{"id":4703,"date":"2015-11-05T10:30:05","date_gmt":"2015-11-05T07:30:05","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4703"},"modified":"2023-03-14T10:05:49","modified_gmt":"2023-03-14T07:05:49","slug":"2016-nin-en-onemli-7-seo-trendi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/2016-nin-en-onemli-7-seo-trendi\/","title":{"rendered":"2016&#8217;n\u0131n En \u00d6nemli 7 SEO Trendi"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/2016-seo-trendleri-e1446708720759.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4715 aligncenter\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/2016-seo-trendleri-e1446708720759.jpg\" alt=\"2016 SEO Trendleri - Stradiji\" width=\"500\" height=\"400\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/2016-seo-trendleri-e1446708720759.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/2016-seo-trendleri-e1446708720759-300x240.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>2015 y\u0131l\u0131na \u015f\u00f6yle bir bakarsak, Arama Motoru Optimizasyonu alan\u0131nda \u00e7ok kritik Google g\u00fcncellemeleri ger\u00e7ekle\u015fti. En \u00e7ok <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobil Uyumluluk <\/a>(Mobilegeddon) g\u00fcncellemesi dikkatimizi \u00e7ekti. \u00d6ncesinde ve sonras\u0131nda ger\u00e7ekle\u015fen irili ufakl\u0131 pek \u00e7ok Google g\u00fcncellemesiyle birlikte giderek arama al\u0131\u015fkanl\u0131klar\u0131m\u0131z da de\u011fi\u015fmeye ba\u015flad\u0131. Mobil \u0130nternet kullan\u0131m\u0131n\u0131n artmas\u0131yla birlikte kullan\u0131c\u0131lar eskiden masa\u00fcst\u00fc bilgisayarlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirdikleri pek \u00e7ok i\u015flemi art\u0131k mobil halde ak\u0131ll\u0131 telefonlar\u0131 sayesinde ger\u00e7ekle\u015ftirebiliyorlar. SEO d\u00fcnyas\u0131 ve merakl\u0131lar\u0131 i\u00e7in 2016 y\u0131l\u0131 \u00e7ok b\u00fcy\u00fck de\u011fi\u015fimlere gebe g\u00f6r\u00fcn\u00fcyor. Peki neler farkl\u0131 olacak? Biz Stradiji olarak tahminlerimizi yapmaya ba\u015flayal\u0131m, siz de diledi\u011finizce yorumlayabilirsiniz. A\u015fa\u011f\u0131daki linklere t\u0131klayarak ilginizi \u00e7eken b\u00f6l\u00fcme ge\u00e7ebilirsiniz:<\/p>\n<p><a href=\"#arama-sonu\u00e7lar\u0131\">1- Arama Sonu\u00e7lar\u0131nda Birinci S\u0131rada Olmak<\/a><\/p>\n<p><a href=\"#rank-brain\">2- Arama Sorgular\u0131na Cevap Veren Arama Motoru<\/a><\/p>\n<p><a href=\"#site-y\u00fckleme-h\u0131z\u0131\">3- Bizim Sitemiz \u00c7ok H\u0131zl\u0131<\/a><\/p>\n<p><a href=\"#google-analytics\">4- Bence Google Analytics&#8217;i Kullanmak \u00c7ok Kolay<\/a><\/p>\n<p><a href=\"#anahtar-kelimeler\">5- Anahtar Kelimeler Her Kilidi A\u00e7ar<\/a><\/p>\n<p><a href=\"#google-cezalar\u0131\">6- Cezam Neyse \u00c7ekerim<\/a><\/p>\n<p><a href=\"#kullan\u0131c\u0131-deneyimi\">7- Kullan\u0131c\u0131 Deneyimi mi? O da ne?<\/a><\/p>\n<h3 id=\"arama-sonu\u00e7lar\u0131\">1- Arama Sonu\u00e7lar\u0131nda Birinci S\u0131rada Olmak<\/h3>\n<p>&#8220;Sizi Google&#8217;da ilk s\u0131raya ta\u015f\u0131yaca\u011f\u0131z!&#8221; s\u00f6z\u00fcn\u00fc duydu\u011funuzda ne hissediyorsunuz? &#8220;Google&#8217;da ilk s\u0131rada olmak&#8221; kavram\u0131n\u0131n modas\u0131n\u0131n ge\u00e7meye ba\u015flad\u0131\u011f\u0131n\u0131 yap\u0131lan \u00e7al\u0131\u015fmalarla g\u00f6rmek m\u00fcmk\u00fcn. Art\u0131k arama sonu\u00e7 sayfas\u0131nda ilk s\u0131rada \u00e7\u0131kan sayfalar y\u00fcksek organik trafik anlam\u0131na gelmiyor. Arama motorlar\u0131n\u0131n geli\u015fmesi ve bir\u00e7ok yeni fonksiyon kazanmas\u0131, kullan\u0131c\u0131lar\u0131n farkl\u0131 alanlara g\u00f6z atmas\u0131na yol a\u00e7\u0131yor. A\u015fa\u011f\u0131daki \u0131s\u0131 haritas\u0131na (heat map) bakarak kullan\u0131c\u0131lar\u0131n Google sonu\u00e7 sayfas\u0131nda en \u00e7ok nerelere g\u00f6z att\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/google-ipod-sicaklik-haritasi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4704 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/google-ipod-sicaklik-haritasi.png\" alt=\"google ipod aramas\u0131 s\u0131cakl\u0131k haritas\u0131\" width=\"700\" height=\"478\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/google-ipod-sicaklik-haritasi.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/google-ipod-sicaklik-haritasi-300x205.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Yukar\u0131daki \u00f6rnekte en \u00e7ok reklamlar\u0131n ve al\u0131\u015fveri\u015f b\u00f6l\u00fcm\u00fcn\u00fcn bulundu\u011fu b\u00f6lgeye g\u00f6z atan ve \u00f6zellikle araman\u0131n niteli\u011fine g\u00f6re t\u0131klama yapmay\u0131 tercih eden kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 g\u00f6rmektesiniz. Daha az yo\u011fun olan alt b\u00f6l\u00fcm, ilk s\u0131radan itibaren organik sonu\u00e7lar\u0131 g\u00f6stermekte. Yani ilk s\u0131rada olmak bir avantaj olsa da, art\u0131k \u00e7ok b\u00fcy\u00fck bir avantaj de\u011fil.<\/p>\n<p>Mediative taraf\u0131ndan yap\u0131lan bir ba\u015fka inceleme, 2005-2014 y\u0131l\u0131nda bu haritan\u0131n nas\u0131l de\u011fi\u015fti\u011fini g\u00f6stermekte:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4705\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png\" alt=\"mediative google arama sonu\u00e7 de\u011fi\u015fimi\" width=\"700\" height=\"441\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi.png 1000w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/mediative-google-arama-sonuc-degisimi-300x189.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Google&#8217;\u0131n eski halini hat\u0131rl\u0131yorsan\u0131z, daha az \u00f6zelli\u011fe sahip olduk\u00e7a sade bir arama sonu\u00e7 sayfas\u0131 sundu\u011funu da hat\u0131rl\u0131yorsunuzdur. \u015eimdiki haliyle bir\u00e7ok ek \u00f6zelli\u011fe sahip olan Google, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fmesine yol a\u00e7t\u0131 diyebiliriz. Ayr\u0131ca <a href=\"https:\/\/www.stradiji.com\/google-lokal-yerel-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lokal listeleme<\/a> ve <a href=\"https:\/\/www.stradiji.com\/yapisal-verilerle-arama-sonuclarinda-fark-yaratin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zengin Snippetler<\/a> arac\u0131l\u0131\u011f\u0131yla daha fazla sonu\u00e7 elde etmek m\u00fcmk\u00fcn.<\/p>\n<p>Yani, art\u0131k arama sonu\u00e7 sayfas\u0131nda ilk s\u0131rada yer almak organik trafi\u011fini y\u00fcksek d\u00fczeyde art\u0131rmak anlam\u0131na gelmiyor. Yeni nesil SEO uzmanlar\u0131n\u0131n da 2016 y\u0131l\u0131nda &#8220;Sizi ilk s\u0131raya y\u00fckseltece\u011fiz!!&#8221; s\u00f6ylemi yerine daha mant\u0131kl\u0131 ve ger\u00e7ek\u00e7i iddialara sahip olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnmekteyiz.<\/p>\n<h3 id=\"rank-brain\">2- Arama Sorgular\u0131na Cevap Veren Arama Motoru<\/h3>\n<p>\u00dclkemizde ve D\u00fcnyada en \u00e7ok kullan\u0131lan arama motoru olan Google, yukar\u0131da bahsetti\u011fimiz yeni ek \u00f6zellikler haricinde bir de arama sorgular\u0131na cevap verebilme yetene\u011fi kazand\u0131. Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun sordu\u011fu benzer t\u00fcrden sorular\u0131 cevaplayabilen Google, kullan\u0131c\u0131n\u0131n herhangi bir Web sitesine giri\u015f yapmas\u0131na gerek b\u0131rakm\u0131yor.<\/p>\n<p>\u00d6rne\u011fin; Google&#8217;a 1 Metre Ka\u00e7 in\u00e7? diye sorduk:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/bir-metre-kac-inc.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4706 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/bir-metre-kac-inc.png\" alt=\"Google bir metre ka\u00e7 in\u00e7\" width=\"700\" height=\"449\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/bir-metre-kac-inc.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/bir-metre-kac-inc-300x192.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Sonu\u00e7larda yer alan bir Web sitesine girmemize gerek kalmadan, cevab\u0131m\u0131z\u0131 ald\u0131k.<\/p>\n<p>&#8220;6 Saat ka\u00e7 saniyedir?&#8221; diye merak ettik ve sorduk:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/alti-saat-kac-saniyedir.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4707\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/alti-saat-kac-saniyedir.png\" alt=\"Google alt\u0131 saat ka\u00e7 saniyedir\" width=\"700\" height=\"443\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/alti-saat-kac-saniyedir.png 750w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/alti-saat-kac-saniyedir-300x190.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Bunlar basit sorular olsa da Google&#8217;\u0131n yeni g\u00fcncellemesi <a href=\"https:\/\/www.stradiji.com\/rank-brain-googledan-yeni-yapay-zeka-algoritmasi\/\" target=\"_blank\" rel=\"noopener noreferrer\">RankBrain<\/a> ile daha karma\u015f\u0131k sorulara cevap vermesini bekleyebiliriz. B\u00f6ylece i\u00e7erik olarak zay\u0131f, kendini yukar\u0131da \u00f6rnekledi\u011fimize benzer sorular\u0131n cevaplar\u0131n\u0131 vermeye adam\u0131\u015f Web sitelerinin organik trafik kayb\u0131 ya\u015famas\u0131 muhtemeldir.\u00a0Bu t\u00fcr sorulara dair cevaplar ta\u015f\u0131yan bir Web siteniz varsa, i\u00e7eri\u011finizi daha da zenginle\u015ftirmeniz b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Google-site-hizi-testi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4711 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/Google-site-hizi-testi.png\" alt=\"Google PageSpeed site h\u0131z\u0131 testi\" width=\"975\" height=\"600\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Google-site-hizi-testi.png 975w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/11\/Google-site-hizi-testi-300x185.png 300w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<h3 id=\"site-y\u00fckleme-h\u0131z\u0131\">3- Bizim Sitemiz \u00c7ok H\u0131zl\u0131!<\/h3>\n<p>Ger\u00e7ekten de \u00f6yle mi?<\/p>\n<p>Site h\u0131z\u0131n\u0131 etkileyen bir\u00e7ok fakt\u00f6r var; k\u0131saca ele almak gerekirse;<\/p>\n<ul>\n<li>Geli\u015ftirme Taraf\u0131nda:\n<ul>\n<li>Sunucunun Performans\u0131\n<ul>\n<li>Sunucu se\u00e7imi<\/li>\n<li>Sunucunun co\u011frafi konumu<\/li>\n<li>Bant geni\u015fli\u011fi k\u0131s\u0131tlamalar\u0131<\/li>\n<li>\u00d6nbellekleme \u00f6zelli\u011finin efektif kullan\u0131m\u0131<\/li>\n<li>CDN kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131<\/li>\n<\/ul>\n<\/li>\n<li>Kod optimizasyonu\n<ul>\n<li>Tercih edilen programlama dili<\/li>\n<li>Kodlar\u0131n kaplad\u0131\u011f\u0131 alan<\/li>\n<li>\u00d6zel tercihler, Flash, Unity vb. teknolojilerin kullan\u0131m\u0131<\/li>\n<li>Sitede kullan\u0131lan \u00f6zel eklentiler<\/li>\n<li>URL y\u00f6nlendirmeleri<\/li>\n<\/ul>\n<\/li>\n<li>Sitede yer alan dosyalar\u0131n fiziksel boyutlar\u0131\n<ul>\n<li>G\u00f6rsel, ses ve video dosyalar\u0131n\u0131n fiziksel boyutlar\u0131 ve optimizasyonu<\/li>\n<li>Html, Css , JavaScript gibi kodlar\u0131 i\u00e7eren dosyalar\u0131n boyutlar\u0131<\/li>\n<li>S\u0131k\u0131\u015ft\u0131rma teknolojilerinin kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Kullan\u0131c\u0131 Taraf\u0131nda\n<ul>\n<li>Kullan\u0131lan Ba\u011flant\u0131 T\u00fcr\u00fc\n<ul>\n<li>Adsl, Edge, 3G, 4G, Kablo, Wi-Fi gibi ba\u011flant\u0131 t\u00fcrlerinin hangisinin kullan\u0131ld\u0131\u011f\u0131<\/li>\n<li>Ba\u011flant\u0131 h\u0131z\u0131n\u0131n \u00fcst limiti<\/li>\n<li>Farkl\u0131 kullan\u0131c\u0131lar taraf\u0131ndan da payla\u015f\u0131lan bir ba\u011flant\u0131 olup olmad\u0131\u011f\u0131<\/li>\n<li>O esnada bant geni\u015fli\u011fini kullanan ba\u015fka programlar\u0131n kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131<\/li>\n<\/ul>\n<\/li>\n<li>Kullan\u0131lan Cihaz \/ Platform Tipi\n<ul>\n<li>Masa\u00fcst\u00fc, Diz\u00fcst\u00fc, Tablet, Mobil Ak\u0131ll\u0131 telefon vb<\/li>\n<li>Windows, Mac Os, Linux Os, Android, iOS vb<\/li>\n<li>Kullan\u0131lan cihaz\u0131n performans\u0131<\/li>\n<\/ul>\n<\/li>\n<li>Cihazda kullan\u0131lan Taray\u0131c\u0131 ve Taray\u0131c\u0131 \u00f6zellikleri\n<ul>\n<li>Safari, Internet Explorer, Google Chrome, Firefox, Opera vb.<\/li>\n<li>Taray\u0131c\u0131ya y\u00fcklenmi\u015f olan eklentiler<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Yukar\u0131da listelenen ve de\u011finmedi\u011fimiz etkenlerle birlikte, bir Web sitesinin h\u0131zl\u0131 a\u00e7\u0131lmas\u0131 her zaman \u00e7ok \u00f6nemlidir. Kullan\u0131c\u0131lar\u0131n arama sonucunda listelenen bir linke t\u0131klad\u0131\u011f\u0131nda beklentisi, se\u00e7ilen ba\u011flant\u0131n\u0131n hemen g\u00f6r\u00fcnt\u00fclenmesidir. Yap\u0131lan ara\u015ft\u0131rmalar, Web sitesinin ilk yan\u0131t s\u00fcresinin \u00e7ok \u00f6nemli oldu\u011funu g\u00f6stermektedir. Yap\u0131lan incelemelerde;<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n %40&#8217;\u0131 sitenin y\u00fcklenmesi 3 saniyeden uzun s\u00fcr\u00fcyorsa i\u015flemden vazge\u00e7iyor,<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131na yak\u0131n\u0131 sitenin 2 saniye i\u00e7inde y\u00fcklenmesi beklentisi i\u00e7inde,<\/li>\n<li>1 saniyelik y\u00fckleme gecikmesi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %7 &#8211; %20 civar\u0131nda d\u00fc\u015f\u00fcr\u00fcyor<\/li>\n<\/ul>\n<p>Bu sebeple, 2016 y\u0131l\u0131nda Web sitenizin her ko\u015fulda h\u0131zl\u0131 y\u00fcklendi\u011finden emin olmak i\u00e7in kullanabildi\u011finiz t\u00fcm imkanlar\u0131 kullanarak sayfalar\u0131n\u0131z\u0131n daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n<div style=\"width: 400px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4703-1\" width=\"400\" height=\"258\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/webm\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/1315849459_failed_penalty_kick.webm?_=1\" \/><a href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/1315849459_failed_penalty_kick.webm\">https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/11\/1315849459_failed_penalty_kick.webm<\/a><\/video><\/div>\n<h3><\/h3>\n<h3 id=\"google-analytics\">4- Bence Google Analytics&#8217;i Kullanmak \u00c7ok Kolay!<\/h3>\n<p>Google Analytics her ne kadar temel trafik bilgilerini veriyor olsa da, d\u00fczg\u00fcn yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda detayl\u0131 bilgi alman\u0131z\u0131 sa\u011flayan \u00e7ok faydal\u0131 bir ara\u00e7. Ancak d\u00fczg\u00fcn yap\u0131land\u0131r\u0131lmad\u0131\u011f\u0131 takdirde, di\u011fer ara\u00e7lardan alabilece\u011finiz temel bilgiler d\u0131\u015f\u0131nda bir \u015fey vermesi m\u00fcmk\u00fcn de\u011fil. Google Analytics kullan\u0131l\u0131rken dikkat edilmeyen\u00a0temel noktalar\u00a0\u015funlar:<\/p>\n<ul>\n<li>Trafi\u011fin hangi URL&#8217;ye geldi\u011fini tespit edememe\n<ul>\n<li><span style=\"color: #808080;\">Http <\/span>&#8211; <span style=\"color: #339966;\">Https <\/span>ayr\u0131m\u0131n\u0131n d\u00fczg\u00fcn yap\u0131lamamas\u0131<\/li>\n<li><span style=\"color: #ff6600;\">WWW<\/span> &#8211; <span style=\"color: #ff0000;\">nonWWW<\/span> ayr\u0131m\u0131n\u0131n d\u00fczg\u00fcn yap\u0131lamamas\u0131<\/li>\n<\/ul>\n<\/li>\n<li>G\u00f6rsel aramadan gelen trafi\u011fin dikkate al\u0131nmamas\u0131<\/li>\n<li>Mobil uygulama i\u00e7inden gelen trafi\u011fin ayr\u0131\u015ft\u0131r\u0131lmamas\u0131 (WhatsApp Web, Facebook Messenger vb.)<\/li>\n<li>Firma \u00e7al\u0131\u015fanlar\u0131n\u0131n kaydetti\u011fi dahili trafi\u011fin harici tutulmamas\u0131<\/li>\n<li>Hedefe \u00f6zel raporlama g\u00f6r\u00fcn\u00fcmlerinin olu\u015fturulmamas\u0131<\/li>\n<\/ul>\n<p>Yukar\u0131da temel anlamda ele al\u0131nmas\u0131 gereken detaylar, trafik analizi yaparken bir\u00e7ok noktay\u0131 g\u00f6zden ka\u00e7\u0131rman\u0131z\u0131 \u00f6nleyebilir. Hedefinize uygun raporlama g\u00f6r\u00fcn\u00fcmleri olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131daki yaz\u0131lar\u0131m\u0131za g\u00f6z atabilirsiniz:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stradiji.com\/google-analytics-ile-organik-trafik-analizi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics ile Organik Trafik Analizi<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/google-analytics-ile-ozel-seo-raporlari-olusturma\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics ile \u00d6zel SEO Raporlar\u0131 Olu\u015fturma<\/a><\/li>\n<\/ul>\n<p>Genel olarak bakt\u0131\u011f\u0131m\u0131zda \u00e7ok kolay g\u00f6r\u00fcnen Google Analytics, asl\u0131nda b\u00fcy\u00fck miktarda veri i\u00e7eren bir raporlama sistemine sahip. Amac\u0131m\u0131z Google Analytics&#8217;i kullanman\u0131n \u00e7ok kolay ya da \u00e7ok zor oldu\u011funu s\u00f6ylemek de\u011fil, do\u011fru yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda\u00a0\u00e7ok faydal\u0131 bir ara\u00e7 oldu\u011fudur. Hatta Google Analytics&#8217;i do\u011fru yap\u0131land\u0131rmak, kullan\u0131m\u0131n\u0131 daha da kolayla\u015ft\u0131racakt\u0131r. 2016 y\u0131l\u0131nda Google Analytics&#8217;i organik trafi\u011finizi ve ondan elde etti\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc artt\u0131rmak i\u00e7in kullanmak \u00f6nem kazanacak. Profesyonel Web Analytics deste\u011fi almay\u0131 d\u00fc\u015f\u00fcnmenizde fayda var.<\/p>\n<h3 id=\"anahtar-kelimeler\">5-\u00a0 Anahtar Kelimeler Her Kilidi A\u00e7ar!<\/h3>\n<p>Temel anlamda evet, bu ifadeyi do\u011fru kabul edebiliriz. Ancak ge\u00e7mi\u015f d\u00f6nemlerde ge\u00e7erlili\u011fe sahip olan bu ifade art\u0131k \u00e7ok az \u00f6nem ta\u015f\u0131yor. Bir i\u00e7eri\u011fin \u00fcretilmesi art\u0131k daha zahmetli, daha dikkat edilmesi gereken bir konu haline geldi. \u00d6zellikle Arama Motorlar\u0131n\u0131n geli\u015ftirdi\u011fi algoritmalar, i\u00e7erikten sorumlu ki\u015fileri kullan\u0131c\u0131lar gibi d\u00fc\u015f\u00fcnmeye ve i\u00e7erik \u00fcretmeye itiyor. Bir i\u00e7eri\u011fin &#8220;kaliteli&#8221; olmas\u0131n\u0131 sa\u011flayan kriterler anahtar kelimelerden \u00f6teye gitmiyorsa, organik trafik art\u0131\u015f\u0131n\u0131n s\u00f6z konusu olmayaca\u011f\u0131n\u0131 belirtmek isteriz. Ayr\u0131ca anahtar kelimeleri tekil olarak ele almak da yap\u0131lan bir di\u011fer hata.<\/p>\n<p>\u0130\u00e7erik \u00fcretim s\u00fcrecinde anahtar kelimeleri arka planda tutarak ilerlemek, anahtar c\u00fcmlelere odaklanmak daha iyi bir se\u00e7enek. Bir anahtar kelimenin ya da anahtar kelime kombinasyonunun y\u00fcksek arama hacmine sahip olmas\u0131, o anahtar kelime ya da anahtar kelime kombinasyonunda y\u00fcksek performans sa\u011flayaca\u011f\u0131n\u0131z anlam\u0131na gelmez, aksine y\u00fcksek rekabetin i\u00e7inde kaybolman\u0131za sebep olabilir.<\/p>\n<p>\u00d6rne\u011fin, &#8220;<strong>Google Analytics<\/strong>&#8221; konulu i\u00e7eri\u011finizde &#8220;Google Analytics&#8221; kelimesinin ka\u00e7 defa ge\u00e7ti\u011finin \u00f6nemi \u00e7ok az; kombinasyonlara odakland\u0131\u011f\u0131n\u0131zda arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131\u011f\u0131n\u0131z \u00e7ok daha y\u00fcksek. &#8220;Google Analytics Nas\u0131l Kullan\u0131l\u0131r?&#8221; ya da &#8220;Google Analytics&#8217;i Etkili Kullanman\u0131n Yollar\u0131&#8221; ifadelerine odaklanmak daha iyi performans sa\u011flaman\u0131z\u0131 m\u00fcmk\u00fcn k\u0131labilir.<\/p>\n<h3 id=\"google-cezalar\u0131\">6- Cezam Neyse \u00c7ekerim!<\/h3>\n<p>Arama Motoru taraf\u0131ndan cezaland\u0131r\u0131lan bir Web sitesi kabusunuz olabilir. Her ne kadar b\u00fcy\u00fck bir problem gibi g\u00f6r\u00fcnse de, cezalardan kurtulman\u0131n yollar\u0131 vard\u0131r.<\/p>\n<p>&#8220;Penalt\u0131&#8221; olarak da adland\u0131r\u0131lan cezalar, arama motoru sonu\u00e7lar\u0131ndan tamamen silinmenize dahi sebep olabilir. Bu noktada problem ceza alan Web sitesinden kaynaklanmaktad\u0131r. Bir Web sitesinde;<\/p>\n<ul>\n<li>Zararl\u0131 \/ sak\u0131ncal\u0131 yaz\u0131l\u0131m<\/li>\n<li>Zararl\u0131 \/ sak\u0131ncal\u0131 i\u00e7eri\u011fe verilen linkler<\/li>\n<li>Zararl\u0131 \/ sak\u0131ncal\u0131 Web sitelerinden sitenize verilen linkler<\/li>\n<li>A\u015f\u0131r\u0131 i\u00e7 ve d\u0131\u015f ba\u011flant\u0131 kullan\u0131m\u0131<\/li>\n<li>A\u015f\u0131r\u0131 anahtar kelime kullan\u0131m\u0131<\/li>\n<li>Temel SEO \u00f6\u011feleriyle uyu\u015fmayan i\u00e7erik<\/li>\n<li>G\u00fcvenlik zaaflar\u0131<\/li>\n<\/ul>\n<p>yukar\u0131da listelenen problemlerden herhangi biri ya\u015fan\u0131yorsa, cezayla kar\u015f\u0131la\u015f\u0131labilir. \u00d6zellikle g\u00fcvenlik zaaflar\u0131yla ilgili de\u011finmek istedi\u011fimiz nokta, yukar\u0131da listeledi\u011fimiz ilk iki maddeyi de kapsayabilir. E\u011fer Web sitenizin g\u00fcvenli\u011fi yeterli de\u011filse, k\u00f6t\u00fc niyetli ki\u015fi veya ki\u015filer taraf\u0131ndan Web sitenize yerle\u015ftirilen zararl\u0131 yaz\u0131l\u0131m ve i\u00e7erikler, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n zarar g\u00f6rmesine, bilgilerinin ele ge\u00e7irilmesine sebep olabilir. Site g\u00fcvenli\u011finizi olabildi\u011fince \u00fcst d\u00fczeyde tutman\u0131z b\u00fcy\u00fck fayda sa\u011flayacakt\u0131r.<\/p>\n<p>Ba\u015fka Web sitelerinden sizin sitenize verilen ba\u011flant\u0131lar\u0131 d\u00fczenli olarak takip etmeli ve sak\u0131ncal\u0131 link kaynaklar\u0131yla kar\u015f\u0131la\u015f\u0131yorsan\u0131z, bunlar\u0131 hem o sitelerin geli\u015ftiricilerine hem de Arama Motorlar\u0131na bildirmenizde fayda var. Di\u011fer Web siteleri de g\u00fcvenlik zaafiyet ya\u015f\u0131yor olabilir ve site y\u00f6neticileri bu durumunu fark\u0131nda olmayabilirler.<\/p>\n<p>Bu t\u00fcr konularda s\u0131kl\u0131kla denetlenmeyen bir Web siteniz varsa ve Arama Motoru taraf\u0131ndan cezaland\u0131r\u0131ld\u0131ysan\u0131z, \u00f6n\u00fcn\u00fczde birka\u00e7 ayl\u0131k bir s\u00fcre\u00e7 oldu\u011funu s\u00f6yleyebiliriz. B\u00f6yle bir durumdan kar\u015f\u0131la\u015fmadan \u00f6nce, \u00f6nlemlerinizi alman\u0131z\u0131 tavsiye ederiz:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stradiji.com\/5-adimda-penguen-3-0-cezasindan-kurtulmak\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Ad\u0131mda Penguen 3.0 Cezas\u0131ndan Kurtulmak<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/google-cezalarindan-kurtulmak-icin-8-arac\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Cezalar\u0131ndan Kurtulmak \u0130\u00e7in 8 Ara\u00e7<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/google-cezalarini-kaldirtmak-icin-taktikler\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Cezalar\u0131n\u0131 Kald\u0131rtmak \u0130\u00e7in Taktikler<\/a><\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/wordpress-guvenlik-tedbirlerinizi-aldiniz-mi\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress G\u00fcvenlik Tedbirlerinizi Ald\u0131n\u0131z M\u0131?<\/a><\/li>\n<\/ul>\n<h3 id=\"kullan\u0131c\u0131-deneyimi\">7- Kullan\u0131c\u0131 Deneyimi mi? O da ne?<\/h3>\n<p>\u00d6zetlemek gerekirse, <strong>kullan\u0131c\u0131 deneyimi her \u015feydir<\/strong>. Daha detayl\u0131 g\u00f6z atmak isterseniz, a\u015fa\u011f\u0131daki linke t\u0131klayabilirsiniz:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"tr\">SHERPA&#8217;dan yeni bir hizmet: UXAAR. T\u00fcm detaylar i\u00e7in, SHERPA sunumuna g\u00f6z atabilirsiniz. <a href=\"https:\/\/t.co\/9WnwDBAJ6c\">https:\/\/t.co\/9WnwDBAJ6c<\/a> <a href=\"https:\/\/t.co\/eML1gn4Dc0\">pic.twitter.com\/eML1gn4Dc0<\/a><\/p>\n<p>\u2014 SHERPA (@SHERPADD) <a href=\"https:\/\/twitter.com\/SHERPADD\/status\/661803037586014208\" target=\"_blank\" rel=\"noopener\">November 4, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Bize g\u00f6re, <a href=\"https:\/\/www.stradiji.com\/kullanici-deneyiminin-seoya-etkisi\/\" target=\"_blank\" rel=\"noopener noreferrer\">kullan\u0131c\u0131 deneyimi<\/a> bir\u00e7ok fakt\u00f6r\u00fcn bir araya gelmesiyle ortaya \u00e7\u0131kan \u00f6nemli bir kavramd\u0131r. Kullan\u0131c\u0131 deneyimi hakk\u0131nda sayabilece\u011fimiz bir\u00e7ok fakt\u00f6r var, hepsini bir ki\u015finin bak\u0131\u015f a\u00e7\u0131s\u0131na dayanarak ele almak \u00e7ok do\u011fru olmayaca\u011f\u0131ndan, genel hatlar\u0131yla g\u00f6z atmaya \u00e7al\u0131\u015fal\u0131m; kullan\u0131c\u0131 deneyimini iki ana ba\u015fl\u0131k alt\u0131nda toparlay\u0131p harmanlamak do\u011fru bir hareket olur: &#8220;Klasik ve Modern SEO teknikleri&#8221;<\/p>\n<table style=\"height: 223px;\" width=\"780\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"290\"><strong>KLAS\u0130K SEO<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"283\"><strong>MODERN SEO<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Anahtar Kelime Hedefleme<\/td>\n<td style=\"text-align: center;\">Y\u00fcksek T\u0131klama Oran\u0131 (CTR)<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Kalite &amp; \u00d6zg\u00fcnl\u00fck<\/td>\n<td style=\"text-align: center;\">K\u0131sa ve Uzun T\u0131klamalar (Etkile\u015fim)<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Arama Motoru Uyumlulu\u011fu<\/td>\n<td style=\"text-align: center;\">\u0130\u00e7erikteki bo\u015fluklar\u0131n doldurulmas\u0131<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Yap\u0131sal Veri (Snippet) Optimizasyonu<\/td>\n<td style=\"text-align: center;\">B\u00fcy\u00fcme E\u011filimi ve Sadakat<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Kullan\u0131c\u0131 Deneyimi \/ \u00c7oklu Ekran Uyumlulu\u011fu<\/td>\n<td style=\"text-align: center;\">G\u00f6rev Tamamlama Ba\u015far\u0131s\u0131<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\"><strong>Analiz<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><br \/>\nT\u0131klama Oran\u0131<\/strong>: CTR olarak k\u0131salt\u0131lan bu kavram, kullan\u0131c\u0131lar\u0131n yapt\u0131klar\u0131 aramalar sonras\u0131nda kar\u015f\u0131la\u015ft\u0131klar\u0131 sonu\u00e7lar\u0131 ka\u00e7 defa g\u00f6r\u00fcnt\u00fclediklerine ve ka\u00e7 defa t\u0131klad\u0131klar\u0131na g\u00f6re \u00f6l\u00e7\u00fcl\u00fcr. \u00d6rne\u011fin &#8220;Modern SEO teknikleri&#8221; arama sonucunda yer alan ve 10 defa g\u00f6r\u00fcnt\u00fclenen sayfan\u0131z 1 defa t\u0131kland\u0131ysa, t\u0131klama oran\u0131 %10&#8217;dur. Y\u00fcksek t\u0131klama oran\u0131na sahip olan sayfalar, b\u00fcy\u00fck ihtimalle daha \u00fcst s\u0131ralarda yer alma hakk\u0131na sahip olacaklard\u0131r. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 t\u0131klama oran\u0131n\u0131n artmas\u0131n\u0131 ve azalmas\u0131n\u0131 do\u011frudan etkilemektedir.\u00a0Klasik SEO konu ba\u015fl\u0131klar\u0131n\u0131 ayn\u0131 zamanda Temel SEO \u00f6\u011feleri olarak ele alabiliriz. Modern SEO \u00f6\u011feleri ise, \u00fczerinde daha \u00e7ok d\u00fc\u015f\u00fcn\u00fclmesi gereken ve bir\u00e7ok fakt\u00f6r\u00fc bir arada bulunduran unsurlardan olu\u015fmaktad\u0131r:<\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u00d6nemli!<\/strong> <\/span>\u00c7ok say\u0131da t\u0131klanan bir sayfan\u0131n &#8220;Hemen \u00c7\u0131kma Oran\u0131 (Bounce Rate)&#8221; y\u00fcksekse, t\u0131klama oran\u0131 d\u00fc\u015f\u00fck olacakt\u0131r.<\/p>\n<p><strong>K\u0131sa ve Uzun S\u00fcreli T\u0131klama (Etkile\u015fim)<\/strong>:<\/p>\n<p>Hemen \u00e7\u0131kma oran\u0131 ve sitede ge\u00e7irilen zaman, kullan\u0131c\u0131n\u0131n sayfadaki etkile\u015fimini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan ba\u015fl\u0131ca fakt\u00f6rlerdir. Arama sonu\u00e7lar\u0131na t\u0131klayarak sitenize gelen kullan\u0131c\u0131n\u0131n sitenizde ne kadar zaman ge\u00e7irdi\u011fini, sonu\u00e7tan memnun olup olmad\u0131\u011f\u0131n\u0131, sitenize t\u0131klad\u0131ktan sonra memnun olmay\u0131p arama sonu\u00e7lar\u0131na d\u00f6nerek ba\u015fka bir sayfaya t\u0131klay\u0131p t\u0131klamad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcp sayfan\u0131zdaki etkile\u015fimi incelemek m\u00fcmk\u00fcnd\u00fcr. E\u011fer etkile\u015fimle ilgili sorunlar\u0131n\u0131z varsa, a\u015fa\u011f\u0131daki konulara odaklanabilirsiniz:<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n bilin\u00e7li ve bilin\u00e7siz ihtiya\u00e7lar\u0131n\u0131 giderecek d\u00fczeyde i\u00e7erik y\u00f6netimi<\/li>\n<li>H\u0131zl\u0131 a\u00e7\u0131lan sayfa, h\u0131zl\u0131 y\u00fcklenen g\u00f6rseller, h\u0131z. H\u0131z her \u015feydir.<\/li>\n<li>Her cihazda, her taray\u0131c\u0131da, her dilde rahatl\u0131kla g\u00f6r\u00fcnt\u00fclenebilir kullan\u0131c\u0131 aray\u00fcz\u00fc olu\u015fturmak, okunabilir sayfalar sunmak<\/li>\n<li>Kullan\u0131c\u0131lar\u0131 sitenizdeki di\u011fer i\u00e7eriklere y\u00f6nlendirmek konusunda ikna edici olmak ama zorlay\u0131c\u0131 olmamak<\/li>\n<li>Gereksiz \u00f6zelliklerle kullan\u0131c\u0131lar\u0131 s\u0131kmamak, yormamak.<\/li>\n<\/ul>\n<p><strong>\u0130\u00e7erikteki bo\u015fluklar\u0131n doldurulmas\u0131<\/strong>:\u00a0Arama deneyimini geli\u015ftirmek i\u00e7in kullan\u0131c\u0131lar\u0131n arama yapt\u0131\u011f\u0131 terimlere dair daha geni\u015f \u00e7apl\u0131 i\u00e7erik \u00fcretimi yapabilirsiniz. Bir konuda her bilgiyi vermeniz m\u00fcmk\u00fcn olmayabilir, -e\u011fer WikiPedia de\u011filseniz- kullan\u0131c\u0131lar\u0131n beklentisi de bu y\u00f6nde olmayacakt\u0131r. Ancak kullan\u0131c\u0131ya her y\u00f6nden bilgi ak\u0131\u015f\u0131 sa\u011flayabiliyorsan\u0131z, siteniz daha fazla ilgi g\u00f6recektir. Kullan\u0131c\u0131lar ak\u0131llar\u0131nda olandan daha iyi bir se\u00e7enekle kar\u015f\u0131la\u015ft\u0131klar\u0131nda bunu bo\u015f ge\u00e7meyeceklerdir. G\u00fcn\u00fcm\u00fczde insanlar alternatiflere olduk\u00e7a e\u011filimlidirler.<\/p>\n<p><strong>B\u00fcy\u00fcme E\u011filimi ve Sadakat:<\/strong>\u00a0Nas\u0131l ki ticari bir i\u015fletme s\u00fcrekli olarak b\u00fcy\u00fcme e\u011filiminde olmay\u0131 tercih ediyorsa, \u0130nternette de ayn\u0131 e\u011filimi s\u00fcrd\u00fcrebilmelidir. Bunun yolu, link payla\u015f\u0131m\u0131 ve sosyal medya y\u00f6netiminden ge\u00e7er. Link payla\u015f\u0131m\u0131n\u0131 sa\u011flayacak olan en \u00f6nemli fakt\u00f6r, kalileti, g\u00fcncel ve \u00f6zg\u00fcn i\u00e7erik \u00fcretmektir. Haf\u0131zalarda g\u00fcvenilir bir kaynak olarak yer etmeyi ba\u015fard\u0131\u011f\u0131n\u0131zda, sadakat kavram\u0131n\u0131 da beraberinde sunmu\u015f oluyorsunuz. Di\u011fer Web sitelerinden link almay\u0131 ba\u015farmak kadar, sosyal medyada etkin olmak da sadakat kavram\u0131n\u0131 g\u00fcndeme getiren bir ba\u015fka konudur. Ayr\u0131ca her iki tarafta kullan\u0131c\u0131lar\u0131n\u0131zla birebir etkile\u015fim i\u00e7inde olma f\u0131rsat\u0131n\u0131 yakalars\u0131n\u0131z; bu konuda bir\u00e7ok firman\u0131n isminden bahsettirmeyi nas\u0131l ba\u015fard\u0131\u011f\u0131na dair y\u00fczlerce\u00a0olumlu \u00f6rnek var. Her \u00f6rnek, kullan\u0131c\u0131lar\u0131n firma, marka ya da isimlere olan sadakatini art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n<p><strong>G\u00f6rev Tamamlama Ba\u015far\u0131s\u0131<\/strong>: Arama motorlar\u0131, arama sonu\u00e7lar\u0131na t\u0131klayarak sayfan\u0131za gelen kullan\u0131c\u0131n\u0131n i\u015flemini h\u0131zl\u0131 ve kolay \u015fekilde tamamlamas\u0131n\u0131 ister. Kullan\u0131c\u0131ya sundu\u011funuz formun niteli\u011fi ne olursa olsun, k\u0131sa ve \u00f6z olmas\u0131na dikkat edin. Uzun ve gereksiz detaylarla dolu bir formu \u00e7o\u011fu kullan\u0131c\u0131 doldurmak istemeyecektir. Olu\u015fturdu\u011funuz formlar\u0131 \u00f6zellikle analiz ederek kullan\u0131c\u0131lar\u0131n nas\u0131l davran\u0131\u015flar sergiledi\u011fini g\u00f6zlemlemeyi unutmay\u0131n, burada g\u00f6zlemleyece\u011finiz olumsuz bir unsur, formu d\u00fczelterek daha efektif sonu\u00e7lar elde etmenizi sa\u011flayabilir.<\/p>\n<p><strong>Analiz:<\/strong>\u00a0Sitenizin ve sayfalar\u0131n\u0131z\u0131n genel analizi, yukar\u0131da bahsetti\u011fimiz her tekni\u011fin ne kadar i\u015flevsel oldu\u011funu ve olmad\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flar. Bazen k\u0131sa bir form sitenizin genel yap\u0131s\u0131na uygun olmayabilir, bazen sosyal medyada gere\u011finden fazla etkile\u015fimde bulunmak olumsuz etkiye sebep olabilir, bunlar\u0131n hepsi dijital stratejinizi nas\u0131l olu\u015fturdu\u011funuza g\u00f6re de\u011fi\u015fkenlik g\u00f6sterebilir. Biz genel hatlar\u0131yla tarif etmeye \u00e7al\u0131\u015f\u0131yoruz, siz de Web sitenizin, firman\u0131z\u0131n, \u00fcr\u00fcn ve hizmetinizin niteli\u011fine g\u00f6re kullan\u0131c\u0131 deneyimi olu\u015fturmay\u0131 deneyebilirsiniz. Analiz yaparken sadece sonu\u00e7lara g\u00f6z atmak yeterli olmayabilir, bir fonksiyonda yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fiklikleri izleyebilmeniz i\u00e7in A\/B testi de yapabilirsiniz.<\/p>\n<h2>Sonu\u00e7 Olarak<\/h2>\n<p>&#8220;Sayfalar\u0131n\u0131z\u0131 kullan\u0131c\u0131lar i\u00e7in olu\u015fturun, arama motoru i\u00e7in de\u011fil&#8221; tavsiyesi 2016 y\u0131l\u0131 i\u00e7in hen\u00fcz \u00e7ok do\u011fru bir tavsiye de\u011fil. Bir sayfan\u0131n ve i\u00e7eri\u011fin her iki taraf i\u00e7in de uygun \u015fekilde d\u00fczenlenmesi, hem kullan\u0131c\u0131 hem de arama motoru dostu olmas\u0131 2016 y\u0131l\u0131nda da \u00f6nemini korumaya devam edecek. Ge\u00e7ti\u011fimiz y\u0131llarda de\u011fi\u015fen Arama Motoru Deneyimi, 2016 y\u0131l\u0131nda da de\u011fi\u015fmeye devam edecek ve de\u011fi\u015fimin en b\u00fcy\u00fck etkisi, kullan\u0131c\u0131 deneyiminde ger\u00e7ekle\u015fecek. \u00d6zellikle ak\u0131ll\u0131 telefonlar\u0131n kullan\u0131m oranlar\u0131n\u0131n artmas\u0131yla birlikte mobil etkile\u015fimin daha \u00f6nemli hale gelmesi, Web sitesi sahiplerinin 2016 y\u0131l\u0131nda \u00f6zellikle mobil sitelerine yat\u0131r\u0131m yapmalar\u0131n\u0131 bir zorunluluk haline getirecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p>Sizce 2016&#8217;n\u0131n en \u00f6nemli SEO trendleri neler olacak? Yaz\u0131m\u0131zda eksik g\u00f6rd\u00fc\u011f\u00fcn\u00fcz, bana g\u00f6re 2016&#8217;da SEO konusunda trend olacak konular bunlar dedi\u011finiz konular varsa l\u00fctfen yorum olarak ekleyin. Sizin katk\u0131lar\u0131n\u0131zla konuya merak duyanlara \u00e7ok daha de\u011ferli bir i\u00e7erik sunabiliriz. \u015eimdiden \u00e7ok te\u015fekk\u00fcrler \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 y\u0131l\u0131nda SEO D\u00fcnyas\u0131nda pek \u00e7ok de\u011fi\u015fim ya\u015fand\u0131; yeni algoritmalar, ilgin\u00e7 g\u00fcncellemeler, de\u011fi\u015fen kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve benzeri konularla dolu dolu bir y\u0131l\u0131 geride b\u0131rakmak \u00fczereyiz. Yakla\u015f\u0131k iki ay sonra 2015 y\u0131l\u0131na veda edece\u011fiz. Peki 2016 y\u0131l\u0131nda SEO d\u00fcnyas\u0131nda bizleri neler bekliyor? Gelin hep birlikte inceleyelim.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95],"tags":[540,542,210,258,543,231,157,195,545,207],"class_list":["post-4703","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","tag-2015-seo","tag-2016-seo-trendleri","tag-anahtar-kelime","tag-google-analytics","tag-google-guncellemeleri","tag-kullanici-deneyimi","tag-mobil-uyumluluk","tag-mobilegeddon","tag-seo-trendleri","tag-site-hizi"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4703"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}