{"id":4653,"date":"2015-10-06T15:56:57","date_gmt":"2015-10-06T12:56:57","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4653"},"modified":"2023-03-14T11:39:17","modified_gmt":"2023-03-14T08:39:17","slug":"google-mobil-siralama-kriterleri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-mobil-siralama-kriterleri\/","title":{"rendered":"Google Mobil S\u0131ralama Kriterleri"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/google-mobil-uyumluluk-guncellemesi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4656 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/google-mobil-uyumluluk-guncellemesi.png\" alt=\"google mobil uyumluluk g\u00fcncellemesi\" width=\"500\" height=\"287\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/google-mobil-uyumluluk-guncellemesi.png 698w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/google-mobil-uyumluluk-guncellemesi-300x172.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/287;\" \/><\/a><\/p>\n<p>Google, kendine has s\u0131ralama kriterlerine sahip ve daha \u00f6nce Masa\u00fcst\u00fc S\u0131ralama fakt\u00f6rlerini anlamak i\u00e7in &#8220;<a href=\"https:\/\/www.stradiji.com\/searchmetrics-2015-google-siralama-kriterleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Searchmetrics 2015 Google S\u0131ralama Kriterleri<\/a>&#8221; ve &#8220;<a href=\"https:\/\/www.stradiji.com\/moz-2015-google-siralama-kriterleri-analizi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz 2015 Google S\u0131ralama Kriterleri Analizi<\/a>&#8221; ba\u015fl\u0131kl\u0131 yaz\u0131lar\u0131m\u0131z\u0131 yay\u0131mlam\u0131\u015ft\u0131k. \u015eimdi benzer bir incelemeyi Mobil \u0130nternet kullan\u0131c\u0131lar\u0131 i\u00e7in yapal\u0131m.<\/p>\n<p>Google <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uyumluluk G\u00fcncellemesini<\/a>\u00a0(Mobilegeddon) hayata ge\u00e7irdi\u011finde ak\u0131llarda b\u00fcy\u00fck soru i\u015faretleri vard\u0131. 21 Nisan 2015 tarihinde ger\u00e7ekle\u015fen g\u00fcncellemenin etkilerini \u00f6l\u00e7mek i\u00e7in \u00e7e\u015fitli incelemeler yapm\u0131\u015ft\u0131k ancak g\u00f6rd\u00fck ki, g\u00fcncelleme uzun vadede ve yava\u015f yava\u015f etki eden bir yap\u0131ya sahip. \u00dczerinden 5 ay gibi bir s\u00fcre ge\u00e7tikten sonra yap\u0131lan incelemelerde, mobil uyumlu olan Web sitelerinin arama sorgular\u0131ndaki s\u0131ralamalar\u0131 az da olsa olumlu etkilenmi\u015f durumda.<\/p>\n<p>G\u00fcncelleme \u00f6ncesi s\u0131ralamaya girmi\u015f sayfalar aras\u0131nda yap\u0131lan testlerde, sayfalar\u0131n %68&#8217;inin mobil uyumlu oldu\u011fu g\u00f6r\u00fcl\u00fcrken, g\u00fcncelleme sonras\u0131 bu rakam\u0131n %71&#8217;e ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fclmekte. Ayr\u0131ca mobil uyumlu olan sayfalar\u0131n sahip oldu\u011fu s\u0131ralama, mobil uyumlu olmayan sayfalara g\u00f6re %0.20 oran\u0131nda artm\u0131\u015f. \u0130lk bak\u0131\u015fta bu oran \u00e7ok k\u00fc\u00e7\u00fckm\u00fc\u015f gibi g\u00f6r\u00fcnebilir fakat \u0130nternette \u00e7ok say\u0131da Web sayfas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek gayet b\u00fcy\u00fck bir oran oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p><em>Merakl\u0131s\u0131na not: \u00d6l\u00e7\u00fclebilen say\u0131s\u0131yla 2014 y\u0131l\u0131nda 900 bin civar\u0131nda olan Web site say\u0131s\u0131n\u0131n 2015 y\u0131l\u0131nda 1 milyon 400 bin civar\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn (Kaynak: <a href=\"https:\/\/www.netcraft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netcraft<\/a>). Her Web sitesinin y\u00fczlerce alt sayfas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek, yukar\u0131da verdi\u011fimiz oranla birlikte \u00e7ok fazla sayfan\u0131n geli\u015fim g\u00f6sterdi\u011fini s\u00f6yleyebiliriz.<\/em><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/Google-mobil-uyumlu-istatistik.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4660 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/Google-mobil-uyumlu-istatistik.png\" alt=\"Google mobil uyumlu istatistik\" width=\"700\" height=\"515\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/Google-mobil-uyumlu-istatistik.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/Google-mobil-uyumlu-istatistik-300x221.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/515;\" \/><\/a><\/p>\n<h2>Mobil S\u0131ralama Fakt\u00f6rleri<\/h2>\n<p>Web sitelerinin zamanla evrilerek <a href=\"https:\/\/www.stradiji.com\/google-kullanici-deneyimi-onemli-bir-mobil-siralama-kriteri\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil uyumlu<\/a> olmas\u0131ndan \u00f6nce s\u0131ralama fakt\u00f6rleri sadece masa\u00fcst\u00fc sonu\u00e7lar\u0131n\u0131 etkiliyordu. Mobil \u0130nternet kullan\u0131m\u0131n\u0131n artmas\u0131yla i\u015fler de\u011fi\u015fti ve art\u0131k bir Web sitesinin her platformda y\u00fcksek kullan\u0131c\u0131 deneyimi ya\u015fatmas\u0131 gerekiyor. Mobil \u0130nternet i\u00e7in de en ba\u015fta kullan\u0131c\u0131 deneyimi geliyor. Genel olarak bakt\u0131\u011f\u0131m\u0131zda hem tasar\u0131m hem h\u0131z hem de kullan\u0131c\u0131 dostu bir Web sitesi, y\u00fcksek kullan\u0131c\u0131 deneyimi ya\u015fatabiliyor. Bu kavram\u0131 arama motorlar\u0131yla birle\u015ftirdi\u011fimizde durum biraz daha karma\u015f\u0131k bir hal almakta.<\/p>\n<h3>Kullan\u0131c\u0131 Deneyimi ve Teknoloji<\/h3>\n<p>Google, arama motorunu kullanan kullan\u0131c\u0131lar i\u00e7in en do\u011fru sonu\u00e7lar\u0131 bulmak i\u00e7in h\u0131zl\u0131, g\u00fcncel ve kaliteli i\u00e7eri\u011fe sahip Web sitelerine \u00f6ncelik veriyor. Mobil \u0130nternette de durum b\u00f6yle. Hatta \u015funu s\u00f6ylersek yanl\u0131\u015f olmaz: Mobil \u0130nternette her \u015feye \u00e7ok daha fazla dikkat etmeniz gerekiyor. Masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131n teknolojik \u015fartlar\u0131n\u0131 ele al\u0131rsak, mobil \u0130nternet kullan\u0131c\u0131lar\u0131ndan daha avantajl\u0131 ve rahat oldu\u011funu s\u00f6yleyebiliriz. \u0130lk olarak mobil cihazlar, a\u015fa\u011f\u0131da k\u0131saca de\u011finece\u011fimiz sebeplerden dolay\u0131 \u0130nternet eri\u015fimi esnas\u0131nda \u00e7e\u015fitli sorunlarla kar\u015f\u0131la\u015fabilirler. Her Ak\u0131ll\u0131 telefonun ayn\u0131 \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011fe, ayn\u0131 i\u015flemci h\u0131z\u0131na, ayn\u0131 internet ba\u011flant\u0131 h\u0131z\u0131na sahip olamamas\u0131 sebebiyle mobil Web sitesinde yap\u0131lacak optimizasyonun her mobil cihaz i\u00e7in en orta noktada bulu\u015fmas\u0131 gerekmektedir.<\/p>\n<p><strong>Eri\u015fim H\u0131z\u0131: <\/strong><\/p>\n<ul>\n<li>Masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 \u0130nternet eri\u015fimini genellikle geni\u015f bantta y\u00fcksek h\u0131zlarla ger\u00e7ekle\u015ftirmekte<\/li>\n<li>Mobil kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck b\u0131r k\u0131sm\u0131 limitli h\u0131zlarla \u0130nternete eri\u015febilmekte<\/li>\n<\/ul>\n<p><strong>Ekran \u00c7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc:<\/strong><\/p>\n<ul>\n<li>Masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 daha b\u00fcy\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte ve rahat bir ekran kullanmakta<\/li>\n<li>Mobil kullan\u0131c\u0131lar k\u00fc\u00e7\u00fck ve d\u00fc\u015f\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ekranlarla \u0130nterneti kullanmaya &#8216;\u00e7al\u0131\u015fmakta&#8217;<\/li>\n<\/ul>\n<p><strong>Donan\u0131m\u00a0Teknolojileri:<\/strong><\/p>\n<ul>\n<li>Masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 daha h\u0131zl\u0131 ve geli\u015fmi\u015f bir donan\u0131m teknolojisi kullanmakta, bilgisayarlar\u0131n sahip oldu\u011fu y\u00fcksek h\u0131zl\u0131 donan\u0131mlar, \u0130nternet eri\u015fimini sa\u011flayan di\u011fer teknolojileri do\u011frudan etkilemekte:\n<ul>\n<li>Y\u00fcksek h\u0131zl\u0131 ve \u00e7ok \u00e7ekirdekli i\u015flemci (CPU) Ge\u00e7ici Bellek (Ram) Depolama ayg\u0131tlar\u0131 (Harddisk- SSD veya y\u00fcksek devirli SATA) Geli\u015fmi\u015f Ekran Kartlar\u0131 (PCI Express vb.) \u00a0ve b\u00fcy\u00fck monit\u00f6rler\u00a0gibi donan\u0131mlar\u0131n y\u00fcksek h\u0131zda olmas\u0131, taray\u0131c\u0131n\u0131n daha h\u0131zl\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131, verinin daha h\u0131zl\u0131 transfer edilmesini de d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenebilmesini sa\u011flamakta. Ayr\u0131ca taray\u0131c\u0131n\u0131n \u00e7al\u0131\u015fma limitlerini \u00e7ok fazla k\u0131s\u0131tlamad\u0131\u011f\u0131 i\u00e7in ayn\u0131 anda bir\u00e7ok i\u015flemin bir arada yap\u0131labilmesine olanak tan\u0131makta.<\/li>\n<li>Donan\u0131m teknolojilerinin en b\u00fcy\u00fck art\u0131s\u0131, y\u00fckseltmeye olanak vermesidir (upgrade).<\/li>\n<\/ul>\n<\/li>\n<li>Mobil kullan\u0131c\u0131lar y\u00fcksek h\u0131zl\u0131 donan\u0131mlarla donat\u0131lm\u0131\u015f cihazlar kullanabiliyor olsa da, teknolojileri s\u0131n\u0131rl\u0131. Ak\u0131ll\u0131 telefonlar\u0131n sahip oldu\u011fu donan\u0131m teknolojisi, marka ve modele g\u00f6re farkl\u0131l\u0131k g\u00f6sterdi\u011fi i\u00e7in, bir Web sitesinin en d\u00fc\u015f\u00fck konfig\u00fcrasyona g\u00f6re optimize edilmesi \u015fartt\u0131r.\n<ul>\n<li>Mobil \u0130nternet kullan\u0131c\u0131lar\u0131 i\u00e7in Ak\u0131ll\u0131 Telefonlar\u0131n donan\u0131m y\u00fckseltme se\u00e7enekleri s\u0131f\u0131ra yak\u0131n oldu\u011fu i\u00e7in, kullan\u0131c\u0131 daha geli\u015fmi\u015f bir cihaz sat\u0131n alarak donan\u0131m g\u00fcc\u00fcn\u00fc art\u0131rabilir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Taray\u0131c\u0131 Teknolojileri:<\/strong><\/p>\n<ul>\n<li>Masa\u00fcst\u00fc kullan\u0131c\u0131lar, donan\u0131m teknolojilerine ba\u011fl\u0131 olarak istedikleri taray\u0131c\u0131y\u0131 ve taray\u0131c\u0131 eklentisini rahat\u00e7a kullanabilmektedirler. Bir taray\u0131c\u0131n\u0131n g\u00f6r\u00fcnt\u00fcleme ve depolama amac\u0131yla kulland\u0131\u011f\u0131 donan\u0131mlar\u0131n h\u0131zl\u0131 ve geli\u015fmi\u015f teknolojilere sahip olmas\u0131, Web sitesi i\u00e7eri\u011fini do\u011frudan etkilemektedir.<\/li>\n<li>Mobil kullan\u0131c\u0131lar, taray\u0131c\u0131 ve eklenti se\u00e7imi konusunda \u00e7ok fazla \u00f6zg\u00fcr de\u011fildir. Donan\u0131m teknolojilerinin ve \u00f6zellikle ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn getirdi\u011fi k\u0131s\u0131tlamalar nedeniyle mobil taray\u0131c\u0131lar, masa\u00fcst\u00fc taray\u0131c\u0131lar kadar y\u00fcksek performans g\u00f6stermeyebilir.<\/li>\n<\/ul>\n<p>Yukar\u0131da temel olarak ele alabilece\u011fimiz teknolojik farkl\u0131l\u0131klar sebebiyle mobil \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n \u0130nternet eri\u015fimi esnas\u0131nda kar\u015f\u0131la\u015fabilecekleri her olumsuz durum, kullan\u0131c\u0131 deneyimine <strong>olumsuz<\/strong> yans\u0131maktad\u0131r. Mobil cihazlar i\u00e7in haz\u0131rlanan Web sitelerinin en d\u00fc\u015f\u00fck performanstaki cihazlarla da h\u0131zl\u0131 \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacak \u015fekilde optimize edilmesi \u00e7ok faydal\u0131d\u0131r.<\/p>\n<p>Kullan\u0131c\u0131 deneyimini etkileyen fakt\u00f6rler, donan\u0131msal oldu\u011fu kadar yaz\u0131l\u0131msal da olabilir. Sadece ak\u0131ll\u0131 telefonlar\u0131n teknik \u00f6zelliklerinden de\u011fil, Web sitesinde kullan\u0131lan kodlar\u0131n taray\u0131c\u0131 taraf\u0131ndan sa\u011fl\u0131kl\u0131 \u015fekilde derlenememesi sebebiyle kar\u015f\u0131la\u015f\u0131lan g\u00f6r\u00fcn\u00fcm ve fonksiyon problemleri kullan\u0131c\u0131n\u0131n Web sitesini istedi\u011fi gibi kullanamamas\u0131na yol a\u00e7maktad\u0131r.<\/p>\n<h3>Y\u00fckleme, G\u00f6r\u00fcnt\u00fcleme ve Sonu\u00e7 Alma H\u0131z\u0131<\/h3>\n<p>Y\u00fckleme ve g\u00f6r\u00fcnt\u00fcleme h\u0131z\u0131, yukar\u0131da bahsetti\u011fimiz donan\u0131msal ve yaz\u0131l\u0131msal bile\u015fenlerin do\u011fru kullan\u0131lmas\u0131yla iyile\u015ftirilebilir. Kullan\u0131c\u0131 deneyiminin gereksinimlerinden biri olan y\u00fckleme h\u0131z\u0131, mobil sitenizdeki d\u00f6n\u00fc\u015f\u00fcm h\u0131z\u0131n\u0131 da art\u0131rmaktad\u0131r.<\/p>\n<p>\u00d6rne\u011fin, mobil cihazlarda d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenemeyen ileti\u015fim veya sat\u0131n alma formunu iyile\u015ftirerek d\u00fczelten mobil sitelerde, %100 ila %300&#8217;e varan d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 oldu\u011funu s\u00f6yleyebiliriz. A\u015fa\u011f\u0131da Google Analytics ile \u00f6l\u00e7\u00fcm\u00fcn\u00fc yapt\u0131\u011f\u0131m\u0131z k\u00fc\u00e7\u00fck bir \u00f6rne\u011fe g\u00f6z atal\u0131m:<\/p>\n<p>Spesifik bir sekt\u00f6rde hizmet veren bir Web sitesinin, Haziran &#8211; Eyl\u00fcl 2015 d\u00f6nemindeki trafik da\u011f\u0131l\u0131m\u0131 a\u015fa\u011f\u0131daki gibi ger\u00e7ekle\u015fmi\u015f; g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi mobil eri\u015fim masa\u00fcst\u00fc eri\u015fimden \u00e7ok daha y\u00fcksek:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/masaustu-ve-mobil-erisim.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4655 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/masaustu-ve-mobil-erisim.png\" alt=\"masa\u00fcst\u00fc ve mobil eri\u015fim\" width=\"633\" height=\"309\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/masaustu-ve-mobil-erisim.png 633w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/masaustu-ve-mobil-erisim-300x146.png 300w\" data-sizes=\"(max-width: 633px) 100vw, 633px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 633px; --smush-placeholder-aspect-ratio: 633\/309;\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\">Haziran &#8211; Temmuz<\/span> d\u00f6nemi\u00a0i\u00e7erisinde, mobil cihazlarda d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenemeyen bir talep\u00a0formuna sahip olan \u00f6rne\u011fimizde, d\u00f6nem i\u00e7erisinde talep\u00a0formunun tamamlanma say\u0131s\u0131:<strong><span style=\"color: #ff0000;\"> 21<\/span><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">A\u011fustos &#8211; Eyl\u00fcl<\/span> d\u00f6nemi\u00a0i\u00e7erisinde, ayn\u0131 formun A\u011fustos ay\u0131nda <a href=\"https:\/\/www.stradiji.com\/google-mobil-uyumluluk-sorunlarini-giderme-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil uyumlu<\/a> hale getirilmesiyle hedefin tamamlanma say\u0131s\u0131: <strong><span style=\"color: #ff0000;\">132<\/span><\/strong><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/mobil-erisim-teklif-al-formu.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4654 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/10\/mobil-erisim-teklif-al-formu.png\" alt=\"mobil eri\u015fim teklif al formu\" width=\"792\" height=\"564\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/mobil-erisim-teklif-al-formu.png 792w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/10\/mobil-erisim-teklif-al-formu-300x214.png 300w\" data-sizes=\"(max-width: 792px) 100vw, 792px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 792px; --smush-placeholder-aspect-ratio: 792\/564;\" \/><\/a><\/p>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, mobil talep formunda yap\u0131lan iyile\u015ftirme, kullan\u0131c\u0131 taleplerini b\u00fcy\u00fck oranda art\u0131r\u0131yor ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn beklenen d\u00fczeylere ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. \u0130leti\u015fim, sat\u0131n alma ya da talep formu, kullan\u0131c\u0131n\u0131n rahatl\u0131kla tamamlayaca\u011f\u0131 \u015fekilde haz\u0131rland\u0131\u011f\u0131nda elde etti\u011finiz d\u00f6n\u00fc\u015f\u00fcm b\u00fcy\u00fck oranda artmaktad\u0131r. Verdi\u011fimiz \u00f6rnekteki trafik ve d\u00f6n\u00fc\u015f\u00fcm rakamlar\u0131 \u00e7ok y\u00fcksek olmasa da, y\u00fcksek ziyaret\u00e7isi olan bir Web sitesinin d\u00f6n\u00fc\u015f\u00fcmlerinin bu oranda art\u0131yor olmas\u0131, \u00e7ok b\u00fcy\u00fck bir kazan\u0131m anlam\u0131na gelmektedir.<\/p>\n<p>Ayn\u0131 zamanda sitenizin y\u00fckleme h\u0131z\u0131, kullan\u0131c\u0131 deneyimini do\u011frudan etkileyen bir ba\u015fka etkendir. Sitenizde kulland\u0131\u011f\u0131n\u0131z sunucu ve teknoloji, y\u00fckeleme h\u0131z\u0131n\u0131 do\u011frudan etkilemektedir. Hizmet ald\u0131\u011f\u0131n\u0131z sunucunun yeterli h\u0131z sa\u011flayamamas\u0131 veya sitenizde kullanmay\u0131 se\u00e7ti\u011finiz tasar\u0131m teknolojileri, Web sitenizin mobil cihazlardaki y\u00fckleme s\u00fcresini olumsuz etkileyebilir. \u00c7o\u011fu kullan\u0131c\u0131 9-10 saniye i\u00e7erisinde a\u00e7\u0131lmayan bir Web sitesini beklemeyi tercih <strong>etmez<\/strong>.<\/p>\n<h3>\u0130\u00e7 ve D\u0131\u015f\u00a0Ba\u011flant\u0131lar<\/h3>\n<p>Kullan\u0131c\u0131 deneyiminin bir ba\u015fka \u00f6nemli par\u00e7as\u0131, i\u00e7 ve d\u0131\u015f ba\u011flant\u0131\u00a0fonksiyonlar\u0131n\u0131n do\u011fru kullan\u0131lmas\u0131d\u0131r. Ba\u011flant\u0131 olu\u015fturulurken\u00a0dikkat edilmesi gereken en \u00f6nemli noktalar;<\/p>\n<ul>\n<li>Ba\u011flant\u0131lar\u0131n\u00a0makul sayfalara yap\u0131lmas\u0131<\/li>\n<li>Olu\u015fturulan ba\u011flant\u0131lar\u0131n ne \u00e7ok az ne de \u00e7ok fazla olmas\u0131<\/li>\n<li>Ba\u011flant\u0131 olu\u015fturulurken\u00a0anlaml\u0131 &#8220;Ba\u011flant\u0131 Metni&#8221; (Anchor Text) kullan\u0131lmas\u0131<\/li>\n<li>Ba\u011flant\u0131n\u0131n verildi\u011fi yaz\u0131n\u0131n kolay g\u00f6r\u00fcn\u00fcr\u00a0renk, font ve font b\u00fcy\u00fckl\u00fc\u011f\u00fcnde se\u00e7ilmesi<\/li>\n<li>Ba\u011flant\u0131n\u0131n verildi\u011fi g\u00f6rselin iyi bir \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011fe ve d\u00fc\u015f\u00fck boyuta sahip olmas\u0131, &#8220;alt text&#8221; \u00f6zelli\u011fine sahip olmas\u0131<\/li>\n<\/ul>\n<p>Ba\u011flant\u0131lar\u00a0sadece bir metin \u00fczerinden belirli bir sayfaya do\u011fru olu\u015fturulmayabilir. Bir g\u00f6rsel ile ya da bir reklam ile de ba\u011flant\u0131 verebilirsiniz. G\u00f6rsel ile verilen ba\u011flant\u0131larda y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve h\u0131zl\u0131 a\u00e7\u0131lacak boyutlara g\u00f6re optimize edilmi\u015f g\u00f6rseller kullanman\u0131z \u00f6nemlidir, ayr\u0131ca g\u00f6rselin &#8220;alt text&#8221; \u00f6zelli\u011fine mant\u0131kl\u0131 ifadeler eklemeniz sa\u011fl\u0131kl\u0131 olacakt\u0131r.<\/p>\n<p>Reklamlarla verilen ba\u011flant\u0131lar\u0131n m\u00fcmk\u00fcn oldu\u011funca sayfan\u0131n k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc kaplamas\u0131, i\u00e7eri\u011fin \u00fczerini kapatmamas\u0131, \u00e7ok s\u0131k kullan\u0131lmamas\u0131 ve kullan\u0131c\u0131n\u0131n yanl\u0131\u015fl\u0131kla t\u0131klayabilece\u011fi bir alanda yer almamas\u0131, kullan\u0131c\u0131 deneyimini do\u011frudan etkileyen fakt\u00f6rlerdir. Yo\u011fun say\u0131da, i\u00e7eri\u011fin \u00fczerini kapatan, yanl\u0131\u015fl\u0131kla t\u0131klanabilecek \u015fekilde konumland\u0131r\u0131lan reklamlar do\u011frudan dezavantaj yaratmaktad\u0131r. Ayn\u0131 \u015fekilde yaz\u0131l\u0131 metin \u00fczerinden verilen ba\u011flant\u0131lar\u0131n da yanl\u0131\u015fl\u0131kla t\u0131klanmayacak \u015fekilde haz\u0131rlanmas\u0131, bunun yan\u0131nda sayfan\u0131zda belirgin ve g\u00f6r\u00fcn\u00fcr tasar\u0131m se\u00e7enekleri do\u011frultusunda yer almas\u0131 \u00e7ok faydal\u0131 olacakt\u0131r.<\/p>\n<h2>Genel Olarak De\u011ferlendirirsek<\/h2>\n<p><a href=\"https:\/\/www.stradiji.com\/hemen-uygulanabilecek-7-mobil-giris-sayfasi-ipucu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil uyumluluk<\/a>, teknolojinin getirdi\u011fi yeniliklerle donat\u0131lm\u0131\u015f bir Web sitesinin varl\u0131\u011f\u0131n\u0131 tek ba\u015f\u0131na kabul etmemektedir. Kullan\u0131c\u0131 deneyimi kendi i\u00e7inde bir\u00e7ok alt kriterle birlikte bir Web sitesinin kullan\u0131labilirli\u011fini belirleyebilmektedir. Mobil \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131 memnun etmek ve ziyaretleri d\u00f6n\u00fc\u015f\u00fcme \u00e7evirmek i\u00e7in yapaca\u011f\u0131n\u0131z iyile\u015ftirmeleri kapsaml\u0131 olarak de\u011ferlendirmeniz \u015fartt\u0131r. Yukar\u0131da ayr\u0131 ayr\u0131 ele ald\u0131\u011f\u0131m\u0131z her bir unsur, Web sitenizin mobil kullan\u0131c\u0131lar i\u00e7in optimize hale getirilmesi a\u00e7\u0131s\u0131ndan bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak ele al\u0131nabilir.<\/p>\n<p>Her yaz\u0131m\u0131zda temel unsurlardan bahsetmekteyiz ve belki de dikkatinizi \u00e7ekmi\u015ftir, belirli bir sekt\u00f6rle ya da belirli bir alanla ilgili \u00f6rnekler vermiyoruz. Bunun sebebi, her sekt\u00f6r\u00fcn ihtiyac\u0131n\u0131n farkl\u0131 olmas\u0131d\u0131r. Ayr\u0131ca bir Web sayfas\u0131nda yer alan her unsurun SEO a\u00e7\u0131s\u0131ndan farkl\u0131 de\u011ferlendirilmesi en sonunda s\u0131kl\u0131kla bahsetti\u011fimiz bir tak\u0131m kriterler dahilinde de\u011ferlendirilmesi gerekmektedir. Bu a\u00e7\u0131dan yaz\u0131lar\u0131m\u0131z gere\u011finden fazla uzun ve gereksiz g\u00f6r\u00fcnebilir, ancak belirtmek isteriz ki bahsetti\u011fimiz konular ihtiya\u00e7lar\u0131 farkl\u0131 olan bir\u00e7ok sekt\u00f6r i\u00e7in ge\u00e7erlidir. Her \u015feye ra\u011fmen, bizleri takip etti\u011finiz i\u00e7in sonsuz te\u015fekk\u00fcrler. De\u011ferli yorumlar\u0131n\u0131zla sitemiz \u00e7ok daha zengin hale geliyor. Yeni yaz\u0131larda g\u00f6r\u00fc\u015fmek dile\u011fiyle&#8230;:)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil \u0130nternet kullan\u0131m\u0131n\u0131n h\u0131zla artmas\u0131yla ortaya \u00e7\u0131kan &#8220;mobil uyumluluk&#8221; kavram\u0131 kullan\u0131c\u0131 deneyimini bamba\u015fka bir boyuta ta\u015f\u0131d\u0131. Mobil \u0130nternette kullan\u0131c\u0131 deneyimi ve mobil s\u0131ralama kriterlerini inceleyerek \u00f6zellikle\u00a0mobil sonu\u00e7larda \u00fcst s\u0131ralarda yer almak i\u00e7in dikkat etmeniz gerekenleri payla\u015ft\u0131k.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96,89],"tags":[134,231,508,509,157,88,511],"class_list":["post-4653","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","category-searchmetrics","tag-google-mobil-kullanilabilirlik","tag-kullanici-deneyimi","tag-kullanici-dostu-web-sitesi","tag-mobil-siralama-kriterleri","tag-mobil-uyumluluk","tag-searchmetrics","tag-siralama-faktorleri"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4653"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4653\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}