnun etmek. Bu y\u00fczden sadece &#8216;i\u00e7erik krald\u0131r&#8217; demek do\u011fru olmaz, &#8216;kaliteli i\u00e7erik krald\u0131r&#8217; dersek do\u011fru s\u00f6ylemi\u015f oluruz.<\/p>\n<ul>\n<li><em>Sizi Google&#8217;da ilk s\u0131raya \u00e7\u0131kartaca\u011f\u0131z!!!11<\/em><\/li>\n<\/ul>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/gugilda-kesin-birinci-siradasiniz.png\" target=\"_blank\" rel=\"attachment wp-att-4897 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4897 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/gugilda-kesin-birinci-siradasiniz.png\" alt=\"gugilda kesin birinci siradasiniz\" width=\"700\" height=\"561\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/gugilda-kesin-birinci-siradasiniz.png 818w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/gugilda-kesin-birinci-siradasiniz-300x240.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/561;\" \/><\/a><\/p>\n<p>Bu s\u00f6z\u00fc de s\u0131k s\u0131k duyuyoruz, \u00f6rne\u011fin &#8220;Bize hedefledi\u011finiz 5 adet <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> verin, bu kelimelerde sizi ilk s\u0131raya \u00e7\u0131karal\u0131m!&#8221;. Baz\u0131 SEO firmalar\u0131 da konuyu paket hizmete d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015f durumda, sanki pazardan domates sat\u0131n al\u0131yormu\u015fsunuz gibi, &#8220;10 anahtar kelime X.xx\u00a0lira&#8221; ya da &#8220;20 anahtar kelime X.xxx\u00a0lira&#8221; \u015feklinde pakete d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f\u00a0fiyatlar g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. Peki bu size ne kadar inand\u0131r\u0131c\u0131 geliyor? Olduk\u00e7a geni\u015f bir i\u00e7erik stratejisi olu\u015fturursan\u0131z, 10 anahtar kelimeyle i\u015f bitiyor mu? Peki ya di\u011fer anahtar kelimelere ne olacak, oradan gelecek trafi\u011fe ne olacak? Kullan\u0131c\u0131lar\u0131n\u0131z ba\u015fka bir arama terimi kullanarak arama yap\u0131yorsa, se\u00e7ti\u011finiz 10 kelimenin boynu nas\u0131l b\u00fck\u00fclecek, hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Trafik kaybetmek konusunda risk almak istemiyorsan\u0131z, bu paketleri tercih etmenizi <strong><span style=\"text-decoration: underline;\">\u00f6nermiyoruz<\/span><\/strong>.<\/p>\n<ul>\n<li><em>SEO Yerine AdWords alsan\u0131z daha verimli olur<\/em><\/li>\n<\/ul>\n<p>&#8220;\u00c7\u00fcnk\u00fc biz AdWords de sat\u0131yoruz&#8221; diye devam eden bu ifade, yerine g\u00f6re do\u011fru yerine g\u00f6re de yanl\u0131\u015f olabilir. Ama SEO olmadan dijital reklamlarla ilerlemeye \u00e7al\u0131\u015fmak \u00e7ok b\u00fcy\u00fck bir hatad\u0131r. E\u011fer Web siteniz yeterince optimize de\u011filse ve buna ra\u011fmen AdWords ile y\u00fckselmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, b\u00fct\u00e7enizin ve zaman\u0131n\u0131z\u0131n bo\u015fa gitti\u011finden emin olabilirsiniz. \u00d6rne\u011fini verdi\u011fimiz Google AdWords reklamlar\u0131 ne \u015fekilde olursa olsun reklam\u0131n ili\u015fkilendirildi\u011fi web sayfas\u0131n\u0131n kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131n\u0131 \u015fart ko\u015far. Google AdWords reklamlar\u0131n\u0131n kalite puan\u0131n\u0131 etkileyen en b\u00fcy\u00fck fakt\u00f6rlerden biri de budur; kullan\u0131c\u0131 reklam\u0131 t\u0131klad\u0131ktan sonra hangi sayfaya geldi, sayfa ne d\u00fczeyde i\u00e7erik bar\u0131nd\u0131r\u0131yor, bu i\u00e7erik ne kadar kaliteli, kullan\u0131c\u0131 sayfa i\u00e7erisinde ne gibi davran\u0131\u015flarda bulundu?<\/p>\n<p>Sorular \u00e7o\u011falt\u0131labilir fakat verilen cevaplar b\u00fcy\u00fck oranda olumsuzsa, reklamlar\u0131n\u0131z daha nadir g\u00f6sterilmeye ba\u015flar ve \u00e7al\u0131\u015fman\u0131z yeterince ba\u015far\u0131l\u0131 olamaz. Bu durumla kar\u015f\u0131la\u015fmamak i\u00e7in, herhangi bir dijital reklam projesini ba\u015flatmadan \u00f6nce sitenizin SEO durumunu g\u00f6zden ge\u00e7irmenizi, gerekirse bir SEO projesi ba\u015flatman\u0131z\u0131 tavsiye ederiz.<\/p>\n<ul>\n<li><em>Google ile anla\u015fmam\u0131z var<\/em><\/li>\n<\/ul>\n<p>&#8220;in\u015f cnm ya :))&#8221; diye yan\u0131tlad\u0131\u011f\u0131m\u0131z bu ifade, kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z en b\u00fcy\u00fck yalanlardan birini i\u00e7ermekte. Hatta bu ifadeyi &#8216;beyaz yalan&#8217; olarak de\u011ferlendirmek bile fazlaca iyi niyetli olurdu&#8230; Her neyse, \u00e7ok da uzatmadan ifade edelim: Hi\u00e7bir SEO ya da Dijital Pazarlama Ajans\u0131n\u0131n Google ile anla\u015fmas\u0131 yoktur, olamaz. Google ile partnerlik anla\u015fmas\u0131 yapan ya da &#8220;Sertifikal\u0131 Google Partner (Certified Google Partner)&#8221; olarak lanse edilen ki\u015fi ya da kurumlar asl\u0131nda Google AdWords alan\u0131nda anla\u015fmas\u0131 bulunan ki\u015fi ya da kurumlard\u0131r. Google herhangi bir kurumla organik arama alan\u0131nda anla\u015fma yapmam\u0131\u015ft\u0131r, muhtemelen yapmayacakt\u0131r da. Yani olur da bir g\u00fcn bir ki\u015fi size sertifikas\u0131n\u0131 g\u00f6sterip &#8220;Google ile anla\u015fmam\u0131z var, organik trafi\u011finizi acayip art\u0131raca\u011f\u0131z&#8221; derse, ne yapaca\u011f\u0131n\u0131z\u0131 \u015fimdiden kararla\u015ft\u0131r\u0131n deriz.<\/p>\n<p>Yukar\u0131da bir k\u0131sm\u0131n\u0131 s\u0131ralad\u0131\u011f\u0131m\u0131z ifadeleri geride b\u0131rak\u0131p, konumuza odaklanal\u0131m ve organik trafi\u011fin nas\u0131l art\u0131r\u0131labilece\u011fine dair karma\u015f\u0131k olmayan y\u00f6ntemlere ge\u00e7elim.<\/p>\n<h2>Organik Trafi\u011fi Art\u0131rmak \u0130\u00e7in Birka\u00e7 \u0130yi \u00d6neri<\/h2>\n<p>\u00d6ncelikle belirtmek isteriz ki, organik trafi\u011fin art\u0131\u015f\u0131 konusunda hi\u00e7bir zaman garanti edilemez. Potansiyelini g\u00f6rd\u00fc\u011f\u00fcn\u00fcz konular \u00fczerinde durmal\u0131, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n ve g\u00fcndemin h\u0131zla de\u011fi\u015fece\u011fini d\u00fc\u015f\u00fcnerek B ve hatta C plan\u0131 olan bir <strong><a href=\"https:\/\/www.stradiji.com\/seo-araclari-vs-seo-uzmanlari-kime-guvenmeli\/\" target=\"_blank\" rel=\"noopener noreferrer\">i\u00e7erik stratejisi<\/a><\/strong> geli\u015ftirmenizi tavsiye ederiz. Bunun d\u0131\u015f\u0131nda geleneksel ve modern SEO tekniklerini Web sitenizin geneline ve sayfalar\u0131n\u0131za uygulamaktan \u00e7ekinmeyin. \u00d6zellikle paket halinde ve k\u0131s\u0131tlanm\u0131\u015f SEO hizmetleri, <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a> paketleri, sosyal medya payla\u015f\u0131mlar\u0131 gibi \u00fccretli hizmetlerden ka\u00e7\u0131nman\u0131z\u0131 \u00f6neririz. Bu hizmetlerin bir k\u0131sm\u0131 &#8220;Black Hat SEO&#8221; ad\u0131 verilen ve ho\u015f olmayan sonu\u00e7lar do\u011furabilecek y\u00f6ntemleri kullan\u0131yor olabilir.<\/p>\n<p>Google Analytics, Google Search Console, AdWords Keyword Planner, Yandex Metrica, Screaming Frog, Xenu gibi \u00fccretsiz analiz ara\u00e7lar\u0131n\u0131 kullanmaktan \u00e7ekinmeyin. \u00dccretli analiz ara\u00e7lar\u0131n\u0131 kullanmak istiyorsan\u0131z, Web sitenizin ve hedefinizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne uygun bir ara\u00e7\u00a0se\u00e7menizi tavsiye ederiz. \u00d6rne\u011fin, k\u00fc\u00e7\u00fck \u00e7apl\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131 yapmak istiyorsan\u0131z, \u00e7ok say\u0131da fonksiyonu olan ve y\u00fcksek b\u00fct\u00e7eye sahip bir SEO arac\u0131\u00a0sizin i\u00e7in \u00e7ok uygun olmayacakt\u0131r. K\u00fc\u00e7\u00fck \u00e7apl\u0131 \u00e7al\u0131\u015fmalar i\u00e7in yukar\u0131da sayd\u0131\u011f\u0131m\u0131z \u00fccretsiz ara\u00e7lar\u0131 kullanman\u0131z yeterli bile olabilir.<\/p>\n<p>\u0130\u00e7erik optimizasyonu i\u00e7in Google Search Console, Google Analytics, Yandex Metrica ve AdWords Keyword Planner kullanarak neler yapabilece\u011finize bir g\u00f6z atal\u0131m:<\/p>\n<p>\u0130\u00e7erik Optimizasyonuna ilk ad\u0131m:<\/p>\n<ol>\n<li>\u0130\u00e7eri\u011fi y\u00f6nlendirmek istedi\u011finiz konuyu derinlemesine inceleyin, kullan\u0131c\u0131lar\u0131n g\u00f6z\u00fcnden bakmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Tekil anahtar kelimeler se\u00e7mek yerine anahtar kelimelerden olu\u015fan mant\u0131kl\u0131 c\u00fcmlelere a\u011f\u0131rl\u0131k verin.<\/li>\n<li>Bu kelimelerin ve c\u00fcmlelerin \u00e7evresinde geni\u015fleyen i\u00e7erikler \u00fcretin.<\/li>\n<li>\u0130\u00e7eri\u011finizi yay\u0131nlad\u0131ktan sonra da pazarlamaya devam edin. Sosyal medyan\u0131n ve link profilinizin g\u00fcc\u00fcn\u00fc kullan\u0131n.<\/li>\n<li>Trafi\u011finizi detayl\u0131 \u015fekilde analiz edin, zay\u0131f noktalar\u0131n\u0131z\u0131 tespit edip g\u00fc\u00e7lendirmeye \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Bir sonraki i\u00e7erik projenizde kullanmak ad\u0131na art\u0131lar\u0131n\u0131z\u0131 ve eksiklerinizi not edin.<\/li>\n<\/ol>\n<p>\u0130\u00e7eri\u011finizi do\u011fru \u015fekilde olu\u015fturmak ve y\u00f6nlendirmek istedi\u011finiz konuyu anlamak i\u00e7in AdWords Keyword Planner kullanabilirsiniz. \u0130\u00e7eri\u011finizi olu\u015fturan belirli terimleri Keyword Planner&#8217;da inceleyerek ba\u011flant\u0131l\u0131 \/ ili\u015fkili di\u011fer arama terimlerini ke\u015ffedebilir, d\u00f6nemsel de\u011fi\u015fiklikleri inceleyebilirsiniz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/adwords-keyword-planner-ornegi.png\" target=\"_blank\" rel=\"attachment wp-att-4898 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4898 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/adwords-keyword-planner-ornegi-1024x825.png\" alt=\"adwords keyword planner ornegi\" width=\"700\" height=\"564\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/adwords-keyword-planner-ornegi-1024x825.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/adwords-keyword-planner-ornegi-300x242.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/adwords-keyword-planner-ornegi.png 1139w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/564;\" \/><\/a><\/p>\n<p>Yukar\u0131da yer alan k\u00fc\u00e7\u00fck \u00f6rne\u011fi baz alarak, Anahtar Kelime Planlay\u0131c\u0131n\u0131n ili\u015fkili olarak tespit etti\u011fi arama terimlerini de i\u00e7eri\u011finize dahil edebilirsiniz.<\/p>\n<p><strong>\u0130pucu<\/strong>: Bu listede yer alan verileri indirebilir ve Microsoft Excel&#8217;de inceleyebilir, aya g\u00f6re d\u00f6nemsel ortalama arama hacmini g\u00f6rebilirsiniz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/keyword-planner-gecmis-istiatistikleri-indir.png\" target=\"_blank\" rel=\"attachment wp-att-4899 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4899 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/keyword-planner-gecmis-istiatistikleri-indir.png\" alt=\"keyword planner gecmis istiatistikleri indir\" width=\"700\" height=\"310\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/keyword-planner-gecmis-istiatistikleri-indir.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/keyword-planner-gecmis-istiatistikleri-indir-300x133.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/310;\" \/><\/a><\/p>\n<p>Derledi\u011finiz verilerde yer alan &#8220;Ortalama ayl\u0131k arama say\u0131s\u0131&#8221; size arama teriminin bir ay i\u00e7erisinde ka\u00e7 defa arand\u0131\u011f\u0131na dair bilgi verebilir. Ancak bu veriyi incelerken sadece en y\u00fcksek arama hacmine sahip olan arama terimlerini se\u00e7mek gibi bir hataya d\u00fc\u015fmeyin. Y\u00fcksek hacimli arama terimleri yan\u0131nda d\u00fc\u015f\u00fck hacimli olan terimleri de (e\u011fer ilgiliyse) i\u00e7eri\u011finize dahil etmeye \u00e7al\u0131\u015f\u0131n. \u00c7\u00fcnk\u00fc y\u00fcksek hacimli kelimeler y\u00fcksek rekabet demektir, d\u00fc\u015f\u00fck hacimli terimler ise bulunabilirli\u011finizi art\u0131rmaya yard\u0131mc\u0131 olabilecek en \u00f6nemli kaynak olarak de\u011ferlendirilebilir.<\/p>\n<p>\u0130\u00e7eri\u011finizi derledi\u011finiz verilerle d\u00fczenledikten sonra sadece Web sitenizde yay\u0131nlaman\u0131z yetmez. \u0130\u00e7eri\u011finizi sosyal medyada da de\u011ferlendirin, insanlar\u0131n ilgisini \u00e7ekecek bir i\u00e7erik \u00fcretmi\u015f olabilirsiniz. Sosyal medyan\u0131n g\u00fcc\u00fcn\u00fc kullanmaktan \u00e7ekinmeyin, i\u00e7eri\u011finizi sosyal medya hesaplar\u0131n\u0131zda, sosyal medya gruplar\u0131nda, forumlarda, s\u00f6zl\u00fcklerde; akl\u0131n\u0131za gelebilecek her platformda -rahats\u0131z edici olmayacak \u015fekilde- payla\u015fmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n<p>\u0130\u00e7eri\u011fi yay\u0131nlad\u0131ktan sonra yak\u0131n \u00e7evrenizdeki insanlardan ele\u015ftiriler almaya \u00e7al\u0131\u015f\u0131n, m\u00fcmk\u00fcnse bu ele\u015ftirilerin yaz\u0131n\u0131z\u0131n alt\u0131nda yorum olarak yer almas\u0131na izin verin. Ayr\u0131ca sayfa istatistiklerinizi inceleyerek kullan\u0131c\u0131lar\u0131n sayfan\u0131zda ne gibi davran\u0131\u015flar sergiledi\u011fini g\u00f6zlemlemeye \u00e7al\u0131\u015f\u0131n. Google Analytics temel olarak kullan\u0131c\u0131n\u0131n sayfada ne kadar zaman ge\u00e7irdi\u011fini, ba\u015fka hangi sayfalara t\u0131klad\u0131\u011f\u0131n\u0131, -varsa- \u00f6zel bir t\u0131klama ger\u00e7ekle\u015ftirip ger\u00e7ekle\u015ftirmedi\u011fini g\u00f6sterebilir. Yandex Metrica&#8217;n\u0131n Webvisor \u00f6zelli\u011fini kullanarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131n mouse ve klavye hareketlerini de izleyebilirsiniz.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u00d6nemli Not:<\/strong> <\/span>Yandex Metrica Webvisor, uyguland\u0131\u011f\u0131 sayfalar\u0131n y\u00fckleme performans\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde <u>olumsuz etkileyebilir<\/u>!<\/p>\n<p>\u0130\u00e7eri\u011fin \u00fcretimi, yay\u0131nlanmas\u0131 ve analizi sonras\u0131nda, elde etti\u011finiz istatistiki verileri baz alarak bir sonraki i\u00e7eri\u011finizi \u00fcretmek i\u00e7in \u00f6nemli ipu\u00e7lar\u0131 elde etmeniz m\u00fcmk\u00fcn olabilir. \u00d6rne\u011fin kullan\u0131c\u0131lar\u0131n hangi arama terimleri ile sayfalar\u0131n\u0131za giri\u015f yapt\u0131\u011f\u0131n\u0131 Google Search Console kullanarak inceleyebilirsiniz. Google Search Console, arama terimleriyle ilgili veriyi\u00a0en fazla 3 ay tutmaktad\u0131r, bu a\u00e7\u0131dan incelemeye hemen ba\u015flaman\u0131z\u0131 tavsiye ederiz.<\/p>\n<h3>Search Console i\u00e7in \u00d6rnek \u00c7al\u0131\u015fma:<\/h3>\n<p>Google Search Console&#8217;da do\u011frulanm\u0131\u015f ve tam eri\u015fime sahip oldu\u011funuz Web sitenizin Arama Analizini yapmak i\u00e7in, Google Search Console&#8217;da oturum a\u00e7t\u0131ktan sonra &#8220;Arama Trafi\u011fi -&gt; Search Analytics&#8221; b\u00f6l\u00fcm\u00fcne gelin. Kar\u015f\u0131n\u0131za son bir ay\u0131n arama terimleri ve t\u0131klama bilgisi gelecek. \u00dcst b\u00f6l\u00fcmde yer alan &#8220;G\u00f6sterimler&#8221;, &#8220;TO (t\u0131klama ortalamas\u0131&#8221;) ve &#8220;Konum&#8221; kutucuklar\u0131n\u0131 i\u015faretleyin. Alt sat\u0131rda en sa\u011fda yer alan &#8220;Tarihler&#8221; b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131ndaki tarih aral\u0131\u011f\u0131n\u0131 belirleyin. Bu b\u00f6l\u00fcmde &#8220;Sorgular&#8221; se\u00e7ene\u011fi i\u015faretli kals\u0131n. &#8220;Sorgular&#8221; b\u00f6l\u00fcm\u00fcnde yer alan &#8220;filtre yok&#8221; b\u00f6l\u00fcm\u00fcne t\u0131klayarak sorgular\u0131 filtreleyin ve marka veya firma isminizi filtreye &#8220;\u015eunu i\u00e7ermeyen sorgular&#8221; olarak ekleyin:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-arama-analizi.png\" target=\"_blank\" rel=\"attachment wp-att-4900 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4900 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-arama-analizi.png\" alt=\"google search console arama analizi\" width=\"700\" height=\"337\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-arama-analizi.png 1000w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-arama-analizi-300x145.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/337;\" \/><\/a><\/p>\n<p>B\u00f6ylece firma ya da marka isminizle yap\u0131lmam\u0131\u015f olan, do\u011frudan i\u00e7eri\u011finizde yer alan arama terimlerini g\u00f6steren bir listeye ula\u015facaks\u0131n\u0131z. E\u011fer Web sitenizi yeni a\u00e7t\u0131ysan\u0131z ya da Google Search Console&#8217;a yeni kaydettiyseniz, birer ayl\u0131k (ya da hangi aral\u0131kta olmas\u0131n\u0131 isterseniz) rapor almak i\u00e7in haz\u0131r olman\u0131z\u0131\u00a0tavsiye ederiz. E\u011fer Google Search Console&#8217;u uzun bir s\u00fcredir kullan\u0131yorsan\u0131z, yine birer ayl\u0131k periyotlarla rapor alarak hangi arama terimlerinin pop\u00fcler oldu\u011funu g\u00f6zlemleyebilirsiniz. \u0130ndirdi\u011finiz verinin i\u00e7inde;<\/p>\n<ul>\n<li>Arama terimi<\/li>\n<li>Arama yap\u0131ld\u0131ktan sonra sayfalar\u0131n\u0131z\u0131n ka\u00e7 defa t\u0131kland\u0131\u011f\u0131<\/li>\n<li>Arama sonu\u00e7lar\u0131nda sayfalar\u0131n\u0131z\u0131n ka\u00e7 defa g\u00f6sterildi\u011fi<\/li>\n<li>Arama sonu\u00e7lar\u0131nda ortalama ka\u00e7\u0131nc\u0131 s\u0131rada yer ald\u0131\u011f\u0131n\u0131z<\/li>\n<\/ul>\n<p>bilgisine ula\u015facaks\u0131n\u0131z. Tavsiyemiz indirdi\u011finiz listede yer alan d\u00fc\u015f\u00fck ve y\u00fcksek performansl\u0131 arama terimlerini ayr\u0131\u015ft\u0131rmak ve i\u00e7erik stratejinize dahil etmektir. Ayr\u0131ca arama terimlerinin belli bir b\u00f6l\u00fcm\u00fcn\u00fc AdWords Keyword Planner&#8217;da inceleyebilir (en fazla 200 kelimeyi incelemenizi ya da terimleri 200&#8217;erlik farkl\u0131 gruplara ay\u0131rman\u0131z\u0131 tavsiye ederiz), ortalama ayl\u0131k arama hacimlerini g\u00f6rebilir ve Google&#8217;\u0131n ili\u015fki kurdu\u011fu di\u011fer arama terimlerini de inceleyebilirsiniz. \u00d6rnek olarak bir m\u00fc\u015fterimiz i\u00e7in yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmay\u0131 k\u0131saca payla\u015fmak isterim;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-ornek-calisma.png\" target=\"_blank\" rel=\"attachment wp-att-4901 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4901 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-ornek-calisma.png\" alt=\"google search console ornek calisma\" width=\"760\" height=\"450\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-ornek-calisma.png 760w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-ornek-calisma-300x178.png 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 760px; --smush-placeholder-aspect-ratio: 760\/450;\" \/><\/a><\/p>\n<p><em>Bu \u00e7al\u0131\u015fmada, 1 &#8211; 30 Kas\u0131m 2015 d\u00f6neminde yapt\u0131klar\u0131 aramalarla arama sonu\u00e7lar\u0131nda yer alan web sitesine ait sonu\u00e7lar\u0131 g\u00f6r\u00fcnt\u00fcleyen, sayfa ziyareti ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 say\u0131s\u0131n\u0131 g\u00f6rebiliyoruz. Ayr\u0131ca m\u00fc\u015fterimizin hedefine uygun olacak \u015fekilde, arama teriminin web sitesindeki s\u0131ralama performans\u0131n\u0131 7 &#8211; 15 aras\u0131nda filtreledik ve \u00f6ncelikli olarak bu arama terimlerine odakland\u0131k. B\u00f6ylece alt s\u0131ralarda kalma ihtimali olan y\u00fcksek potansiyele sahip arama terimlerine odaklanm\u0131\u015f olduk.<\/em><\/p>\n<p>Bu b\u00f6l\u00fcmde sadece arama terimlerini de\u011fil, sayfa performans\u0131n\u0131z\u0131, co\u011frafi ziyaret\u00e7i profilini, <a href=\"https:\/\/www.stradiji.com\/mobil-arama-sonuclarinda-yukselme-yontemleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil performans\u0131<\/a> ve arama t\u00fcr\u00fcn\u00fc (web, g\u00f6rsel, video) belirleyebilirsiniz.\u00a0\u00a0Ayr\u0131ca &#8220;Tarihler&#8221; b\u00f6l\u00fcm\u00fcne t\u0131klay\u0131p belirledi\u011finiz tarih aral\u0131\u011f\u0131ndaki g\u00fcn performans\u0131n\u0131 da inceleyebiliyorsunuz. Yapaca\u011f\u0131n\u0131z incelemeler size i\u00e7eri\u011finizin performans\u0131 konusunda \u00e7ok \u00f6nemli bilgiler verecektir ve edindi\u011finiz her bilgiyi ge\u00e7mi\u015f ve gelecek d\u00f6nemde de\u011ferlendirmeniz b\u00fcy\u00fck \u00f6neme sahiptir.<\/p>\n<h3>Ge\u00e7mi\u015fe D\u00f6n\u00fck D\u00fczenlemelerden Ka\u00e7\u0131nmay\u0131n<\/h3>\n<p>Yukar\u0131da \u00f6rne\u011fini verdi\u011fimiz incelemeleri yapt\u0131\u011f\u0131n\u0131zda, ge\u00e7mi\u015f d\u00f6nemde yay\u0131mlam\u0131\u015f oldu\u011funuz bir sayfa veya i\u00e7eri\u011finiz ile ilgili sorunlarla kar\u015f\u0131la\u015ft\u0131ysan\u0131z, d\u00fczenleme yapman\u0131z\u0131 \u015fiddetle \u00f6neririz. Yapaca\u011f\u0131n\u0131z her d\u00fczenleme ve d\u00fczeltme, arama motorlar\u0131n\u0131n dikkatini \u00e7ekecektir ve sayfalar\u0131n\u0131z\u0131n organik performans\u0131n\u0131 art\u0131rman\u0131z i\u00e7in bir avantaj sa\u011flayacakt\u0131r. Ge\u00e7mi\u015fe d\u00f6n\u00fck d\u00fczenlemeleri tamamlad\u0131ktan sonra, de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131z sayfalar\u0131 Google Search Console arac\u0131l\u0131\u011f\u0131yla iletmeyi unutmay\u0131n:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-google-gibi-getir.png\" target=\"_blank\" rel=\"attachment wp-att-4902 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4902 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/google-search-console-google-gibi-getir-1024x472.png\" alt=\"google search console google gibi getir\" width=\"700\" height=\"323\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-google-gibi-getir-1024x472.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-google-gibi-getir-300x138.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/google-search-console-google-gibi-getir.png 1053w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/323;\" \/><\/a><\/p>\n<p>Google Search Console&#8217;da &#8220;Tarama -&gt; Google gibi getir&#8221; \u00f6zelli\u011fini kullanarak eski bir sayfan\u0131z\u0131n Google botlar\u0131 taraf\u0131ndan yeniden endekslenmesini sa\u011flayabilirsiniz. E\u011fer d\u00fczenleme yapt\u0131\u011f\u0131n\u0131z i\u00e7eri\u011finizin hedefledi\u011fi konu pop\u00fcler bir konuysa, k\u0131sa s\u00fcre i\u00e7erisinde s\u0131ralaman\u0131zda de\u011fi\u015fiklikler olmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<h3>Sab\u0131rl\u0131 Olmak \u00c7ok B\u00fcy\u00fck Bir Etken<\/h3>\n<p>Kimi SEO projelerimizde bir ya da bir bu\u00e7uk ayl\u0131k \u00e7al\u0131\u015fmalar yaparken, kimi projelerimizde de aylar boyunca \u00e7al\u0131\u015fmalar yapmaya devam ediyoruz. Yaz\u0131m\u0131z\u0131n ba\u015f\u0131nda da ifade etti\u011fimiz gibi, kimi projeler 2-3 ay sonra sonu\u00e7 vermeye ba\u015fl\u0131yorken, kimi projelerin verimli olmas\u0131n\u0131 sa\u011flamak i\u00e7in daha uzun s\u00fcre beklemeniz gerekiyor. Bu konuya \u00f6rnek olmas\u0131 a\u00e7\u0131s\u0131ndan, spesifik bir sekt\u00f6rde hizmet veren eski bir m\u00fc\u015fterimizin trafik verisini a\u015fa\u011f\u0131da g\u00f6stermek istedim;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/bir-seo-calisma-ornegi.png\" target=\"_blank\" rel=\"attachment wp-att-4903 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4903 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2016\/01\/bir-seo-calisma-ornegi.png\" alt=\"bir seo calisma ornegi\" width=\"700\" height=\"328\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/bir-seo-calisma-ornegi.png 799w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2016\/01\/bir-seo-calisma-ornegi-300x140.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/328;\" \/><\/a><\/p>\n<p>Bu projeyi di\u011ferlerinden ay\u0131ran \u015fey, hizmet verilen sekt\u00f6r olduk\u00e7a zor ve y\u00fcksek rekabete sahip olmas\u0131 ve ilkbahar ve yaz aylar\u0131nda daha \u00e7ok talep ald\u0131\u011f\u0131 i\u00e7in d\u00f6nemsel etkiye maruz kalmas\u0131yd\u0131. Bir &#8220;case study&#8221; olarak de\u011ferlendirdi\u011fimiz bu proje asl\u0131nda 2013 y\u0131l\u0131n\u0131n sonlar\u0131nda ba\u015flad\u0131 ancak en verimli \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 2014 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde yapt\u0131k. 2014 y\u0131l\u0131nda trafik art\u0131\u015f\u0131 \u00e7ok fazla olmasa da, i\u00e7erik stratejisinin geli\u015ftirilmesi ve sosyal medya aktivitelerinin art\u0131r\u0131lmas\u0131yla m\u00fc\u015fterimiz 2015 y\u0131l\u0131nda hedefledi\u011fi trafi\u011fi elde etmeyi ba\u015fard\u0131.<\/p>\n<p>Yukar\u0131daki \u00f6rne\u011fin d\u0131\u015f\u0131nda, ger\u00e7ek\u00e7i olmak gerekirse SEO projesini etkileyen farkl\u0131 etkenler de olabilir;<\/p>\n<ul>\n<li>Hizmet verilen sekt\u00f6r<\/li>\n<li>Hedef kitle<\/li>\n<li>Hizmetin \/ \u00fcr\u00fcn\u00fcn ne kadar talebe sahip oldu\u011fu<\/li>\n<li>Marka bilinirli\u011fi d\u00fczeyi<\/li>\n<li>Hizmetin \/ \u00fcr\u00fcn\u00fcn d\u00f6nemsel talep oranlar\u0131<\/li>\n<li>Sat\u0131\u015f sonras\u0131 hizmetlerin belirledi\u011fi m\u00fc\u015fteri memnuniyeti ya da \u015fikayet oranlar\u0131<\/li>\n<\/ul>\n<p>Olumlu &#8211; olumsuz etkenler bunlarla s\u0131n\u0131rl\u0131 olmasa da, en \u00f6nemli olanlar\u0131n\u0131 s\u0131ralamaya \u00e7al\u0131\u015ft\u0131k. Markan\u0131z\u0131n ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00e7ok iyi olmas\u0131, Web sitenizin tam anlam\u0131yla optimize olmas\u0131, SEO uyumlulu\u011funun en \u00fcst d\u00fczeyde olmas\u0131, detayl\u0131\u00a0bir i\u00e7erik stratejisi haz\u0131rlanm\u0131\u015f olmas\u0131 ve dijital reklama y\u00fcksek b\u00fct\u00e7e ayr\u0131lm\u0131\u015f olmas\u0131 size tam anlam\u0131yla ba\u015far\u0131y\u0131 getirmeyebilir. Yukar\u0131da s\u0131ralad\u0131\u011f\u0131m\u0131z fakt\u00f6rler ve daha fazlas\u0131 markan\u0131z\u0131n dijital d\u00fcnyadaki prestijini olumlu \/ olumsuz etkileyen etkenler ortaya \u00e7\u0131karabilirler. Bu a\u00e7\u0131dan hem SEO projenizi sab\u0131rl\u0131 \u015fekilde y\u00f6netmek hem de marka prestijinizi iyile\u015ftirmek i\u00e7in \u00e7al\u0131\u015fmaya devam etmelisiniz. Unutmay\u0131n, &#8220;Google&#8217;da ilk s\u0131rada \u00e7\u0131kmak&#8221; hi\u00e7bir \u015feyin \u00e7\u00f6z\u00fcm\u00fc de\u011fildir.<\/p>\n<h4>Toparlamak Gerekirse&#8230;<\/h4>\n<p>Bir SEO Projesinin ba\u015far\u0131ya ula\u015fmas\u0131 bir\u00e7ok etkene ba\u011fl\u0131d\u0131r ve hepsini do\u011fru \u015fekilde yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda -muhtemelen- ba\u015f\u0131n\u0131z a\u011fr\u0131mayacakt\u0131r. Bu yaz\u0131m\u0131zda SEO \u00e7al\u0131\u015fmalar\u0131nda hemen her Web y\u00f6neticisinin kullanabilece\u011fi pratik y\u00f6ntemlerden bahsettik. SEO bir maraton ko\u015fmaya benzer. Ba\u015far\u0131 elde etmek i\u00e7in kan, ter ve g\u00f6z ya\u015f\u0131 d\u00f6kmek gerekir. Ancak sab\u0131rs\u0131zl\u0131\u011fa yenilirseniz, kestirme yollar ke\u015ffetme hayali ile illegal y\u00f6ntemlere y\u00f6nelirseniz, Web&#8217;deki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcze dair sahip oldu\u011funuz her \u015feyi kaybedebilirsiniz. Bu a\u00e7\u0131dan size kesin teminatlar veren kimseye g\u00fcvenmeyin; hatta bu konuda bizzat Google&#8217;\u0131n haz\u0131rlad\u0131\u011f\u0131 &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35291?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Bir SEO&#8217;ya ihtiyac\u0131n\u0131z var m\u0131?<\/a>&#8221; sayfas\u0131na mutlaka g\u00f6z atman\u0131z\u0131 tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO kampanyalar\u0131n\u0131n arama motorlar\u0131ndaki ve Sosyal Medya kanallar\u0131ndaki \u00fccretli reklam kampanyalar\u0131na g\u00f6re en \u00f6nemli avantaj\u0131, pazarlama mesaj\u0131n\u0131n hedeflenen bir kitleye zorla dikte edilmesi yerine, bu kitlenin halihaz\u0131rda arama motorunda yapt\u0131klar\u0131 do\u011fal aramalara g\u00f6re i\u00e7erik \u00fcreterek pozisyon alma imkan\u0131 sa\u011flamas\u0131d\u0131r.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[622,623,34,258,239,625,626,23,628],"class_list":["post-4895","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-adwords-keyword-planner-tool","tag-anahtar-kelime-planlayicisi","tag-arama-motoru-optimizasyonu","tag-google-analytics","tag-google-search-console","tag-icerik-stratejisi","tag-kisitlayici-seo-paketleri","tag-screaming-frog","tag-yandex-metrica-webvisor"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4895"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}