{"id":4717,"date":"2015-11-12T11:18:27","date_gmt":"2015-11-12T09:18:27","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4717"},"modified":"2022-04-27T13:18:28","modified_gmt":"2022-04-27T10:18:28","slug":"mobil-internet-stratejisi-olusturmak-neden-onemli","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/mobil-internet-stratejisi-olusturmak-neden-onemli\/","title":{"rendered":"Mobil \u0130nternet Stratejisi Olu\u015fturmak Neden \u00d6nemli?"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/google-mobilegeddon-mobil-internet-stratejisi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4727 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/google-mobilegeddon-mobil-internet-stratejisi.png\" alt=\"google mobilegeddon mobil internet stratejisi\" width=\"500\" height=\"280\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/google-mobilegeddon-mobil-internet-stratejisi.png 800w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/google-mobilegeddon-mobil-internet-stratejisi-300x168.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/280;\" \/><\/a><\/p>\n<p>\u00d6zellikle s\u0131ralama kayb\u0131 ya\u015famaktan \u00e7ekinen Web site y\u00f6neticileri ellerini \u00e7abuk tutarak sitelerini mobil uyumlu hale getirdi ve g\u00fcncellemeyi sorunsuz atlatmay\u0131 umdular. Peki mobil uyumlu olmayanlara ne oldu? Gelin hep birlikte inceleyelim&#8230;<!--more--><\/p>\n<h2>Mobilegeddon Hikayesi<\/h2>\n<p><span style=\"color: #339966;\"><em>&#8220;Evvel zaman i\u00e7inde, kalbur saman i\u00e7inde, y\u00fcksek zirvelerde; Google ad\u0131nda g\u00f6rkemli bir \u015f\u00f6valye ya\u015fard\u0131&#8230; &#8220;<\/em><\/span><\/p>\n<p><span style=\"color: #339966;\">&#8211; Mobil uyumluluk hikayesi b\u00f6yle ba\u015fl\u0131yor olsayd\u0131, mutlu sonla bitece\u011fini d\u00fc\u015f\u00fcn\u00fcrd\u00fck; fakat \u00e7o\u011fu Web sitesi i\u00e7in bu t\u00fcr hikayelerin mutlu sonla bitmesi m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>\n<p>Hikayenin ba\u015flang\u0131c\u0131, mobil teknolojinin geli\u015fimine kadar gidiyor. Cep telefonlar\u0131yla \u0130nternete girmeye ba\u015flad\u0131\u011f\u0131m\u0131z o d\u00f6nemleri hat\u0131rlar m\u0131s\u0131n\u0131z? Ye\u015fil- siyah ekranlarda teknolojinin k\u0131s\u0131tl\u0131 imkanlar\u0131yla internet tecr\u00fcbesini ya\u015famaya \u00e7al\u0131\u015f\u0131rd\u0131k. &#8220;<strong>WAP<\/strong>&#8221; (Wireless Application Protocol &#8211; Kablosuz \u0130leti\u015fim Protokol\u00fc) ad\u0131n\u0131 verdi\u011fimiz teknoloji arac\u0131l\u0131\u011f\u0131yla \u0130nternete ba\u011flanmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z d\u00f6nemden bug\u00fcne yakla\u015f\u0131k 15 sene ge\u00e7ti. \u015eimdi ak\u0131ll\u0131 cihazlarla istedi\u011fimiz zaman istedi\u011fimiz yerden \u0130nternete ba\u011flanarak ger\u00e7ek \u0130nternet tecr\u00fcbesini ya\u015fama \u015fans\u0131na sahibiz. Ayn\u0131 tecr\u00fcbeyi bir Web sitesine girdi\u011fimizde de ya\u015famak istedi\u011fimiz i\u00e7in, ak\u0131ll\u0131 telefonlarla giri\u015f yapt\u0131\u011f\u0131m\u0131z Web sitelerinin kullan\u0131\u015fl\u0131 olmas\u0131n\u0131 bekliyoruz.<\/p>\n<p>Mobil Uyumluluk g\u00fcncellemesinden sonra, \u00e7ok say\u0131da analiz yapt\u0131k ve hangi ko\u015fullar\u0131n sa\u011flanmas\u0131 gerekti\u011fi konusunda bir fikrimiz olu\u015ftu. Ancak bu ko\u015fullar\u0131 sa\u011flayamam\u0131\u015f Web sitelerinin nas\u0131l d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 ayr\u0131ca detayl\u0131 \u015fekilde analiz etmekte fayda var:<\/p>\n<p>Bir <a href=\"https:\/\/www.imdb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IMDB<\/a> yan \u00fcr\u00fcn\u00fc olan <a href=\"https:\/\/www.boxofficemojo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Box Office Mojo<\/a>, mobil uyumluluk g\u00fcncellemesinden sonra mobil trafikte g\u00f6zle g\u00f6r\u00fcl\u00fcr d\u00fczeyde d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015f:<\/p>\n<figure id=\"attachment_4718\" aria-describedby=\"caption-attachment-4718\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-performans.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4718 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-performans.png\" alt=\"box office mojo mobil performans\" width=\"700\" height=\"284\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-performans.png 961w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-performans-300x122.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/284;\" \/><\/a><figcaption id=\"caption-attachment-4718\" class=\"wp-caption-text\"><em>Kaynak: <a href=\"https:\/\/blog.searchmetrics.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\">SearchMetrics <\/a>Suite<\/em><\/figcaption><\/figure>\n<p>Masa\u00fcst\u00fc ziyaret\u00e7ilerinde herhangi bir kay\u0131p ya\u015famayan site, mobil uyumluluk g\u00fcncellemesinden sonra b\u00fcy\u00fck d\u00fczeyde trafik kayb\u0131 ya\u015fam\u0131\u015f. Peki bu d\u00fc\u015f\u00fc\u015f neden kaynaklan\u0131yor? Siteye ak\u0131ll\u0131 telefonunuzdan giri\u015f yapt\u0131\u011f\u0131n\u0131zda cevab\u0131 bulabilirsiniz. Ayr\u0131ca incelemek gerekirse, site <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobil Uyumluluk Testi<\/a>&#8216;nden ge\u00e7emiyor ve &#8220;<span style=\"color: #ff0000;\">Mobil Uyumlu De\u011fil<\/span>&#8221; olarak i\u015faretleniyor.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-ve-masaustu-gorunum.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4720 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-ve-masaustu-gorunum.png\" alt=\"box office mojo mobil ve masa\u00fcst\u00fc g\u00f6r\u00fcn\u00fcm\" width=\"700\" height=\"424\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-ve-masaustu-gorunum.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/box-office-mojo-mobil-ve-masaustu-gorunum-300x182.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/424;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Bildi\u011finiz gibi, Google Mobil Uyumluluk testi yaparken a\u015fa\u011f\u0131daki unsurlara \u00f6ncelik tan\u0131makta:<\/p>\n<ul>\n<li>Metnin okunmayacak kadar k\u00fc\u00e7\u00fck olmas\u0131<\/li>\n<li>Ba\u011flant\u0131lar\u0131n t\u0131klamay\u0131 zorla\u015ft\u0131racak d\u00fczeyde birbirine yak\u0131n olmas\u0131<\/li>\n<li>Mobil g\u00f6r\u00fcnt\u00fc alan\u0131n\u0131n, cihaz \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fcnden y\u00fcksek olmas\u0131<\/li>\n<li>\u0130\u00e7eri\u011fin ekrana s\u0131\u011fmamas\u0131 ve elle b\u00fcy\u00fctme gerektirmesi<\/li>\n<li>Okumay\u0131 zorla\u015ft\u0131r\u0131c\u0131 \u00f6\u011felerin i\u00e7eri\u011fin \u00fczerini kapatmas\u0131<\/li>\n<\/ul>\n<p>Yukar\u0131daki temel unsurlar\u0131 kar\u015f\u0131layan bir Web sitesi i\u00e7in durum nas\u0131l geli\u015fiyor? <a href=\"https:\/\/www.newsweek.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">NewsWeek<\/a> Web sitesinde yapt\u0131\u011f\u0131 mobil uyumluluk \u00e7al\u0131\u015fmas\u0131yla, mobil trafi\u011fini bak\u0131n nas\u0131l da y\u00fckseltiyor:<\/p>\n<figure id=\"attachment_4721\" aria-describedby=\"caption-attachment-4721\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/newsweek-mobil-performans.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4721 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/newsweek-mobil-performans.png\" alt=\"newsweek mobil performans\" width=\"700\" height=\"272\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/newsweek-mobil-performans.png 961w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/newsweek-mobil-performans-300x117.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/272;\" \/><\/a><figcaption id=\"caption-attachment-4721\" class=\"wp-caption-text\">Kaynak: <a href=\"https:\/\/blog.searchmetrics.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\">SearchMetrics <\/a>Suite<\/figcaption><\/figure>\n<p>Mobil Uyumluluk g\u00fcncellemesi do\u011frultusunda yap\u0131lan d\u00fczenlemelerle birlikte, hem mobil hem de masa\u00fcst\u00fc performans\u0131n\u0131 art\u0131rmay\u0131 ba\u015faran NewsWeek, Mobil Uyumluluk g\u00fcncellemesinin kazananlar\u0131ndan biri oluyor.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Newsweek-mobil-ve-masaustu-gorunum.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4722 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Newsweek-mobil-ve-masaustu-gorunum.png\" alt=\"Newsweek mobil ve masa\u00fcst\u00fc g\u00f6r\u00fcn\u00fcm\" width=\"700\" height=\"394\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Newsweek-mobil-ve-masaustu-gorunum.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Newsweek-mobil-ve-masaustu-gorunum-300x169.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/a><\/p>\n<h2>Mobil Uyumlu Olmak Neden Bu Kadar \u00d6nemli?<\/h2>\n<p><span style=\"color: #339966;\">&#8220;<em>G\u00f6rkemli \u015e\u00f6valye Google, da\u011fda yolunu kaybedince cep telefonundan haritalar\u0131 a\u00e7\u0131p yolunu bulmaya \u00e7al\u0131\u015f\u0131rken daha k\u00f6t\u00fc kayboldu&#8230;&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #339966;\">&#8211; Acaba G\u00f6rkemli \u015e\u00f6valyemiz yolculu\u011funa devam edebilecek miydi?<\/span><\/p>\n<figure id=\"attachment_4723\" aria-describedby=\"caption-attachment-4723\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Platform-bazinda-pazar-paylasimi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4723 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Platform-bazinda-pazar-paylasimi.png\" alt=\"Platform baz\u0131nda pazar payla\u015f\u0131m\u0131\" width=\"700\" height=\"524\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Platform-bazinda-pazar-paylasimi.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Platform-bazinda-pazar-paylasimi-300x225.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/524;\" \/><\/a><figcaption id=\"caption-attachment-4723\" class=\"wp-caption-text\">Kaynak: <a href=\"https:\/\/gs.statcounter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">StatCounter<\/a><\/figcaption><\/figure>\n<p>Mobil \u0130nternet kullan\u0131m\u0131 ve platformlar aras\u0131 (masa\u00fcst\u00fc ve mobil) pazar payla\u015f\u0131mlar\u0131na bakt\u0131\u011f\u0131m\u0131zda, bu sorunun cevab\u0131 az \u00e7ok anla\u015f\u0131l\u0131yor. Daha detayl\u0131 incelemek gerekirse, geli\u015fmi\u015f \u00fclkelerde mobil cihazlar\u0131n internet eri\u015fimi masa\u00fcst\u00fc cihazlardan daha y\u00fcksek oldu\u011fu i\u00e7in kullan\u0131c\u0131lar\u0131n mobil internette daha fazla aktivitesi oldu\u011funu s\u00f6yleyebiliriz. Kullan\u0131c\u0131 aktivitelerinin hepsini ele almak yerine, sadece &#8220;d\u00f6n\u00fc\u015f\u00fcm&#8221; olarak adland\u0131rabilece\u011fimiz alanlara g\u00f6z atal\u0131m:<\/p>\n<p>&#8220;Bir kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131n net d\u00f6n\u00fc\u015f\u00fcm meydana getirdi\u011fi durum en belirgin durum nedir? Bu soruyu en belirgin \u015fekliyle &#8220;al\u0131\u015fveri\u015f&#8221; olarak yan\u0131tlayabiliriz. Yani sat\u0131\u015fta olan bir \u00fcr\u00fcn\u00fcn ya da arz edilen bir hizmetin sat\u0131n al\u0131nmas\u0131yla ger\u00e7ekle\u015fen duruma &#8220;net d\u00f6n\u00fc\u015f\u00fcm&#8221; diyebiliriz. &#8221;<\/p>\n<p>Yukar\u0131daki g\u00f6rselde, sadece Amerika Birle\u015fik Devletlerinde mobil \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n arama motoru kullan\u0131m oranlar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. Arama motoru kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131yla \u00fcr\u00fcn veya hizmet sunan bir firman\u0131n net d\u00f6n\u00fc\u015f\u00fcm elde etme oran\u0131n\u0131n da do\u011fru orant\u0131l\u0131 olarak artt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliyoruz. Kullan\u0131c\u0131ya sa\u011fl\u0131kl\u0131 bir mobil \u0130nternet tecr\u00fcbesi sunmad\u0131\u011f\u0131n\u0131zda d\u00f6n\u00fc\u015f\u00fcm\u00fcn yerine sadece memnuniyetsizlik elde etmeniz ka\u00e7\u0131n\u0131lmaz. Ancak mobil uyumlu olman\u0131za ra\u011fmen %100 d\u00f6n\u00fc\u015f\u00fcm elde etmeniz \u015fart de\u011fil, \u00f6nemli olan %100 kullan\u0131c\u0131 memnuniyet sunman\u0131z. Kullan\u0131c\u0131lar memnun olduklar\u0131 bir mobil siteden o anda al\u0131\u015fveri\u015f yapamayabilirler, ancak olumlu kullan\u0131c\u0131 deneyimi sayesinde al\u0131\u015fveri\u015fe m\u00fcsait olduklar\u0131 bir anda devam etme ihtimalleri ciddi oranda artar.<\/p>\n<p>Buna ra\u011fmen mobil cihazlar\u0131 g\u00f6rmezden gelmeye devam etmeyi mi d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n<p>Genel olarak bakarsak Web siteleri ve site y\u00f6neticileri mobil \u0130nternet konusunu ciddiye al\u0131yorlar. 21 Nisan&#8217;dan\u00a0\u00f6nce, Amerika Birle\u015fik Devletleri&#8217;ndeki\u00a0g\u00f6r\u00fcn\u00fcrl\u00fck a\u00e7\u0131s\u0131ndan ilk\u00a0100&#8217;de yer alan sitelerin %80&#8217;i mobil uyumluluk kriterlerine uyumluyken, Eyl\u00fcl ay\u0131nda bu oran\u0131n %90&#8217;a \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fclmekte.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/searchmetrics-mobile-seo-gorunurluk.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4724 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/searchmetrics-mobile-seo-gorunurluk.png\" alt=\"searchmetrics mobile seo g\u00f6r\u00fcn\u00fcrl\u00fck\" width=\"700\" height=\"518\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/searchmetrics-mobile-seo-gorunurluk.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/searchmetrics-mobile-seo-gorunurluk-300x222.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/518;\" \/><\/a><\/p>\n<p>\u0130nan\u0131n, %10&#8217;luk art\u0131\u015f hi\u00e7 de az de\u011fil. Genel verilere g\u00f6z att\u0131\u011f\u0131m\u0131zda bu oran\u0131n y\u00fcksek say\u0131da Web sitesinin mobil uyumluluk kriterlerini kar\u015f\u0131lamak i\u00e7in \u00e7al\u0131\u015fmalar yapt\u0131\u011f\u0131n\u0131 ve trafik art\u0131\u015f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6stermekte. A\u015fa\u011f\u0131da bu de\u011fi\u015fime ihtiya\u00e7 duydu\u011fu i\u00e7in tasar\u0131m de\u011fi\u015fikli\u011fi yapan <a href=\"https:\/\/last.fm\" target=\"_blank\" rel=\"noopener noreferrer\">Last.Fm<\/a>&#8216;in Web sitesine g\u00f6z atal\u0131m:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Last-fm-mobil-uyumluluk.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4726 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Last-fm-mobil-uyumluluk.png\" alt=\"Last fm mobil uyumluluk\" width=\"700\" height=\"465\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Last-fm-mobil-uyumluluk.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Last-fm-mobil-uyumluluk-300x199.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/465;\" \/><\/a><\/p>\n<p>Mobil Uyumluluk G\u00fcncellemesinden sonra ciddi d\u00fczeyde mobil trafik kayb\u0131 ya\u015fayan Last.fm, Web sitesinde yapt\u0131\u011f\u0131 genel g\u00fcncellemeyle hem masa\u00fcst\u00fc hem de mobil versiyonlarda de\u011fi\u015fikli\u011fe gitti. Yap\u0131lan de\u011fi\u015fiklikten sonra mobil trafi\u011fin art\u0131\u015f sa\u011flad\u0131\u011f\u0131n\u0131 a\u015fa\u011f\u0131daki\u00a0grafikte g\u00f6rebiliyoruz:<\/p>\n<figure id=\"attachment_4725\" aria-describedby=\"caption-attachment-4725\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Lastfm-mobil-performans.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-4725 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Lastfm-mobil-performans.png\" alt=\"Lastfm mobil performans\" width=\"700\" height=\"275\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Lastfm-mobil-performans.png 961w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Lastfm-mobil-performans-300x118.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/275;\" \/><\/a><figcaption id=\"caption-attachment-4725\" class=\"wp-caption-text\">Kaynak: SearchMetrics Suite<\/figcaption><\/figure>\n<p>Last.fm benzeri bir\u00e7ok Web sitesi ge\u00e7 kalm\u0131\u015f olsalar dahi, yapt\u0131klar\u0131 d\u00fczenlemelerle mobil uyumluluk kriterlerini yerine getirdiler ve mobil trafiklerini art\u0131rmay\u0131 ba\u015fard\u0131lar.<\/p>\n<h2>Mobil \u0130nternet Stratejimi Nas\u0131l Olu\u015fturmal\u0131y\u0131m?<\/h2>\n<p><span style=\"color: #339966;\"><em>&#8220;G\u00f6rkemli \u015e\u00f6valye Google, bir daha yolunu kaybetmemek i\u00e7in internetten bir GPS cihaz\u0131 sat\u0131n almay\u0131 denedi ancak &#8216;Sat\u0131n al&#8217; butonuna basam\u0131yordu&#8230;&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #339966;\">&#8211; Acaba G\u00f6rkemli \u015e\u00f6valyemiz yolunu bulabilecek miydi? \u0130nternet sitenize kadar gelip kendine uygun bir GPS cihaz\u0131 almak \u00fczereyken &#8220;sat\u0131n al&#8221; butonuna neden basam\u0131yordu? Muhtemelen bunun sebebi, online ma\u011fazan\u0131zdaki butonlar\u0131n yeteri kadar b\u00fcy\u00fck olmay\u0131\u015f\u0131yd\u0131&#8230;<\/span><\/p>\n<p>Bu sorunun kesin ve tek bir cevab\u0131 yok ancak biz elimizden geldi\u011fince cevaplamaya \u00e7al\u0131\u015fal\u0131m. Mobil \u0130nternet stratejinizi tamamen kullan\u0131c\u0131ya d\u00f6n\u00fck olu\u015fturman\u0131zda b\u00fcy\u00fck fayda var. &#8220;<a href=\"https:\/\/www.stradiji.com\/kullanici-deneyiminin-seoya-etkisi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kullan\u0131c\u0131 deneyimi<\/a>&#8221; kavram\u0131, &#8220;net d\u00f6n\u00fc\u015f\u00fcm&#8221; kavram\u0131n\u0131 beraberinde getirecek ya da ortadan kald\u0131racak olan en \u00f6nemli kavramd\u0131r. Yani basit bir form\u00fclle:<\/p>\n<p>D\u00f6n\u00fc\u015f\u00fcm = Pozitif Kullan\u0131c\u0131 Deneyimi + <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil SEO<\/a><\/p>\n<p><strong>SEO ve Mobil SEO<\/strong>; kullan\u0131c\u0131n\u0131n bir arama yapt\u0131\u011f\u0131nda Web sitenizi ke\u015ffetmesini\u00a0sa\u011flayan ilk ad\u0131md\u0131r. SEO projenizi kullan\u0131c\u0131 deneyimi ve d\u00f6n\u00fc\u015f\u00fcme odakl\u0131 olacak \u015fekilde olu\u015fturursan\u0131z, sonraki ad\u0131mlar\u0131 daha kolay atabilirsiniz.<\/p>\n<p><strong>Pozitif Kullan\u0131c\u0131 Deneyimi<\/strong>, kullan\u0131c\u0131n\u0131n veya m\u00fc\u015fterinin memnun kalmas\u0131n\u0131 sa\u011flayan fakt\u00f6rlerin birle\u015fimi ve ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm\u00fc ortaya \u00e7\u0131karan deneyimdir. Kullan\u0131c\u0131 SEO projenizin ne kadar etkili oldu\u011funa g\u00f6re Web sitenizi ke\u015ffetme \u015fans\u0131na sahiptir.<\/p>\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm<\/strong>, kendi i\u00e7inde dinamikleri olan \u00e7ok geni\u015f bir kavram. \u0130lk olarak d\u00f6n\u00fc\u015f\u00fcm\u00fcn sizin i\u00e7in ne ifade etti\u011fini belirlemeniz gerekir, Web sitenize gelen kullan\u0131c\u0131 hangi davran\u0131\u015f\u0131 sergilerse sizin i\u00e7in d\u00f6n\u00fc\u015f\u00fcm demektir. SEO projenizin ba\u015far\u0131s\u0131 oran\u0131nda Web sitenizi ziyaret eden kullan\u0131c\u0131, pozitif kullan\u0131c\u0131 deneyimi ya\u015fad\u0131\u011f\u0131 taktirde bekledi\u011finiz davran\u0131\u015flar\u0131 sergileyebilir ve sonu\u00e7 olarak hedefledi\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc elde edebilirsiniz.<\/p>\n<p>Bekleyin, daha bitmedi. Ba\u015far\u0131ya sadece \u00fc\u00e7 ad\u0131mda gitmek m\u00fcmk\u00fcn de\u011fil; SEO, kullan\u0131c\u0131 deneyimi ve d\u00f6n\u00fc\u015f\u00fcmden sonra s\u00fcrd\u00fcr\u00fclmesi gereken \u00e7al\u0131\u015fmalar var.<\/p>\n<p><strong>Analiz<\/strong>, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlamaya \u00e7al\u0131\u015farak eksiklerinizi ve hatalar\u0131n\u0131z\u0131 tespit etme a\u015famas\u0131 olarak kar\u015f\u0131n\u0131za \u00e7\u0131kar. Bir kullan\u0131c\u0131 sitenizden neden memnun kalmad\u0131?<\/p>\n<ul>\n<li>Fiyat fazla m\u0131 y\u00fcksekti?<\/li>\n<li>&#8220;Sat\u0131n al&#8221; butonu t\u0131klanamaz durumda m\u0131yd\u0131?<\/li>\n<li>\u00dcr\u00fcn veya hizmet hakk\u0131nda yeterli bilgi mi yoktu?<\/li>\n<li>Kullan\u0131c\u0131 yapaca\u011f\u0131 al\u0131\u015fveri\u015f i\u00e7in kendini g\u00fcvensiz mi hissediyordu?<\/li>\n<\/ul>\n<p>Analiz sadece olumsuz sorular de\u011fil, olumlu sorular da sorman\u0131z\u0131 sa\u011flar;<\/p>\n<ul>\n<li>Yeni kampanyam\u0131z\u0131 nas\u0131l daha efektif hale getirebiliriz?<\/li>\n<li>Kullan\u0131c\u0131 \u00fcr\u00fcn\u00fc \/ hizmeti sat\u0131n ald\u0131ktan sonra nas\u0131l daha iyi destek sunabiliriz?<\/li>\n<li>Kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc \/ hizmeti be\u011fenip be\u011fenmedi\u011fini nas\u0131l anlayabiliriz?<\/li>\n<li>Kullan\u0131c\u0131y\u0131 \u00fcr\u00fcn\u00fc \/ hizmeti arkada\u015flar\u0131na tavsiye etmesini nas\u0131l sa\u011flayabiliriz?<\/li>\n<\/ul>\n<p>gibi, \u00e7ok say\u0131da soru sorarak analiz s\u00fcrecini daha etkin hale getirebilirsiniz.<\/p>\n<p>Mobil \u0130nternet Stratejinizi olu\u015ftururken, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak bir mobil Web sitesi olu\u015fturman\u0131z, destekleyici kampanyalar\u0131n\u0131z\u0131 mobil Web sitenize daha \u00e7ok trafik getirecek \u015fekilde d\u00fczenlemeniz ve her zaman pozitif kullan\u0131c\u0131 deneyimini hedeflemeniz b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Gerekti\u011fi taktirde A \/ B testleri yaparak hangi fonksiyonun daha etkili, hangisinin zay\u0131f oldu\u011funu \u00f6l\u00e7meniz de faydal\u0131 olacakt\u0131r.<\/p>\n<p>Mobil \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n daha fazla aktivite sergiledi\u011fi g\u00fcn\u00fcm\u00fczde, &#8220;sat\u0131n alma&#8221; i\u015flemlerinin dikkate de\u011fer bir miktar\u0131 ak\u0131ll\u0131 telefonlarla yap\u0131lmakta. Mobil \u0130nternet stratejinizin bu t\u00fcr davran\u0131\u015flara uygun \u015fekilde sunulmas\u0131, kullan\u0131c\u0131lar\u0131n rahat ve g\u00fcvende hissederek al\u0131\u015fveri\u015f yapmas\u0131n\u0131 kolayla\u015ft\u0131racakt\u0131r. Nihayetinde en b\u00fcy\u00fck hedefimiz olan net d\u00f6n\u00fc\u015f\u00fcm\u00fc elde etmek i\u00e7in pozitif kullan\u0131c\u0131 deneyimini \u00f6n planda tutmak ve kullan\u0131c\u0131lara her zaman en iyisini sunmak, ula\u015fmak istedi\u011fimiz sonu\u00e7 i\u00e7in en can al\u0131c\u0131 noktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Mobil Uyumluluk Algoritmas\u0131 (Mobilegeddon) 21 Nisan 2015 tarihinde devreye girdi\u011finde bir\u00e7ok Web sitesi mobil uyumlu de\u011fildi ve bu durum b\u00fcy\u00fck bir korkuya yol a\u00e7t\u0131. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,96,89],"tags":[546,231,547,103,157,195],"class_list":["post-4717","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-uyumluluk","category-searchmetrics","tag-donusum","tag-kullanici-deneyimi","tag-mobil-internet-stratejisi","tag-mobil-seo","tag-mobil-uyumluluk","tag-mobilegeddon"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}