{"id":4800,"date":"2015-12-24T15:20:34","date_gmt":"2015-12-24T13:20:34","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4800"},"modified":"2026-03-16T08:08:39","modified_gmt":"2026-03-16T05:08:39","slug":"google-primer-ile-dijital-pazarlama-dersleri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-primer-ile-dijital-pazarlama-dersleri\/","title":{"rendered":"Google Dijital Pazarlaman\u0131n Temelleri: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer.png\" target=\"_blank\" rel=\"attachment wp-att-4801 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4801 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer.png\" alt=\"primer by google\" width=\"500\" height=\"281\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer-300x168.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/a><\/p>\n<p>\u015eimdilik bir pilot proje olarak ba\u015flayan Primer, Android veya iOS ak\u0131ll\u0131 telefonu olan herkesin kullanabilece\u011fi basit ve e\u011flenceli bir uygulama. Dijital reklam, i\u00e7erik y\u00f6netimi, kullan\u0131c\u0131 deneyimi gibi bir\u00e7ok farkl\u0131 konuda senaryolarla kar\u015f\u0131n\u0131za \u00e7\u0131kan Primer&#8217;de, her senaryo sonras\u0131 yapaca\u011f\u0131n\u0131z mini testle kendinizi s\u0131nayabilirsiniz. Her hafta\u00a0yeni senaryolar eklenen uygulamada, e-posta pazarlamas\u0131, mobil uyumluluk, pazarlama ve dijital \u00f6l\u00e7\u00fcmleme gibi bir\u00e7ok konu i\u015fleniyor. Offline olarak da \u00e7al\u0131\u015fabilen uygulamay\u0131 kullanarak; her konu i\u00e7in en fazla be\u015f dakikan\u0131z\u0131 ay\u0131r\u0131p Google ekibi taraf\u0131ndan haz\u0131rlanm\u0131\u015f ipu\u00e7lar\u0131n\u0131 \u00f6\u011frenme \u015fans\u0131n\u0131z var. Dijital d\u00fcnyayla ilgilenen herkesin cebinde olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz Primer uygulamas\u0131n\u0131, <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.primer\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play<\/a> ve <a href=\"https:\/\/itunes.apple.com\/app\/apple-store\/id918628107\" target=\"_blank\" rel=\"noopener noreferrer\">App Store<\/a>&#8216;dan indirebilirsiniz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer-iglenenen-kart-ornegi.png\" target=\"_blank\" rel=\"attachment wp-att-4806 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4806 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer-iglenenen-kart-ornegi.png\" alt=\"google primer iglenenen kart ornegi\" width=\"500\" height=\"451\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer-iglenenen-kart-ornegi.png 468w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer-iglenenen-kart-ornegi-300x271.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/451;\" \/><\/a><\/p>\n<p>K\u00fc\u00e7\u00fck bir senaryoyla ba\u015flay\u0131p sonras\u0131nda ipu\u00e7lar\u0131 ald\u0131\u011f\u0131n\u0131z ve en sonda yer alan sorular\u0131 cevaplayarak kulland\u0131\u011f\u0131n\u0131z Primer&#8217;de, ho\u015funuza giden bir kart\u0131 i\u011fneleyerek favorilerinize ekleyebiliyorsunuz. Bir konuya g\u00f6z atarken uygulamay\u0131 kapatt\u0131\u011f\u0131n\u0131zda, konuya kald\u0131\u011f\u0131n\u0131z yerden devam etme \u015fans\u0131n\u0131z da var. \u015eu an sadece ingilizce i\u00e7erikle sunulan Primer&#8217;in, yak\u0131n zamanda farkl\u0131 dillerde versiyonlar\u0131n\u0131 da g\u00f6rebiliriz. Anlamas\u0131 \u00e7ok zor olmayan sade bir dille yaz\u0131ld\u0131\u011f\u0131 i\u00e7in \u0130ngilizce&#8217;yi \u00e7ok iyi bilmenize gerek yok, konuyu hemen anlaman\u0131z m\u00fcmk\u00fcn.<\/p>\n<p>Web siteniz ve dijital reklam kampanyalar\u0131n\u0131z i\u00e7in temel ipu\u00e7lar\u0131 bar\u0131nd\u0131ran uygulamada, zamanla daha derinlemesine i\u00e7eriklerin yer alaca\u011f\u0131n\u0131 tahmin ediyoruz. Uygulamada yer alan konular \u00e7o\u011fumuzun bildi\u011fi konular olabilir ancak her konuyu \u00e7ok iyi bilmiyor olabiliriz, bu a\u00e7\u0131dan belki de daha \u00f6nce duymad\u0131\u011f\u0131n\u0131z ya da bildi\u011finizden daha farkl\u0131 y\u00f6nleriyle ele al\u0131nan bir konuyla kar\u015f\u0131la\u015farak yeteneklerinize yetenek katabilirsiniz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer-ornegi.png\" target=\"_blank\" rel=\"attachment wp-att-4805 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4805 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-primer-ornegi.png\" alt=\"google primer ornegi\" width=\"500\" height=\"646\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer-ornegi.png 476w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-primer-ornegi-232x300.png 232w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/646;\" \/><\/a><\/p>\n<p>\u00d6zellikle E-ticaret ve AdWords konular\u0131nda s\u0131k\u0131nt\u0131lar ya\u015fad\u0131\u011f\u0131n\u0131z konu ba\u015fl\u0131klar\u0131 varsa, i\u015finize yarayan konuyu se\u00e7ip detayl\u0131 bilgi alabilir ve stratejinizi zenginle\u015ftirebilirsiniz. \u0130nternete ba\u011fl\u0131 olsan\u0131z da olmasan\u0131z da \u00e7al\u0131\u015fabilen Primer uygulamas\u0131n\u0131n Google&#8217;da \u00e7al\u0131\u015fan bir grup pazarlama uzman\u0131 taraf\u0131ndan ortaya \u00e7\u0131kar\u0131ld\u0131\u011f\u0131n\u0131 da belirtmek isteriz. G\u00fcn\u00fcm\u00fczde benzer kaynaklara ula\u015fmak \u00e7ok zor olmasa da, ihtiyac\u0131m\u0131z olan bilgiyi sadele\u015ftirilmi\u015f halde ve g\u00fc\u00e7l\u00fc bir isimden almak\u00a0art\u0131k m\u00fcmk\u00fcn. Hemen indirin!<\/p>\n<figure id=\"attachment_4808\" aria-describedby=\"caption-attachment-4808\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.primer\" target=\"_blank\" rel=\"attachment wp-att-4808 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4808 size-medium lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/google-play-300x231.png\" alt=\"google play\" width=\"300\" height=\"231\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-play-300x231.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/google-play.png 355w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/231;\" \/><\/a><figcaption id=\"caption-attachment-4808\" class=\"wp-caption-text\">Primer&#8217;i Google Play&#8217;den indirmek i\u00e7in t\u0131klay\u0131n!<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4809\" aria-describedby=\"caption-attachment-4809\" style=\"width: 231px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/itunes.apple.com\/app\/apple-store\/id918628107\" target=\"_blank\" rel=\"attachment wp-att-4809 noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4809 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/12\/app-store-300x300.png\" alt=\"app store\" width=\"231\" height=\"231\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/app-store-300x300.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/app-store-150x150.png 150w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/12\/app-store.png 355w\" data-sizes=\"(max-width: 231px) 100vw, 231px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 231px; --smush-placeholder-aspect-ratio: 231\/231;\" \/><\/a><figcaption id=\"caption-attachment-4809\" class=\"wp-caption-text\">Primer&#8217;i App Store&#8217;dan indirmek i\u00e7in t\u0131klay\u0131n!<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n pilot program olarak ba\u015flatt\u0131\u011f\u0131 Google Primer, dijital strateji ve reklamc\u0131l\u0131k konusunda e\u011fitici bilgiler vermeyi ama\u00e7layan bir mobil uygulama. Android ve iOS i\u015fletim sistemine sahip cihazlar i\u00e7in geli\u015ftirilen uygulamay\u0131 dijital pazarlama konusunda kendisini geli\u015ftirmek isteyenler i\u00e7in inceledik.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,269],"tags":[182,57,583,584],"class_list":["post-4800","post","type-post","status-publish","format-standard","hentry","category-e-ticaret","category-icerik-pazarlama","tag-adwords","tag-e-ticaret","tag-google-primer","tag-primer-marketing-lessons"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4800"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4800\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}